This document provides tips for promoting blogs using social media. It discusses creating profiles and pages on Facebook, Google+, Twitter, Pinterest, StumbleUpon, and Delicious. It recommends completing profiles, posting blog content, engaging with others, and using tools to cross-promote the blog across platforms. Metrics to track include likes, shares, followers, and referral traffic. Commenting on other blogs is recommended to build connections and establish expertise.

1. How to Promote Your
with
Social Media
Andrew Young - @AndrewsLife – www.technodo.com

2. Agenda
Social Networking Sites
Social Bookmarking Sites
Blog Commenting

3. FOR BLOGS
Basics:
 Create a Facebook Page: Your blog’s hub on Facebook
 Make it stand out: Complete bio, upload profile picture and
cover photo
 Publish automatically: Publish blog articles to Facebook page
Using RSS Graffiti
 Create Milestones: Mark important blog events
 Install apps: Increase page functionality (formerly Tabs)
 Get a few likes: Invite your friends to get started

4. Cover Photo
Profile Picture
Description and URL
Facebook Apps

5. Publish automatically to Facebook
Clickable link sends
traffic to blog
RSS Graffiti app
posts RSS feed
automatically

6. Facebook leads in referral traffic

7. How to get more Likes
 Join groups in your niche: Contribute to discussions, post
blog articles and post link to your FB page
 Create your own group: Become a thought leader and start a
group for like-minded individuals
 Add link in forum signatures: Ensures page exposure when
you post in forums outside of FB
 Tag an author or page: If it closely relates to one of your
posts, tag a person or page that was influential to you
 Don’t buy likes!! You want interested, return visitors. Buying
likes will buy you robots / fake accounts.

8. Facebook Groups
1. Type in interests and click
magnifying glass
3. Join groups to post
articles and contribute
2. Click groups

9. Facebook Metrics
 Facebooks insights: Once your page reaches 30 likes, you
have access to built-in analytics for your FB page.
 Track exposure: See likes, comments, shares, etc. broken
down by single posts and overall.

10. Resources
 10 Ways to Grow Your Facebook Page Following (Social Media Examiner)
 Tips on how to grow your Facebook fan base
 How to Use Facebook to Promote Your Blog (Problogger)
 Describes how to create and use a Facebook Group effectively
 Facebook Timeline Arrives for Business: Prepare Your Page (PC World)
 Basic tips on setting up your Facebook Timeline
 10 Innovative Uses of Facebook Timeline for Brands (Mashable)
 See how some big companies use their Timeline and Apps to get fans involved
 The New Facebook Insights Explained in Plain English (The Nonprofit
Facebook Guy)
 Everything you need to know about Facebook Insights
 50 Ways to Get More People to Like your Facebook Page (Fanpageflow)
 Great tips to earn more likes (ignore the two involving “buying” likes, which the author
also does not recommend)

11. FOR BLOGS
Basics:
 Create Google+ Page: Your blog’s home base on Google+
 Complete profile: including picture and URL
 Post links to blog articles on page: Encourage clickthroughs
or discussion with a question or call to action
 Supplement Articles: With YouTube videos, photos, etc.
 Share page: With your circles to get started
 Cross promote: Mention your Google+ page on FB, Twitter,
or in a blog post

12. How to expand your G+ Circles
 Add other pages: Have a variety of pages / blogs from your
niche in your circle. Some will add you in return.
 Comment on pages: Add comments and get involved in the
discussions on other G+ pages.
 Ask questions: To encourage discussion in your circles
 Tag authors: (+Name) If someone has influenced your
writing or post, notify them by tagging them.
 Host a Google+ Hangout: Deeply connect with readers to
share your knowledge, or join others’ hangouts in your niche

13. To post content, click on “Manage
this page” then post link in Stream
Add a short description
along with links
Add pages to circles and
join in the conversation

14. Visual Metrics for Google+
Click name to view person’s G+ page -
good way to connect with fans
Large circles represent
sharers with many
reshares from their circles
All circles represent
individuals who shared post
Press play button (below, not shown)
to see sharing from inception
Use mouse wheel to zoom in and out

15. Resources
 12 Google+ Marketing Tips from the Pros (Social Media Examiner)
 Great tips on how to promote your Google+ Page and make it stand out from the crowd
 10 Ways to Use Google+ For Promoting Your Blog (Famous Bloggers)
 Useful tips to promote your blog using Google+ (“Sparks” has been discontinued but the
other tips are still relevant)
 How Google+ Ripples Provides Social Sharing Insights (Social Media
Examiner)
 A recent article on how to use Google+ Ripples to discover who your biggest influencers
(fans) are, and what you can do to connect with them.

16. FOR BLOGS
Basics:
 Complete profile: Make page stand out with a custom
background, profile picture, short bio, and URL
 Tweet every article: Auto-post your article titles and URL
using Twitterfeed
 Keep under 120 characters: Tweets still remain under 140
characters when retweeted
 Use a Twitter client: Like TweetDeck to keep your feed
organized
 Use a URL shortner: bit.ly keeps links short and allows you
to monitor clickthrough traffic

17. Tips to get more followers
 Follow lots of people / blogs in your niche; many follow back
 Don’t be selfish: Tweet / Retweet others’ content regularly -
adds variety to your own content
 Reply to others’ tweets regularly (use search to find relevant
tweets to reply to), send direct messages where appropriate
 Tweet other activity – YouTube, Pinterest, etc.
 Use hashtags or start your own hashtag
 Tweet Questions to initiate conversations with followers
 Tweet Events: Live tweets of exciting events in your niche
can attract a following
METRICS: Followers, retweets, clickthroughs, referral traffic
(Google analytics)

18. Completed profile, custom
background , location and URL
Retweet other blogs
Tweet interesting
Pinterest uploads
Tweet directly from
other websites
Reply to tweets / mentions
YouTube activity Twitterfeed your articles

19. Resources
 The Right Way of Using Twitter to Promote Your Blog (Technshare)
 Tips on how to make your tweets stand out and attract new followers
 10 Ways Bloggers can Use Twitter (About.com Blogging)
 The various ways blogs can use twitter, both to find and to contribute content
 How to Promote Your Website with Twitter (The Keyword Academy)
 A detailed guide on preparing your profile, finding targeted followers to build
relationships with, and writing effective tweets. References “customers” in some
sections, but most can be applied to blogs as well.
 How to Promote Your Blog on Twitter (Twittertoolsbook)
 Good tips on how to tweet blog posts, integrate twitter buttons and even use your
custom background to promote your blog.
 The secret to getting 50,000 followers on Twitter (Web Ink Now)
 David Meerman Scott blogs about how there is no secret, and the many ways that he
earned each of his followers

20. FOR BLOGS
Basics:
 Link to blog and twitter: In completed Pinterest profile
 Have picture(s) in every article: Allows you and others to pin
 Pinterest Firefox plugin: Right click and pin from anywhere
 Link pinned photos: Directs to corresponding blog article
Pinterest Firefox Plugin Where to insert link

21. Grow your Pinterest following
 Get involved: Follow other boards, leave comments
 Pin, repin, and like others’ content: Augments your own and
attracts followers, so your own content gets more exposure
 Add contributors to collaborate on your board
 Pin videos: YouTube videos help to diversify content
 Cover events as they happen: Create boards to showcase
“best of” for events in your niche – like mini photo blogs
 Involve your fans: Have a Pinterest contest for your blog
around a particular theme
METRICS: Followers, repins, likes, comments, referrals
(Google analytics)

22. People spend a lot of time of Pinterest
(so make your presence visible)
More than Twitter,
LinkedIn, MySpace,
Google+ combined!

23. Bio and links to blog
Humor keeps things fun
and earns followers
Diversify with pins from Event-specific boards
other, related niches showcase latest trends

24. Resources
 56 Ways to Market Your Business on Pinterest (copyblogger)
 An excellent guide with tips broken into beginner, intermediate, and advanced levels for
using Pinterest to market your website or blog
 26 Tips for Using Pinterest for Business (Social Media Examiner)
 A comprehensive, A-Z guide with a diverse range of tips on how to use Pinterest
effectively and get the maximum amount of exposure for your website or blog
 10 B2B Strategies To Win With Pinterest (HellBound Bloggers)
 If your blog is less visual or business-focused, this article has some great tips on how to
use Pinterest to your advantage

25. FOR BLOGS
What is it, and how can I submit my blog?
 Discover new webpages randomly based on interests
through “Stumble” toolbar (Firefox plugin recommended,
pictured below)
 Submit (by liking) your best articles (as per rules, stumble
pages from a variety of URLs, not just your own; ideally have
a friend stumble your site)
 For a successful article, it must (a) grab attention (b) have a
clear topic / call to action and (c) have viral potential
 Use Su.Pr URL shortener: Makes the toolbar visible to
everyone; easier to “like” –> more likes = more exposure

26. StumbleUpon is a great traffic source

27. Reasons to use StumbleUpon
 Discover great new blogs in your niche, large and small
 Grow a following: Make connections and follow others with
similar interests on StumbleUpon
 Get inspired with a diverse range of content to incorporate in
your own articles
 Pinterest: Find a wide variety of pictures to pin
 Twitter: Find great content to Tweet and people to follow
 Viral potential: Best articles quickly generate 1000s of
pageviews, and continue to generate traffic months later
METRICS: Page stumbles, followers, referrals (Google Analytics)

28. Resources
 StumbleUpon Marketing: 5 Ways to Get More StumbleUpon Traffic to Your
Website (WindMill Networking)
 How to get traffic to your blog through StumbleUpon by getting involved, using the Su.Pr
shortener and badge, and a section on how to effectively use paid advertising.
 How to Use StumbleUpon to Promote (David Risley)
 A good article describing the typical StumbleUpon visitor, how to make your site stand
out to them, and steps to earn the maximum traffic to your blog.
 Using StumbleUpon to Drive Traffic to Your Website (WebProNews)
 Tips on how to help your content stand out and build up your StumbleUpon presence
 12 Most Trippin’ Ways to Get Started with StumbleUpon (12most)
 Covering the basics of StumbleUpon and how to get the most from your account

29. FOR BLOGS
What is it and how can it earn me traffic?
 Social bookmarking site: Like Pinterest but you post
bookmarks instead of pinning pictures
 Fill out profile: With profile picture and short bio, more
welcoming for others to follow you and your links.
 Create bookmark “Stacks”: A collection of links around a
certain topic, interest, or just about anything you want
 Don’t be selfish: Mix your own links with other blogs, sites,
or even Wikipedia to create comprehensive stacks on a topic
that others will share

30. Stack your Delicious page
 Make connections: Follow people with similar interests,
follow / comment on their stacks, save their links
 Add contributers to collaborate on stacks: Helps to
assemble a more diverse collection of links
 Add new links / stacks on a regular basis; keeps things fresh
Create stacks with a clear
topic and attractive photo
Mix in your own links with
others for powerful stacks
METRICS: Followers, stack followers,
bookmark saves, referrals (Analytics)

31. Resources
 Ultimate Guide to Delicious Social Bookmarking (Interactive Insights
Group)
 Just as the title states, this is a one-stop shop for everything Delicious. See the section
titled “Specifically for Marketers” which has links on how to drive traffic to your blog
 10 Tips for Making Your Blog Posts More Delicious (Vandelay Design)
 A list of ways to make your articles stand out and encourage others to bookmark your
posts on Delicious
 Tips On How To Use Delicious For Social Bookmarking (Ezine Articles)
 Seven tips to make the most of Delicious, such as setting aside time every day to grow
your network and bookmarks

32. (FOR BLOGS)
Why comment on other blogs?
 Create connections: Build trust and community with fellow
bloggers, who reciprocate with comments, follows, etc.
 Leave a link: Commenting on most blogs will link your name
directly to your site and notify the author
 Latest news: Keep on top of the latest trends in your niche
 Establish a reputation: Quality (non-promotional) comments
will add value and brand you (and your blog) as a thought
leader

33. Where to find blogs to comment on?
 Blog directories (i.e. Technorati, Yahoo!, Blogarama)
 Twitter: People you follow, people who follow them, or use
search to find like-minded people
 Social bookmarking sites: StumbleUpon, Delicious, Digg,
Reddit
 Other commenters: Follow link back to their blog
 Forums: Find links in others’ signatures
 Google it: Blogs are just about everywhere!

34. Tips for leaving quality comments
 Be timely: Recent articles have more active discussion and
your comment appears above comments made later
 Read entire post: Get a feel for authors’ style and
commenting etiquette; take a note or two while reading to
incorporate into comment or prepare questions
 Be concise: Longer than a tweet, but no more than 2-3
paragraphs (depending on particular site and niche)
 Use real name / photo: Add legitimacy to your comments
 Be respectful: Thank them for posting - you can disagree but
keep it civil
 Don’t spam: Post a link if closely relevant to your point, but
comments are a place to add value, not self-promote

35. Sample comment structure
Source: Warminster Prep

36. Resources
 Recommendations for Blog Commenting as a Marketing Strategy (SEO
Moz)
 Giving reasons for blog commenting and useful tips on how to contruct quality
comments that others will notice
 How to Write a Great Blog Comment (Grammar Girl)
 A set of rules for constructing a knowledgeable, quality comment
 10 Ways to Find TONS of Blogs to Comment On (The Backlight)
 Great article on how to find blogs in your niche to comment on, including from
directories, Twitter, Google and more
 How to Comment on LOTS of Blogs Fast (The Backlight)
 NOT an article on how to spam. Rather, it has tips and tricks on how to compose quality
comments in minimal time, such as taking short notes while reading the article.

37. Buttons make it easy to follow and share
Follow buttons on
homepage
Share buttons
on each article
Recommended Wordpress Plugins: Ultimate Follow Me, Sociable

38. Promote Your Blog with a great
Domain Name
www.domainhole.com
Tools to find best
available domain name
Expired search
Name Spinner
Name Generator
Brainstormer
Mobile Version

39. Check availability of your Social Media
identity
www.namechecklist.com
Instantly check if your
preferred username is
available on various
Social Media platforms

40. Closing thought
 Remember to publish great content – that your fans will want
to like, share, follow, repin, stumble, bookmark or discuss
using their favorite social network.
Photo Source: NetLZ