Each year in Colombia, 25 million old tires are discarded, with 90% ending up in open dumps that pose health and environmental risks. The company collects and recycles tires by grinding them into small particles that can be used to make floors for playgrounds, stables, and sports fields, as well as tar folders. By recycling tires into materials for construction, the company aims to strengthen the economy, generate employment, decrease pollution, and promote ecological culture.