Continuous Innovation: Going beyond Agile, Lean, and Design Thinking
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The document discusses establishing a human-centered practice and organization. It advocates preparing for change by creating a compelling vision and roadmap, aligning goals, and making the change mandatory. It also recommends setting cognitive preconditions like reframing roles and teaching new skills, and social preconditions such as redefining reward, budget, and decision-making systems. Large-scale change requires commitment across the organization and measuring adoption through behavioral metrics that capture human understanding, idea generation, and activity creation. The goal is to establish a new paradigm centered around the human experience.
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Continuous Innovation: Going beyond Agile, Lean, and Design Thinking
- 1. Continuous Innovation Going beyond Agile, Lean, and Design Thinking toward a new human-centered paradigm of working. Andrea Picchi www.andreapicchi.it @andreapicchi
- 2. www.andreapicchi.it - @andreapicchiContinuous Innovation: Human-centered design
- 3. Consumer Spending experiences over anything else www.andreapicchi.it - @andreapicchiContinuous Innovation: Human-centered design Source: US Bureau of Economic Analysis 20% 0% 10% 1976 2016200619961986 APPAREL TECHNOLOGY EXPERIENCE
- 4. What is an Experience? Continuous Innovation: Human-centered design www.andreapicchi.it - @andreapicchi
- 5. www.andreapicchi.it - @andreapicchi 1. stimulus 2. perception 3. interaction 4. evaluation Continuous Innovation: Human-centered design Experience is generated by the human's mind
- 6. Experience originates from 3 macro-variables at any given point in time www.andreapicchi.it - @andreapicchi Human Being VARIABLE Continuous Innovation: Human-centered design Environment VARIABLE Interface CONSTANT
- 7. What is required to design an Experience? Continuous Innovation: Human-centered design www.andreapicchi.it - @andreapicchi
- 8. www.andreapicchi.it - @andreapicchi We can not design an experience we can only directly manipulate one component of the equation Continuous Innovation: Human-centered design
- 9. www.andreapicchi.it - @andreapicchi We can learn from the user indirectly investigating the effect of the other components Continuous Innovation: Human-centered design
- 10. www.andreapicchi.it - @andreapicchi We can implement a continuous-learning strategy setting the foundations of a human-centered practice Continuous Innovation: Human-centered design
- 11. How can we establish a human-centered practice? Continuous Innovation: Human-centered design www.andreapicchi.it - @andreapicchi
- 12. www.andreapicchi.it - @andreapicchi Large-scale change requires company-wide commitment TOP-DOWN BOTTOM-UP C-SUIT DEPARTMENT TEAM INDIVIDUAL Continuous Innovation: Human-centered design
- 13. www.andreapicchi.it - @andreapicchi Large-scale change requires 4 operational layers SKILLS TOOLS RULES NORMS Continuous Innovation: Human-centered design
- 14. What are the characteristics of a human-centered organization? Continuous Innovation: Human-centered design www.andreapicchi.it - @andreapicchi
- 15. Design is a human-centered mindset www.andreapicchi.it - @andreapicchiContinuous Innovation: Human-centered design
- 16. www.andreapicchi.it - @andreapicchi Designing is the practice of generating value through problem-solving Continuous Innovation: Human-centered design
- 17. The 3 dimensions of designing www.andreapicchi.it - @andreapicchi ENVIRONMENT DOINGTHINKING Human-Centered Culture C=f(M/E) C = Culture M = Mindset (Thinking + Doing) E = Environment Continuous Innovation: Human-centered design
- 18. www.andreapicchi.it - @andreapicchi Deep and holistic human understanding Visualization of new possibilities Creation of a new activity system The 3 components of designing DOING THINKING ENVIRON. Continuous Innovation: Human-centered design
- 19. Human-Centricity across the organization DESIGNER NOT-DESIGNER NOT-DESIGNERNOT-DESIGNER . . . . .. . EXPERIENCE TECHNOLOGY MARKETING COMMERCIAL www.andreapicchi.it - @andreapicchiContinuous Innovation: Human-centered design D T E
- 20. www.andreapicchi.it - @andreapicchi PREPARE THE CHANGE COGNITIVE PRECONDITIONS SOCIAL PRECONDITIONS MEASURE THE CHANGE Change process is not a linear process but a logically structured program Continuous Innovation: Human-centered design
- 21. www.andreapicchi.it - @andreapicchi Change process is not a linear process but a logically structured program PREPARE THE CHANGE COGNITIVE PRECONDITIONS SOCIAL PRECONDITIONS MEASURE THE CHANGE Continuous Innovation: Human-centered design
- 22. Appoint a design advocate to drive, protect and embodying the change “Quality of experience is everyone’s responsibility” Steve Jobs www.andreapicchi.it - @andreapicchiContinuous Innovation: Human-centered design
- 23. www.andreapicchi.it - @andreapicchi Prepare the change defining the why, what, how NORMS RULES TOOLS SKILLS THINKING DOING ENVIRON DEPARTM TEAM INDIVID C-SUIT 1. Create a compelling story that exposes purpose and values. 2. Create a program and a roadmap for the change. 3. Make the change mandatory. QUALITY OF EXPERIENCE IS EVERYONE’S RESPONSIBILITY WEEKLY ITERATION VALUES PURPOSE+ Continuous Innovation: Human-centered design
- 24. www.andreapicchi.it - @andreapicchi Prepare the change aligning vision, goals, and objectives THINKING DOING ENVIRON DEPARTM TEAM INDIVID C-SUIT • Use OKR (or 4DX) to align company, team and individual objectives. • Don’t use OKR (or 4DX) to evaluate performance! VISION ANNUAL GOAL QUARTERLY OBJECTIVE KEY RESULT 1 ANNUAL GOAL QUARTERLY OBJECTIVE QUARTERLY OBJECTIVE QUARTERLY OBJECTIVE KEY RESULT 1 KEY RESULT 1 KEY RESULT 1 KEY RESULT N KEY RESULT N KEY RESULT N KEY RESULT N NORMS RULES TOOLS SKILLS Continuous Innovation: Human-centered design
- 25. www.andreapicchi.it - @andreapicchi PREPARE THE CHANGE COGNITIVE PRECONDITIONS SOCIAL PRECONDITIONS MEASURE THE CHANGE Set the cognitive preconditions not a linear process but a logically structured program Continuous Innovation: Human-centered design
- 26. Set the cognitive preconditions reframing the roles www.andreapicchi.it - @andreapicchi “The limits of my language are the limits of my mind”. “All I know is what I have words for.” - Ludwig Wittgenstein Continuous Innovation: Human-centered design
- 27. www.andreapicchi.it - @andreapicchi THINKING DOING ENVIRON DEPARTM TEAM INDIVID C-SUIT NORMS RULES TOOLS SKILLS Continuous Innovation: Human-centered design PRODUCT OWNER FOCUS ON Feature over experience Individual accountability Timing of delivery … … … Set the cognitive preconditions reframing the roles EXPERIENCE PLANNER FOCUS ON Experience over feature Collective accountability Quality of delivery … … …
- 28. www.andreapicchi.it - @andreapicchi Set the Cognitive preconditions teaching the required skills AVERAGE RETENTION RATES 75% 95% 50% 30% 20% 10% 5% Reading Audio/Visual Demonstration Discussion Practice Teaching Lecturing How do we develop skills? Passive Individual Learning Methods Active Collective Learning Methods Source: National Training LaboratoriesContinuous Innovation: Human-centered design
- 29. www.andreapicchi.it - @andreapicchi PREPARE THE CHANGE COGNITIVE PRECONDITIONS SOCIAL PRECONDITIONS MEASURE THE CHANGE Change process is not a linear process but a logically structured program Continuous Innovation: Human-centered design
- 30. www.andreapicchi.it - @andreapicchi THINKING DOING ENVIRON DEPARTM TEAM INDIVID C-SUIT Set the social preconditions redefining the priority system Are you balancing the interplay between business and human needs? NORMS RULES TOOLS SKILLS Continuous Innovation: Human-centered design Design complexity Development complexity User value Business value Customer delight Priority score 3 5 5 3 4 4 Backlog RESEARCH PRODUCT DESIGN DESIGN DEVELOPMENT
- 31. www.andreapicchi.it - @andreapicchi THINKING DOING ENVIRON DEPARTM TEAM INDIVID C-SUIT Set the social preconditions redefining the reward system Are you rewarding individual or collective behavior? COLLECTIVE NORMS RULES TOOLS SKILLS INDIVIDUAL Continuous Innovation: Human-centered design
- 32. www.andreapicchi.it - @andreapicchi TEAM USER Are you rewarding delivery or positive feedback and learning? THINKING DOING ENVIRON DEPARTM TEAM INDIVID C-SUIT RELEASE FEEDBACK Set the social preconditions redefining the reward system NORMS RULES TOOLS SKILLS Continuous Innovation: Human-centered design Win or Learn
- 33. www.andreapicchi.it - @andreapicchi THINKING DOING ENVIRON DEPARTM TEAM INDIVID C-SUIT Set the social preconditions redefining the budget allocation system Are you allocating the budget per year or per problem to solve? STAKEHOLDER(S) TEAM LEARNING & RESULT PROBLEM PURPOSE NORMS RULES TOOLS SKILLS Continuous Innovation: Human-centered design
- 34. www.andreapicchi.it - @andreapicchi Set the social preconditions giving decision-making autonomy to the team STAKEHOLDER(S) TEAM PROBLEM PURPOSE LEARNING & RESULT Are you signing-off every step of the process? THINKING DOING ENVIRON DEPARTM TEAM INDIVID C-SUIT NORMS RULES TOOLS SKILLS Continuous Innovation: Human-centered design
- 35. www.andreapicchi.it - @andreapicchi TEAM HUMAN-CENTERED CANVAS THINKING DOING ENVIRON DEPARTM TEAM INDIVID C-SUIT FEEDBACK NORMS RULES TOOLS SKILLS Are you supporting the learning process? SOLUTION Continuous Innovation: Human-centered design Download: http://www.andreapicchi.it/human-centered-canvas/ Set the social preconditions providing tools to track decisions and learning
- 36. www.andreapicchi.it - @andreapicchi Vertical thinking individual activity Horizontal thinking collective activity Set the social preconditions creating a safe independent ecosystem for the team WHITEBOARD WALL WHITEBOARD WALL WHITEBOARDWALL BOOKSHELFSTORAGE DESKDESKDESKDESKDESK DESKDESKDESKDESKDESK INDIVIDUAL SPACE MONITOR DESIGN REQ WALL BUSINESSREQWALL TECHREQWALL COLLECTIVE SPACE RECREATIONAL SPACE TABLE DESIGN DOING DESIGN THINKING DESIGN THINKING THINKING DOING ENVIRON DEPARTM TEAM INDIVID C-SUIT NORMS RULES TOOLS SKILLSDESIGN DOING Continuous Innovation: Human-centered design
- 37. www.andreapicchi.it - @andreapicchi PREPARE THE CHANGE COGNITIVE PRECONDITIONS SOCIAL PRECONDITIONS MEASURE THE CHANGE Change process is not a linear process but a logically structured program Continuous Innovation: Human-centered design
- 38. Measure the change quantifying the human-centricity adoption. Human-centricity adoption cannot be measured as a single concept and manifest itself as a butterfly effect. www.andreapicchi.it - @andreapicchiContinuous Innovation: Human-centered design
- 39. E T D DEEP AND HOLISTIC HUMAN UNDERSTANDING VISUALIZATION OF NEW POSSIBILITIES CREATION OF A NEW ACTIVITY SYSTEM www.andreapicchi.it - @andreapicchi Move from “operational” to “behavioral” metrics. DOINGTHINKING ENVIRONMENT employee engagement employee satisfaction employee motivation employee interruptions time spent “doing” number of prototypes per project number of prototype per feature number of concurrent prototypes prototype-insight rate time spent “thinking” days without user interaction number of users involved number of problems reframed number of hypothesis generated employee trained, coaches certified, human-centered projects, … … … HUMAN-CENTERED MINDSET Continuous Innovation: Human-centered design Measure the change quantifying the human-centricity adoption.
- 40. www.andreapicchi.it - @andreapicchi PREPARE COGNITIVE SOCIAL MEASURE Change process summary not a linear process but a logically structured program Expose purpose and values with a compelling story > Create a roadmap > Make it mandatory. Align vision, goals, and objectives > Default knowledge to open. Reframe the roles > Teach the skills. Create a certification program and an evangelist role. Reframe the reward system > Redefine the budget system > Give decision-making autonomy. Create a safe and independent “environment” for “thinking” and “doing”. Quantify the adoption with behavioral metrics. Model all the 3 dimensions of designing: thinking, doing, and environment. Continuous Innovation: Human-centered design
- 41. Continuous Innovation Going beyond Agile, Lean, and Design Thinking toward a new human-centered paradigm of working. Andrea Picchi www.andreapicchi.it @andreapicchi