08448380779 Call Girls In Friends Colony Women Seeking Men
Future of content cration
1. Future of Content
June 6, 2012
Andraz Tori
andraz@zemanta.com
@andraz
2.
3.
4. Engaging content?
•
Delivers value
•
Attracts attention and keeps it
•
Connects and builds relationships
5.
6.
7.
8. Multiple kinds of
“content”
•
Social media channels
•
To generate interest, attention, activity
•
Real life content
•
To support your online efforts, and vice versa
•
Core destination that you own
•
That continuously delivers value
•
Where you can fully control the experience
9. Social media
•
Social media is fickle
•
People follow, like, retweet you, pin you
•
And then they forget you
•
Or the landlord starts changing the rules
•
You need to keep building your own destination
•
Focal point for your audiences
•
Place for community
18. Cycle of content
•
Idea / Inspiration
•
Writing or obtaining content
•
Optimize, enhance
•
Connect
•
Distribution
19. Getting over
the writer's block
•
Creating your own, unique writing identity
•
High expectations lead to creative blocks
•
Your content is not perfect expression of yourself or your brand
•
Never be afraid to simply join the conversation
•
Research, get inspired, curate in a smart way:
20.
21.
22. Content “on demand”?
•
Works if you know what you are doing
•
Help others and others will help you
•
Engaging guest bloggers
•
Procuring the content you need for your site
23. Optimize, enhance
•
Search Engine Optimization
•
Professional copy editing
Or basic spell & grammar checker
24. Connect and relate
•
Don't be selfish
•
Don't be an island
•
Connect, link out to:
•
your sources
•
other people and brands that inspire you
•
simply good content for your readers
25. Case study
•
Used Zemanta WordPress Plugin for image
recommendations and connecting to other blogs
in their niche.
•
Would periodically link to LifeHacker articles.
http://bloggingyourpassion.com/how-using-the-zemanta-wordpress-plugin-can-increase-your-blog-traffic/
26. •
Strategy paid off as one of the Lifehacker bloggers
took notice and linked back to one of Blogging
Your Passion posts
•
This resulted in nearly 5,000 visits.
•
6 other bloggers wrote about the same topic and
linked back to the original post.
28. Zemanta
•
Personal writing assistant
•
By now computers can be smart
•
Helps with recommendations while writing :
•
Images
•
In-text links (Wikipedia, authoritative sites)
•
Related articles (Blogs, big & small media)
•
Tags (so people can find your content)
29.
30.
31.
32. Use images
Skyword study found an average increase of 94% for articles that
included an image or infographic .
http://skyword.com/blog/96-skyword-study-add-images-to-improve-content-performance.html
