Get the most recent version of the report: http://prioridata.com/appmarket-reports/ Key Questions Addressed: How large is the global market for mobile apps in terms of apps, publishers, and downloads? How do the markets for Android and iOS compare across different countries in terms of size and growth? How large are the various app markets and which countries are growing most quickly? Which categories comprise the global app ecosystem and which are the most popular? How do the individual categories monetize? What is the price distribution for pay-per-download apps across categories? What is the revenue distribution for pay-per-download apps across categories (excludes in-app purchase revenue)? What is the user star ratings distribution for apps across categories? What are the top new app titles and publishers on a global basis by downloads? What are the top all-time titles and publishers on a global basis by downloads?

1. .
GLOBAL
INSIGHTS
REPORT
iOS Platform (iTunes Store)
Data Collection 9 Sep. - 8 Oct.
September 2013
www.prioridata.com

2. .
TABLE OF CONTENTS
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2
3
THE BIG PICTURE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …
Global Snapshot . . . . . . . . . .
Comparative Country Information
Country Growth Comparison . . .
Platform Comparison by Country .
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. 7
. 8
. 10
. 11
THE IN-DEPTH LOOK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …
App Market Composition by Category
App Market Saturation by Category .
Category Monetization . . . . . . . .
Paid App Price Distribution . . . . . .
Paid App Revenue By Category . . .
Paid App Revenue Distribution . . . .
App Store Rating Distribution . . . . .
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13
15
16
18
20
22
24
KEY TITLES & PUBLISHERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …
Top NEW Free App Titles . . . . . . . . . . . . .
Top NEW Paid App Titles . . . . . . . . . . . . .
Top Publishers of NEW Free & Paid Apps . . . .
Top Free App Titles - IN-MONTH . . . . . . . . .
Top Paid App Titles - IN-MONTH . . . . . . . . .
Top Publishers of Free & Paid Apps - IN-MONTH
Top Free App Titles - ALL-TIME . . . . . . . . . .
Top Paid App Titles - ALL-TIME . . . . . . . . . .
Top Publishers of Free & Paid Apps - ALL-TIME .
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27
28
29
30
31
32
33
34
35
APPENDIX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …
Glossary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
License Type & Disclaimer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

3. .
INTRODUCTION
Welcome to Priori!
Thank you for purchasing our report! We hope
it helps you make better decisions in the mobile
app economy.
This report, the Global Insights Report, provides a comprehensive view of app activity at the
global level. It is designed to display key statistics around the size, composition, growth, monetization, and user satisfaction within the global
market and its component countries and categories. It also provides information on the top
apps and publishers over the reporting period.
This report is based on data collected directly
from the app stores, and is supplemented
by download estimates and app classifications
which are generated through Priori’s proprietary
technologies. Please see the Methodology page
in the Appendix of this report for further detail on
our approach.
We are committed to bringing transparency to
the app market through data. If you have questions about this report or would like to inquire
about our data capabilities please contact us at
reports@prioridata.com.
Priori Data GmbH
Berlin

4. .
EXECUTIVE SUMMARY
• This report focuses primarily on the size and composition of the global market for iOS apps. This
includes 26 countries and 41 application categories. Note that for iOS we only track apps in the
iTunes store.
• As of September 2013, there are 985,764 apps in the iTunes store, 61% of which are free and
39% of which are paid. 11% of all apps have in-app purchase. Compared to August 2013, the
number of free apps available for download in the app store increased by 3.8% while the number
of paid apps available for download increased by 1.2%. 3,778 apps were deleted from the app
store during September 2013.
• Out of the total number of apps detected, 10.2% were released within the last three months and
17.3% are gaming applications.
• Associated with all apps in the iTunes store are 258,081 publishers, 17.8% of which publish
games. The average number of apps per publisher is 3.8.
• In September 2013, we estimate that there were around around 1.9 billion downloads of iOS
applications. Of these, 94% of downloads were accounted for by apps that are free to download,
19.7% by new apps and 53.9% by gaming apps.
• In September 2013, 24 out of 26 countries we track experienced solid growth in in-month downloads versus the prior month. At the global level, in-month downloads increased by 3.3%. China
was the country with the highest number of iOS downloads in September 2013. In terms of
month-over-month download growth, Norway was the fastest growing on the iOS platform.
• Across the countries where we maintain information on both iOS and Android, 6 out of 23 countries experienced fewer in-month downloads of iOS apps versus Android apps in September
2013. In terms of iOS versus Android downloads for September 2013, China showed the largest
disparity while Sweden showed the smallest disparity.
• In terms of iOS in-month downloads, the United States was the leader among the countries in our
database, with a 37.4% share of September 2013 downloads. The next largest country, China,
had a share of 13.9%.
• Action Games was the leader among the native categories, with 160,280,595 downloads in
September 2013, followed by Entertainment and Arcade Games, with 128,369,741 and 116,727,951
downloads, respectively.
• The fastest growing category was Education, with a 40.3% growth in month-over-month downloads in September 2013.
• We compare the number of apps to the number of downloads as a proxy for market saturation
at the category level. Other Games apps have the highest app-to-download ratio at 12.16 apps
per thousand downloads. Role Playing Games apps have the lowest app-to-download ratio, at
0.06 apps per thousand downloads.

5. .
EXECUTIVE SUMMARY (CONTINUED)
• In September 2013 the News category had the highest proportion of free-to-paid apps. Among
free apps, the Role Playing Games category was the most likely to contain in-app purchase while
among the paid apps the Role Playing Games category had the highest proportion of apps with
in-app purchase.
• Among the pay-per-download apps, Navigation apps tend to be the most expensive, with an
average price of $13.43, while apps belonging to the Arcade Games category tend to be the
least expensive, with an average price of $1.77.
• Among the pay-per-download apps, the highest grossing category in September 2013 was Productivity, with in-month revenues of $35,371,970 (excluding revenues from in-app purchases).
The lowest grossing category was Casino Games.
• At the app level, the Simulation Games category tends to have the highest in-month revenues
from paid downloads, with category average revenues of $26,681 (excluding revenues from inapp purchases). Conversely, the Trivia Games category tends to have the lowest in-month revenues for pay-per-download apps, with category average revenues of only $2,076.
• Trivia Games app users tend to be the most satisfied while Utilities app users tend to be the least
satisfied, with average iOS app store ratings of 4.0 stars and 3.5 stars, respectively.
• Among free apps released within the last three months, Song Yang's
tops the list, with
15,696,000 downloads in September 2013 and an average app store rating of 4.8 stars, followed
by Quantum Design Group's Airplane! and Electronic Arts's FIFA 14 by EA SPORTS. Apps on
this list are ranked based on their in-month downloads.
• Among paid apps released within the last three months, Gameloft's Asphalt 8: Airborne tops
the list, garnering the highest number of in-month downloads among its peers with 1,737,000
downloads in September 2013 and an average app store rating of 4.6 stars. Chair Entertainment
Group LLC's Infinity Blade III and 505 Games (US) Inc.'s Terraria take second and third place,
respectively.
• When we consider all free apps regardless of release date ranked in terms of in-month downloads, Song Yang's
tops the list with 15,696,000 downloads in September 2013 and an
average app store rating of 4.8. Supercell's Clash of Clans and Gameloft's Despicable Me: Minion Rush take second and third place in terms of their in-month download numbers, respectively.

6. .
EXECUTIVE SUMMARY (CONTINUED)
• When we consider all paid apps regardless of release date ranked in terms of in-month downloads, Gameloft's Asphalt 8: Airborne tops the list with 1,737,000 downloads in September
2013 and an average app store rating of 4.6. Chair Entertainment Group LLC's Infinity Blade III
and Mojang's Minecraft – Pocket Edition take second and third place in terms of their in-month
download numbers, respectively.
• When we consider all free apps regardless of release date ranked in terms of all-time downloads,
Facebook Inc.'s Facebook tops list with all-time downloads and an average app store rating of
3.7, while Burbn Inc.'s Instagram and Supercell's Clash of Clans have the second and third highest
all-time download numbers, respectively.
• When we consider all paid apps regardless of release date ranked in terms of all-time downloads,
Chillingo Ltd's Cut the Rope garnered the most all-time downloads among the paid apps, with
all-time downloads as of September 2013, followed by Halfbrick Studios's Fruit Ninja and Lima
Sky's Doodle Jump.

7. .
THE
BIG
PICTURE
The following pages provide a high-level overview of the global
mobile apps market. We look at key market statistics and examine how they vary across countries and platforms.
www.prioridata.com

8. Global Snapshot
.
How large is the iOS market for mobile apps?
The figures below provide a general picture of the global iOS mobile apps market, including key statistics and recent changes in market size. All statistics are given at the global level. Note that global
monetization information is based on a given app's price in the country store where it is most popular,
i.e., where it has achieved the most downloads in a given month.
Global iOS Mobile Apps - Basic Market Composition
Apps
Statistic
September 2013
August 2013
Change
% Change
Number of Free Apps
604,500
582,648
+ 21,852
+ 3.8%
Number of Paid Apps
381,264
376,851
+ 4,413
+ 1.2%
Total (Free + Paid) Number of Apps
985,764
959,499
+ 26,265
+ 2.7%
Of Which Are New
10.2%
9.8%
+ 40 bps
Of Which Are Games
17.3%
18.1%
- 80 bps
Of Which Have In-App Purchase
11.0%
10.9%
+ 10 bps
Number of Apps Deleted In Month
3,778
2,803
+ 975
+ 34.8%
Statistic
September 2013
August 2013
Change
% Change
Number of App Publishers
258,081
251,173
+ 6,908
+ 2.8%
17.8%
18.4%
- 60 bps
Average Apps Per Publisher
3.8
3.8
+ 0.0
+ 0.0%
Average In-Month Downloads Per Publisher
7,171
7,132
+ 39
+ 0.5%
Statistic
September 2013
August 2013
Change
% Change
Estimated Free Downloads
1,738,683,558
1,682,823,598
+ 55,859,960
+ 3.3%
Estimated Paid Downloads
111,920,923
108,429,390
+ 3,491,533
+ 3.2%
Total (Free + Paid) Estimated Downloads
1,850,604,481
1,791,252,988
+ 59,351,493
+ 3.3%
Of New Apps
19.7%
22.6%
- 290 bps
Of Gaming Apps
53.9%
57.4%
- 350 bps
Of Apps with In-App Purchase
60.0%
60.5%
- 50 bps
1,877
1,867
+ 10
+ 0.5%
Statistic
September 2013
August 2013
Change
% Change
Estimated In-Month Revenue from Paid Downloads
$332,499,206
$309,618,370
+ $22,880,836
+ 7.4%
Publishers
Of Which Publish Games
Downloads
Average In-Month Downloads Per App
Revenue
Note: Estimated revenue from downloads of paid apps excludes in-app purchase revenue.
7/ 39

9. Comparative Country Information
.
How is the global mobile apps market comprised by country?
As Apple maintains individual country app stores, Priori estimates individual country downloads, allowing us to compare cross-country performance.
In September 2013, the top ranked country in terms of downloads was the United States which held
the 2nd position in the previous month.
Downloads By Country - iOS
% of In-Month Downloads
Country Rank
(September
2013)
Country Rank
(August 2013)
1
2
2
Country
Download Share
(September 2013)
Download Share
(August 2013)
United States
37.4%
24.2%
1
China
13.9%
32.5%
3
4
United Kingdom
7.0%
4.6%
4
3
Japan
6.6%
9.5%
5
6
France
4.3%
2.8%
6
8
Germany
4.3%
2.5%
7
9
Canada
3.7%
2.5%
8
7
South Korea
2.9%
2.7%
9
5
Russia
2.6%
3.5%
10
11
Australia
2.6%
2.0%
11
10
Italy
2.6%
2.4%
12
14
Netherlands
2.0%
1.5%
13
13
Spain
1.8%
1.6%
14
17
Switzerland
1.3%
0.9%
15
12
Brazil
1.2%
1.7%
16
16
Sweden
1.1%
0.9%
17
18
Denmark
0.8%
0.7%
18
15
India
0.7%
0.9%
19
21
Austria
0.7%
0.4%
20
20
Norway
0.7%
0.5%
8/ 39

10. Comparative Country Information
.
How is the global mobile apps market comprised by country? (continued)
Mobile App Market Size By Country - iOS (continued)
% of In-Month Downloads
Country Rank
(September
2013)
Country Rank
(August 2013)
21
23
22
Country
Download Share
(September 2013)
Download Share
(August 2013)
Poland
0.4%
0.3%
19
United Arab Emirates
0.4%
0.6%
23
22
Portugal
0.3%
0.3%
24
24
Finland
0.3%
0.3%
25
25
Czech Republic
0.2%
0.2%
26
26
Hungary
0.2%
0.2%
9/ 39

11. Country Growth Comparison
.
How are the individual countries growing?
The following graph displays the growth of the mobile apps market in countries across the globe, in
terms of app downloads. For each country, the percentage growth over the last month is shown.
As shown below, 24 out of 26 countries we track experienced solid growth in in-month downloads in
September 2013. At the global level, in-month downloads increased by 3.3%.
Growth of iOS Mobile Apps Market in Countries Across the Globe
Growth in In-Month Downloads from Previous Month
Norway
26.8%
Hungary
26.2%
Russia
26.0%
Poland
24.1%
India
22.9%
Czech Republic
22.2%
Germany
21.8%
Brazil
16.5%
Finland
16.4%
Sweden
15.6%
Austria
15.2%
Portugal
13.4%
Denmark
13.3%
Australia
13.3%
Japan
12.2%
South Korea
11.6%
Spain
8.9%
United States
8.4%
Italy
8.3%
Netherlands
7.8%
United Kingdom
6.0%
France
5.8%
Canada
3.4%
United Arab Emirates
2.4%
Switzerland
−5.5%
China
−12.3%
GLOBAL
3.3%
−10%
0%
10%
20%
30%
10/ 39

12. Platform Comparison by Country
.
How does the size of the global mobile apps market vary
by platform?
The following table shows how the size of the mobile app market varies by platform in countries across
the globe. Market size in a given country is measured using total in-month app downloads across all
app categories. Two platforms are considered -- Android and iOS.
While the dynamics of the iOS and Android markets are quite different globally, we do think it is valuable
to illustrate a basic comparison between the two. 6 out of 23 countries experienced fewer in-month
downloads of iOS apps versus Android apps in September 2013. China was the country with the highest
number of iOS downloads.
21 out of 23 countries experienced higher month-over-month download growth on the iOS platform
versus on Android. Norway was the fastest growing on the iOS platform while China showed the largest
disparity in September 2013 iOS versus Android downloads.
iOS vs. Android in Terms of App Downloads
August 2013 and September 2013 Downloads by Country
Country
China
United States
Japan
Android
Downloads
(September
2013)
Android
Downloads
(August 2013)
Change in
Android
Downloads (%)
iOS Downloads
(September
2013)
iOS Downloads
(August 2013)
Change in iOS
Downloads (%)
39,687,893
42,808,899
-7.3%
510,416,120
582,275,997
-12.3%
1,144,221,438
1,283,449,771
-10.8%
469,478,031
432,974,568
8.4%
157,769,151
182,800,789
-13.7%
190,382,969
169,691,803
12.2%
United Kingdom
257,399,995
293,752,461
-12.4%
87,709,454
82,763,739
6.0%
Russia
270,110,547
281,157,206
-3.9%
79,889,151
63,410,796
26.0%
Germany
162,218,307
189,379,559
-14.3%
54,973,525
45,140,450
21.8%
South Korea
285,936,139
283,929,922
0.7%
54,646,725
48,977,787
11.6%
France
102,243,294
109,593,710
-6.7%
52,147,668
49,287,958
5.8%
Canada
34,202,248
34,615,749
-1.2%
46,388,411
44,857,682
3.4%
Italy
105,780,528
114,397,586
-7.5%
46,387,044
42,851,263
8.3%
Australia
51,179,014
56,566,419
-9.5%
40,811,217
36,028,238
13.3%
Brazil
172,648,582
169,527,709
1.8%
36,379,743
31,224,648
16.5%
Spain
265,322,738
291,691,267
-9.0%
31,347,685
28,784,015
8.9%
Netherlands
38,840,266
42,654,925
-8.9%
28,663,153
26,594,000
7.8%
Sweden
21,261,076
23,843,757
-10.8%
18,277,998
15,807,754
15.6%
Switzerland
11,339,531
12,695,692
-10.7%
14,827,343
15,697,766
-5.5%
Denmark
11,131,457
12,114,974
-8.1%
13,623,374
12,020,658
13.3%
Norway
7,312,863
8,052,584
-9.2%
10,661,289
8,407,945
26.8%
Austria
22,468,931
21,077,922
6.6%
8,687,579
7,542,861
15.2%
Poland
48,111,174
53,588,840
-10.2%
6,272,221
5,055,004
24.1%
Portugal
24,735,651
20,977,730
17.9%
5,976,414
5,271,345
13.4%
Finland
10,912,392
11,682,356
-6.6%
5,389,856
4,630,120
16.4%
Hungary
22,619,225
23,881,538
-5.3%
3,413,885
2,704,235
26.2%
11/ 39

13. .
THE
INDEPTH
LOOK
The following pages break down the global app market into its
component categories to provide a closer look at what drives
activity.
www.prioridata.com

14. App Market Composition by Category
13/ 39
.
Which categories comprise the global app market?
The table below displays the categories comprising the global app market, ranked in terms of current
month downloads.
The largest category is Action Games, with 160,280,595 downloads in September 2013. The Action
Games category also held the 1st place position in the prior month. The fastest growing category is
Education, with a 40.3% growth in month-over-month downloads. Card Games experienced the largest
month-over-month decline, at -35.9%.
Global App Market Composition - iOS
Category Information
Category Rank
(September
2013)
Category Rank
(August 2013)
1
1
2
Category
Apps
Change in
Apps
Publishers
Change in
Publishers
Downloads
Change in
Downloads
Action Games
18,120
3.2%
9,837
3.1%
160,280,595
13.8%
3
Entertainment
83,446
2.0%
34,300
2.4%
128,369,741
4.8%
3
4
Arcade Games
17,164
2.8%
9,537
2.7%
116,727,951
11.5%
4
7
Simulation Games
5,963
6.2%
3,252
4.5%
99,213,804
25.4%
5
2
Puzzle Games
22,635
3.9%
11,974
3.0%
93,286,356
-27.5%
6
5
Adventure Games
10,188
4.9%
4,793
3.9%
90,568,402
0.0%
7
9
Utilities
56,198
1.5%
31,262
1.9%
79,526,793
13.9%
8
11
Lifestyle
82,447
3.2%
40,091
2.5%
77,718,827
18.9%
9
6
Strategy Games
9,092
2.8%
5,242
3.4%
76,154,453
-9.8%
10
10
Role Playing Games
4,315
4.9%
2,250
3.9%
75,143,746
9.8%
11
8
Social Networking
18,663
1.9%
13,369
2.4%
71,999,880
1.9%
12
12
Photography
25,141
3.1%
12,162
2.9%
64,964,195
5.6%
13
16
Education
104,260
13.7%
32,006
8.4%
61,454,697
40.3%
14
13
Family Games
14,197
6.9%
7,186
4.8%
57,258,470
-1.3%
15
14
Music
34,054
2.4%
14,482
2.0%
52,263,689
10.5%
16
15
Productivity
27,594
2.3%
16,731
2.6%
52,038,063
16.4%
17
20
Books
58,599
0.4%
11,302
1.6%
35,959,255
16.3%
18
24
News
25,701
2.1%
12,056
2.2%
34,482,233
26.6%
19
19
Board Games
8,315
3.4%
4,727
3.0%
31,238,971
-6.5%
20
23
Healthcare and Fitness
27,198
3.1%
14,364
3.4%
29,157,688
3.4%
21
25
Racing Games
4,319
7.0%
2,037
4.6%
26,410,440
1.7%
22
18
Sports Games
5,797
6.3%
3,152
4.6%
25,801,576
-29.0%
23
27
Travel
50,420
2.4%
17,354
2.5%
25,453,347
9.3%
24
29
Word Games
5,110
4.5%
2,902
3.3%
24,588,613
12.3%
25
17
Card Games
4,792
3.8%
2,777
3.7%
24,417,282
-35.9%
26
21
Trivia Games
5,904
4.5%
2,770
4.0%
23,813,813
-17.9%
27
31
Finance
24,351
2.7%
14,902
2.5%
22,646,450
12.9%
28
32
Reference
28,866
1.6%
11,548
2.0%
20,743,455
10.7%
29
35
Business
74,301
4.5%
37,955
3.0%
20,701,089
24.5%
30
26
Casino Games
3,894
6.4%
1,831
6.5%
20,647,528
-13.2%

15. App Market Composition by Category
.
Which categories comprise the global app market? (continued)
Global App Market Composition - iOS (continued)
Category Information
Category Rank
(September
2013)
Category Rank
(August 2013)
Category
Apps
Change in
Apps
Publishers
Change in
Publishers
Downloads
Change in
Downloads
31
22
Kids Games
13,954
-4.4%
6,700
-3.1%
20,644,440
-27.2%
32
30
Weather
4,064
1.3%
2,257
1.7%
19,560,241
-3.4%
33
33
Sports
27,802
2.3%
12,852
2.0%
18,752,269
2.0%
34
34
Navigation
13,986
2.2%
6,837
2.4%
17,944,139
0.5%
35
28
Educational Games
12,288
-42.9%
6,421
-22.3%
14,645,102
-35.6%
36
36
Food and Drink
19,669
4.9%
10,321
3.5%
11,110,360
23.2%
37
37
Music Games
2,369
2.6%
1,375
2.9%
9,706,903
21.7%
38
38
Dice Games
1,750
7.7%
1,094
5.5%
6,146,733
21.6%
39
39
Medical
22,853
3.1%
10,341
3.1%
5,615,815
17.5%
40
40
Catalogs
5,972
6.0%
3,588
4.9%
3,446,008
24.9%
41
41
Other Games
13
0.0%
10
0.0%
1,069
23.4%
14/ 39

16. App Market Saturation by Category
.
What is the level of market saturation by category?
In the figure below, we use the ratio of apps-per-thousand downloads as a proxy for the level of saturation in each of the categories comprising the global app market.
The category with the highest app-to-download ratio is Other Games. The category with the lowest
app-to-download ratio is Role Playing Games.
Global App Market Composition - iOS
Apps Per Thousand Downloads
Other Games
Medical
Business
Travel
Food and Drink
Catalogs
Education
Books
Sports
Reference
Finance
Lifestyle
Healthcare and Fitness
Educational Games
Navigation
News
Utilities
Kids Games
Music
Entertainment
Productivity
Photography
Dice Games
Board Games
Social Networking
Family Games
Trivia Games
Music Games
Puzzle Games
Sports Games
Word Games
Weather
Card Games
Casino Games
Racing Games
Arcade Games
Strategy Games
Action Games
Adventure Games
Simulation Games
Role Playing Games
12.16
4.07
3.59
1.98
1.77
1.73
1.70
1.63
1.48
1.39
1.08
1.06
0.93
0.84
0.78
0.75
0.71
0.68
0.65
0.65
0.53
0.39
0.28
0.27
0.26
0.25
0.25
0.24
0.24
0.22
0.21
0.21
0.20
0.19
0.16
0.15
0.12
0.11
0.11
0.06
0.06
0
5
10
15/ 39

17. Category Monetization
.
How do the different categories monetize?
The following figures show how different monetization methods are utilized by the various categories.
Global monetization information is based on a given app's price in the country store where it is most
popular, i.e., where it has achieved the most downloads in a given month. Figures in parentheses
denote the prior month values. Note that the apps counted below only include apps which have been
downloaded in the past month.
The category with the highest proportion of free versus paid apps is News. Among free apps, the
category most likely to contain in-app purchase is Role Playing Games. Among paid apps, the category
most likely to contain in-app purchase is Role Playing Games.
App Category Monetization - iOS
% of Apps Using the Following Monetization Methods
Category Name
Apps
Free
Free w/ In-App
Purchase
Paid
Paid w/ In-App
Purchase
Education
15,159
52% (53%)
17% (17%)
29% (28%)
2% (2%)
Entertainment
14,594
63% (64%)
16% (16%)
19% (18%)
1% (2%)
Lifestyle
12,876
72% (72%)
13% (12%)
14% (14%)
1% (1%)
Utilities
10,731
58% (59%)
10% (9%)
31% (30%)
2% (2%)
Business
7,217
75% (75%)
7% (7%)
16% (16%)
2% (2%)
Music
6,581
57% (58%)
13% (13%)
27% (26%)
3% (3%)
Productivity
6,258
48% (48%)
13% (13%)
36% (36%)
3% (3%)
Travel
6,066
68% (67%)
8% (8%)
23% (23%)
1% (1%)
Photography
5,987
48% (49%)
18% (18%)
31% (30%)
3% (3%)
Books
5,728
50% (51%)
19% (18%)
29% (29%)
2% (2%)
News
5,579
77% (78%)
18% (17%)
5% (5%)
0% (1%)
Healthcare and Fitness
5,027
55% (54%)
13% (13%)
29% (30%)
3% (3%)
Finance
5,019
78% (78%)
6% (6%)
14% (15%)
1% (1%)
Puzzle Games
4,937
49% (50%)
27% (27%)
19% (19%)
4% (5%)
Sports
4,865
62% (62%)
15% (15%)
21% (21%)
2% (2%)
Action Games
4,652
48% (48%)
25% (24%)
21% (22%)
6% (6%)
Reference
4,629
49% (49%)
12% (12%)
36% (36%)
3% (3%)
Arcade Games
4,247
50% (51%)
26% (25%)
18% (18%)
6% (6%)
Social Networking
4,124
70% (70%)
16% (15%)
13% (13%)
2% (2%)
Family Games
3,732
52% (52%)
28% (27%)
16% (17%)
3% (4%)
Adventure Games
3,244
46% (45%)
28% (28%)
21% (22%)
5% (5%)
Kids Games
2,983
56% (56%)
29% (29%)
13% (13%)
2% (2%)
Medical
2,812
59% (58%)
10% (10%)
29% (29%)
2% (2%)
Navigation
2,739
53% (51%)
13% (14%)
26% (28%)
7% (7%)
Strategy Games
2,661
44% (44%)
28% (28%)
21% (22%)
7% (6%)
16/ 39

18. Category Monetization
.
How do the different categories monetize? (continued)
App Category Monetization - iOS (continued)
% of Apps Using the Following Monetization Methods
Category Name
Apps
Free
Free w/ In-App
Purchase
Paid
Paid w/ In-App
Purchase
Food and Drink
2,632
69% (69%)
10% (10%)
19% (20%)
2% (2%)
Simulation Games
2,456
48% (48%)
31% (30%)
17% (17%)
4% (4%)
Board Games
2,287
52% (54%)
26% (26%)
18% (17%)
3% (3%)
Educational Games
2,189
51% (47%)
24% (23%)
24% (28%)
2% (2%)
Role Playing Games
1,960
46% (45%)
33% (33%)
14% (16%)
6% (6%)
Sports Games
1,608
51% (52%)
23% (23%)
20% (19%)
6% (6%)
Card Games
1,541
52% (51%)
31% (31%)
15% (15%)
2% (3%)
Racing Games
1,446
52% (51%)
29% (29%)
14% (14%)
5% (5%)
Trivia Games
1,396
52% (52%)
31% (30%)
13% (14%)
4% (4%)
Word Games
1,300
49% (49%)
34% (35%)
13% (13%)
4% (3%)
Casino Games
1,245
50% (49%)
35% (35%)
12% (13%)
3% (3%)
Weather
1,197
57% (58%)
11% (10%)
29% (28%)
3% (3%)
Catalogs
885
78% (79%)
8% (7%)
13% (12%)
1% (1%)
Music Games
722
54% (51%)
31% (29%)
11% (15%)
3% (4%)
Dice Games
477
51% (49%)
30% (30%)
16% (18%)
3% (3%)
Note: Percentages have been rounded and may not sum up to 100%.
17/ 39

19. Paid App Price Distribution
.
What is the price distribution of pay-per-download apps
across categories?
The price distribution of pay-per-download apps is given in the table below. Again, only apps which
have been downloaded in the past month are counted. Note that global app price is taken from the
country store where a given app is most popular, i.e., where it has achieved the most downloads in a
given month. Figures in parentheses denote the prior month values.
On average, the Navigation category tends to have the most expensive pay-per-download apps, with
a category average price of $13.43. Conversely, the Arcade Games category tends to have the least
expensive pay-per-download apps, with a category average price of only $1.77. For the bulk of categories, the average price of pay-per-download apps increased relative to last month.
Global Paid Apps - iOS
Paid App Price Distribution
Category Name
Paid Apps
Min
Max
Median
Average
Education
5,414
$0.87 ($0.87)
$219.99 ($299.99)
$2.43 ($2.58)
$4.39 ($4.59)
Utilities
3,708
$0.87 ($0.87)
$249.99 ($249.99)
$1.21 ($1.27)
$2.87 ($2.84)
Entertainment
3,366
$0.87 ($0.87)
$102.24 ($250.00)
$1.10 ($1.10)
$2.13 ($2.16)
Productivity
2,701
$0.87 ($0.87)
$999.99 ($384.74)
$2.43 ($2.43)
$4.82 ($4.65)
Photography
2,328
$0.87 ($0.88)
$74.99 ($99.99)
$1.97 ($1.76)
$2.41 ($2.43)
Music
2,148
$0.87 ($0.87)
$999.99 ($999.99)
$1.99 ($1.99)
$4.80 ($4.90)
Books
2,120
$0.87 ($0.87)
$69.99 ($69.99)
$2.43 ($2.43)
$3.77 ($3.67)
Lifestyle
2,098
$0.87 ($0.87)
$149.32 ($108.93)
$1.92 ($1.88)
$2.92 ($2.84)
Reference
1,947
$0.87 ($0.87)
$133.33 ($109.93)
$2.43 ($2.03)
$6.49 ($5.86)
Healthcare and Fitness
1,760
$0.87 ($0.87)
$79.99 ($170.42)
$1.99 ($1.99)
$3.21 ($3.26)
Travel
1,550
$0.87 ($0.88)
$84.99 ($74.12)
$2.95 ($2.83)
$3.49 ($3.29)
Action Games
1,418
$0.87 ($0.87)
$32.47 ($19.99)
$1.03 ($1.01)
$2.10 ($2.03)
Puzzle Games
1,375
$0.87 ($0.87)
$44.10 ($11.43)
$1.74 ($1.60)
$2.19 ($2.13)
Business
1,298
$0.87 ($0.88)
$999.99 ($999.99)
$3.19 ($3.25)
$7.94 ($8.57)
Sports
1,238
$0.87 ($0.87)
$488.72 ($161.35)
$2.39 ($2.40)
$5.42 ($4.93)
Arcade Games
1,126
$0.87 ($0.87)
$15.38 ($108.93)
$0.99 ($1.01)
$1.77 ($1.79)
Adventure Games
1,035
$0.87 ($0.88)
$30.77 ($31.02)
$1.99 ($1.99)
$2.87 ($2.86)
Medical
940
$0.87 ($0.88)
$799.99 ($799.99)
$3.54 ($2.99)
$11.00 ($10.93)
Navigation
906
$0.87 ($0.88)
$993.63 ($300.00)
$2.95 ($2.99)
$13.43 ($11.98)
Family Games
892
$0.87 ($0.88)
$11.15 ($11.43)
$1.21 ($1.11)
$1.87 ($1.83)
18/ 39

20. Paid App Price Distribution
.
What is the price distribution of pay-per-download apps
across categories? (continued)
Global Paid Apps - iOS (continued)
Paid App Price Distribution
Category Name
Paid Apps
Min
Max
Median
Average
Strategy Games
875
$0.87 ($0.88)
$28.99 ($19.99)
$1.99 ($1.99)
$2.49 ($2.38)
Finance
768
$0.87 ($0.87)
$154.39 ($82.03)
$1.99 ($1.99)
$3.84 ($4.04)
Educational Games
699
$0.87 ($0.87)
$19.99 ($42.99)
$1.99 ($1.99)
$2.17 ($2.59)
Social Networking
635
$0.87 ($0.87)
$52.52 ($20.07)
$1.21 ($1.11)
$2.21 ($2.01)
Simulation Games
635
$0.87 ($0.88)
$22.56 ($349.99)
$1.99 ($1.99)
$3.04 ($3.51)
Board Games
583
$0.87 ($0.88)
$16.79 ($13.11)
$1.21 ($1.21)
$2.13 ($2.20)
Food and Drink
574
$0.87 ($0.88)
$49.99 ($349.99)
$2.05 ($1.99)
$3.31 ($3.82)
Kids Games
567
$0.87 ($0.88)
$11.15 ($9.99)
$1.21 ($1.21)
$1.85 ($1.84)
Role Playing Games
456
$0.87 ($0.88)
$34.99 ($34.99)
$2.22 ($1.99)
$3.83 ($3.57)
Sports Games
454
$0.87 ($0.87)
$87.18 ($11.28)
$1.21 ($1.99)
$2.30 ($2.18)
Weather
403
$0.87 ($0.88)
$40.71 ($40.71)
$1.99 ($1.99)
$2.35 ($2.34)
Card Games
340
$0.87 ($0.87)
$19.99 ($19.99)
$1.98 ($1.99)
$2.24 ($2.25)
News
316
$0.87 ($0.87)
$29.99 ($25.00)
$1.99 ($1.99)
$2.59 ($2.60)
Racing Games
299
$0.87 ($0.88)
$19.99 ($39.99)
$1.21 ($1.11)
$2.03 ($2.16)
Trivia Games
277
$0.87 ($0.87)
$6.99 ($9.99)
$1.21 ($1.21)
$1.79 ($1.84)
Word Games
275
$0.87 ($0.87)
$16.79 ($13.56)
$1.21 ($1.21)
$1.98 ($1.92)
Casino Games
244
$0.94 ($0.88)
$18.46 ($18.61)
$1.99 ($1.99)
$3.36 ($3.03)
Music Games
124
$0.87 ($0.88)
$49.23 ($49.63)
$1.21 ($1.99)
$3.66 ($3.27)
Catalogs
123
$0.87 ($0.88)
$14.36 ($52.26)
$0.99 ($0.99)
$2.31 ($2.43)
Dice Games
112
$0.87 ($0.87)
$19.99 ($9.49)
$1.99 ($1.99)
$2.43 ($2.29)
Note: All currencies have been converted to US dollars.
19/ 39

21. Paid App Revenue By Category
.
How large are the in-month revenues for pay-per-download
apps across categories?
The following table shows the current and prior month revenues for pay-per-download apps at the
category level. All revenue numbers have been rounded to the nearest dollar. App level revenue is
calculated as the pay-per-download price in a given country store multiplied by estimated in-month
downloads in that same country store. The revenues presented below are aggregated over all country
stores. Note that this excludes in-app purchase revenues.
The highest grossing category in September 2013 was Productivity, with pay-per-download revenues of
$35,371,970. The revenues for this category increased relative to the prior month. The lowest grossing
category in September 2013 was Casino Games.
Global Paid Apps - iOS
In-Month Paid App Revenue By Category
Total Revenue
(September
2013)
Total Revenue
(August 2013)
Change in
Revenue (%)
Productivity
$35,371,970
$29,798,119
19%
6
Education
$21,209,640
$15,655,788
35%
3
2
Music
$20,306,254
$20,848,063
-3%
4
11
Adventure Games
$19,044,918
$11,753,650
62%
5
3
Action Games
$16,863,629
$18,353,648
-8%
6
5
Utilities
$15,763,074
$15,878,678
-1%
7
10
Business
$14,795,601
$13,837,676
7%
8
8
Photography
$14,235,347
$14,835,741
-4%
9
4
Simulation Games
$13,927,332
$16,448,173
-15%
10
7
Navigation
$13,913,084
$14,899,418
-7%
11
9
Healthcare and Fitness
$12,376,771
$14,027,070
-12%
12
12
Entertainment
$12,288,420
$11,734,495
5%
13
13
Reference
$11,847,796
$ 9,802,186
21%
14
14
Puzzle Games
$ 9,637,828
$ 8,278,512
16%
15
18
Medical
$ 8,986,582
$ 7,249,113
24%
16
17
Lifestyle
$ 8,917,880
$ 7,527,192
18%
17
15
Strategy Games
$ 8,429,865
$ 8,223,005
3%
18
16
Arcade Games
$ 8,299,678
$ 7,678,094
8%
19
19
Books
$ 7,569,759
$ 6,678,816
13%
20
22
Role Playing Games
$ 5,352,641
$ 5,331,942
0%
21
23
Family Games
$ 5,340,684
$ 4,600,501
16%
22
21
Travel
$ 5,337,582
$ 5,638,876
-5%
23
20
Sports
$ 4,989,566
$ 5,797,671
-14%
Rank
(September
2013)
Rank
(August
2013)
1
1
2
Category Name
20/ 39

22. Paid App Revenue By Category
.
How large are the in-month revenues for pay-per-download
apps across categories? (continued)
Global Paid Apps - iOS (continued)
In-Month Paid App Revenue By Category
Rank
(September
2013)
Rank
(August
2013)
24
24
25
Category Name
Total Revenue
(September
2013)
Total Revenue
(August 2013)
Change in
Revenue (%)
Weather
$ 4,778,516
$ 4,383,455
9%
26
Finance
$ 4,629,311
$ 3,844,753
20%
26
25
Racing Games
$ 4,050,470
$ 4,172,655
-3%
27
27
Board Games
$ 3,886,874
$ 3,454,270
13%
28
31
Sports Games
$ 3,091,796
$ 2,412,491
28%
29
29
Social Networking
$ 2,986,087
$ 2,849,188
5%
30
30
Food and Drink
$ 2,889,303
$ 2,686,947
8%
31
35
News
$ 2,659,498
$ 1,129,258
136%
32
34
Card Games
$ 1,823,726
$ 1,284,420
42%
33
33
Word Games
$ 1,704,268
$ 1,349,211
26%
34
28
Educational Games
$ 1,637,461
$ 3,423,731
-52%
35
32
Kids Games
$ 1,322,192
$ 1,642,154
-19%
36
38
Catalogs
$ 733,721
$ 519,575
41%
37
36
Music Games
$ 627,091
$ 705,602
-11%
38
37
Trivia Games
$ 516,832
$ 555,786
-7%
39
39
Dice Games
$ 241,649
$ 223,469
8%
40
40
Casino Games
$ 114,513
$ 104,979
9%
21/ 39

23. Paid App Revenue Distribution
22/ 39
.
What is the distribution of in-month revenues for payper-download apps across categories?
The distribution of in-month revenues for pay-per-download apps is given in the table below. Figures
in parentheses denote the prior month values. All revenue numbers have been rounded to the nearest
dollar. App level revenue is calculated as the pay-per-download price in a given country store multiplied by estimated in-month downloads in that same country store. The revenues presented below are
aggregated over all country stores. Note that this excludes in-app purchase revenues.
On average, the Simulation Games category tends to have the highest in-month revenues for pay-perdownload apps, with category average revenues of $26,681. Conversely, the Trivia Games category
tends to have the lowest in-month revenues for pay-per-download apps, with category average revenues of only $2,076.
Global Paid Apps - iOS
In-Month Paid App Revenue Distribution
Category Name
Paid Apps
Min
Max
Median
Average
Education
5,671
$ 13 ($ 17)
$ 649,988 ($ 221,473)
$1,337 ($1,256)
$ 3,967 ($ 3,574)
Utilities
3,932
$ 11 ($ 10)
$ 477,732 ($ 582,699)
$ 875 ($ 806)
$ 4,260 ($ 4,425)
Entertainment
3,757
$ 13 ($ 12)
$ 667,266 ($ 578,010)
$ 774 ($ 722)
$ 3,676 ($ 3,487)
Productivity
2,796
$ 90 ($ 36)
$1,210,105 ($1,706,434)
$1,552 ($1,406)
$13,288 ($11,554)
Books
2,457
$187 ($176)
$ 122,828 ($ 204,282)
$1,487 ($1,274)
$ 3,379 ($ 3,102)
Photography
2,442
$ 17 ($ 17)
$ 564,100 ($ 866,169)
$ 999 ($ 931)
$ 6,047 ($ 6,192)
Lifestyle
2,245
$ 37 ($104)
$ 787,301 ($ 955,798)
$ 852 ($ 774)
$ 4,384 ($ 3,663)
Music
2,209
$ 52 ($ 47)
$1,708,276 ($3,191,639)
$1,296 ($1,166)
$ 9,615 ($10,414)
Reference
2,022
$198 ($ 90)
$ 226,911 ($ 192,041)
$1,415 ($1,303)
$ 6,210 ($ 5,195)
Healthcare and Fitness
1,830
$ 37 ($ 33)
$1,980,994 ($1,782,845)
$1,199 ($1,124)
$ 7,154 ($ 7,863)
Travel
1,609
$198 ($181)
$ 251,033 ($ 292,759)
$1,241 ($1,057)
$ 3,480 ($ 3,294)
Action Games
1,535
$ 3 ($ 4)
$3,441,628 ($3,506,546)
$ 840 ($ 867)
$13,556 ($13,769)
Puzzle Games
1,437
$198 ($ 78)
$ 930,411 ($ 862,557)
$1,000 ($ 997)
$ 7,187 ($ 6,128)
Business
1,343
$102 ($181)
$ 856,424 ($ 859,645)
$2,091 ($1,947)
$11,903 ($11,807)
Sports
1,312
$198 ($181)
$ 505,749 ($ 482,019)
$1,028 ($1,003)
$ 4,053 ($ 4,529)
Arcade Games
1,207
$ 48 ($ 45)
$ 666,596 ($ 440,728)
$ 838 ($ 774)
$ 7,860 ($ 6,993)
Adventure Games
1,123
$ 82 ($ 75)
$6,905,858 ($1,421,947)
$1,337 ($1,153)
$20,026 ($12,320)
Medical
996
$198 ($172)
$1,067,561 ($ 599,350)
$1,860 ($1,565)
$ 9,601 ($ 7,599)
Navigation
952
$198 ($181)
$1,268,503 ($1,313,281)
$1,695 ($1,432)
$16,368 ($15,440)
Family Games
945
$131 ($ 8)
$ 472,650 ($ 261,615)
$ 915 ($ 835)
$ 6,404 ($ 5,617)

24. Paid App Revenue Distribution
23/ 39
.
What is the distribution of in-month revenues for pay-perdownload apps across categories? (continued)
Global Paid Apps - iOS (continued)
In-Month Paid App Revenue Distribution
Category Name
Paid Apps
Min
Max
Median
Average
Strategy Games
904
$ 90 ($ 80)
$ 487,851 ($ 391,339)
$1,368 ($1,087)
$10,446 ($ 9,663)
Finance
815
$154 ($181)
$ 731,902 ($ 151,107)
$1,337 ($1,166)
$ 6,148 ($ 5,168)
Educational Games
739
$198 ($181)
$ 148,779 ($ 216,106)
$ 930 ($ 874)
$ 2,366 ($ 2,316)
Social Networking
676
$185 ($173)
$ 144,684 ($ 179,911)
$ 892 ($ 867)
$ 4,673 ($ 4,310)
Simulation Games
657
$131 ($120)
$6,414,247 ($8,598,705)
$1,411 ($1,416)
$26,681 ($29,960)
Kids Games
636
$ 66 ($181)
$ 179,296 ($ 224,021)
$ 838 ($ 774)
$ 2,361 ($ 2,383)
Board Games
602
$198 ($181)
$ 673,992 ($ 495,580)
$1,050 ($ 997)
$ 7,016 ($ 6,469)
Food and Drink
586
$198 ($181)
$ 512,348 ($ 667,644)
$1,154 ($1,082)
$ 5,837 ($ 5,269)
Sports Games
482
$198 ($181)
$ 647,945 ($ 204,789)
$ 930 ($1,037)
$ 7,379 ($ 6,031)
Role Playing Games
474
$ 28 ($ 25)
$ 899,732 ($ 830,929)
$1,863 ($1,638)
$14,049 ($12,635)
Weather
413
$187 ($176)
$1,638,536 ($ 767,493)
$1,210 ($1,010)
$13,164 ($12,313)
Card Games
367
$204 ($191)
$ 425,724 ($ 103,761)
$1,072 ($ 920)
$ 6,490 ($ 4,571)
News
342
$198 ($181)
$1,067,459 ($ 81,840)
$1,100 ($1,007)
$ 8,390 ($ 3,391)
Racing Games
318
$ 11 ($ 61)
$1,780,071 ($1,381,299)
$1,180 ($1,011)
$14,891 ($13,726)
Trivia Games
305
$201 ($ 15)
$ 33,458 ($ 37,794)
$ 838 ($ 774)
$ 2,076 ($ 2,097)
Word Games
300
$198 ($ 36)
$ 570,738 ($ 237,449)
$ 791 ($ 774)
$ 6,108 ($ 4,906)
Casino Games
273
$268 ($241)
$ 31,642 ($ 25,643)
$1,295 ($1,334)
$ 5,205 ($ 4,772)
Catalogs
131
$198 ($181)
$ 325,351 ($ 148,146)
$ 774 ($ 692)
$ 6,166 ($ 4,518)
Music Games
129
$198 ($181)
$ 258,434 ($ 266,649)
$1,027 ($ 806)
$ 5,549 ($ 4,582)
Dice Games
116
$268 ($191)
$ 22,687 ($ 30,467)
$ 930 ($ 858)
$ 3,059 ($ 2,456)
Note: All currencies have been converted to US dollars.

25. App Store Rating Distribution
.
What is the distribution of app store ratings across categories?
The distribution of average iOS app store ratings is given below at the category level. Note that global
app app store rating is taken from the country store where a given app is most popular, i.e., where it
has achieved the most downloads in a given month. Figures in parentheses denote the prior month
values. Ratings are given on a scale of one to five stars, and partial stars are not awarded.
As shown in the table below, Trivia Games apps receive the highest app store ratings on average, while
Utilities apps receive the lowest.
Average App Store Ratings - iOS
App Store Rating Distribution
Category Name
Average Rating
(No. of Stars)
1-Star
Ratings (%)
2-Star
Ratings (%)
3-Star
Ratings (%)
4-Star
Ratings (%)
5-Star
Ratings (%)
Trivia Games
4.0 (4.0)
1% (1%)
3% (4%)
15% (16%)
60% (58%)
21% (21%)
Word Games
4.0 (4.0)
0% (0%)
2% (2%)
17% (17%)
57% (59%)
24% (22%)
Role Playing Games
4.0 (4.0)
0% (1%)
3% (3%)
18% (19%)
54% (53%)
24% (24%)
Strategy Games
4.0 (4.0)
0% (0%)
3% (3%)
17% (20%)
55% (53%)
24% (24%)
Puzzle Games
4.0 (4.0)
0% (0%)
3% (3%)
14% (15%)
59% (58%)
23% (23%)
Arcade Games
4.0 (4.0)
0% (0%)
3% (3%)
16% (18%)
59% (58%)
21% (21%)
Action Games
4.0 (4.0)
0% (0%)
3% (3%)
17% (18%)
60% (59%)
20% (20%)
Dice Games
4.0 (3.9)
1% (1%)
4% (5%)
15% (18%)
59% (56%)
21% (20%)
Card Games
4.0 (3.9)
0% (0%)
3% (3%)
17% (19%)
59% (57%)
20% (21%)
Educational Games
3.9 (4.0)
0% (0%)
3% (2%)
17% (16%)
64% (65%)
16% (17%)
Music Games
3.9 (3.9)
0% (0%)
3% (3%)
20% (21%)
57% (57%)
20% (19%)
Casino Games
3.9 (3.9)
1% (1%)
4% (5%)
19% (19%)
59% (60%)
17% (16%)
Board Games
3.9 (3.9)
0% (0%)
3% (4%)
19% (19%)
60% (59%)
17% (17%)
Books
3.9 (3.9)
0% (0%)
5% (5%)
21% (21%)
47% (48%)
26% (26%)
Family Games
3.9 (3.9)
0% (0%)
3% (3%)
17% (19%)
63% (61%)
17% (17%)
Education
3.9 (3.9)
1% (1%)
4% (5%)
20% (20%)
53% (52%)
22% (23%)
Adventure Games
3.9 (3.9)
0% (0%)
3% (3%)
19% (20%)
57% (57%)
20% (19%)
Kids Games
3.9 (3.8)
0% (0%)
3% (3%)
19% (20%)
66% (65%)
12% (12%)
Catalogs
3.8 (3.8)
1% (1%)
9% (7%)
24% (24%)
44% (45%)
22% (23%)
Medical
3.8 (3.8)
2% (1%)
8% (9%)
25% (23%)
46% (46%)
20% (21%)
Food and Drink
3.8 (3.8)
1% (1%)
8% (8%)
24% (24%)
43% (42%)
24% (25%)
Reference
3.8 (3.8)
1% (2%)
7% (7%)
23% (22%)
44% (43%)
25% (26%)
Healthcare and Fitness
3.8 (3.8)
1% (2%)
9% (9%)
23% (22%)
44% (43%)
23% (25%)
Music
3.8 (3.8)
1% (1%)
6% (6%)
24% (24%)
46% (46%)
23% (23%)
Simulation Games
3.8 (3.8)
0% (1%)
5% (5%)
22% (23%)
57% (56%)
16% (16%)
24/ 39

26. App Store Rating Distribution
.
What is the distribution of app store ratings across categories? (continued)
Average App Store Ratings - iOS (continued)
App Store Rating Distribution
Category Name
Average Rating
(No. of Stars)
1-Star
Ratings (%)
2-Star
Ratings (%)
3-Star
Ratings (%)
4-Star
Ratings (%)
5-Star
Ratings (%)
Racing Games
3.8 (3.7)
0% (0%)
4% (5%)
25% (28%)
59% (54%)
12% (12%)
Lifestyle
3.7 (3.8)
1% (1%)
10% (10%)
25% (25%)
40% (39%)
24% (24%)
Sports
3.7 (3.7)
1% (1%)
9% (9%)
26% (27%)
42% (42%)
22% (21%)
Weather
3.7 (3.7)
1% (1%)
7% (8%)
26% (26%)
47% (46%)
19% (19%)
Travel
3.7 (3.7)
2% (2%)
11% (12%)
26% (26%)
41% (40%)
20% (20%)
Sports Games
3.7 (3.7)
0% (0%)
5% (6%)
26% (26%)
57% (55%)
12% (12%)
Photography
3.7 (3.7)
2% (2%)
8% (9%)
26% (26%)
47% (46%)
17% (17%)
Social Networking
3.7 (3.7)
1% (1%)
11% (10%)
26% (26%)
40% (40%)
21% (22%)
Finance
3.6 (3.7)
1% (1%)
11% (11%)
29% (27%)
38% (39%)
20% (22%)
Productivity
3.6 (3.7)
1% (1%)
9% (10%)
28% (27%)
47% (47%)
15% (15%)
Business
3.6 (3.6)
1% (1%)
12% (12%)
28% (28%)
41% (41%)
19% (18%)
Entertainment
3.6 (3.5)
1% (2%)
13% (13%)
30% (31%)
40% (40%)
15% (15%)
Navigation
3.5 (3.5)
2% (3%)
12% (12%)
35% (34%)
40% (39%)
11% (12%)
News
3.5 (3.5)
1% (1%)
14% (13%)
34% (33%)
37% (37%)
15% (16%)
Utilities
3.5 (3.5)
2% (3%)
14% (14%)
29% (28%)
38% (38%)
16% (16%)
Note: Percentages have been rounded and may not sum up to 100%.
25/ 39

27. .
KEY
TITLES
&
PUBLISHERS
The following pages identify the key players in the global app
market, from up-and-coming new entrants to established app
market veterans.
www.prioridata.com

28. Top NEW Free App Titles
27/ 39
.
What are the top NEW free titles?
The following table provides insight into which free app titles are up-and-coming in the global app
market. All app titles shown below have been in the iOS app store for three months or less.
As is evident in the table below, the most popular new free app is Song Yang's
downloads in September 2013. This app held the #10 position in the prior month.
, with 15,696,000
Free New Entrants - iOS
Top 30 New Free Apps
Rank
(September
2013)
Rank
(August
2013)
App Title
Publisher
Native
Category
Priori SubCategory
Platform
Has In-App
Purchase
Average
Rating
Free
Downloads
(In-Month)
Growth in
Downloads
(%)
1
10
Song Yang
Action Games
War Games
iPhone native
Y
4.8
15,696,000
230.8%
2
-
Airplane!
Quantum Design Group
Arcade Games
Flight Games
all iOS native
Y
4.4
9,160,000
-
3
-
FIFA 14 by EA SPORTS
Electronic Arts
Action Games
Sport Ball Games
all iOS native
Y
4.0
7,303,000
-
4
2
Plants vs. Zombies™ 2
PopCap
Strategy Games
Zombie Games
all iOS native
Y
4.3
6,885,000
-64.4%
5
-
InstLike
Anton Lobovkin
6
19
7
924
8
-
9
863
11
-
13
all iOS native
Y
4.8
3,878,000
-
all iOS native
Y
4.9
3,634,000
41.2%
First Touch
Sports Games
Sport Ball Games
all iOS native
Y
4.4
3,631,000
8723.7%
Where's My Water? 2
Disney
Puzzle Games
Water and Fire Games
all iOS native
Y
3.4
3,604,000
-
TapYou Inc.
Lifestyle
iPhone native
N
4.7
3,546,000
14.5%
[adult swim]
Simulation Games
all iOS native
Y
4.4
3,494,000
7717.5%
-17.3%
Giant Boulder of Death
13
12
Social Networking
Role Playing Games
First Touch Soccer 2014
16
10
Utilities
Adventure Games
for Kakao
Demolition Games
CJ E&M
Adventure Games
all iOS native
Y
4.5
3,383,000
Rockstar Games
Action Games
Racing Games
all iOS native
N
2.3
3,123,000
-
7
Koramgame.com
Role Playing Games
Fighting Games
all iOS native
Y
4.9
2,966,000
-54.2%
14
14
SEGA CORPORATION
Action Games
all iOS native
Y
4.7
2,939,000
-25.7%
15
-
Lucky Town Multimedia Co.Ltd
Action Games
Christmas Games
all iOS native
Y
4.6
2,922,000
-
16
8
PopCap
Strategy Games
Zombie Games
all iOS native
Y
2.7
2,898,000
-46.3%
17
17
Waynett Cheung
Productivity
Smileys and Emoticons
iPhone native
Y
4.4
2,705,000
4.7%
Crazyhornets
Role Playing Games
Classic Arcade
all iOS native
Y
5.0
2,504,000
-
Bin Wang
Family Games
Guessing Games
all iOS native
Y
4.9
2,435,000
-2.0%
290.9%
Grand Theft Auto: iFruit
2
Emoticon & Emoji Keyboard & Photo Graffiti Chatting on WhatsappTwitterZoosk Etc.
18
-
19
21
20
91
Plane!!
G4Next
Family Games
Space and Aliens
all iOS native
Y
4.3
2,393,000
21
27
Animal Voyage: Island Adventure
Pocket Gems Inc.
Role Playing Games
Build and Manage Sims
all iOS native
Y
4.1
2,362,000
5.7%
22
14523
Candy Blast Mania
TeamLava
Arcade Games
Cooking Games
all iOS native
Y
4.6
2,262,000
322998.3%
Egg Inc.
Entertainment
iPhone native
N
4.7
2,149,000
1147.2%
zhou guowei
Arcade Games
Love and Valentine Games
all iOS native
Y
4.8
2,144,000
262.8%
SHAO WEN SU
Puzzle Games
Guessing Games
all iOS native
N
4.7
2,015,000
18.9%
Out Fit 7 Ltd.
Puzzle Games
Puzzles and Logic Games
all iOS native
Y
4.3
1,958,000
145.2%
23
271
24
96
25
35
26
69
Jigty Jigsaw Puzzles
27
928
The crazy dialect
28
1299
Fight Through - Hardest Game Ever
7k7kGames
Puzzle Games
World Facts Quizzes
all iOS native
Y
4.4
1,936,000
4635.6%
Skygame Network Technology
Adventure Games
Superheroes and Superpowers
all iOS native
Y
4.9
1,910,000
7383.2%
29
-
FIFA 14 by EA SPORTS
Electronic Arts
Action Games
Sport Ball Games
all iOS native
Y
4.2
1,846,000
-
30
6
Bloody Harry
FDG Entertainment
Action Games
Zombie Games
all iOS native
Y
4.6
1,835,000
-78.6%
Note: In cases where an app's prior month rank is missing, the app was released within the past month.
What is a Sub-Category? - Our technology dynamically structures the app universe into more than 550
app and 120 game sub-categories, resulting in the most advanced taxonomy in the industry. This system allows our customers to truly measure app economy developments at a level of detail that is practical for their business analysis. A full overview can be found on our website www.prioridata.com.

29. Top NEW Paid App Titles
28/ 39
.
What are the top NEW paid titles?
The following table provides insight into which paid app titles are up and coming in the global app
market. All app titles shown below have been in the iOS app store for three months or less.
As shown in the table below, the most popular new paid app is Asphalt 8: Airborne, published by
Gameloft. This app also held the first place position last month.
Paid New Entrants - iOS
Top 30 New Paid Apps
Rank
(September
2013)
Rank
(August
2013)
App Title
Publisher
Native
Category
Priori SubCategory
Platform
Price
Average
Rating
Paid
Downloads
(In-Month)
Growth in
Downloads
(%)
31.1%
1
1
Asphalt 8: Airborne
Gameloft
Racing Games
Racing Games
all iOS native
6.00 CNY
4.6
1,737,000
2
-
Infinity Blade III
Chair Entertainment Group LLC
Adventure Games
Role Playing Games
all iOS native
6.99 USD
4.0
947,000
-
3
3
Terraria
505 Games (US) Inc.
Adventure Games
Role Playing Games
all iOS native
4.99 USD
4.2
589,000
56.4%
4
-
Angry Birds Star Wars II
Rovio Entertainment Ltd
Arcade Games
Classic Arcade
all iOS native
0.99 USD
4.6
456,000
-
5
85
Sprinkle Islands
Mediocre AB
Puzzle Games
Water and Fire Games
all iOS native
1.99 USD
4.6
361,000
1207.7%
6
21
Xiangzhi He
Utilities
Call Managers and Tools
iPhone native
45.00 CNY
4.2
310,000
146.1%
7
79
Activision Publishing Inc.
Adventure Games
Gun and Shoot'em Up Games
all iOS native
6.99 USD
3.2
304,000
907.7%
8
122
heng Li
Utilities
Download Managers
iPhone native
40.00 CNY
3.9
260,000
1355.6%
Call of Duty®: Strike Team
9
157
Nutrition Quiz PRO: 600+ Facts Myths & Diet Tips for Healthy Living
runtastic
Food and Drink
Facts Varia
all iOS native
1.99 EUR
4.6
215,000
1454.6%
10
308
Pivvot
Whitaker Trebella
Arcade Games
Jump and Run
all iOS native
2.99 USD
4.3
212,000
3158.8%
11
-
Reeder 2
Silvio Rizzi
News
News Feeds
all iOS native
4.99 USD
4.3
199,000
-
12
8
RUNHAO YAO
Simulation Games
Fashion and Style Games
iPad native
6.00 CNY
4.8
192,000
-21.0%
13
-
Color Keyboard ®
Seventh Generation
Lifestyle
Font and Text Resources
all iOS native
1.99 USD
3.9
174,000
-
14
-
Swipe Type - Pro Input Method
Seventh Generation
Lifestyle
Font and Text Resources
all iOS native
1.99 USD
3.8
172,000
-
15
2
adinnovation Inc.
Simulation Games
iPhone native
85.00 JPY
4.6
169,000
-63.2%
16
-
Seventh Generation
Lifestyle
Contact Management
iPhone native
1.99 USD
4.6
160,000
-
The Manor
Catalogs
Wallpapers
all iOS native
1.99 USD
3.7
151,000
-
HD
iWhitelist Contact ®
Panorama Backgrounds & Parallax Wallpapers &
17
Dynamic LivePapers for iOS 7 Whatsapp Hangouts Viber
18
7
RUNHAO YAO
Puzzle Games
Fashion and Style Games
iPhone native
6.00 CNY
4.9
150,000
-41.4%
19
-
Color Keyboards | Swipe Type | Cool Fonts
App Bobo
Lifestyle
Keyboards and Input Languages
all iOS native
1.99 USD
4.1
144,000
-
20
-
Calendars 5 - Smart Calendar and Task Manager with Google Calendar Sync
Readdle
Productivity
Calendars
all iOS native
6.99 USD
4.3
142,000
-
21
-
Animated Emojis
App Bobo
Entertainment
Smileys and Emoticons
iPhone native
1.99 USD
4.5
139,000
-
22
-
SpotiFinder ™ for Spotify Premium
App Bobo
Entertainment
Music Discovery
all iOS native
1.99 USD
4.6
138,000
-
23
-
Instaliker - 1000 's of Likes & Followers Plus Instagram Wow App
Top Free Apps And Games .
Utilities
Photo Sharing
all iOS native
1.99 USD
3.1
138,000
-
24
14
Junk Jack X
Pixbits SRL
Adventure Games
Build and Manage Sims
all iOS native
4.99 USD
4.7
138,000
-11.4%
25
-
Crazy Fonts for Whatsapp & Hangouts & Viber
App Bobo
Lifestyle
Font and Text Resources
all iOS native
1.99 USD
4.5
132,000
-
26
-
Sticker Emojis for Whatsapp & Hangouts & Viber
App Bobo
Lifestyle
Cameras
all iOS native
1.99 USD
4.6
132,000
-
27
-
NEURON AGE CO.LTD.
Role Playing Games
iPhone native
85.00 JPY
4.3
129,000
-
28
-
Strata
Graveck
Puzzle Games
Puzzles and Logic Games
all iOS native
0.99 USD
4.7
121,000
-
29
134
Stickman Downhill
Robert Szeleney
Arcade Games
Racing Games
all iOS native
0.69 GBP
4.5
118,000
641.1%
30
-
Colorful Backgrounds for Whatsapp Hangouts Viber
The Manor
Entertainment
Wallpapers
all iOS native
0.99 USD
4.3
117,000
-
Note: In cases where an app's prior month rank is missing, the app was released within the past month.

30. Top Publishers of NEW Free & Paid Apps
.
Who are the top publishers of NEW free and paid apps?
The following tables provide insight into which free and paid app publishers have been successful with
recent app releases.
New Entrants - iOS
Top 15 Publishers of New Free Apps
Rank
Publisher
New Free
Apps
Published
All Free
Apps
Published
New Free App
Downloads
(In-Month)
All Free App
Downloads
(In-Month)
New Free App
Downloads
(All-Time)
All Free App
Downloads
(All-Time)
1
Song Yang
4
4
16,881,000
16,881,000
22,314,000
22,314,000
2
Electronic Arts
10
80
10,891,000
24,485,000
12,611,000
215,755,000
3
PopCap
2
6
9,782,000
10,931,000
43,516,000
70,232,000
4
Quantum Design Group
1
9
9,160,000
10,374,000
9,160,000
44,496,000
5
Disney
15
103
6,336,000
10,849,000
13,224,000
111,496,000
6
Koramgame.com
5
15
4,985,000
5,059,000
12,662,000
15,209,000
7
CJ E&M
11
25
4,392,000
5,755,000
14,737,000
47,957,000
8
Big Fish Games Inc
60
533
4,210,000
10,773,000
8,863,000
272,259,000
9
SEGA CORPORATION
5
22
3,950,000
5,180,000
10,217,000
36,026,000
10
Anton Lobovkin
1
1
3,878,000
3,878,000
3,878,000
3,878,000
11
Egg Inc.
3
3
3,863,000
3,863,000
4,486,000
4,486,000
12
[adult swim]
2
8
3,845,000
4,561,000
5,630,000
19,298,000
13
1
1
3,634,000
3,634,000
7,318,000
7,318,000
14
First Touch
1
4
3,631,000
7,530,000
3,678,000
93,408,000
15
TapYou Inc.
1
3
3,546,000
3,723,000
11,345,000
14,235,000
New Paid
Apps
Published
All Paid
Apps
Published
New Paid App
Downloads
(In-Month)
All Paid App
Downloads
(In-Month)
New Paid App
Downloads
(All-Time)
All Paid App
Downloads
(All-Time)
Top 15 Publishers of New Paid Apps
Rank
Publisher
1
Gameloft
1
96
1,737,000
3,006,000
3,304,000
61,302,000
2
Chair Entertainment Group LLC
1
4
947,000
1,731,000
947,000
27,020,000
3
App Bobo
6
6
685,000
685,000
685,000
685,000
4
505 Games (US) Inc.
1
3
589,000
597,000
1,035,000
1,061,000
5
The Manor
5
5
555,000
555,000
555,000
555,000
6
Seventh Generation
3
3
506,000
506,000
506,000
506,000
7
Rovio Entertainment Ltd
1
13
456,000
1,323,000
456,000
49,039,000
8
Mediocre AB
1
4
361,000
452,000
469,000
2,594,000
9
RUNHAO YAO
2
2
342,000
342,000
1,235,000
1,235,000
10
Xiangzhi He
1
1
310,000
310,000
459,000
459,000
11
Activision Publishing Inc.
1
13
304,000
585,000
325,000
10,538,000
12
heng Li
1
1
260,000
260,000
281,000
281,000
13
runtastic
1
17
215,000
1,003,000
247,000
8,722,000
14
John Bray
12
14
214,000
216,000
387,000
470,000
15
Whitaker Trebella
1
2
212,000
215,000
236,000
311,000
29/ 39

31. Top Free App Titles - IN-MONTH
30/ 39
.
What are the top free titles in terms of IN-MONTH downloads?
The following table provides insight into which free app titles are currently ranked at the top of all apps
in terms of in-month downloads. All app titles (regardless of publishing date) currently in the iOS app
store are considered.
, with 15,696,000
As can be seen below, the top free app in terms of in-month downloads is
September 2013 downloads. This app held the #18 position in the prior month.
Top Free Apps - iOS
Top 30 Free Apps - IN-MONTH
Rank
(September
2013)
Rank
(August
2013)
App Title
Publisher
Native
Category
Priori SubCategory
Platform
Has In-App
Purchase
Average
Rating
Free
Downloads
(In-Month)
Growth in
Downloads
(%)
1
18
Song Yang
Action Games
War Games
iPhone native
Y
4.8
15,696,000
230.8%
2
3
Clash of Clans
Supercell
Strategy Games
War Games
all iOS native
Y
4.6
12,273,000
21.3%
3
4
Despicable Me: Minion Rush
Gameloft
Action Games
Superheroes and Superpowers
all iOS native
Y
4.7
11,992,000
26.8%
4
-
Airplane!
Quantum Design Group
Arcade Games
Flight Games
all iOS native
Y
4.4
9,160,000
-
5
2165
Deer Hunter 2014
Glu Games Inc.
Simulation Games
Hunting Games
all iOS native
Y
4.5
9,025,000
7904.8%
6
37
Instagram
Burbn Inc.
Photography
Photos and Authoring
iPhone native
N
4.6
8,498,000
209.1%
7
-
FIFA 14 by EA SPORTS
Electronic Arts
Action Games
Sport Ball Games
all iOS native
Y
4.0
7,303,000
-
8
9
Candy Crush Saga
King.com Limited
Arcade Games
Puzzles and Logic Games
all iOS native
Y
4.1
7,162,000
-7.2%
9
2
Plants vs. Zombies™ 2
PopCap
Strategy Games
Zombie Games
all iOS native
Y
4.3
6,885,000
-64.4%
10
15
Subway Surfers
Kiloo
Arcade Games
Jump and Run
all iOS native
Y
4.5
6,871,000
34.5%
11
24
Hay Day
Supercell
Simulation Games
Farm and Animal Games
all iOS native
Y
4.5
6,692,000
61.4%
12
13
GungHo Online Entertainment Inc.
Action Games
all iOS native
Y
4.5
6,317,000
11.2%
13
11
Warner Bros.
Action Games
Superheroes and Superpowers
all iOS native
Y
4.7
6,104,000
-0.8%
14
66
Bin Wang
Education
Chinese Language and Culture
all iOS native
Y
4.9
5,295,000
156.6%
15
25
Iron Force
Chillingo Ltd
Arcade Games
War Games
all iOS native
Y
4.8
5,172,000
26.3%
16
22
Head Soccer
D&D Dream Corp.
Arcade Games
Sport Ball Games
all iOS native
Y
4.8
4,964,000
14.5%
17
16
Sonic Dash
SEGA
Arcade Games
Jump and Run
all iOS native
Y
4.5
4,876,000
-4.3%
18
6
Colormania - Guess the Colors
Genera Mobile
Puzzle Games
Guessing Games
all iOS native
Y
4.6
4,367,000
-51.0%
19
12
LINE WIND runner
NAVER Japan Corporation
Adventure Games
Jump and Run
iPhone native
Y
4.1
4,237,000
-28.1%
20
5
LINE Pokopang
NAVER Japan Corporation
Action Games
Farm and Animal Games
iPhone native
Y
4.2
3,916,000
-57.2%
21
-
InstLike
Anton Lobovkin
Utilities
Social Networking
all iOS native
Y
4.8
3,878,000
-
22
27
Dragon City Mobile
Social Point
Role Playing Games
Role Playing Games
all iOS native
Y
4.5
3,737,000
-8.6%
23
591
Megapolis
Social Quantum
Strategy Games
Build and Manage Sims
all iOS native
Y
4.3
3,684,000
686.9%
24
39
Temple Run 2
Imangi Studios LLC
Adventure Games
Jump and Run
all iOS native
Y
4.4
3,664,000
40.1%
25
42
Adventure Games
Role Playing Games
all iOS native
Y
4.9
3,634,000
41.2%
26
5084
First Touch Soccer 2014
First Touch
Sports Games
Sport Ball Games
all iOS native
Y
4.4
3,631,000
8723.7%
27
1046
Megapolis HD
Social Quantum
Simulation Games
Build and Manage Sims
iPad native
Y
4.3
3,606,000
1319.5%
28
-
Where's My Water? 2
Disney
Puzzle Games
Water and Fire Games
all iOS native
Y
3.4
3,604,000
-
TapYou Inc.
Lifestyle
iPhone native
N
4.7
3,546,000
14.5%
[adult swim]
Simulation Games
all iOS native
Y
4.4
3,494,000
7717.5%
29
33
30
4761
Injustice: Gods Among Us
Giant Boulder of Death
Demolition Games
Note: In cases where an app's prior month rank is missing, the app was released within the past month.

32. Top Paid App Titles - IN-MONTH
31/ 39
.
What are the top paid titles in terms of IN-MONTH downloads?
The following table provides insight into which paid app titles are currently ranked highest in terms of
in-month downloads. All app titles (regardless of publishing date) currently in the iOS app store are
considered.
The most popular paid app in terms of in-month downloads is Gameloft's Asphalt 8: Airborne. This
app also held the first place position last month.
Top Paid Apps - iOS
Top 30 Paid Apps - IN-MONTH
Rank
(September
2013)
Rank
(August
2013)
App Title
Publisher
Native
Category
Priori SubCategory
Platform
Has In-App
Purchase
Average
Rating
Paid
Downloads
(In-Month)
Growth in
Downloads
(%)
31.1%
1
1
Asphalt 8: Airborne
Gameloft
Racing Games
Racing Games
all iOS native
6.00 CNY
4.6
1,737,000
2
-
Infinity Blade III
Chair Entertainment Group LLC
Adventure Games
Role Playing Games
all iOS native
6.99 USD
4.0
947,000
-
3
2
Minecraft – Pocket Edition
Mojang
Simulation Games
Various Block Games
all iOS native
6.99 USD
4.4
887,000
-24.7%
4
8
Terraria
505 Games (US) Inc.
Adventure Games
Role Playing Games
all iOS native
4.99 USD
4.2
589,000
56.4%
5
4
Infinity Blade II
Chair Entertainment Group LLC
Action Games
Role Playing Games
all iOS native
6.99 USD
4.7
473,000
-0.3%
6
-
Angry Birds Star Wars II
Rovio Entertainment Ltd
Arcade Games
Classic Arcade
all iOS native
0.99 USD
4.6
456,000
-
7
212
Plant Nanny
Fourdesire
Healthcare and Fitness
Gardening
iPhone native
6.00 CNY
4.6
442,000
617.9%
8
10
Sky Gamblers: Storm Raiders
Atypical Games
Simulation Games
Flight Games
all iOS native
4.99 USD
4.5
430,000
20.0%
9
24
Plague Inc.
Ndemic Creations
Simulation Games
Virus and Disease Games
all iOS native
0.99 USD
4.7
424,000
74.0%
10
3
Fruit Ninja
Halfbrick Studios
Action Games
Classic Arcade
iPhone native
0.99 USD
4.6
414,000
-23.8%
11
28
Weather Live
Apalon
Weather
Weather
all iOS native
3.99 USD
4.5
381,000
59.1%
12
7
Pimp Your Screen - Custom Themes and Wallpapers for iPhone iPod touch iPad and iOS 7
Apalon
Lifestyle
iPhone Personalization
all iOS native
1.99 USD
4.4
366,000
-8.4%
13
562
Sprinkle Islands
Mediocre AB
Puzzle Games
Water and Fire Games
all iOS native
1.99 USD
4.6
361,000
1207.7%
-25.0%
14
5
The Room
Fireproof Games
Adventure Games
Quest and Mystery
iPad native
1.99 USD
4.8
354,000
15
19
Runtastic PRO GPS Running Walking & Fitness Tracker
runtastic
Healthcare and Fitness
Outdoor Sports
iPhone native
4.99 EUR
4.6
330,000
13.1%
16
111
Take It Easy
Ravensburger Digital GmbH
Board Games
Board Games
all iOS native
1.99 USD
4.6
327,000
232.3%
17
73
Xiangzhi He
Utilities
Call Managers and Tools
iPhone native
45.00 CNY
4.2
310,000
146.1%
18
32
Infinity Blade
Chair Entertainment Group LLC
Action Games
Role Playing Games
all iOS native
5.99 USD
4.7
309,000
39.2%
19
14
FIFA 13 by EA SPORTS
Electronic Arts
Sports Games
Sport Ball Games
all iOS native
2.99 GBP
4.4
309,000
-4.7%
20
515
Call of Duty®: Strike Team
Activision Publishing Inc.
Adventure Games
Gun and Shoot'em Up Games
all iOS native
6.99 USD
3.2
304,000
907.7%
21
17
Clear Vision (17+)
FDG Entertainment
Arcade Games
Gun and Shoot'em Up Games
all iOS native
0.99 USD
4.7
302,000
-4.3%
22
30
Where's My Water?
Disney
Puzzle Games
Water and Fire Games
all iOS native
0.99 USD
4.6
278,000
20.7%
23
11
BADLAND
Frogmind
Adventure Games
World Facts Quizzes
all iOS native
3.99 USD
4.7
277,000
-16.8%
24
859
heng Li
Utilities
Download Managers
iPhone native
40.00 CNY
3.9
260,000
1355.6%
-26.9%
25
12
26
-
27
15
Pro
Cut the Rope HD
Chillingo Ltd
Puzzle Games
Classic Arcade
iPad native
3.99 USD
4.6
222,000
-
Free Music Download Pro - Mp3 Downloader
ASPS Apps
Music
Download Managers
all iOS native
2.99 USD
4.5
221,000
-30.6%
Nutrition Quiz PRO: 600+ Facts Myths & Diet Tips for Healthy Living
runtastic
Food and Drink
Facts Varia
all iOS native
1.99 EUR
4.6
215,000
1454.6%
28
-
29
16
30
1113
Asphalt 7: Heat
Gameloft
Arcade Games
Racing Games
all iOS native
6.00 CNY
4.7
239,000
Cut the Rope
Chillingo Ltd
Puzzle Games
Classic Arcade
iPhone native
0.99 USD
4.8
225,000
-
SINA Corporation (Nasdaq: SINA)
Weather
Weather
iPhone native
6.00 CNY
4.8
225,000
-30.3%
Note: In cases where an app's prior month rank is missing, the app was released within the past month.

33. Top Publishers of Free & Paid Apps - IN-MONTH
.
Who are the publishers of top free and paid apps in terms
of IN-MONTH downloads?
The following tables provide insight into which publishers of free and paid apps are currently ranked at
the top of the global app market in terms of all-time downloads.
Top Publishers - iOS
Top 15 Publishers of Free Apps - IN-MONTH
Rank
Publisher
Free Apps
Published
Total Apps
Published
Free App
Downloads
(In-Month)
Total App
Downloads
(In-Month)
Free App
Downloads
(All-Time)
Total App
Downloads
(All-Time)
1
Gameloft
61
157
35,884,000
38,890,000
492,708,000
554,010,000
2
Electronic Arts
80
219
24,485,000
25,576,000
216,414,000
255,985,000
3
Supercell
2
2
18,966,000
18,966,000
163,322,000
163,322,000
4
Glu Games Inc.
65
73
18,793,000
18,809,000
361,136,000
364,111,000
5
NAVER Japan Corporation
65
66
16,908,000
16,912,000
237,563,000
237,875,000
6
Song Yang
4
4
16,881,000
16,881,000
22,314,000
22,314,000
7
Chillingo Ltd
71
199
13,188,000
14,048,000
154,157,000
224,547,000
8
Beijing Baidu Netcom Science & Technology Co.Ltd
39
39
11,143,000
11,143,000
80,970,000
80,982,000
9
PopCap
6
23
10,931,000
11,504,000
71,977,000
103,860,000
10
Disney
103
184
10,849,000
11,726,000
113,309,000
131,053,000
11
Big Fish Games Inc
533
753
10,773,000
11,112,000
272,316,000
284,834,000
12
Google Inc.
28
28
10,404,000
10,404,000
204,936,000
204,936,000
13
Quantum Design Group
9
14
10,374,000
10,377,000
44,496,000
44,514,000
14
King.com Limited
6
6
9,245,000
9,245,000
92,122,000
92,122,000
15
GungHo Online Entertainment Inc.
11
11
9,088,000
9,088,000
102,382,000
102,382,000
Top 15 Publishers of Paid Apps - IN-MONTH
Rank
Publisher
Paid Apps
Published
Total Apps
Published
Paid App
Downloads
(In-Month)
Total App
Downloads
(In-Month)
Paid App
Downloads
(All-Time)
Total App
Downloads
(All-Time)
554,010,000
1
Gameloft
96
157
3,006,000
38,890,000
61,302,000
2
Chair Entertainment Group LLC
4
4
1,731,000
1,731,000
27,020,000
33,327,000
3
Rovio Entertainment Ltd
13
30
1,323,000
4,362,000
49,168,000
217,045,000
4
Electronic Arts
139
219
1,090,000
25,576,000
39,572,000
255,985,000
5
Apalon
14
20
1,087,000
3,613,000
12,640,000
49,541,000
6
runtastic
17
32
1,003,000
2,350,000
8,722,000
22,778,000
7
Mojang
1
2
887,000
1,401,000
9,512,000
20,892,000
8
Disney
81
184
877,000
11,726,000
17,744,000
131,053,000
9
FDG Entertainment
26
30
865,000
7,556,000
51,176,000
120,134,000
10
Chillingo Ltd
128
199
861,000
14,048,000
70,390,000
224,547,000
11
Halfbrick Studios
6
14
725,000
3,184,000
33,395,000
173,597,000
12
App Bobo
6
6
685,000
685,000
685,000
685,000
13
505 Games (US) Inc.
3
9
597,000
876,000
1,061,000
2,518,000
14
Activision Publishing Inc.
13
21
585,000
1,926,000
10,566,000
33,193,000
15
PopCap
17
23
574,000
11,504,000
31,883,000
103,860,000
32/ 39

34. Top Free App Titles - ALL-TIME
.
What are the top free titles in terms of ALL-TIME downloads?
The following table provides insight into which free app titles are currently ranked at the top of all apps
in terms of all-time downloads. All app titles (regardless of publishing date) currently in the iOS app
store are considered.
As can be seen below, the top free app on this list is Facebook, with all-time downloads (as of September
2013). This app also held the first place position last month.
Free Apps - iOS
Top 30 Free Apps - ALL-TIME
Rank
(September
2013)
Rank
(August
2013)
App Title
Publisher
Native
Category
Priori SubCategory
Platform
Has In-App
Purchase
Average
Rating
Free
Downloads
(All-Time)
Growth in
Downloads
(%)
1.0%
1
1
Facebook
Facebook Inc.
Social Networking
Social Networking
all iOS native
N
3.7
201,198,000
2
2
Instagram
Burbn Inc.
Photography
Photos and Authoring
iPhone native
N
4.6
163,063,000
3.2%
3
5
Clash of Clans
Supercell
Strategy Games
War Games
all iOS native
Y
4.6
98,236,000
8.6%
4
3
Smurfs' Village
Beeline Interactive Inc.
Adventure Games
Build and Manage Sims
all iOS native
Y
4.6
95,920,000
1.8%
5
4
Temple Run
Imangi Studios LLC
Action Games
Jump and Run
all iOS native
Y
4.6
94,348,000
0.2%
6
6
Subway Surfers
Kiloo
Arcade Games
Jump and Run
all iOS native
Y
4.5
81,216,000
5.1%
7
7
Words With Friends Free
Zynga Inc.
Word Games
Word Games
iPhone native
Y
4.3
74,508,000
1.4%
8
8
Candy Crush Saga
King.com Limited
Arcade Games
Puzzles and Logic Games
all iOS native
Y
4.1
73,779,000
4.7%
9
9
Head Soccer
D&D Dream Corp.
Arcade Games
Sport Ball Games
all iOS native
Y
4.8
72,624,000
4.1%
10
11
Hay Day
Supercell
Simulation Games
Farm and Animal Games
all iOS native
Y
4.5
65,086,000
7.5%
11
10
LINE WIND runner
NAVER Japan Corporation
Adventure Games
Jump and Run
iPhone native
Y
4.1
62,869,000
1.4%
12
12
Solitaire
MobilityWare
Card Games
Solitaire
all iOS native
N
4.2
60,291,000
3.2%
13
13
Pinterest
Pinterest Inc.
Social Networking
Social Networking
all iOS native
N
4.6
59,904,000
2.6%
14
14
Ice Age Village
Gameloft
Action Games
Build and Manage Sims
all iOS native
Y
4.6
58,715,000
1.8%
15
16
Diamond Dash
wooga
Arcade Games
Jewel Puzzles
all iOS native
Y
4.4
57,508,000
2.5%
16
15
Find Something - where is my goal!
Funship Entertainment
Puzzle Games
Hidden Object Games
all iOS native
Y
4.7
56,822,000
-1.1%
17
17
Fruit Ninja Free
Halfbrick Studios
Action Games
Classic Arcade
iPhone native
Y
4.4
55,645,000
1.9%
18
18
Bible
LifeChurch.tv
Reference
Bible Study
all iOS native
N
4.6
55,065,000
2.7%
19
19
PAC-MAN Lite
NAMCO BANDAI Games
Arcade Games
Classic Arcade
iPhone native
Y
3.0
53,854,000
1.7%
20
20
Touch Hockey: FS5 (FREE)
FlipSide5 Inc.
Sports Games
Hockey Games
iPhone native
Y
3.0
52,993,000
1.7%
21
27
PPS
ShangHai ZhongYuan Network Technology Co.Ltd
Entertainment
Media Players and Organizers
all iOS native
N
4.5
52,445,000
5.5%
22
21
DragonVale
Backflip Studios
Role Playing Games
Virtual Pets and Families
all iOS native
Y
4.6
52,258,000
1.8%
18.8%
23
37
Despicable Me: Minion Rush
Gameloft
Action Games
Superheroes and Superpowers
all iOS native
Y
4.7
51,622,000
24
22
Skype for iPhone
Skype Communications S.a.r.l
Social Networking
Internet Phones
iPhone native
Y
3.4
51,594,000
1.9%
25
23
Google Earth
Google Inc.
Travel
Space Exploration
all iOS native
N
3.6
51,235,000
1.7%
26
30
Injustice: Gods Among Us
Warner Bros.
Action Games
Superheroes and Superpowers
all iOS native
Y
4.7
51,094,000
6.5%
27
26
Shazam
Shazam Entertainment Ltd.
Music
Music and Lyrics
all iOS native
Y
3.7
50,919,000
1.8%
28
24
MetalStorm: Online
Z2Live Inc
Action Games
Flight Games
all iOS native
Y
4.5
50,836,000
1.4%
29
28
Paper Toss
Backflip Studios
Simulation Games
Drawing Puzzles
iPhone native
Y
3.5
50,260,000
1.7%
30
29
Google Search
Google Inc.
Reference
Search Engines
all iOS native
N
3.6
50,074,000
1.7%
Note: In cases where an app's prior month rank is missing, the app was released within the past month.
33/ 39

35. Top Paid App Titles - ALL-TIME
.
What are the top paid titles in terms of ALL-TIME downloads?
The following table provides insight into which paid app titles are currently ranked at the top in terms
of all-time downloads. All app titles (regardless of publishing date) currently in the iOS app store are
considered.
The most popular paid app on the iOS platform in terms of all-time downloads is Chillingo Ltd's Cut
the Rope. This app rose to the top of the rankings in under a month's time.
Paid Apps - iOS
Top 30 Paid Apps - ALL-TIME
Rank
(September
2013)
Rank
(August
2013)
App Title
Publisher
Native
Category
Priori SubCategory
Platform
Has In-App
Purchase
Average
Rating
Paid
Downloads
(All-Time)
Growth in
Downloads
(%)
1
-
Cut the Rope
Chillingo Ltd
Puzzle Games
Classic Arcade
iPhone native
0.99 USD
4.8
47,572,000
-
2
1
Fruit Ninja
Halfbrick Studios
Action Games
Classic Arcade
iPhone native
0.99 USD
4.6
22,876,000
1.6%
3
2
Doodle Jump
Lima Sky
Action Games
Jump and Run
iPhone native
0.99 USD
4.5
22,030,000
0.1%
4
3
Ski On Neon
Esoteric Development
Action Games
Stunts and Tricks
iPhone native
0.99 USD
4.1
21,344,000
0.3%
5
4
Angry Birds
Rovio Entertainment Ltd
Action Games
Classic Arcade
iPhone native
0.99 USD
4.6
20,763,000
2.4%
6
5
Cover Orange
FDG Entertainment
Family Games
Fruit Games
iPhone native
0.99 USD
4.7
19,570,000
2.2%
7
6
Infinity Blade
Chair Entertainment Group LLC
Action Games
Role Playing Games
all iOS native
5.99 USD
4.7
15,633,000
3.2%
8
7
Clear Vision (17+)
FDG Entertainment
Arcade Games
Gun and Shoot'em Up Games
all iOS native
0.99 USD
4.7
15,079,000
0.7%
9
8
The Moron Test
DistinctDev Inc.
Entertainment
Self Testing
iPhone native
0.99 USD
3.9
14,556,000
0.0%
10
9
Plants vs. Zombies
PopCap
Strategy Games
Zombie Games
iPhone native
0.99 USD
4.8
12,755,000
1.7%
11
10
Air Penguin
GAMEVIL Inc.
Arcade Games
Fun with Ice
all iOS native
0.99 USD
4.7
10,405,000
1.6%
12
12
Infinity Blade II
Chair Entertainment Group LLC
Action Games
Role Playing Games
all iOS native
6.99 USD
4.7
10,201,000
4.6%
13
11
Quell Reflect+
Fallen Tree Games Ltd
Family Games
Puzzles and Logic Games
all iOS native
1.99 USD
4.8
10,022,000
1.7%
14
13
Minecraft – Pocket Edition
Mojang
Simulation Games
Various Block Games
all iOS native
6.99 USD
4.4
9,512,000
3.9%
15
14
Words With Friends
Zynga Inc.
Word Games
Word Games
iPhone native
4.99 USD
4.5
8,378,000
1.8%
16
16
Where's My Water?
Disney
Puzzle Games
Water and Fire Games
all iOS native
0.99 USD
4.6
8,022,000
3.8%
17
17
Angry Birds Seasons
Rovio Entertainment Ltd
Action Games
Classic Arcade
iPhone native
0.99 USD
4.4
7,787,000
1.9%
18
15
Asphalt 7: Heat
Gameloft
Arcade Games
Racing Games
all iOS native
6.00 CNY
4.7
7,565,000
-6.5%
19
19
The Room
Fireproof Games
Adventure Games
Quest and Mystery
iPad native
1.99 USD
4.8
7,504,000
1.0%
20
20
Tiny Wings
Andreas Illiger
Action Games
Classic Arcade
iPhone native
0.99 USD
4.7
7,468,000
2.9%
21
18
Rat On The Run
Donut Games
Action Games
Classic Arcade
all iOS native
0.99 USD
3.1
7,449,000
0.0%
22
21
Asphalt 6: Adrenaline
Gameloft
Racing Games
Racing Games
iPhone native
30.00 CNY
4.9
7,130,000
2.1%
23
24
Traffic Rush
Donut Games
Strategy Games
Racing Games
all iOS native
0.99 USD
3.3
6,955,000
2.2%
24
23
Siege Hero
Armor Games Inc
Action Games
Jump and Run
iPhone native
0.99 USD
4.8
6,942,000
2.0%
25
22
Plants vs. Zombies HD
PopCap
Strategy Games
Zombie Games
iPad native
0.99 USD
4.7
6,896,000
0.9%
26
25
Fruit Ninja HD
Halfbrick Studios
Action Games
Classic Arcade
iPad native
2.99 USD
4.6
5,970,000
1.5%
27
26
Monster Trucks Nitro
RedLynx Ltd
Racing Games
Racing Games
iPhone native
0.99 USD
3.6
5,745,000
0.0%
28
27
Pocket God
Bolt Creative
Entertainment
Fun Animals
iPhone native
0.99 USD
4.0
4,821,000
1.9%
29
30
Plague Inc.
Ndemic Creations
Simulation Games
Virus and Disease Games
all iOS native
0.99 USD
4.7
4,804,000
5.1%
30
28
FIFA 13 by EA SPORTS
Electronic Arts
Sports Games
Sport Ball Games
all iOS native
2.99 GBP
4.4
4,701,000
2.2%
Note: In cases where an app's prior month rank is missing, the app was released within the past month.
34/ 39

36. Top Publishers of Free & Paid Apps - ALL-TIME
.
Who are the publishers of top free and paid apps in terms
of ALL-TIME downloads?
The following tables provide insight into which publishers of free and paid apps are currently ranked at
the top of the global app market in terms of all-time downloads.
Top Publishers - iOS
Top 15 Publishers of Free Apps - ALL-TIME
Rank
Publisher
Free Apps
Published
Total Apps
Published
Free App
Downloads
(In-Month)
Total App
Downloads
(In-Month)
Free App
Downloads
(All-Time)
Total App
Downloads
(All-Time)
1
Gameloft
61
157
35,884,000
38,890,000
492,708,000
554,010,000
2
Glu Games Inc.
65
73
18,793,000
18,809,000
361,136,000
364,111,000
3
Big Fish Games Inc
533
753
10,773,000
11,112,000
272,316,000
284,834,000
4
Facebook Inc.
5
5
3,172,000
3,172,000
240,713,000
240,713,000
5
NAVER Japan Corporation
65
66
16,908,000
16,912,000
237,563,000
237,875,000
6
Backflip Studios
44
51
3,481,000
3,575,000
236,515,000
239,058,000
7
Zynga Inc.
40
57
5,450,000
5,854,000
225,478,000
242,216,000
8
Electronic Arts
80
219
24,485,000
25,576,000
216,414,000
255,985,000
9
Google Inc.
28
28
10,404,000
10,404,000
204,936,000
204,936,000
10
GAMEVIL Inc.
74
92
4,150,000
4,197,000
182,890,000
199,710,000
11
TeamLava
20
20
8,226,000
8,226,000
176,221,000
176,221,000
12
Rovio Entertainment Ltd
17
30
3,039,000
4,362,000
167,876,000
217,045,000
13
Com2uS USA Inc.
56
81
6,659,000
6,918,000
165,475,000
183,082,000
14
Optime Software LLC
23
40
988,000
1,036,000
163,444,000
164,719,000
15
Supercell
2
2
18,966,000
18,966,000
163,322,000
163,322,000
Paid Apps
Published
Total Apps
Published
Paid App
Downloads
(In-Month)
Total App
Downloads
(In-Month)
Paid App
Downloads
(All-Time)
Total App
Downloads
(All-Time)
Top 15 Publishers of Paid Apps - ALL-TIME
Rank
Publisher
1
Chillingo Ltd
128
199
861,000
14,048,000
70,390,000
224,547,000
2
Gameloft
96
157
3,006,000
38,890,000
61,302,000
554,010,000
3
FDG Entertainment
26
30
865,000
7,556,000
51,176,000
120,134,000
4
Rovio Entertainment Ltd
13
30
1,323,000
4,362,000
49,168,000
217,045,000
5
Electronic Arts
139
219
1,090,000
25,576,000
39,572,000
255,985,000
6
Donut Games
30
31
184,000
194,000
39,099,000
43,136,000
7
Halfbrick Studios
6
14
725,000
3,184,000
33,395,000
173,597,000
8
PopCap
17
23
574,000
11,504,000
31,883,000
103,860,000
9
Triniti Interactive Limited
6
101
93,000
3,775,000
27,050,000
73,512,000
10
Chair Entertainment Group LLC
4
4
1,731,000
1,731,000
27,020,000
33,327,000
11
Lima Sky
6
11
42,000
244,000
23,340,000
32,586,000
12
Esoteric Development
3
6
30,000
39,000
21,404,000
22,449,000
13
Disney
81
184
877,000
11,726,000
17,744,000
131,053,000
14
Com2uS USA Inc.
25
81
259,000
6,918,000
17,608,000
183,082,000
15
GAMEVIL Inc.
18
92
48,000
4,197,000
16,820,000
199,710,000
35/ 39

37. .
APPENDIX
www.prioridata.com

38. Glossary
.
Glossary
Active Apps Our Active Apps definition excludes apps that have not been downloaded in the month
reported on.
Average Rating Average app rating as assigned by the users directly in the app store. Ratings are
assigned on a scale from 1 to 5 stars, where 1 is the lowest, and 5 is the highest. A rating of 0 (zero)
means that app has not been rated yet. iOS and Windows ratings are country-specific, meaning an app
can have a different rating in each country. Android app ratings are not localized - Google assigns a
global rating only, so an Android app's rating is the same across countries.
Basis Points (bps) A basis point is a unit equal to one hundredth of a percentage point.
Change in Downloads The month-over-month growth in estimated period downloads.
Estimated Active Users Active Users measures the cumulative number of individual users who have
actively used an app in the last month. It excludes multiple usage sessions by a single user. We derive
our Active Users estimates by multiplying our download estimates by app interest specific retention
rates that we get from a data partner. The calculation is made over a 90 day period.
Estimated Downloads (In-Month) Number of downloads generated by an app in the current or
designated month.
Estimated Downloads (Prior Month) Number of downloads generated by an app during the prior
month.
Estimated Downloads (All-Time) Number of downloads generated by an app since its inception
in the app store.
Free Apps Number of free-to-download apps counted in the app store at a given point in time.
In-App Purchase Virtual goods or features that can be purchased from within an app.
Native Category The category as designated by the developers when submitting their apps to the
app store.
New Apps Number of apps currently in the app store that were published within the last three months.
Paid App Download Price Price of a pay-to-download app as listed in the app store at the end
of a given month. All prices are converted to Euros using exchange rates published by the European
Central Bank.
Paid Apps Number of pay-to-download apps counted in the app store at a given point in time.
Platform The mobile operating system supporting a particular app. “Android” platform apps refer
to apps in the Google Play marketplace. “Windows” platform apps refer to apps in the Windows
Marketplace for Mobile. “iOS” platform apps refer to apps in the Apple app store, which includes both
iPhone and iPad apps.
Publisher Name of the developer or official entity (i.e. company) publishing the app.
Sub-Category Priori’s designator for detailed app category. Sub-Categories denote the functional
categories to which an app belongs. Sub-Categories are constructed using Priori’s proprietary AppArchitecture classification system.
37/ 39

39. Methodology
.
Methodology
Every month, we collect app data from the Apple App Store, Google Play Store, and Windows Phone
Marketplace. This effort covers 30 countries and processes information on more than 2,000,000 apps
and 500,000 developers. Our collection process runs on the 8th of each month, and our reports contain
information from the preceding 30 days. A report titled “June 2013” contains information collected
between June 9th and July 8th.
Our collection process gives us detailed metadata on apps and developers, including descriptions,
versioning, size, monetization, user ratings and commentary. This information is collected directly from
the stores and presented un-altered in our reports.
We have also generated a series of additional data metrics which add value and context to public data.
These metrics, developed using proprietary technologies, enable us to better understand the scale,
growth, and composition of the markets we cover. Two of these metrics are contained in this report:
First, Priori generates download estimates for each app in the store. Our methodology utilizes publicly
available information given by the app stores, hard data which is published in company filings and press
releases, and other quantitative indicators which serve as inputs to our regression models. In some
cases, developers give us direct access to their app store accounts, allowing us to calibrate our models
against actual values. Proprietary download information is never displayed in our reports, therefore it is
natural to expect a margin of error in our estimates. We hear that for 80% of apps in our database (now
more than 1.6mm) our estimates for in-month downloads are within a margin of +- 20%. The error is
largest for small apps, particularly those who have just entered a store. As we aggregate the numbers
up to the publisher, sub-category, category, country, and platform levels, our margin of error decreases
to about 5%.
Second, Priori maintains a proprietary app classification system which we call AppArchitecture, which
assigns a sub-category designator to each app in the store. This allows us, for example, to classify
an app not just as a “Medical” app, but rather a “diabetes” app, a “first aid” app, or a “heart rate
monitor” app. This system allows our customers to better target a specific area of interest in the app
stores, either for competitive intelligence, investment, or ecosystem review purposes.
38/ 39

40. License Type & Disclaimer
.
License Type & Disclaimer
License Type . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …
The data in this report is provided to you (the Client) by Priori Data GmbH with a Single User License.
A Single User License is for the sole use of the client. The material shall not be posted on a corporate
intranet or network, or reproduced. The licenses prohibit entering the material into any electronic
database either in part or in whole without the written consent of Priori Data GmbH. Dissemination in
whole or in part is strictly forbidden. Please contact us at info@prioridata.com with licensing questions.
Disclaimer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …
All opinions and estimates contained in this report constitute Priori Data GmbH judgment as of the date
of this report, are subject to change without notice and are provided in good faith but without legal
responsibility. Nothing in this report constitutes business, marketing or other advice, nor other individually tailored business strategic or investment advice. If any hypotheses, observations and perspectives
on any of the items covered in this report were to be used for ventures, investments or corporate actions, the effect and consequences of these will make Priori Data GmbH exempt from any direct or
indirect involvement in them. Choosing to use this information for any purpose other than being informed remains and will remain the responsibility of the reader and recipient of this report.
This material is prepared for general circulation and has been prepared without regard to the individual
circumstances and objectives of persons who receive it. To the full extent permitted by law neither
Priori Data GmbH nor any of its affiliates, nor any other person, accepts any liability whatsoever for any
direct or consequential loss arising from any use of this report or the information contained herein. Our
salespeople, analysts, and other professionals may provide oral or written statements about the mobile
industry and the general market that reflect opinions that are contrary to the opinions expressed in our
research.
No matter contained in this document and no part of this material may be (i) copied, photocopied or
duplicated in any form by any means or (ii) redistributed without the prior written consent of Priori Data
GmbH.
Validation, Limits & Accuracy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …
We continuously validate our data with independent third-party data sources. The Priori methodology
employs a multitude of techniques to ensure that our estimates achieve a high degree of accuracy.
39/ 39