Products and Services Offered

2. Business Databases
15 Million U.S. & Canadian Businesses
Our phone-verified database of 15 million U.S. and Canadian We Add Valuable Proprietary Information
businesses is the most accurate and comprehensive in the In addition to basic business names and addresses, we add
industry. The lists include business name and phone number, valuable details that many of our customers use for direct
complete address, key executive name, SIC Codes, employee marketing, including: geocodes for mapping, fax and toll-free
size, sales volume and much more. numbers, website addresses, franchise and brand information.
headline news, liens, judgements and bankruptcies, email
How Do We Compile Our Business Database? addresses, number of computers, work-at-home businesses,
At infoUSA , we are investing millions of dollars to bring our
®
and business credit rating scores.
customers the freshest information available. infoUSA is the
original compiler, meaning we gather and collect the
information ourselves. Over the last 34 years, we have refined
our process for compiling and delivering the country’s most
accurate business database and business information for
customers nationwide.
First, We Use the Best Sources
• Yellow Pages/Business White Pages
Since every business has a telehone, there’s no better
source for identifying businesses. Data from more than Finally, We Telephone-Verify Business Information
5,400 phone directories serves as the foundation of basic infoUSA makes over 26 million phone calls per year. We verify
business records. our information and capture additional information such as Key
Contact, Number of Employees, Email Address and Primary
• Annual reports, 10-Ks & Other SEC Information
SIC Code.
More than 10,000 additional sources.
• Federal, State & Municipal Government Data How Do Customers Use Our Business Database?
We use a wealth of government sources, in addition to • Target and research businesses with the utmost selection
businesses listed in phone directories. criteria, not available anywhere else
• Business Magazines, Newsletters and Newspapers • Reach key decision-makers in specific business categories
We review thousands of publications to obtain the latest on • Make business credit decisions
financial and company information. • Verify vendors
• Plan sales routes
• Postal Service Information
• And more
We receive information from the U.S. Post Office®, including
ZIP+4® addresses, Carrier Route changes and National
Change of Address (NCOALink®) data.
5711 S. 86th Circle, Omaha, NE 68127 | phone 866.551.9030 | fax 402.596.7644 | email majoraccts@infousa.com

3. Business Databases
12 Million Executives & Professionals
Reach business executives where they work with infoUSA ’s ®
email rental service with over one million business executive
emails. Each individual has been contacted and opted-in for third
party marketing. All records have a postal mailing address for
follow up marketing for an additional cost.
Emails can be selected by different criteria, including one
professional per company, all emails per company, and/or
corporate email address.
These types of executives and professionals have disposable
income. They need a great deal of products and services. They
have purchasing power and are ready to spend money. Reach the
right executive at the right company!
Selections Available:
• For any Geography — State, City, County, or ZIP Code™
• Employment Size
They have the power to spend money!
• Annual Sales
It’s a simple fact, in selling products and services, you need to • Credit Rating Score
reach the DECISION-MAKERS! They are the ones that control new • Job Title
purchases. • Years in Business
• And more
We have created a database of 12 Million Executives and
Professionals for the entire United States that gives you the key
ability to reach, communicate, and more importantly, close the sale.
When you are dealing with the decision-maker, you know exactly
where you stand and you get immediate answers.
Look at this Fantastic Database of 12 Million Top Executives
and the Cream of the Crop Professionals for you to Target.
Top Executives Top Professionals
• Owners • Physicians and Surgeons
• Managers • Attorneys
• Presidents • Dentists
• Finance Executives • Accountants
• Sales Executives • Engineers
5711 S. 86th Circle, Omaha, NE 68127 | phone 866.551.9030 | fax 402.596.7644 | email majoraccts@infousa.com

4. 210 Million Consumers Database
• Housing/Home Ownership
Includes 135 Million Households and
– Confirmed Homeowners
75 Million Homeowners – Mortgage Data
– Estimated Equity
infoUSA ’s is the most trusted name in the direct marketing
®
– Home Value
industry. Our consumer database has been specifically created – Home Sale Date
to provide the full range of information you need for a – Home Age
successful marketing project. Including over 210 million – Single/Multi-Family Dwelling Unit
individuals and 135 million households in the U.S. In fact, the – Length of Residence
Consumer Database offers a number of demographic and
• Income/Affluence
psychographic selections not available together on any other
– Estimated Household Income
consumer file.
– Purchasing Power Indicator
– Expendable Income
Compilation and Sources – Potential Investor Model
– WealthFinder™
Covering over 95% of the households in the U.S., the consumer
– Net Worth Rank
database is created by merging approximately 2 billion records
from many sources: White Page Telephone Directories, Real • Credit Card
Estate Records, Mail Order Buyers/Responders, and other public
• Lifestyle
sources.
– Outdoor Enthusiasts – Health and Fitness
– Golfers – Occupation
Deliverability
– Gardeners – Pet Owners
In addition to multi-sourcing, our household data is – Mail Order Buyers – Donors
continuously updated and processed against both the National – Investors
Change of Address File (NCOALINK®) and Delivery Sequence File
(DSF2™), producing a database that is 93% deliverable. • Targeting Tools
Moreover, the information is carrier route and ZIP+4® coded – Ethnicity
using the U.S. Postal Service® certified Coding Accuracy – Credit Card Revolvers
Support System (CASS™). Because of these strict standards, – InternetFinder
– Buyer Behavior Clusters
the infoUSA Consumer Database comes with a U.S. Postal
– Buyer Behavior Indices
Certification (Form 3553), along with all other documentation
necessary for you to take full advantage of postal discounts.
• Other Household Attributes
– Area Code/Telephone Number
We offer hundreds of different demographic and lifestyle – Vehicle Information
elements. Our database gives you the flexibility to choose from
Geographic Area Selections
a wealth of Individual, Geographic, or Neighborhood data
selections.
• State • City
• County • 3 or 5 Digit Zip Code™
Individuals Selections • Nielsen County Rank • Area Code
• MSA
• Unique Household ID#
• Age Neighborhood Selections
– Age of Head of Household
• SESI (Socio Economic Status Indicator)
– Age of Family Members
• Block Group Level Census Demographics
– Presence of Children, Teens & Seniors
• PrizmNE
5711 S. 86th Circle, Omaha, NE 68127 | phone 866.551.9030 | fax 402.596.7644 | email majoraccts@infousa.com

5. Direct Marketing Services
File Hygiene Integrity Services
Clean Your Database, Profile Your Customers, Cut Mailing Costs & Increase Sales!
In addition to data, there are a wide variety of services available through infoUSA that are designed to make your database &
®
direct marketing efforts even more productive. Use these services in conjunction with your database to breathe new life into
your current customer file. You customer database is probably one of your most under-utilized yet valuable assets. Let
infoUSA help you put this asset to work.
Postal Processing
National Change of Address (NCOALINK®)
The NCOALink® identifies people and organizations that have moved.
We compare your current data file against the U.S. Postal Service®’s
file of Change of Address notices. When we detect a record from your
database that contains an old address, we provide the new
forwarding address.
Nixie Processing
With this process, we compare your data file to our out-of-business file.
We notate those records in your database. This enables you to either
suppress them from your mailings or verify it by phone or by mail.
Delivery Sequence File (DSF2TM)
The DSF2TM process evaluates the accuracy of each address in your database. For accurate addresses, DSF2TM can provide delivery
point-specific information, such as business versus residential delivery, seasonal addresses, vacant addresses, and Commercial
Mail Receiving Agencies (CMRA). We also place those addresses found to be accurate into postal walk sequence; which is
required for some postal discounts.
5711 S. 86th Circle, Omaha, NE 68127 | phone 866.551.9030 | fax 402.596.7644 | email majoraccts@infousa.com

6. Direct Marketing Services
Data Enhancements
Append
Our Business and Consumer Enhancements provides you with additional
or “enhanced” information, which is appended to your customer file.
We compare the names and addresses on your file against our phone-
verified database. When there is a match, we copy (append or overlay)
the desired information from our database to your records. With this
new information, you will be able to make stronger and more effective
marketing efforts.
Our Consumer enhancement service offers hundreds of demographic
choices, like credit information, age, occupation, income, mail order data
and more.
Business enhancement data can give your company information from 13 data categories, such as employee size, annual sales,
SIC Code, and more.
Suppression
Suppressions identify names in our Business and Consumer databases that are not currently in your data file. We look at your
target market and supply you with those hard-to-find, revenue-generating prospects.
Merge/Purge
This process searches for duplicate names within your database or files. The objective is to combine or eliminate records that are
duplicated and produce a single file of unduplicated records for your mail file or database. With this process, you can avoid the
unnecessary expense of multiple mail pieces or phone calls directed at the same record.
Analytical Processing
Modeling
Get a better understanding of your customer base: Uncover hidden information contained on your file and get a better
understanding of who your customers are. By creating a statistical model, identifying the specific characteristics particular to your
customers, such as net worth, expendable income, likelihood to adopt or use technology, you will learn about your best
customers, and be able to identify other potential customers like them.
5711 S. 86th Circle, Omaha, NE 68127 | phone 866.551.9030 | fax 402.596.7644 | email majoraccts@infousa.com

7. Email Marketing Services
The Biggest Database of Opted-in Business
and Consumer Email Addresses Available.
infoUSA provides a full suite of Internet based products and
®
Opt-in Business Email with Demographics
services for both business-to-business and business-to- Reach business executives where they work with infoUSA’s
consumer marketers. email service with over one million businesses executive’s
emails. Each individual has been contacted and opted in for
Opt-in Consumer Email with Demographics third party marketing. All records have a postal mailing
The infoUSA database offers consumer opt-in emails for address for follow-up marketing for an additional cost.
blasting with our email service. This list represents consumers Emails can be selected by different criteria, including:
who have elected to receive third party email marketing from one professional per company, all emails per company,
partnered sites. All records have a postal mailing address for and/or corporate email address.
follow-up marketing for an additional charge.
Demographics Available:
Demographics Available: • SIC Code
• Age • Sales Volume
• Gender • Employee Size
• Income • Professional Title
• Lifestyle and Interest Selects • Years in Business
• Presence of Children • Key Executives
• Credit Card • And Others
• Ethnicity
• Occupation File Size and Pricing
• And Others • 2 million business email addresses available
• All records matched with postal address and demographics
File Size and Pricing • Volume discounts may apply
• 15 million consumer email addresses available • Price includes email blasts as email addresses are not
• All records are matched with postal address and released and infoUSA must coordinate the blast except for
demographics data append applications.
• Volume discounts may apply
• Price includes email blasts as email addresses are not Delivery Includes
released and infoUSA must coordinate the blast except for • HTML and Text message
data append applications. • Links for tracking purposes
• Selection of a Subject and From Line
Consumer Database Appends • Fulfillment Report detailing number of records sent,
80 million addresses available for appending to existing delivered, bounced back, opt-outs and click through.
customer databases.
Business Database Appends
2 million addresses available for appending to existing
customer databases.
5711 S. 86th Circle, Omaha, NE 68127 | phone 866.551.9030 | fax 402.596.7644 | email majoraccts@infousa.com

8. New Businesses & New Movers
3.5 Million New Businesses
Available daily, weekly or monthly for any ZIP Code™.
Sell to new businesses before your competition even knows they exist!
With new businesses, timing is everything. You can find out about a new business three to four weeks before it’s open to the public –
right when owners are making their major purchases and before your competition even knows there’s a prospect. If you sell basic
business products or services – from copiers and fax machines to banking and accounting services – new businesses need you now.
Selects available:
• Type of Business
• Records with Contact Names
• Franchise, Brand or Professional Specialty
• Geographic Area: State, County, City/MSA, ZIP Code™ or Area Code
What do New Businesses buy?
• Accounting & Payroll Services
• Insurance
• Office Equipment & Furniture
• Burglar & Fire Alarms
• Cleaning Services
• Computers
• And More
13.5 Million New Movers
Available daily, weekly or monthly for any ZIP Code™
Each year, 20% of the nation’s population moves to a new residence. These consumers need products and services like appliances,
drapes, a grocery store, a dry cleaner, a doctor, day care...you name it. And, because they just moved, they haven’t established their
spending habits or patterns. If you can reach them first, you can successfully win their business.
Selects available:
New Movers need:
• Date of Move
• Income • Banking Services
• Telephone Numbers • Security Systems
• Ethnicity • Cleaning Services
• Lawn Maintenance
• And More
• Furniture
• Dry Cleaners
5711 S. 86th Circle, Omaha, NE 68127 | phone 866.551.9030 | fax 402.596.7644 | email majoraccts@infousa.com

9. New Homeowners & New Bankruptcy Filers
3.6 Million New Homeowners
Available weekly or monthly for any ZIP Code™
When consumers purchase their first new home, many are eager to make
changes. This puts home-related businesses in a prime position to create
new customers and build new relationships.
In developing our New Homeowners list, infoUSA uses real estate
®
information to identify new owners and the details of their purchase. Many
home improvement services, home security, medical, utilities and others
rely on this database time and time again.
What do New Homeowners
Selects available:
often buy?
• Mortgage Amount
• Services, such as New Doctor,
• Loan/Mortgage Loan Type
Dentist or Hairstylist
• Age
• Furniture
• Household Income
• Electronics
• Sale Date
• Kitchen Appliances
• Ethnicity
• And More
12 Million Bankruptcy Filers
They have a clean slate and are looking for new relationships
Forming new relationships is a priority for people who have filed or just come out of bankruptcy. Recent bankruptcy filers are great
prospects because they are actively looking for new companies to do business with, so they can build a good credit rating.
Selects available:
• Bankruptcy Status
• Type of Filing – Chapter 7, 11, 12 or 13
• Filing Date
• Gender
• Geography – City, State, ZIP Code™, Area Code
• And More
What are Bankruptcy Filers looking to buy?
• Electronics
• Secured Credit Cards
• Personal Loans
• Furniture
• Appliances
• And More
5711 S. 86th Circle, Omaha, NE 68127 | phone 866.551.9030 | fax 402.596.7644 | email majoraccts@infousa.com