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Building Big Social Games

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Amitt Mahajan
Amitt Mahajan

Amitt Mahajan's Social Games Seattle presentation on how to design and develop big social games that reach millions of users daily. Examples from the Facebook game FarmVille are used to illustrate ways to capture large audiences and retain them. Presented December 16th, 2009 in Seattle

EducationEntertainment & HumorTechnology
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Building BIG Social Games Amitt Mahajan Lead Developer - FarmVille December 16, 2009
FarmVille is about RETENTION 28M Players Daily 80M Monthly
So how do we design games to have wide appeal and good retention?
Don’t Turn People Off ,[object Object],[object Object],[object Object]
Build Social Value ,[object Object],[object Object]
Visual Appeal Bright Graphics “ Moments of Joy”
Routine Updates and Events ,[object Object],[object Object],[object Object],[object Object]
We have our design, now how do we implement it?
A Bit on Code Architecture ,[object Object],[object Object],[object Object],[object Object],Server (PHP) Authority on all game actions Handles all FB comm. Client (Flash) Generates “actions” to send back to server This traffic needs to be verified and reliable Plow/Plant/Etc. Updated Game State Server (PHP) Authority on all game actions Handles all FB comm.
Client Performance Long load times and sluggish framerate KILL retention Get something visible as soon as possible Stream in content, block on load for ONLY what’s needed (HUD/User Data) Adapt rendering to framerate
Server Scaling The Cloud – Autoscale! Everything is Async & Cached Parallelize all parts of architecture DB is redundant datastore only
Caching ,[object Object],[object Object],[object Object]
Q&A
We’re hiring! zynga.com/jobs Email: amahajan@zynga.com

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Building Big Social Games

  • 1.  
  • 2. Building BIG Social Games Amitt Mahajan Lead Developer - FarmVille December 16, 2009
  • 3. FarmVille is about RETENTION 28M Players Daily 80M Monthly
  • 4. So how do we design games to have wide appeal and good retention?
  • 5.
  • 6.
  • 7. Visual Appeal Bright Graphics “ Moments of Joy”
  • 8.
  • 9. We have our design, now how do we implement it?
  • 10.
  • 11. Client Performance Long load times and sluggish framerate KILL retention Get something visible as soon as possible Stream in content, block on load for ONLY what’s needed (HUD/User Data) Adapt rendering to framerate
  • 12. Server Scaling The Cloud – Autoscale! Everything is Async & Cached Parallelize all parts of architecture DB is redundant datastore only
  • 13.
  • 14. Q&A
  • 15. We’re hiring! zynga.com/jobs Email: amahajan@zynga.com