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How to Extend Your Datacenter
     into the AWS Cloud

       Kris Bliesner, CEO, 2nd Watch
    Craig Carl, Solutions Architect, AWS
Welcome

 Marcelo Bellinaso
 Senior Marketing Manager
 Global SI Ecosystem
 Amazon Web Services
Webinar How To’s

• How can I submit a question?
• How can I get a copy of the
  presentation?

Special Note: Webinar is being recorded
What We’ll Cover
• AWS Platform Overview
• How Can I Use AWS to Extend My
  Datacenter?
• AWS Services For Extending Your Datacenter
• How Do I Manage My AWS Datacenter?
• Customer Case Study – Production Web
  Hosting
Please Welcome




     Kris Bliesner              Craig Carl
Chief Executive Officer     Solutions Architect
      2nd Watch           Amazon Web Services
 kris@2ndwatch.com         crcarl@amazon.com
Craig Carl
  Solutions Architect
Amazon Web Services
 crcarl@amazon.com
Cloud Computing Benefits

   No Up-Front         Low Cost        Pay Only for
  Capital Expense                      What You Use




    Self-Service    Easily Scale Up   Improve Agility &
   Infrastructure     and Down         Time-to-Market

      Deploy
AWS Pace of Innovation
                                                                                                                         82

 New Service Announcements                                                                                            Including:
                                                                                                                S3 Multi-Object Delete
         & Updates                                                                                              AWS Sao Paulo Region
                                                                                            61
                                                                                                                 AWS Oregon Region

   http://aws.typepad.com                                                                 Including:            Elastic Beanstalk (Beta)

                                                                                         Amazon SNS               Amazon SES (Beta)

                                                                                     Amazon CloudFront           AWS CloudFormation

                                                                 48                   Amazon Route 53           Amazon RDS for Oracle

                                                                                      S3 Bucket Policies         AWS Direct Connect
                                                               Including:           RDS Multi-AZ Support         AWS GovCloud (US)
                                                             Amazon RDS            RDS Reserved Databases        Amazon ElastiCache
                                                             Amazon VPC               AWS Import/Export         VPC Virtual Networking
                                                             Amazon EMR                 AWS IAM Beta           VPC Dedicated Instances

                                      24                   EC2 Auto Scaling         AWS Singapore Region         SMS Text Notification
                                                        EC2 Reserved Instances     Cluster Instances for EC2   CloudFront Live Streaming
                                   Including:
                                                        EC2 Elastic Load Balance    Micro Instances for EC2       AWS Tokyo Region
                                Amazon SimpleDB
            9                  Amazon Cloudfront
                                                           AWS Import/Export          Amazon Linux AMI             SAP RDS on EC2
                                                          AWS Mngmt Console          Oracle Apps on EC2            SAP BO on EC2
        Including:                Amazon EBS
                                                          Win Srv 2008 on EC2        SUSE Linux on EC2         Win Srv 2008 R2 on EC2
       Amazon FPS             EC2 Availability Zones
                                                           IBM Apps on EC2            VM Import for EC2         Win Srv 2003 VM Import
 Red Hat Enterprise on EC2   EC2 Elastic IP Addresses


        2007                        2008                        2009                       2010                        2011
Global Infrastructure for Global Enterprises
GovCloud    US West        US West    US East       South          EU         Asia          Asia
 (US ITAR    (Northern     (Oregon)   (Northern    America       (Ireland)   Pacific       Pacific
  Region)    California)               Virginia)   (Sao Paulo)               (Singapore)   (Tokyo)




   AWS Regions
                               http://aws.amazon.com/about-aws/globalinfrastructure
   AWS Edge Locations
AWS Regions and Availability Zones




   Customer Decides Where Applications and Data Reside
Compute & Storage Services

                Virtual Servers in the Cloud
 Amazon EC2     Your Choice of Linux and Windows
                Easy to Scale Up and Down


                Hard Drive for Virtual Servers on EC2
 Amazon EBS     Designed for High-Performance
                You can Mount a Drive or Boot from EBS


                High-Volume Storage in the Cloud
  Amazon S3     Designed for Durability and Scalability
                Number of Objects is Virtually Unlimited
Amazon Simple Storage Service
            (Amazon S3)

• Storage for the Internet. Natively online, HTTP
  access

• Store and retrieve any amount of data, any time, from
  anywhere on the web

• Highly scalable, reliable, fast and durable (default =
  99.9999999% durability)
Database Options

  Self-Managed                        Managed Databases




  Database Server on      Amazon Relational                 Amazon
     Amazon EC2         Database Service (RDS)             DynamoDB

    Your choice of
                       Oracle or MySQL offered as       NoSQL data store
 database running on
                                a service                 SSD storage
     Amazon EC2

   Bring Your Own      Flexible Licensing: BYOL or   Seamless scalability with
   License (BYOL)           License Included           zero administration
Built for Enterprise Security Standards

 Certifications        Physical Security         HW, SW, Network
  SOC 1 Type 2          Datacenters in           Systematic change
  (formerly SAS-70)     nondescript facilities   management
  ISO 27001             Physical access          Phased updates
                        strictly controlled      deployment
  PCI DSS for EC2,
  S3, EBS, VPC, RDS,    Must pass two-factor     Safe storage
  ELB, IAM              authentication at        decommission
                        least twice for floor
  FISMA Moderate                                 Automated
                        access
  Compliant Controls                             monitoring and self-
                        Physical access          audit
  HIPAA & ITAR
                        logged and audited
  Compliant                                      Advanced network
  Architecture                                   protection
Step 4: Security (Shared Model)
SAS 70 Type II Audit
                                                                             Encrypt data in transit
ISO 27001/2 Certification
                                                                                Encrypt data at rest
PCI DSS 2.0 Level 1-5
                                                                      Protect your AWS Credentials
HIPAA/SOX Compliance
                                                                                   Rotate your keys
FISMA Moderate               Infrastructure      Application
                                                                    Secure your OS and applications
FEDRamp / GSA ATO               Security          Security
  How we secure our                                                  How can you secure your
  infrastructure                                                      application and what is
                                                                         your responsibility?

                                    Services Security

   What security options
        and features are
                                    Enforce IAM policies
       available to you?
                            Use MFA, VPC, Leverage S3 bucket
                            policies, EC2 Security groups, EFS in
                                           EC2 Etc..
Networking & Security
  On-Demand                 AWS Direct             Amazon Virtual
   instances                 Connect             Private Cloud (VPC)




                        Internet




 Amazon EC2 instance
                        Dedicated connection          Private VPN
  running in the on-
                       between your datacenter     connection to your
    demand cloud.
                              and AWS                AWS resources
What are Customer Running on AWS?

      Business            Oracle, SAP, Microsoft, IBM
      Applications        Line-of-Business Applications


                          Digital Media Distribution
      Web                 Gaming
      Applications        Media Sharing
                          Social Media

      Big Data &          Analytics for Consumer Web
      High Performance    Genome Sequencing
      Computing           Large Scale Batch Processing


                          Backup & Recovery
      Disaster Recovery   Disaster Recovery
      & Archive           Archive
AWS Adoption Momentum


 Infrastructure-as-a-Service   Leader in 2011 Gartner IaaS   Leader in 2011 Forrester
    Market Share Leader             Magic Quadrant               Hadoop Wave
Kris Bliesner
Chief Executive Officer
      2nd Watch
 kris@2ndwatch.com
2nd Watch Overview
                       • Production Application       • Dev/Test Environments
                         Hosting                      • Disaster Recovery
                       • Security and Compliance      • TCO/ROI Analysis
                       • 24x7 Operations

                        2nd Watch Service Offerings




Strategy and      Cloud           Cloud            Build and        Support
 Roadmaps      Assessments     Architecture        Migrations       Services
Why use AWS to extend my Datacenter?

 • Extend the capacity of my current systems
 • Batch processing – data analysis
 • Start new projects without buying new
   hardware
 • Use AWS as a backup datacenter
How can I use AWS to Extend my Datacenter?

            Use AWS VPC to connect via IPSec VPN to your existing Datacenter




                                                            Availability Zone 1




                                                                   EC2 Instances




                                              VPN
                                                                    EC2 Instances


 Users or                                                   Availability Zone 2
Customers


                    Customer Datacenter
How can I use AWS to Extend my Datacenter?
                Use AWS as a production hosting platform




            Availability Zone 1




                   EC2 Instances




                                       VPN
                    EC2 Instances


 Users or   Availability Zone 2
Customers


                                                           Customer Datacenter
Where do I start?
•   Step 1:   Strategy
•   Step 2:   Connectivity
•   Step 3:   Network
•   Step 4:   Security
•   Step 5:   Tier 0 Infrastructure
•   Step 6:   Application Build
•   Step 7:   Manage my AWS Datacenter
Step 1: Strategy
• Clear definition of needs and usage of
  AWS
  – What data will I need present?
  – What accounts need access to the service?
  – Is this a new build or an extension of an
    existing workflow?
Step 2: Connectivity Options
     AWS Direct             Amazon Virtual         Amazon Virtual
      Connect             Private Cloud (VPC)    Private Cloud (VPC)




 Internet
                           AWS                    Customer
                           Managed                Managed




 Dedicated connection          Private VPN            Private VPN
between your datacenter     connection to your     connection to your
       and AWS                AWS resources          AWS resources
Step 3: Network
• Virtual Private Cloud (VPC) enables two
  important things:
  – Local Subnet addressing
  – Virtual Private Network (VPN) connections
• There are 4 possible VPC scenarios:
  1)   Public Subnet Only
  2)   Public and Private Subnets
  3)   Public and Private Subnets with VPN
  4)   Private Subnet Only with VPN
Step 4: AWS Security Groups
• Use to create an Access Control List (ACL) for
  EC2 Instances
• Create groups to manage types of traffic
  – Example:
     • Website Tier
     • Database Tier
• Network Security Groups can be used to secure
  subnet traffic
  – Example:
     • Trusted
     • UnTrusted
Step 4: Security Headlines
• Always use VPC
  –   Network layer ACLs
  –   Security Group ACLs
  –   Routing Rules
  –   Private and Public Subnet Options
• Multifactor Authentication
  – Keyfob or Google Authenticator
• Unicast network will require agent based
  protection
  – IDS, Auditing, etc.
Step 5: Tier 0 Infrastructure
• Authentication
   – No OS Authentication Service – bring your own
   – Active Directory
      • Use full Domain Controller or Read-Only Domain Controller in VPC
• Monitoring
   – Use your own monitoring system
      • Add Cloud Watch metrics for AWS specific services (ELB, EBS, EMR, etc.)
   – Use Cloud Watch as your central monitoring system
      • Custom scripts available for both Linux and Windows
      • Tie into SNS for notifications
• Auditing/Logging
   – Use SQS and SNS to notify of AWS specific events
   – Connect Instances to your existing system
Step 6: Application Build
• Build your VPC, Security Groups, Instances, etc.
  and use Cloud Formation to build out a template
  once you reach Gold State
• Run Cloud Formation Template to replicate
  environment for Dev, Test, Staging or other
  environments
• Make your infrastructure build repeatable
• Use source control to track changes
Step 7: Manage my AWS Datacenter (On Premises)

                 Customer Datacenter                                          AWS
    Authentication Management                      Reduced footprint authentication
    Audit/Logging                                  AWS Service authorization
    Systems Management


        Corporate
       Data Center
                                                              Availability Zone 1




                                            VPN Gateway

                       Customer Gateway
        Corporate
       Headquarters
                                                                  Availability Zone 2

                                          Internet Gateway


                                                             S3    SQS/SNS/SES SWF Elastic SimpleDB Dynamo
                                                                                  Beanstalk           DB
      Branch Offices
Step 7: Manage my AWS Datacenter (AWS)
                Customer Datacenter                                          AWS
   Replicated Authentication                      Full Authentication
                                                  AWS Service Authorization
                                                  Audit/Logging
                                                  Systems Management


       Corporate
      Data Center
                                                             Availability Zone 1




                                           VPN Gateway

                      Customer Gateway
       Corporate
      Headquarters
                                                                 Availability Zone 2

                                         Internet Gateway


                                                            S3    SQS/SNS/SES SWF Elastic SimpleDB Dynamo
                                                                                 Beanstalk           DB
     Branch Offices
2nd Watch Case Study
    • Public website infrastructure needs to be refreshed
    • Current infrastructure model doesn’t scale well
    • Expensive to deploy & operate to accommodate
      peak loads
    • AWS equivalent of current infrastructure is 43%-58%
      less expensive at typical traffic levels
    • AWS scales on-demand to peak traffic levels at very
      low costs
    • AWS provides a Content Delivery Network at very
      low cost, improving page load times and conversion
      rate



.
Data Security
AWS
  – All storage devices follow process
     • DoD 5220.22-M (“National Industrial Security Program Operating
         Manual”)
     • NIST 800-88 (“Guidelines for Media Sanitization”)
  – Upon decommission
     • Degaussed
     • Physically destroyed

Customer on AWS
  – S3 data encrypted at rest
  – No public interface to data
  – All Datacenter traffic is encrypted via IPSec
AWS Security

• Secure by default
• VPC to control detailed network access policy
• Elastic Load Balancer is only public interface (80 and
  443 only)
• IPSec VPN to Red Lion Datacenter encrypts all
  management traffic and traffic to physical assets
  (Application Servers, etc.)
Integration with Existing Tools

• Existing environment and tools
   – VPN for connectivity to existing datacenter
   – Existing management tools
   – Active Directory with existing domain
• Email and SMS alerts for monitoring and alarms
   – Tracks changes to infrastructure due to Auto Scaling
   – Alerts based on system indicators
High Availability

• Multiple Availability Zones (AZs)
• Region wide AWS tools
• Local Active Directory
• Auto scale group for Web Servers
• Mirror on SQL Servers
www.mycompany.com
                                                  Elastic Load
                                                    Balancer                               content.mycompany.com
                                     TS+
                                      1




                                                          EC2 Authentication Tier

                                                                                                                   CloudFront
                                                 LB           IDS                    IDS          LB                  (CDN)

                                                              VPC Subnet A (Public)
                                                                                                IDS
                                                          EC2 Authentication Tier
   Amazon                                                                                                         EBS
                                                Web        Web                   Web             Web
 CloudWatch                                    Server     Server                Server          Server         Snapshots
   Alarms
                                                                    VPC Subnet B


                                          EC2 Authentication Tier

                                                 AD DS
Amazon SNS                                                                                                                 S3
Notifications
                                               VPC Subnet C

                                                              EC2 Database Tier
                                                                                                                EBS
                                                                                                             Snapshots
 Amazon SES                                                         DB Replication
   Email                                            M                                       S

                                                                    VPC Subnet D

                                           Availability Zone 1                         Availability Zone 2

                         Region: Oregon

                                                   VPN Tunnel



                                                         Ops Tooling /
                                                                                             Mgmt Tools
                                                          Monitoring
     Security Group                 Security / A.V.
                                                                          Custom RDP Audit
     Availability Zone                       Data Center

         Region
“With AWS and 2nd Watch, we have found a much more cost
                                               effective way to keep the lights on for a critical part of our
                                             infrastructure while reducing the risk of IT resources getting
                                                            distracted from our core business strategies.”

                                                                               David Barbieri, SVP and CIO


                    http://aws.amazon.com/solutions/case-studies/red-lion/

Infra Cost Comparison                                           Business Benefits
                            ~58% savings!
                                             •    58% savings over existing infrastructure
AWS Cloud Infrastructure                     •    Faster network speeds
                                             •    Improved load times
                                             •    Already planning future migrations
       Old Infrastructure
                                                  (TicketsWest, corporate production)
Shared Responsibilities
AWS                       2nd Watch or Customer      Customer
Facilities                Architecture Build         Application
Physical Security         Engineering Build          Application Development
Physical Infrastructure   Security Groups            Application Fixes / Patches
Network Infrastructure    Firewalls                  Customer Contact
Virtualization            Network Configuration      Compliance
Infrastructure
                          Monitoring and Reporting
                          Operating System
Getting Started
• Clearly define your strategy and targets.
• Why team with a partner?
  – Lessons learned
  – Virtualization example – cost decline with
    experience
• Select a workload for AWS
• Measure success
Q&A
Thank You!

To learn more contact info@2ndwatch.com
or visit on the web @ www.2ndwatch.com

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How to Extend your Datacenter into the Cloud - 2nd Watch - Webinar

  • 1. How to Extend Your Datacenter into the AWS Cloud Kris Bliesner, CEO, 2nd Watch Craig Carl, Solutions Architect, AWS
  • 2. Welcome Marcelo Bellinaso Senior Marketing Manager Global SI Ecosystem Amazon Web Services
  • 3. Webinar How To’s • How can I submit a question? • How can I get a copy of the presentation? Special Note: Webinar is being recorded
  • 4. What We’ll Cover • AWS Platform Overview • How Can I Use AWS to Extend My Datacenter? • AWS Services For Extending Your Datacenter • How Do I Manage My AWS Datacenter? • Customer Case Study – Production Web Hosting
  • 5. Please Welcome Kris Bliesner Craig Carl Chief Executive Officer Solutions Architect 2nd Watch Amazon Web Services kris@2ndwatch.com crcarl@amazon.com
  • 6. Craig Carl Solutions Architect Amazon Web Services crcarl@amazon.com
  • 7. Cloud Computing Benefits No Up-Front Low Cost Pay Only for Capital Expense What You Use Self-Service Easily Scale Up Improve Agility & Infrastructure and Down Time-to-Market Deploy
  • 8. AWS Pace of Innovation 82 New Service Announcements Including: S3 Multi-Object Delete & Updates AWS Sao Paulo Region 61 AWS Oregon Region http://aws.typepad.com Including: Elastic Beanstalk (Beta) Amazon SNS Amazon SES (Beta) Amazon CloudFront AWS CloudFormation 48 Amazon Route 53 Amazon RDS for Oracle S3 Bucket Policies AWS Direct Connect Including: RDS Multi-AZ Support AWS GovCloud (US) Amazon RDS RDS Reserved Databases Amazon ElastiCache Amazon VPC AWS Import/Export VPC Virtual Networking Amazon EMR AWS IAM Beta VPC Dedicated Instances 24 EC2 Auto Scaling AWS Singapore Region SMS Text Notification EC2 Reserved Instances Cluster Instances for EC2 CloudFront Live Streaming Including: EC2 Elastic Load Balance Micro Instances for EC2 AWS Tokyo Region Amazon SimpleDB 9 Amazon Cloudfront AWS Import/Export Amazon Linux AMI SAP RDS on EC2 AWS Mngmt Console Oracle Apps on EC2 SAP BO on EC2 Including: Amazon EBS Win Srv 2008 on EC2 SUSE Linux on EC2 Win Srv 2008 R2 on EC2 Amazon FPS EC2 Availability Zones IBM Apps on EC2 VM Import for EC2 Win Srv 2003 VM Import Red Hat Enterprise on EC2 EC2 Elastic IP Addresses 2007 2008 2009 2010 2011
  • 9. Global Infrastructure for Global Enterprises GovCloud US West US West US East South EU Asia Asia (US ITAR (Northern (Oregon) (Northern America (Ireland) Pacific Pacific Region) California) Virginia) (Sao Paulo) (Singapore) (Tokyo) AWS Regions http://aws.amazon.com/about-aws/globalinfrastructure AWS Edge Locations
  • 10. AWS Regions and Availability Zones Customer Decides Where Applications and Data Reside
  • 11. Compute & Storage Services Virtual Servers in the Cloud Amazon EC2 Your Choice of Linux and Windows Easy to Scale Up and Down Hard Drive for Virtual Servers on EC2 Amazon EBS Designed for High-Performance You can Mount a Drive or Boot from EBS High-Volume Storage in the Cloud Amazon S3 Designed for Durability and Scalability Number of Objects is Virtually Unlimited
  • 12. Amazon Simple Storage Service (Amazon S3) • Storage for the Internet. Natively online, HTTP access • Store and retrieve any amount of data, any time, from anywhere on the web • Highly scalable, reliable, fast and durable (default = 99.9999999% durability)
  • 13. Database Options Self-Managed Managed Databases Database Server on Amazon Relational Amazon Amazon EC2 Database Service (RDS) DynamoDB Your choice of Oracle or MySQL offered as NoSQL data store database running on a service SSD storage Amazon EC2 Bring Your Own Flexible Licensing: BYOL or Seamless scalability with License (BYOL) License Included zero administration
  • 14. Built for Enterprise Security Standards Certifications Physical Security HW, SW, Network SOC 1 Type 2 Datacenters in Systematic change (formerly SAS-70) nondescript facilities management ISO 27001 Physical access Phased updates strictly controlled deployment PCI DSS for EC2, S3, EBS, VPC, RDS, Must pass two-factor Safe storage ELB, IAM authentication at decommission least twice for floor FISMA Moderate Automated access Compliant Controls monitoring and self- Physical access audit HIPAA & ITAR logged and audited Compliant Advanced network Architecture protection
  • 15. Step 4: Security (Shared Model) SAS 70 Type II Audit Encrypt data in transit ISO 27001/2 Certification Encrypt data at rest PCI DSS 2.0 Level 1-5 Protect your AWS Credentials HIPAA/SOX Compliance Rotate your keys FISMA Moderate Infrastructure Application Secure your OS and applications FEDRamp / GSA ATO Security Security How we secure our How can you secure your infrastructure application and what is your responsibility? Services Security What security options and features are Enforce IAM policies available to you? Use MFA, VPC, Leverage S3 bucket policies, EC2 Security groups, EFS in EC2 Etc..
  • 16. Networking & Security On-Demand AWS Direct Amazon Virtual instances Connect Private Cloud (VPC) Internet Amazon EC2 instance Dedicated connection Private VPN running in the on- between your datacenter connection to your demand cloud. and AWS AWS resources
  • 17. What are Customer Running on AWS? Business Oracle, SAP, Microsoft, IBM Applications Line-of-Business Applications Digital Media Distribution Web Gaming Applications Media Sharing Social Media Big Data & Analytics for Consumer Web High Performance Genome Sequencing Computing Large Scale Batch Processing Backup & Recovery Disaster Recovery Disaster Recovery & Archive Archive
  • 18. AWS Adoption Momentum Infrastructure-as-a-Service Leader in 2011 Gartner IaaS Leader in 2011 Forrester Market Share Leader Magic Quadrant Hadoop Wave
  • 19. Kris Bliesner Chief Executive Officer 2nd Watch kris@2ndwatch.com
  • 20. 2nd Watch Overview • Production Application • Dev/Test Environments Hosting • Disaster Recovery • Security and Compliance • TCO/ROI Analysis • 24x7 Operations 2nd Watch Service Offerings Strategy and Cloud Cloud Build and Support Roadmaps Assessments Architecture Migrations Services
  • 21. Why use AWS to extend my Datacenter? • Extend the capacity of my current systems • Batch processing – data analysis • Start new projects without buying new hardware • Use AWS as a backup datacenter
  • 22. How can I use AWS to Extend my Datacenter? Use AWS VPC to connect via IPSec VPN to your existing Datacenter Availability Zone 1 EC2 Instances VPN EC2 Instances Users or Availability Zone 2 Customers Customer Datacenter
  • 23. How can I use AWS to Extend my Datacenter? Use AWS as a production hosting platform Availability Zone 1 EC2 Instances VPN EC2 Instances Users or Availability Zone 2 Customers Customer Datacenter
  • 24. Where do I start? • Step 1: Strategy • Step 2: Connectivity • Step 3: Network • Step 4: Security • Step 5: Tier 0 Infrastructure • Step 6: Application Build • Step 7: Manage my AWS Datacenter
  • 25. Step 1: Strategy • Clear definition of needs and usage of AWS – What data will I need present? – What accounts need access to the service? – Is this a new build or an extension of an existing workflow?
  • 26. Step 2: Connectivity Options AWS Direct Amazon Virtual Amazon Virtual Connect Private Cloud (VPC) Private Cloud (VPC) Internet AWS Customer Managed Managed Dedicated connection Private VPN Private VPN between your datacenter connection to your connection to your and AWS AWS resources AWS resources
  • 27. Step 3: Network • Virtual Private Cloud (VPC) enables two important things: – Local Subnet addressing – Virtual Private Network (VPN) connections • There are 4 possible VPC scenarios: 1) Public Subnet Only 2) Public and Private Subnets 3) Public and Private Subnets with VPN 4) Private Subnet Only with VPN
  • 28. Step 4: AWS Security Groups • Use to create an Access Control List (ACL) for EC2 Instances • Create groups to manage types of traffic – Example: • Website Tier • Database Tier • Network Security Groups can be used to secure subnet traffic – Example: • Trusted • UnTrusted
  • 29. Step 4: Security Headlines • Always use VPC – Network layer ACLs – Security Group ACLs – Routing Rules – Private and Public Subnet Options • Multifactor Authentication – Keyfob or Google Authenticator • Unicast network will require agent based protection – IDS, Auditing, etc.
  • 30. Step 5: Tier 0 Infrastructure • Authentication – No OS Authentication Service – bring your own – Active Directory • Use full Domain Controller or Read-Only Domain Controller in VPC • Monitoring – Use your own monitoring system • Add Cloud Watch metrics for AWS specific services (ELB, EBS, EMR, etc.) – Use Cloud Watch as your central monitoring system • Custom scripts available for both Linux and Windows • Tie into SNS for notifications • Auditing/Logging – Use SQS and SNS to notify of AWS specific events – Connect Instances to your existing system
  • 31. Step 6: Application Build • Build your VPC, Security Groups, Instances, etc. and use Cloud Formation to build out a template once you reach Gold State • Run Cloud Formation Template to replicate environment for Dev, Test, Staging or other environments • Make your infrastructure build repeatable • Use source control to track changes
  • 32. Step 7: Manage my AWS Datacenter (On Premises) Customer Datacenter AWS Authentication Management Reduced footprint authentication Audit/Logging AWS Service authorization Systems Management Corporate Data Center Availability Zone 1 VPN Gateway Customer Gateway Corporate Headquarters Availability Zone 2 Internet Gateway S3 SQS/SNS/SES SWF Elastic SimpleDB Dynamo Beanstalk DB Branch Offices
  • 33. Step 7: Manage my AWS Datacenter (AWS) Customer Datacenter AWS Replicated Authentication Full Authentication AWS Service Authorization Audit/Logging Systems Management Corporate Data Center Availability Zone 1 VPN Gateway Customer Gateway Corporate Headquarters Availability Zone 2 Internet Gateway S3 SQS/SNS/SES SWF Elastic SimpleDB Dynamo Beanstalk DB Branch Offices
  • 34. 2nd Watch Case Study • Public website infrastructure needs to be refreshed • Current infrastructure model doesn’t scale well • Expensive to deploy & operate to accommodate peak loads • AWS equivalent of current infrastructure is 43%-58% less expensive at typical traffic levels • AWS scales on-demand to peak traffic levels at very low costs • AWS provides a Content Delivery Network at very low cost, improving page load times and conversion rate .
  • 35. Data Security AWS – All storage devices follow process • DoD 5220.22-M (“National Industrial Security Program Operating Manual”) • NIST 800-88 (“Guidelines for Media Sanitization”) – Upon decommission • Degaussed • Physically destroyed Customer on AWS – S3 data encrypted at rest – No public interface to data – All Datacenter traffic is encrypted via IPSec
  • 36. AWS Security • Secure by default • VPC to control detailed network access policy • Elastic Load Balancer is only public interface (80 and 443 only) • IPSec VPN to Red Lion Datacenter encrypts all management traffic and traffic to physical assets (Application Servers, etc.)
  • 37. Integration with Existing Tools • Existing environment and tools – VPN for connectivity to existing datacenter – Existing management tools – Active Directory with existing domain • Email and SMS alerts for monitoring and alarms – Tracks changes to infrastructure due to Auto Scaling – Alerts based on system indicators
  • 38. High Availability • Multiple Availability Zones (AZs) • Region wide AWS tools • Local Active Directory • Auto scale group for Web Servers • Mirror on SQL Servers
  • 39. www.mycompany.com Elastic Load Balancer content.mycompany.com TS+ 1 EC2 Authentication Tier CloudFront LB IDS IDS LB (CDN) VPC Subnet A (Public) IDS EC2 Authentication Tier Amazon EBS Web Web Web Web CloudWatch Server Server Server Server Snapshots Alarms VPC Subnet B EC2 Authentication Tier AD DS Amazon SNS S3 Notifications VPC Subnet C EC2 Database Tier EBS Snapshots Amazon SES DB Replication Email M S VPC Subnet D Availability Zone 1 Availability Zone 2 Region: Oregon VPN Tunnel Ops Tooling / Mgmt Tools Monitoring Security Group Security / A.V. Custom RDP Audit Availability Zone Data Center Region
  • 40. “With AWS and 2nd Watch, we have found a much more cost effective way to keep the lights on for a critical part of our infrastructure while reducing the risk of IT resources getting distracted from our core business strategies.” David Barbieri, SVP and CIO http://aws.amazon.com/solutions/case-studies/red-lion/ Infra Cost Comparison Business Benefits ~58% savings! • 58% savings over existing infrastructure AWS Cloud Infrastructure • Faster network speeds • Improved load times • Already planning future migrations Old Infrastructure (TicketsWest, corporate production)
  • 41. Shared Responsibilities AWS 2nd Watch or Customer Customer Facilities Architecture Build Application Physical Security Engineering Build Application Development Physical Infrastructure Security Groups Application Fixes / Patches Network Infrastructure Firewalls Customer Contact Virtualization Network Configuration Compliance Infrastructure Monitoring and Reporting Operating System
  • 42. Getting Started • Clearly define your strategy and targets. • Why team with a partner? – Lessons learned – Virtualization example – cost decline with experience • Select a workload for AWS • Measure success
  • 43. Q&A
  • 44. Thank You! To learn more contact info@2ndwatch.com or visit on the web @ www.2ndwatch.com

Editor's Notes

  1. Cloud computing is a better way to run your business. The cloud helps companies of all sizesbecome moreagile. Instead of running your applications yourself you can run them on the cloud where IT infrastructure is offered as a service like a utility. With the cloud, your company saves money: there are no up-front capital expenses as you don’t have to buy hardware for your projects. The massive scale and fast pace of innovation of the cloud drive the costs down for you. In the cloud, you pay only for what you use just like electricity.The cloud can also help your company save time and improve agility – it’s faster to get started: you can build new environments in minutes as you don’t need to wait for new servers to arrive. The elastic nature of the cloud makes it easy to scale up and down as needed. At the end of the day you have more resources left for innovation which allows you to focus on projects that can really impact your businesses like building and deploying more applications. “With the high growth nature of our business, we were looking for a cloud solution to enable us to scale fast. Think twice before buying your next server. Cloud computing is the way forward.” - Sami Lababidi, CTO, Playfish
  2. The Amazon Web Services platform of technology infrastructure services has grown rapidly since the first service launch in March 2006. One of the reasons we believe companies are adopting these services so quickly is because of our rapid innovation based on customer feedback.  We’re constantly adding features and services, and if you look back at AWS launches over the years, you’ll notice our pace of innovation is quick. “I think one reason that Amazon addresses the developer market so well is that they are developers themselves, while most hosting companies are data center operators. Thus, even with respect to core infrastructure automation technologies, Amazon hasn't waited for a known vendor to solve all of their problems, but have attacked solutions themselves head on. This, in turn, allows them to focus on priorities as determined by their customers, as well as innovate new services that customers didn't even know they wanted. If the technologies exist, they will explore them, and maybe use one. However, for a systems software shop like AWS, often the faster, cheaper route is to create the service themselves, the way they want it. – James Urquhart – CNET http://news.cnet.com/8301-19413_3-20098812-240/can-any-cloud-catch-amazon-web-services-part-1/?tag=mncol;txt
  3. Amazon Web Services is steadily expanding its global infrastructure to help customers achieve lower latency and higher throughput. As our customers grow their businesses, AWS will continue to provide infrastructure that meets their global requirements.
  4. You can choose to deploy and run your applications in multiple physical locations within the AWS cloud. Amazon Web Services are available in geographic Regions. When you use AWS, you canspecify the Region in which your data will be stored, instances run, queues started, and databases instantiated.For most AWS infrastructure services, including Amazon EC2, there are eight regions: US East (Northern Virginia), US West (Northern California), EU (Ireland), Asia Pacific (Singapore) and Asia Pacific (Tokyo), AWS GovCloud (US), US West (Oregon), and South America (Sao Paulo).Within each Region are Availability Zones (AZs). Availability Zones are distinct locations that are engineered to be insulated from failures in other Availability Zones and provide inexpensive, low latency network connectivity to other Availability Zones in the same Region. By launching instances in separate Availability Zones, you can protect yourapplications from a failure (unlikely as it might be) that affects an entire zone. Regions consist of one or more Availability Zones, are geographically dispersed, and are in separate geographic areas or countries. The Amazon EC2 service level agreement commitment is 99.95% availability for each Amazon EC2 Region.
  5. Amazon Elastic Compute Cloud (Amazon EC2) is a web service that provides resizable compute capacity in the cloud. It is designed to make web-scale computing easier for developers. Amazon EC2’s simple web service interface allows you to obtain and configure capacity with minimal friction. It provides you with control of your computing resources and lets you run on Amazon’s proven computing environment. Amazon EC2 reduces the time required to obtain and boot new server instances to minutes, allowing you to quickly scale capacity, both up and down, as your computing requirements change. Amazon EC2 changes the economics of computing by allowing you to pay only for capacity that you actually use. Amazon EC2 provides developers the tools to build failure resilient applications and isolate themselves from common failure scenarios.http://aws.amazon.com/ec2/“AWS provided a reliable hosting platform capable of supporting any degree of scalability, and a platform that allowed the development team to focus on the software solution rather than the infrastructure.” – US Department of StateAmazon Elastic Block Store (EBS) provides block level storage volumes for use with Amazon EC2 instances. Amazon EBS volumes are off-instance storage that persists independently from the life of an instance. Amazon Elastic Block Store provides highly available, highly reliable storage volumes that can be attached to a running Amazon EC2 instance and exposed as a device within the instance. Amazon EBS is particularly suited for applications that require a database, file system, or access to raw block level storage. http://aws.amazon.com/ebs/Amazon S3 is storage for the Internet. It is designed to make web-scale computing easier for developers. Amazon S3 provides a simple web services interface that can be used to store and retrieve any amount of data, at any time, from anywhere on the web. It gives any developer access to the same highly scalable, reliable, secure, fast, inexpensive infrastructure that Amazon uses to run its own global network of web sites. The service aims to maximize benefits of scale and to pass those benefits on to developers. http://aws.amazon.com/s3/. “We looked at Amazon S3’s pricing, design and ease-of-use and were blown away. Amazon designed the service so well—it’s simple and elegant, so much so that it was basically a drop-in addition to our current infrastructure. It’s an incredible improvement on everything else out there. At the end of the day, it comes down to cost and performance, and Amazon S3 is the best on both accounts.” - Don MacAskill, CEO, SmugMug
  6. Talking PointsSeveral choices for cloud storage: S3 and EBSNarrativeAWS provides several services for storing of all types of data in the cloud. These services include Amazon S3 (Simple Storage Service) and Amazon EBS (Elastic Block Store). A third service, AWS Import/Export, provides a technique for the initial forklift of very large amounts of data into Amazon S3.Amazon S3 and Amazon EBS each fit different needs, and we will discuss each in detail on the next two slides.
  7. Amazon EC2 enables our partners and customers to build and customize Amazon Machine Images (AMIs) with software based on your needs. These are the database servers available for use today within Amazon EC2: Oracle Database 11g,Microsoft SQL Server Standard,MySQL Enterprise,IBM DB2,IBM Informix Dynamic Server. http://aws.amazon.com/ec2/Amazon Relational Database Service (Amazon RDS) is a web service that makes it easy to set up, operate, and scale a relational database in the cloud. It provides cost-efficient and resizable capacity while managing time-consuming database administration tasks, freeing you up to focus on your applications and business. Amazon RDS gives you access to the capabilities of a familiar MySQL or Oracle database. This means that the code, applications, and tools you already use today with your existing databases can be used with Amazon RDS. Amazon RDS automatically patches the database software and backs up your database, storing the backups for a user-defined retention period and enabling point-in-time recovery. You benefit from the flexibility of being able to scale the compute resources or storage capacity associated with your relational database instance via a single API call. In addition, Amazon RDS for MySQL makes it easy to use replication to enhance availability and reliability for production databases and to scale out beyond the capacity of a single database deployment for read-heavy database workloads. As with all Amazon Web Services, there are no up-front investments required, and you pay only for the resources you use. http://aws.amazon.com/rds/Amazon DynamoDB is a fully managed NoSQL database service that provides fast and predictable performance with seamless scalability. With a few clicks in the AWS Management Console, customers can launch a new Amazon DynamoDB database table, scale up or down their request capacity for the table without downtime or performance degradation, and gain visibility into resource utilization and performance metrics. Amazon DynamoDB enables customers to offload the administrative burdens of operating and scaling distributed databases to AWS, so they don’t have to worry about hardware provisioning, setup and configuration, replication, software patching, or cluster scaling. http://aws.amazon.com/dynamodb/
  8. Examining AWS, you’ll see that the same security isolations are employed as would be found in a traditional datacenter. These include physical datacentre security, separation of the network, isolation of the server hardware, and isolation of storage. AWS customers have control over their data: they own the data, not us; they can encrypt their data at rest and in motion, just as they would in their own datacenter.  Amazon Web Services provides the same, familiar approaches to security that companies have been using for decades. Importantly, it does this while also allowing the flexibility and low cost of cloud computing. There is nothing inherently at odds about providing on-demand infrastructure while also providing the security isolation companies have become accustomed to in their existing, privately-owned environments.AWS is a secure, durable technology platform with industry-recognized certifications and audits: PCI DSS Level 1, ISO 27001, FISMA Moderate, HIPAA, SAS 70 Type II. Our services and data centers have multiple layers of operational and physical security designed to protect the integrity and safety of your data. Visit our Security Center to learn more http://aws.amazon.com/security/.Certifications and Accreditations: AWS has successfully completed a SAS70 Type II Audit, and will continue to obtain the appropriate security certifications and accreditations to demonstrate the security of our infrastructure and services. PCI DSS: We finalized our 2011 PCI compliance audit, publishing our extensive Report on Controls (ROC) with an expanded scope. Our new November 30, 2011 PCI Attestation of Compliance, a document from our auditor stating we are compliant with all 12 PCI security standard domains, is available now for customers considering or working on moving PCI systems to AWS. The new Attestation of Compliance document includes some key changes this year: This year we’ve added RDS, ELB, and IAM as in-scope services. The addition of these services is fantastic news for PCI customers since they can now leverage RDS to store cardholder and transaction data, use ELB to manage card transaction traffic, and rely on IAM features as validated control mechanisms that satisfy PCI security standard requirements. Consistent with last year, EC2, S3, EBS, and VPC continue to be in scope.  Physical Security: Amazon has many years of experience in designing, constructing, and operating large scale data centers. AWS infrastructure is housed in Amazon-controlled data centers throughout the world. Only those within Amazon who have a legitimate business need to have such information know the actual location of these data centers, and the data centers themselves are secured with a variety of physical barriers to prevent unauthorized access.Secure Services: Each of the services within the AWS cloud is architected to be secure and contains a number of capabilities that restrict unauthorized access or usage without sacrificing the flexibility that customers demand. Data Privacy: AWS enables users to encrypt their personal or business data within the AWS cloud and publishes backup and redundancy procedures for services so that customers can gain greater understanding of how their data flows throughout AWS.“In essence, the security system of AWS’s platform has been added to our existing security systems. We now have a security posture consistent with that of a multi-billion dollar company.” - Jim Warren, CIO, Recovery Accountability and Transparency Board (RATB)
  9. Security and Operational Excellence is the Top most priority. Its Priority 0. No exceptions allowed. We understand that Security and governance are often the top issues identified when we talk to our customers. Instead of tossing this over the fence, we really advice and highly recommend our customers to invest in security review early in the process. Get your security folks talk to our security folks and understand security and compliance. Security is really not on or off. It’s a spectrum of options that you can choose from that is right for your application.
  10. AWS Direct Connect makes it easy to establish a dedicated network connection from your premise to AWS. Using AWS Direct Connect, you can establish private connectivity between AWS and your datacenter, office, or colocation environment, which in many cases can reduce your network costs, increase bandwidth throughput, and provide a more consistent network experience than Internet-based connections. AWS Direct Connect lets you establish a dedicated network connection between your network and one of the AWS Direct Connect locations. Using industry standard 802.1q VLANs, this dedicated connection can be partitioned into multiple logical connections. This allows you to use the same connection to access public resources such as objects stored in Amazon S3 using public IP address space, and private resources such as Amazon EC2 instances running within an Amazon Virtual Private Cloud (VPC) using private IP space, while maintaining network separation between the public and private environments. Logical connections can be reconfigured at any time to meet your changing needs. http://aws.amazon.com/directconnect/Amazon Virtual Private Cloud (Amazon VPC) lets you provision a private, isolated section of the Amazon Web Services (AWS) Cloud where you can launch AWS resources in a virtual network that you define. With Amazon VPC, you can define a virtual network topology that closely resembles a traditional network that you might operate in your own datacenter. You have control over your virtual networking environment, including selection of your own IP address range, creation of subnets, and configuration of route tables and network gateways. You can easily customize the network configuration for your Amazon VPC. For example, you can create a public-facing subnet for your webservers that has access to the Internet, and place your backend systems such as databases or application servers in a private-facing subnet with no Internet access. You can leverage multiple layers of security, including security groups and network access control lists, to help control access to Amazon EC2 instances in each subnet. Additionally, you can create a Hardware Virtual Private Network (VPN) connection between your corporate datacenter and your VPC and leverage the AWS cloud as an extension of your corporate datacenter. http://aws.amazon.com/vpc/Dedicated Instances are Amazon EC2 instances launched within your Amazon VPC that run hardware dedicated to a single customer. Dedicated Instances let you take full advantage of the benefits of Amazon VPC and the AWS cloud – on-demand elastic provisioning, pay only for what you use, and a private, isolated virtual network, all while ensuring that your Amazon EC2 compute instances will be isolated at the hardware level. You can easily create a VPC that contains dedicated instances only, providing physical isolation for all Amazon EC2 compute instances launched into that VPC, or you can choose to mix both dedicated instances and non-dedicated instances within the same VPC based on application-specific requirements. http://aws.amazon.com/dedicated-instances/
  11. The AWS Cloud powers hundreds of thousands of businesses in 190 countries around the world. Large enterprises are using AWS for the following use cases:Running enterprise applications such as Oracle, SAP and Microsoft Applications (Windows Server, Sharepoint Server and SQL Server).Creating custom business applications to support the needs of internal functions such as HR, finance and sales.Developing customer-facing web applications that power ecommerce, mobile, gaming, social media and marketing websites.Processing Big Data and High Performance Computing workloads in the medical, imaging, genome sequencing, web analytics and business intelligence fields. Disaster Recovery, Backup or Archive of business critical data to the Amazon Web Services cloud. 
  12. Authentication and AuthorizationMonitoring and Management ToolsAudit/Logging
  13. AWS Direct Connect makes it easy to establish a dedicated network connection from your premise to AWS. Using AWS Direct Connect, you can establish private connectivity between AWS and your datacenter, office, or colocation environment, which in many cases can reduce your network costs, increase bandwidth throughput, and provide a more consistent network experience than Internet-based connections. AWS Direct Connect lets you establish a dedicated network connection between your network and one of the AWS Direct Connect locations. Using industry standard 802.1q VLANs, this dedicated connection can be partitioned into multiple logical connections. This allows you to use the same connection to access public resources such as objects stored in Amazon S3 using public IP address space, and private resources such as Amazon EC2 instances running within an Amazon Virtual Private Cloud (VPC) using private IP space, while maintaining network separation between the public and private environments. Logical connections can be reconfigured at any time to meet your changing needs. http://aws.amazon.com/directconnect/Amazon Virtual Private Cloud (Amazon VPC) lets you provision a private, isolated section of the Amazon Web Services (AWS) Cloud where you can launch AWS resources in a virtual network that you define. With Amazon VPC, you can define a virtual network topology that closely resembles a traditional network that you might operate in your own datacenter. You have control over your virtual networking environment, including selection of your own IP address range, creation of subnets, and configuration of route tables and network gateways. You can easily customize the network configuration for your Amazon VPC. For example, you can create a public-facing subnet for your webservers that has access to the Internet, and place your backend systems such as databases or application servers in a private-facing subnet with no Internet access. You can leverage multiple layers of security, including security groups and network access control lists, to help control access to Amazon EC2 instances in each subnet. Additionally, you can create a Hardware Virtual Private Network (VPN) connection between your corporate datacenter and your VPC and leverage the AWS cloud as an extension of your corporate datacenter. http://aws.amazon.com/vpc/Dedicated Instances are Amazon EC2 instances launched within your Amazon VPC that run hardware dedicated to a single customer. Dedicated Instances let you take full advantage of the benefits of Amazon VPC and the AWS cloud – on-demand elastic provisioning, pay only for what you use, and a private, isolated virtual network, all while ensuring that your Amazon EC2 compute instances will be isolated at the hardware level. You can easily create a VPC that contains dedicated instances only, providing physical isolation for all Amazon EC2 compute instances launched into that VPC, or you can choose to mix both dedicated instances and non-dedicated instances within the same VPC based on application-specific requirements. http://aws.amazon.com/dedicated-instances/
  14. Working with AWS solutions provider 2nd Watch to create hyper-local web and mobile platforms for travelersMigrating from co-location facility with limited flexibility, inadequate performance, and high operating expensesUtilizing Amazon EC2 with Elastic Load Balancing, Amazon S3, Amazon VPC, and Amazon CloudFront.