Amagimix, India's larget TV advertising network, explains 5 reasons to advertise on TV with Amagimix. One of the reasons is geo targeting TV ads, which is possible only with Amagimix.
TV has lagged behind in catching up with digital in innovation, until now. Geo-targeting is possible on TV through Amagi. This cheat sheet helps you in understanding the nuances of geo-targeting on Television.
Measuring TV ads with metrics like GRP, Reach, Frequency have confounded many Indian advertisers for a long time. If you are probed with questions like 'What is GRP?', 'What is TV Reach'?, then this deck is for you.
Being India's largest TV adnetwork, we tried to decode the key metrics widely used for TV ad measurement in the industry with this deck.
TV has lagged behind in catching up with digital in innovation, until now. Geo-targeting is possible on TV through Amagi. This cheat sheet helps you in understanding the nuances of geo-targeting on Television.
Measuring TV ads with metrics like GRP, Reach, Frequency have confounded many Indian advertisers for a long time. If you are probed with questions like 'What is GRP?', 'What is TV Reach'?, then this deck is for you.
Being India's largest TV adnetwork, we tried to decode the key metrics widely used for TV ad measurement in the industry with this deck.
Ross Faulkner – Creative Solutions Controller, ITV
Ross joined ITV in 2008 as a Creative Solutions Controller. Prior to this Ross has had roles as a Senior Strategists at Naked Communications, an Insight Manager at Coca Cola Enterprises & a Media Manager at OMD UK. Ross works with media, communications & creative agencies to develop & implement broader creative and multi-platform solutions. Ross will give us an insight into how ITV are bringing big live-viewing events to life on multiple platforms beyond the broadcast.
TV has lagged behind in catching up with digital in innovation, until now. Geo-targeting is possible on TV through amagi. This cheatsheet helps you in understanding the nuances of geo-targeting on Television.
Personalization of TV - TechTalk by Amagi Co-FounderSuresh Babu
Amagi is a next-generation media technology company providing cloud broadcast and targeted advertising platforms to customers, worldwide. This document contains the 5 new age habits of TV viewers and the technology behind the cloud-based broadcasting and personalised content delivery solutions.
Ross Faulkner – Creative Solutions Controller, ITV
Ross joined ITV in 2008 as a Creative Solutions Controller. Prior to this Ross has had roles as a Senior Strategists at Naked Communications, an Insight Manager at Coca Cola Enterprises & a Media Manager at OMD UK. Ross works with media, communications & creative agencies to develop & implement broader creative and multi-platform solutions. Ross will give us an insight into how ITV are bringing big live-viewing events to life on multiple platforms beyond the broadcast.
TV has lagged behind in catching up with digital in innovation, until now. Geo-targeting is possible on TV through amagi. This cheatsheet helps you in understanding the nuances of geo-targeting on Television.
Personalization of TV - TechTalk by Amagi Co-FounderSuresh Babu
Amagi is a next-generation media technology company providing cloud broadcast and targeted advertising platforms to customers, worldwide. This document contains the 5 new age habits of TV viewers and the technology behind the cloud-based broadcasting and personalised content delivery solutions.
Advertising spends/advertising expenditure of BFSI industry in 2022Social Samosa
As per a recent report by TAM AdEx, the Banking, Financial, Services and Insurance (BFSI) sector increased its investments in advertising on television last year than the pandemic levels. The report revealed that the sector's ad volumes on television increased by 13% in 2022 as compared to 2020.
7 Ways Brands Will Transform TV and Media Strategies in 2017iQ Media
2017 will undoubtedly see a significant shift in the way “TV” is delivered, what it looks like, and how advertisers will be able to use it like never before to initiate consumer engagement.
Addressable TV: The Re-evolution of the medium TVSocialMedia8
One-way communication and Television ran the show for about 60 years.
We now welcome CMOs to the re-evolution of the medium Television.
TV will transform to more channels, more platforms (cable, ip, connected), more
screens (pc, tablet smartphone), open distribution, VOD, non-linear players (Hulu,
Netflix, Google, Apple, Disney), Web & Social TV and Addressable TV…
This whitepaper will be focusing on
Video advertising as a media choice
and how the enabling technology
players can attain and sustain their
competitive edge in the marketplace.
AdonMove is the best digital taxi or cab top advertisement agency in Kolkata. We offer the most affordable advertising services on taxi or cab top in Kolkata. Advertising with us!
TV Commercials still rule in much of Asia - How effective is yours?Cimigo
1. TV Advertising spend in Vietnam is still growing.
2. Spend on TV Advertising dominates all advertising in Vietnam, and is higher than the regional average.
3. Much TV spend though is wasted through failing to advertise the brand and failing to make a connection.
4. AdTraction shows you how well you are making the connection.
5. Use AdTraction to make sure you are getting ROI!
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SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
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Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
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In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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Digital Money Maker Club – von Gunnar Kessler digital.focsh890
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https://nidmindia.com/
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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2. TV in comparison with other mediums
35%
18%
15%
12%
10%
8%
2%
Percentage reach to customers
Television
Desktop
internet
Mobile
internet
Newspapers
Magazine
Radio
Outdoors
35% on TV- higher than
newspaper, radio and
magazine put together.
3. Why advertise on Television?
2
2nd
Largest TV
Market
2 2 2
3 hrs
Average
time spent
on watching
TV
680
million
TV
Viewers
27,000
cr
TV Market
17. Single spot bought nationally, but can
communicate different messages in
different regions
Ad-Versioning
18. MAHARASHTRA (RIN) PUNJAB (VIM)
DELHI (COMFORT) BANGALORE (MAGNUM)
HUL by buying a
national ad spot,
can play different
ads for its different
products at the
same time in
different regions.
19. Pilot Markets Product Launch for specific markets can be
advertised on national TV channels now
20. .
• Product launch in pilot markets (For
example: Santoor hand wash in Gujarat)