The three Finalists were:
*Beam Riders — pitch by Jafar Sabbah, Founder & CEO
*MyCognition — pitch by Martina Ratto, Cognitive Scientist
*The Touchpoint Solution (WINNER) — pitch by Dr. Amy Serin, Neuropsychologist & Co-Founder
*Judged by: Ariel Garten, Founder and Chief Evangelism Officer at InteraXon; Charlie Hartwell, Operating Partner at Bridge Builders Collaborative; Kathleen Herath, Associate Vice President Health & Productivity at Nationwide Insurance; Lisa Neuberger, Managing Director of Strategy + Innovation at Accenture Corporate Citizenship
*Álvaro Fernández, CEO and Editor-in-Chief of SharpBrains
*Sarah Lenz Lock, Senior Vice President for Policy at AARP and Executive Director of the Global Council on Brain Health (GCBH)
*Dr. April Benasich, Director of the Baby Lab at the Rutgers Center for Molecular and Behavioral Neuroscience
*Chaired by: Dr. Cori Lathan, Co-Chair of the World Economic Forum’s Council on the Future of Human Enhancement
Slidedeck supporting session held during the 2017 SharpBrains Virtual Summit: Brain Health & Enhancement in the Digital Age (December 5-7th). Learn more at: https://sharpbrains.com/summit-2017/
3. Top Brainnovations to boost Workplace Productivity and Resilience
Beam Riders — pitch by Jafar
Sabbah, Founder & CEO
MyCognition — pitch
by Martina Ratto, Cognitive
Scientist
The Touchpoint Solution —
pitch by Dr. Amy Serin,
Neuropsychologist & Co-
Founder
4. Judges
Ariel Garten, Founder and
Chief Evangelism Officer
at InteraXon
Charlie Hartwell, Operating
Partner at Bridge Builders
Collaborative
Kathleen Herath,
Associate Vice President
Health & Productivity
at Nationwide Insurance
Lisa Neuberger, Managing
Director of Strategy + Innovation
at Accenture Corporate
Citizenship
13. Team
Jafar Sabbah – Founder & CEO
22+ years of experience; raised $$ for 3 startups; iOS
programmer; MBA (Cranfield, UK); Chevening Scholar;
LLB; Aspen Institute Global Leadership Fellow
Tal Ivancovsky – Senior Researcher
A PhD student in neuroclinical psychology with focus on
creativity
Hazar Ayoub –Programmer
An experienced programmer
Avigail Lehrer – Lead Game Designer
An experienced game designer with over 6 years of
experience; was involved in several high-profile projects
16. A Global Challenge on Mental Health and its Cognitive Bases
Cognitive issues are major predictors and
significant risk factors for mental illness,
by affecting
• emotions management
• coping strategies
• rumination
• resilience
Mental health is an increasingly visible and
widespread issue globally.
Over 300 million people involved
$1 trillion in lost productivity each year
(Wood S.J. et al., 2012; Snyder H.R. et al., 2015; Joormann J., 2016; McTeague L.M., 2016)
17. Our Solution
Cognitive fitness is the key to build a
good psychological resilience.
Lifestyle choices can change the path of our genes
cognitive exercise physical exercise nutrition sleep hydration environment
Automated
reports
Cognitive
training
Cognitive
Awareness
Education
Healthy
Habits
Cognitive
Assessment
MEASURE AND MONITORCOGNITIVE FITNESS
IDENTIFY EMPLOYEES AT RISK
IMPROVE COGNITIVE FITNESS
BUILD RESILIENCE
ENHANCE PRODUCTIVITY
18. How MyCognition PRO is bringing innovation to the workplace
• Comprehensive assessment, training, and education for
all cognitive abilities
• Accessible from any personal devices, in any work settings, in less
than 15 minutes/day
• A productivity booster for everyone, with no stigmatisation
• A treatment for improving concentration, organisation, stress-
management
• Confidential reports to monitor company wellbeing trends
• ISO 27001 compliancy for data security
• MyCognition HOME for the entire family
MyCognition PRO is not a barely symptom-reactive tool, but the first app providing a
proactive prevention and protection from risk of mental health.
19. MyCognition approach is scientifically validated by research and IP-protected
Clinical data barrier with over
14,800 assessments taken
MyCQ validation showed significant
correlations with golden standard
CANTAB
Multiple clinical trials and pilots
with major institutions across
Europe and America
20 scientific publications +
presentations in international
congresses
Technology created by a world-
leading team of experts
IP-protected, with patents pending
in Europe and Canada
Best Paper Award at the 11th
International Conference on Digital
Society and eGovernments
20. Several pilots in the workplace shown evidence of the impact of MyCognition
“Our employee health initiative runs multiple events every year, but the response to use MyCognition’s MyCQ
assessment has been the biggest we’ve ever had. It clearly shows how interested our employees are in their
brain health.”
Michael Cole-Fontayn, EVP and Chairman EMEA Bank of New York
25
30
35
40
45
50
55
60
March April May June
Attention
Episodic
Memory
Executive
Function
Psychomotor
Speed
Working
Memory
Overall MyCQ
Impact of cognitive training on key
cognitive functions.
AquaSnap training over 4 months produced a
40% improvement in a mixed group of employees
in an IT company in the Netherlands.
25
30
35
40
45
50
55
60
Baseline Post
Breakfast
Trial
Post
Hydration
Trial
Post Sleep
Trial
Post
Exercise
Trial
Attention
Episodic
Memory
Executive
Function
Processing
Speed
Working
Memory
Overall
MyCQ
Impact of healthy habits on key
cognitive functions.
Lifestyle changes over 2 months produced a 15%
improvement in a mixed group of employees in a
global charity in London.
21. MyCognition is a scalable and sustainable solution for the workplace
A sustainable business…
• £4.5m funds + £1,5 rise-up in 2018
• Contracts in place with several partners and resellers
• Scale-up within and across territories/de-risk entry to new territories
• Constant and rapid growth of number of users
• Experienced, pro-active and versatile team
…for a sustainable solution
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
2013 2014 2015 2016 2017
Total number of users
• Solid and adaptive infrastructure for easy scale-up
• Delivery of the most up-to-date technology
• Multi-lingual support, universally usable regardless of age,
culture and health condition.
• Software as a Service (SaaS) model, low cost and easy
implementation in any work settings.
Targeted mental health
interventions in the workplace
provide a ROI of up to 10:1 and
significant benefits in
productivity.
[Source: Mental Health and Employers: the case for investment, Deloitte:
October 2017]
22. MyCognition PRO in few words…
The first app able to build resilience and enhance productivity in the workplace, by
allowing to
MEASURE
MONITOR
IMPROVE
Cognitive Fitness
PREVENTING
TREATING
Mental Health
…changing the workplace one employee at time
Thus
24. STRESS
PROBLEM
• 80% of disease is caused by excess stress
• 40M US adults anxiety dx; $1B on medication
• Solutions are invasive, chemical, or cognitive
OUR SOLUTION
• TouchPointsTM, revolutionary, non-invasive, cost-
effective, tech wearables that alleviate stress in as
few as 30 seconds
• Conscious capitalism
Physical pain & loss of
functioning
Sleep disturbances &
insomnia
Lack of focus
Irritability &
anger
Triggers
addictions
Hinders
performance
Dr. Serin
CSO
Vicki Mayo
CEO
25. 1
Reduces sympathetic
nervous system response
non-invasively through
the peripheral nervous
system and key brain
networks process
signals.
2
Brain shifts into the
calm, logical, rational
parasympathetic nervous
system, reduces stressful
body sensations and
negative thoughts remit.
3
New cognitive appraisal
association forms similar to
exposure with response
prevention and
situation/stressor does not
seem as stressful.
HOW
I T W O R K S
#PRESSandDESTRESS
BLAST bi-lateral alternating stimulation
NOT just prompts or information
NOT inaccurate biofeedback
ACTUAL stress reduction without focused attention
27. Dec. 2015 Jan. 2016 May 2016 Sept. 2016 Oct. 2016 Nov. 2016
Hired First
Engineer
Hired App
Developer
Launched
Kickstarter; US PTO
Patent Pending
Prototypes Relieve CEO
Daughter’s Sleep Problems;
Company Forms, Bootstrap
Funded
First TouchPoint
Wireless Original
Prototype
Developed
Contracted to Manufacture
1,000 units
Dec. 2016
Shipped
First Order
Apr. 2017 Jun. 2017 Jul. 2017 Aug. 2017 Dec. 2017
Launched
Indiegogo For
TouchpointsTM
Basic
Started 3rd Product
Development
(embargoed)
Won Project
Entrepreneur; Filed
International PCT
Won Arrow
Electronics flash
funding
First National TV
Commercial Airs; Sales
top 2.5M
MAJOR
M I L E S T O N E S
We are Scalable and
Financially Sustainable!
Currently raising a $2M
round to fund app and
product development.
2007-2015 Dr. Serin sets out to prevent and
eradicate PTSD; realizes BLAST reduces stress
non-invasively and starts patent work.
28. IMPACT
IMAGINE a world where people halt reactivity and irritation
before they hurt others, think before they act, fall asleep at
night, focus, breathe deeply without stopping what they are
doing….Where an ACES score of 9 doesn’t mean a lifetime of
physical and mental health crisis…
IMAGINE you, your loved ones, your co-workers having access
to stress relief anytime, anywhere for $135 or $240.
29. IMPACT
IMAGINE Global communities having access to stress relief immediately
after a crisis and the first responders use them too…
Giving these to your mother-in-law at holidays…
Or a 3 year old right before a tantrum…
A college student during an exam…
A foster child who has just been moved to a new home…
An autistic child so they can regulate during school…
Your dog when she freaks out during a lightning storm…
This is not just another device. This is LIFE CHANGING and it can
CHANGE THE WORLD. Thank you!