Presentation given by Rachel Miller @AllthingsIC at #mkicomms event on 27 June 2013 for internal communication professionals in Milton Keynes in the UK.
6. “By 2016 enterprise
social networks will
become the primary
communication
channels for
noticing, deciding or
acting on
information relevant
to work activities”
Gartner analysts report, 2013
#mkicomms
7. However, Gartner also
believes that between now
and the end of 2015,
80 per cent of social
network efforts within the
enterprise will not achieve
the intended benefits due
to inadequate leadership
and overemphasis on
technology
Gartner analysts report, 2013
#mkicomms
14. How social is your communication?
“Organisations
don’t Tweet,
people do”
Euan Semple @euan
“We welcome your feedback”…
but will edit, moderate, remove and ban it
or not give you an option to have your say #mkicomms
16. Social media and social communication:
Key word = social = path to success
•If you peel back the layers to the core, social
communication… is the effectiveness of using
word of mouth to deliver change and communicate
with those around you
•Social communication is built around tribes and
networks that are constantly forming and reforming
around organisations
Rachel Miller, Share This, Wiley (2012)
Mike Klein, From Lincoln to LinkedIn,
Verb Publishing Ltd (2011)
#mkicomms
20. Survey ran 18-26 October 2012. 84 responses. www.rachmiller.com Some questions multiple choice, so answers may be more than 100 per cent
#mkicomms
http://www.allthingsic.com/how-
internal-comms-pros-use-social-
media-2/
30. “Companies need to adopt an
approach that engages workers
and pulls them in, rather than
simply have technology
pushed onto them”
Gartner analysts report, 2013
#mkicomms
35. #commschat @theICcrowd
Community for internal
communication
professionals
www.theiccrowd.com
Weekly chat on Twitter
8-9pm Monday
#commschat
www.commschat.com
#mkicomms