Learn how to build a powerful and professional LinkedIn profile through this presentation made by Alleli Aspili, a Strategic Solutions Specialist in Infinit Outsourcing, Inc. (Infinit-O).

1. “HOW TO BUILD A
PROFESSIONAL LINKEDIN
PROFILE”
Alleli Aspili
Strategic Solutions Specialist

2. • LinkedIn takes your professional network
online, giving you access to people, jobs, and
opportunities like never before.
• It’s a place for people of similar and different
backgrounds to connect.
• Currently, more than 200 million professionals
around the globe are on LinkedIn – including
executives from the Fortune 500 companies.
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WHAT IS LINKEDIN?
LinkedIn is one of the largest professional network today.

3. WHY LINKEDIN?
• Networking
• Online Presence
• Thought Leadership
• Promotion
• Information
• Recommendations
• Credibility
• Expertise
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The Benefits of Using LinkedIn as a Professional

4. LET’S BUILD YOUR PROFESSIONAL
LINKEDIN PROFILE NOW!
Are you ready?
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5. USE A PROFESSIONAL HEADSHOT AS YOUR PROFILE PHOTO
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6. THINGS TO REMEMBER:
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• Your LinkedIn profile picture can be as large as 4MB in size
and can be in the following file formats: JPG, GIF, and PNG.
• Make sure your photo is at least 80 x 80 pixels.
• Your profile picture cannot be of a cartoon, symbol,
drawing or any content other than a photograph of
yourself.
• LinkedIn is very different from Facebook - don’t use similar
profile photos you use on your Facebook.
• A photograph that is not a current image of you is
considered inappropriate.
• SMILE! 

7. HOW TO CHANGE YOUR PROFILE PHOTO:
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• Log-in to your LinkedIn account.
• On your profile page, click the “Edit Profile” button.
• Your profile’s look will change to an editable version
and you’ll see a
camera button on top of
your current profile
photo. Click it.

8. HOW TO CHANGE YOUR PROFILE PHOTO:
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• After clicking the camera button, you’ll be directed to
the “Edit Photo” page where you can upload a new
photo.
• Click “Choose File” and browse for your best photo.
• After choosing one, click “Upload Photo” and Save.

9. GRAB ATTENTION WITH YOUR PROFILE HEADLINE
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YOUR LINKEDIN HEADLINE IS VERY MUCH LIKE
A NEWSPAPER’S. IT SHOULD GRAB YOUR
READERS' ATTENTION AND COMPEL THEM TO
READ MORE.

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TIPS ON CREATING A POWERFUL LINKEDIN HEADLINE:
• Your headline is by default your current position
in the company you’re working for and your
location. You can edit your headline on your
profile page itself.
• Use attractive but relevant symbols to summarize
and show off your headline.
• Use keywords when optimizing your headline.
This is to enhance the likelihood of you being
found on LinkedIn.
• You can also be resourceful and try to find tools
to help you out.
• Example: http://www.linkedin-
makeover.com/linkedin-headline-generator/

11. HOW TO EDIT YOUR PROFILE HEADLINE:
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• Log-in to your LinkedIn account.
• On your profile page, click the “Edit Profile” button.
• Your profile’s look will change to an editable version
and you’ll see a
pen button beside your
current headline. Click
the button to edit.

12. 12
COMPLETE THE “EXPERIENCE” SECTION
• To increase your credibility, you must ensure that the “Experience” section
on your LinkedIn profile is complete.
• Include your current and previous job details to show off your expertise
and skills.
• Use symbols to enumerate your every job experience to show that you are
an organized person.
• Don’t use a bunch of paragraphs to form an essay in describing your job
experiences – less clutter, the better.
• But don’t forget to utilize keywords in it as well.

13. 13
HOW TO EDIT THE “EXPERIENCE” SECTION
• Log-in to your LinkedIn
account.
• On your profile page, click
the “Edit Profile” button.
• Scroll down to the
Experience section and
you’ll see this:
• If you haven’t added any
position yet, click here and
complete all the details.
• If you want to edit a
specific position, click
here:
• To upload files or add links
that show off your skills
and tasks, click this button.

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CUSTOMIZE YOUR PUBLIC PROFILE URL
• Customize your public URL by using your name for
you to be easily found in LinkedIn’s search engine and
even on other major search engines such as Google
and Yahoo.
• Aside from that, you can also easily add it to your
email signature (work or personal), business cards
and resume.

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HOW TO CUSTOMIZE YOUR PUBLIC PROFILE URL
• Log-in to your LinkedIn
account.
• On your profile page, click
the “Edit Profile” button.
• Once your profile is
already on “edit” mode,
click the link “Edit” next to
your current public profile
URL.
• After clicking, you will be
directed to a different Edit
page that lets you control
how you appear in public
search results.

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HOW TO CUSTOMIZE YOUR PUBLIC PROFILE URL
• On the lower right portion
of this Edit page, you’ll see
a link that will let you
customize your public
profile URL, click it.
• After clicking, a pop-up
dialog box will show and
you can already edit your
URL from there.

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LINK YOUR PERSONAL AND/OR COMPANY WEBSITE
• Again, this section improves your credibility
as a professional, especially if you run a blog
or website.
• If you’re currently employed, it’s also the
best section where you can show off your
company’s expertise.

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LINK YOUR PERSONAL AND/OR COMPANY WEBSITE
• It’s not enough to just list your websites on your
LinkedIn profile. You should also customize the
links’ text so your viewers could easily
understand what your websites are about.
• Using the right keyword can also improve your
search ability via the major search engines.

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HOW TO EDIT LINKS ON YOUR PROFILE
• Click the “Edit Profile”
button on your profile.
• Click “Edit Contact Info”
• Click this button right next
to your “Websites”

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HOW TO EDIT LINKS ON YOUR PROFILE
• After clicking the button, you’ll see a pop-up
dialog box that lets you edit your links.
• Take note that you should choose the
“Other:” option in the dropdown menu so
you can add keywords to your websites.
• Hit “Save” once you’re done.

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PROVIDE AN AMAZING AND INTERESTING SUMMARY OF
YOURSELF AS A PROFESSIONAL
• Make your SUMMARY the most
interesting section to read on your profile
because it is the best place where you
can really tell people who you are
without limits.
• Don’t forget to still make it look clean and
use bullets to enumerate.
• Showcase your accomplishments, skills,
and career goals.
• You deserve to be noticed, so prove it in
this section.

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PROVIDE AN AMAZING AND INTERESTING SUMMARY OF
YOURSELF AS A PROFESSIONAL
• Don’t forget to
add a “call to
action” to your
summary
especially if one
of your
professional goals
is to sell and offer
products and
services.
• To edit this
section, just
simply click the
“Edit Profile”
button and scroll
down to it.

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SUMMARY
1. Use a professional headshot as your profile
photo.
2. Optimize your profile headline.
3. Complete the ‘Experience’ section.
4. Customize your public profile URL.
5. Add links to your blog or company’s
website.
6. Provide an interesting summary of yourself
as a professional.

24. BUT THERE IS SO MUCH MORE TO
ADD TO YOUR LINKEDIN PROFILE.
Those are the basic foundations of building a professional LinkedIn profile,
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THERE’S SO MUCH MORE
• If you are a member of any organization, you
can add it in this section.
• If you’d like to show off your honors and awards
(especially as an employee), this is the best
place to put them.
• If you just passed a relevant test, you can also
put your score here.
• If you’re undergoing a specific course, you can
put it here as well.
• If you’ve invented and patented something, you
can also present it on your profile.
• If you’ve acquired a certification, then you
should proudly show it off here.
• If you’re also a proud volunteer and supporting
a cause, you can also showcase it here.

26. THANKS!
Alleli Aspili
alleli.aspili@infinit-o.com

27. GET MORE LINKEDIN TIPS AND
RESOURCES ON www.linkedin-makeover.com
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