Case Study - Mother Dairy Ice Creams Virtual Christmas Tree campaign. See how alivenow helped usher in the festive and Christmas cheer on the Mother Dairy Ice Creams facebook page!

1. Case Study - Mother Dairy Ice Creams
Virtual Christmas Tree campaign
by alivenow - digital marketing agency

2. We wanted to usher in
Christmas festivities and
the holiday cheer on thethe holiday cheer on the
Mother Dairy Ice Creams
Facebook page.

3. Something fun and
exciting; keeping
Christmas in mind at theChristmas in mind at the
same time not forgetting
the brand & ice creams.

4. What better than a virtual
Christmas Tree withChristmas Tree with
hidden Ice Creams!

5. We launched Find the Hidden
Ice Creams Campaign!

6. Where participants find
hidden Mother Dairy Ice
Creams in 20 seconds
and win fun prizes!

7. New users must LIKE to take part. Existing
users read instructions and proceed.

8. Keep in mind
what products
fetch you more
points!
Then click PLAYThen click PLAY
NOW.

9. The timer
begins and you
find hidden Ice
Creams by
clicking on
them and gain
points!points!
Finish within 20
seconds and
see your score.

10. See your score instantly and decide if you
want to try again or submit your score! You
can also view the Leaderboard.

11. Mother Dairy fans loved
the game and it was
played thousands of
times!

12. We promoted the contest
with creative updates
and got a fantasticand got a fantastic
response from the
audience!

13. Teaser post. Contest coming soon!

14. Sample post on the Mother Dairy Ice
Creams page promoting the contest.

15. 15 winners who topped the weekly leader
board were declared winners!

16. 1.4 million+ impressions
16,200+ new likes
1,100+ participants
15 winners15 winners
1 great campaign!
Ideated & executed by alivenow for Mother
Dairy Ice Creams!

17. For more details about this
campaign write to us at
contact@alivenow.in
THANK YOU!
contact@alivenow.in
Visit us at www.alivenow.in to see
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