This is the presentation I made for my final project at Product School for the Product Management course. I graduated on January 2016 and I highly recommend the school!

1. Flickr
Photo routes feature
Alfonso Muñoz

2. Company context
- Founded in 2004, was acquired by Yahoo Inc. in 2005 for $25M
- Some numbers:
- 112M users (June 2015)
- 1M images uploaded daily(Feb 2014)
- 10 billions images hosted (May 2015)
- Main features:
- upload your photos to your “photostream” with title, comments and metadata
- option to comment, tag and share photos
- access controlled by the uploader user
- ordering by albums
- three types of account: Free, AdFree and Doublr
- filtering
- licensing CC

3. Competitors
Feature Audit
Geolocation YES YES YES YES NO
Organization YES NO YES YES YES
Share YES YES YES YES YES
Routes NO NO NO NO NO
Not considered:

4. Photos with locations
- Maps based on
geotagged photos
- Routes services
- Social networks
- Smartphones

5. Persona
Chiara Ferranti
- Young italian engineer who likes photography and
travel
- She stores and shares her “professional”photo
work in Flickr since years ago
- She uses Instagram daily
- She travels around Europe every three months and
always carries with her camera

6. Photo routes
- Create albums with favorites photos
- Generate optimal tour
- Active the route and follow the steps
- Share the route

7. Design
&
Prototype

8. Metrics
Customer lifecycle
- Acquisition: User clicks on the
route tab (mobile or desktop)
- Activation: User generates a
route
- Retention: User actually follows
a route
- Referral: User shares a route and
user 2 follows shared route
- Revenue: User keeps generating
routes
Key Performance Indicators
- # routes generated by user
- # routes followed by the user
- # routes shared by user
- # routes followed from other
users
- # albums converted into routes
by user

9. Go to market plan
Pre -Launch
LaunchPost-Launch
- Landing page
- Email campaign
- Beta for internal use and hard
users with feedback
- Blog posts,
reviews
- SEO, SEM, ASO

10. Other potential features related
- Partnership with art galleries, museums, parks,
cities, touristic guide editors
- Partnership with sport apps like Runtastic,
Nike+, Adidas miCoach

11. Thank you
alfonsomm@gmail.com
alfonsomm.com