Analyse and process data, providing key information and recommendations to your website in real time. Your business shouldn’t waste marketing resources on campaigns that are hit or miss. Instead, you need to plan, and track marketing efforts so you can learn what works and then change what doesn’t. That way, you concentrate efforts on tactics that generate real results. Smartex provides a platform to: Quickly create, deploy, target, and measure multi-channel online marketing Deliver relevant, optimized, and content rich contextual Web experiences Extend brand engagement and Web presence to mobile and social channels

1. www.vassit.co.uk
Alejandro Cañadas
VASSIT Operations Manager

2. How many products are on the Oracle Portfolio?
22/03/2012 © 2011 VASSIT. All Rights Reserved. Page 2

3. Is it a product the Solution to a problem?
Product = SOLUTION
22/03/2012 © 2011 VASSIT. All Rights Reserved. Page 3

4. Focus on the problem
Product
Need
Need
Product
SOLUTION Product
Need
Product
Requirements
EXISTING
SOLUTION
22/03/2012 © 2011 VASSIT. All Rights Reserved. Page 4

5. The problem
Car co. Marketing Director needs to
know if the company website is
generating value (in the form of
revenue) so he/she can act
accordingly
The sales team at PharmaProducts
ltd. need information about the
products the doctors need or use
more frequently in order to sell them
the latest product
Games Limited need a WebSite
capable of adapting the content
based on the number of bets.
22/03/2012 © 2011 VASSIT. All Rights Reserved. Page 5

6. State of the art
Most of the website can track:
Most visited products
Most visited offices or brands
Most of the CRM or ecommerce systems
can offer
Information about the better sold Best Selling Product
products
100 Product2
The brand selling more and the
Product3
brands selling less 50
Product4
Product5
0
Sold Product6
Is this information enough?
22/03/2012 © 2011 VASSIT. All Rights Reserved. Page 6

7. State of the art
Business Intelligent tools can
Provide dashboards
Alerts
Predictive Intelligent
...
How can we benefit
of this on our
Website?
22/03/2012 © 2011 VASSIT. All Rights Reserved. Page 7

8. The solution
What bet should be promoted at a
specific point based on real time
information?
22/03/2012 © 2011 VASSIT. All Rights Reserved. Page 8

9. Right information in the right place
22/03/2012 © 2011 VASSIT. All Rights Reserved. Page 9

10. Real Time Decisions (RTD)
22/03/2012 © 2011 VASSIT. All Rights Reserved. Page 10

11. Architecture
User experience and Analytics: WebCenter Sites
Information about our customer: Oracle CRM (which of the multiple options
is dependent on each customer specific requirements/current platform)
Data analysis: OBIEE (including RTD: Real Time Decisions)
Smartex: the glue for all the above
Customer profile data Site
Visitors
Publishing
Editorial/staging Live/Delivery
Analytics Web site usage
database Analytics Sensor
22/03/2012 © 2011 VASSIT. All Rights Reserved. Page 11

12. Smartex on the Cloud
Service Oriented and Integrated with Oracle fusion middleware
products

13. Multi-channel – Mobile enabled
A mobile version gives
access to the service from
any location.
It is built on HTML 5
which means its device
agnostic
Standard technologies are
used to expose the API
allowing the services to be
consumed by any system

14. For More Information
http://smartex.vassit.co.uk
or
www.vassit.co.uk
alejandro.canadas@vassit.co.uk

15. www.vassit.co.uk
Alejandro Cañadas
VASSIT Operations Manager