Development of ideas, functionalities and tactics presented and implemented for SubastadeOcio, after its launch in 2013.

1. Hacking SUDO
GROWTH IDEAS FOR SUBASTADEOCIO
www.alejandrotorr.es

2. I presented these ideas
in the Summer of 2013.
Today, the validity of
some functionalities is
unquestioned, but they
weren't in 2013.
www.alejandrotorr.es
Proposals to
improve our
platform increase
user conversion
and engagement,
drive traffic, and
improve user
experience.

3. *ON-SITE SEO
*OFF-SITE SEO
SEARCH
ENGINE
OPTIMIZATION
(SEO)
www.alejandrotorr.es

4. Link building with relevant blogs
Comments on related news, blogs
(i.e.: Toon’s comment on El País
article).
Participate in third parties
forums.
Audit competition's Keywords
linkbuilding, etc (see: SEM Rush,
Open Site Explorer, WooRank,
Majestic SEO)
SEARCH ENGINE
OPTIMIZATION (SEO)
OFF-SITE STRATEGY
www.alejandrotorr.es

5. Create more related content
from blog to improve organic
results based on keywords
Increase internal links
Adding more categories and
subcategories. For example
on restaurants: Asian, bbq
grill, french, greek, etc…
Product reviews
Users can review auctions
they have won. Reviews must
first be approved, before
being displayed.
SEO
STRATEGY
ON-SITE
Forum
Create a forum where users
and visitors can discuss
auctions, request products,
etc.
“Ideal for…”
Create sections based on
user interests: "guys night,"
"families with young kids,"
etc.
Rich Snippets
Automate rich snippets in
our static pages, product
pages, categories/sub
categories and blog.
www.alejandrotorr.es

6. Create better backlinks and have them be relevant to
the content topics discussed on third-party websites.
This way, our content won't be deleted or seen as
advertising.
SEO LINK-
BUILDING
STRATEGY
www.alejandrotorr.es

7. 1. TRIPADVISOR | YELP | GOOGLE +
REVIEWS
Create a SubastadeOcio profile on
TripAdvisor and monitor our providers
reviews for mentions of SubastadeOcio.
Engage with those reviews and include
keywords and links to our platform.
For example: “La Trattoria del Mare is one our most
populars restaurants in Barcelona. The entire team went
there to see why. We loved their pizzas, they have for
sure some of the best pizza in Barcelona. Great staff! We
had a great time! Want to try it? Get their tasting menu in
our website + product link
Recommend and review our providers' on
TripAdvisor, Yelp and Google+
Based on either our experience or our users’
experience. On Trattoria del Mare's profile on
TripAdvisor, we can write a review ad and
share the photo we took when we had dinner
there.

8. FOURSQUARE
Leave reviews from our own users with and our
own experience on our provider’s FourSquare
websites with a SubastadeOcio profile.
“try the pizza diavola is to die for.”
“Are you around Plaza España? Why don’t you try a gin
tonic at B-Hotel?”
Hacer uno o dos reviews/tips a la
semana.
REVIEWS TIPS FREQUENCY

9. Max 5 new comments
every day.
Frequency
Search blogs discussing the
following themes:
• families
• travel,
• e-commerce
• start-ups,
• travel tech,
• sports,
• apps,
• tourism,
• gastronomy, eating out,
• mothers
• entertainment
• leisure activities
Themes
• Leave comments both as a John Doe and
SubastadeOcio linking back to individual
auctions.
• Make sure to switch accounts in order to avoid
spam/overuse, always look for new blogs and
their most recent posts.
• Reply to SubastadeOcio has John Doe, wait 2
weeks before replying.
“John Doe”
BLOGS (EXTERNAL)
www.alejandrotorr.es

10. • WHAT IS GAMIFICATION?
GAMIFICATION
• BENEFITS
• HOW TO IMPLEMENT?
www.alejandrotorr.es

11. WHAT IS
GAMIFICATION?
Bringing gaming-like elements
or mechanics into a non-
gaming context
BENEFITS
COMPETITORS
Helps to create a better
USP for our users and
stand out
Users spend more time in our
platform and increases
customer loyalty. Retention
VIRALITY
Users share their actions or
recommend the app for
rewards
EXPERIENCES
Creates fun experiences
for our users with our
brand
USER RETENTION

12. How can
gamification be
implemented on
SubastadeOcio?
We can do it using four different tactics:
1. Encouraging forum participation
2. Creating Badges
3. User Ranks
4. Rewards
www.alejandrotorr.es

13. • Region Categories (Andalucía, Valencia,
Cataluña, Madrid, País Vasco, Zaragoza, etc…)
• Product Category(tickets, courses, hotels,
beauty & spa, restaurants, adventure)
Auctions
• Favorite Auctions
• Request a feature
• Recommended a place!
• How are we doing?
Help / customer Service
• Frequently asked questions
• Report Incidents
• Request Technical support
• Announce Platform Upgrades
• Handle Complaints
Tips & Suggestions
FORUM Topics
www.alejandrotorr.es

14. Users with 90% auction
wins
Has won and traveled to
5 different hotels in 5
different cities.
Has won and enjoyed 10
restaurant auctions
Restaurant Lover
For users who have bid “x”
times on a given time
period
Top bidder
Badges Ideas
www.alejandrotorr.es
User Levels
Auction Enthusiast
Bargain Hunter
Deal Maker
#3
#5
#4
#2
#1
Subastero
Newbie
A coupon, fee waiver,
and activity.
Refer a friend
Get 1€ for every friend you invite who
subscribes
Prizes
Top Reviewer
10€ gift if your review is the
most voted by the community
REWARDS
Smart Traveler
Top winner

15. • SOCIAL LOGIN
• SOCIAL SHARING
(OPEN GRAPH)
FACEBOOK
www.alejandrotorr.es

16. SOCIAL LOGIN
New users will create an account faster and easier using Facebook social login. Simplifying
user registration reduces the threshold of users lost who don't want to fill in their data.
Signing up using Facebook, syncs their user accounts to their Facebook profiles allowing
them to share their activity on SubastadeOcio to their Facebook accounts. Helping
SubastadeOcio increase its reach and social presence, thus attracting new visitors to our
website.
All new users must create their account using
Facebook and all new users should be
encouraged to connect through Facebook
www.alejandrotorr.es

17. How do we do it?
For new users: Include “Sign-up with
Facebook” on the Sign-up page and banner
www.alejandrotorr.es
What about users
who already
sign up using
email?
When they login, current users will be prompted to
sync their accounts to Facebook via pop-in

18. SOCIAL SHARING
When a user has their account connected with Facebook, we want them to share their
activity in the Facebook Newsfeed.
To avoid overwhelming their contacts on
Facebook, only the first bid and a second
over bid will be shared from each auction
To share on Facebook, users must
authorize us to do it before they place their
first bid (after syncing).
BID SHARING
WINNING BID
Auctions winners can share directly from
the auction page or from the "Settings"
section in "My Account."
FACEBOOK SETTINGS
User can authorize SubastadeOcio to always share winning bids on Facebook.
Activate the following options in "Settings"
• Share on Facebook
• Don’t ask before sharing.
Auction final bids amount is ACTIVE by default and will appear on "winning bid
messages". Users can turn of this option from settings..

19. FACEBOOK
SETTINGS TAB
On “My Account," registered users can
find a Facebook “tab” to manage their
connection and sharing options.
www.alejandrotorr.es

20. Include
winning total
bid amount
(check-box)
BID AMOUNTS
• Ask me before I share my
bids
o [YES ! NO ]
• Share my bids automatically
o [YES ! NO ]
Radio button, only one option can
be selected
SHARING BIDS
• Ask me before sharing my
Won Auctions
o [YES ! NO ]
• Share my Won Auctions
automatically
o [YES ! NO ]
Radio button, only one option can
be selected
WINNING BIDS
www.alejandrotorr.es
FACEBOOK SETTINGS
TAB OPTIONS

21. REFER A FRIEND
A Facebook Pop-In with the user friends appears after usder clicks
on "Invite my friends."
If users have not synced their SubastadeOcio account with
Facebook, then the pop-in first step would ask the user to connect
their Facebook account.
From "My Account" users can invite their
friends on Facebook to join
SubastadeOcio
www.alejandrotorr.es

22. THANK YOU
https://linktr.ee/aletorro