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The Crowdsourced Communicator:
  Never Think for Yourself Again
           Andrew Krzmarzick
      GovLoop, Community Manager
I
Conferences
I   Swag
I   Pens
I   Swag Re-Gifting
I   Kids Who   Swag
I   Networking
Not the Best Way to Network
Don’t Do It!
The Real Networking
I
 Strategic
Positioning
                  Knowledge
Typical Face in
  the Crowd




Audiences         My Knowledge
Me Listening to
 Own Speech




                  Yeah – Me, Too
Where do you go
after the thrill is
     gone?
Social networks =
Perpetual Conferences
The Crowdsourced Communicator: Never Think for Yourself Again
Social Networks Connect the Dots


Event                                              Event
           Event            Event


Event                                   Event
                     Event
        Event

Event                           Event               Event
                Event
The Crowdsourced Communicator: Never Think for Yourself Again
Facebook.com/Teach
Facebook.com/Teach
Facebook.com/GovComm?

1.   Create a page.
2.   Recruit members.
3.   Get your vanity URL.
4.   Mentor one another.
5.   Recruit the next generation.
The Crowdsourced Communicator: Never Think for Yourself Again
The Crowdsourced Communicator: Never Think for Yourself Again
The Crowdsourced Communicator: Never Think for Yourself Again
“I was on a national research /
story-telling tour called
Millennials Changing America…

My housing fell through in
Cleveland and I was stranded.
I asked "Who do we know in
Cleveland, Ohio" via Twitter
and within 8 minutes
I had a place to stay...

It was awesome. We stayed at some
supporter's mansiony house.” – Alex
1.   Go to GovTwit.com.
2.   Search to find peers.
3.   Follow them.
4.   They’ll follow you.
5.   Bring value to get value.
The Crowdsourced Communicator: Never Think for Yourself Again
“I started the Chief Learning Officers Network
in late November 2008. I had no real
knowledge of Web 2.0 capacity. I had been a
member of LinkedIn for a few months, joining
because friends bugged me to be a part of it.

After a while as a member, I began to join some groups
basically to see what would happen. I didn't see a group
for CLOs so I started the network…because nothing was
in existence in LinkedIn and thought our community
needed something – a place, a forum, something to
communicate around ideas.”
“The group has become known as a place
for leaders in learning to share ideas /
thoughts / connect …

We know that CLO's who would have
never met have connected on issues of
commonality; some folks have begun
working together / collaborating…

On a personal level, I've been invited to a CLO's only
retreat and have been asked to be a presenter - without
the network the folks in charge of the retreat would
have never found me.”
No Group for You?
•   Nat’l Assoc of Gov’t Communicators
•   U.S. Gov’t Relations and Public Affairs
•   Network PR Professionals
•   Public Relations and Comm Pros
•   Brand & Communications Management
What is
                       ?
         The perpetual conference where
        government connects and collaborates.
MISSION: “Connect Government to Improve Government”


             30,000 Members
                …and growing rapidly
The Crowdsourced Communicator: Never Think for Yourself Again
The Crowdsourced Communicator: Never Think for Yourself Again
The Crowdsourced Communicator: Never Think for Yourself Again
The Crowdsourced Communicator: Never Think for Yourself Again
I
The Crowdsourced Communicator: Never Think for Yourself Again
The Crowdsourced Communicator: Never Think for Yourself Again
The Crowdsourced Communicator: Never Think for Yourself Again
The Crowdsourced Communicator: Never Think for Yourself Again
How-To: Become a
        Government Rockstar

1.   Go to GovLoop.com.                  “It’s been
                                       very helpful!”
2.   Join (free and 50 seconds).
                                    Elaine Blackman,
3.   Find /form groups.             Writer/Editor,
4.   Find /connect w/ colleagues.   HHS ACF

5.   Get / give insight.
How-To: Become a
        Crowdsourced Communicator

  1. Pick one network (2 tops).
  2. Give before
         (and more than) you get.
  3. Invite others.
Do   U
Conferences?
Just Say YES!
Thank        U
Andrew Krzmarzick
 Community Manager
Andrew@GovLoop.com
     @KrazyKriz
     202-352-1806

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The Crowdsourced Communicator: Never Think for Yourself Again

  • 1. The Crowdsourced Communicator: Never Think for Yourself Again Andrew Krzmarzick GovLoop, Community Manager
  • 3. I Swag
  • 4. I Pens
  • 5. I Swag Re-Gifting
  • 6. I Kids Who Swag
  • 7. I Networking
  • 8. Not the Best Way to Network
  • 12. Typical Face in the Crowd Audiences My Knowledge
  • 13. Me Listening to Own Speech Yeah – Me, Too
  • 14. Where do you go after the thrill is gone?
  • 17. Social Networks Connect the Dots Event Event Event Event Event Event Event Event Event Event Event Event
  • 21. Facebook.com/GovComm? 1. Create a page. 2. Recruit members. 3. Get your vanity URL. 4. Mentor one another. 5. Recruit the next generation.
  • 25. “I was on a national research / story-telling tour called Millennials Changing America… My housing fell through in Cleveland and I was stranded. I asked "Who do we know in Cleveland, Ohio" via Twitter and within 8 minutes I had a place to stay... It was awesome. We stayed at some supporter's mansiony house.” – Alex
  • 26. 1. Go to GovTwit.com. 2. Search to find peers. 3. Follow them. 4. They’ll follow you. 5. Bring value to get value.
  • 28. “I started the Chief Learning Officers Network in late November 2008. I had no real knowledge of Web 2.0 capacity. I had been a member of LinkedIn for a few months, joining because friends bugged me to be a part of it. After a while as a member, I began to join some groups basically to see what would happen. I didn't see a group for CLOs so I started the network…because nothing was in existence in LinkedIn and thought our community needed something – a place, a forum, something to communicate around ideas.”
  • 29. “The group has become known as a place for leaders in learning to share ideas / thoughts / connect … We know that CLO's who would have never met have connected on issues of commonality; some folks have begun working together / collaborating… On a personal level, I've been invited to a CLO's only retreat and have been asked to be a presenter - without the network the folks in charge of the retreat would have never found me.”
  • 30. No Group for You? • Nat’l Assoc of Gov’t Communicators • U.S. Gov’t Relations and Public Affairs • Network PR Professionals • Public Relations and Comm Pros • Brand & Communications Management
  • 31. What is ? The perpetual conference where government connects and collaborates. MISSION: “Connect Government to Improve Government” 30,000 Members …and growing rapidly
  • 36. I
  • 41. How-To: Become a Government Rockstar 1. Go to GovLoop.com. “It’s been very helpful!” 2. Join (free and 50 seconds). Elaine Blackman, 3. Find /form groups. Writer/Editor, 4. Find /connect w/ colleagues. HHS ACF 5. Get / give insight.
  • 42. How-To: Become a Crowdsourced Communicator 1. Pick one network (2 tops). 2. Give before (and more than) you get. 3. Invite others.
  • 43. Do U Conferences?
  • 45. Thank U Andrew Krzmarzick Community Manager Andrew@GovLoop.com @KrazyKriz 202-352-1806