Submit Search
Upload
NEPPA Presentation 8/19
•
2 likes
•
527 views
AJ Gerritson
Follow
Presentation given to NEPPA on 8/19
Read less
Read more
Business
Report
Share
Report
Share
1 of 37
Download now
Download to read offline
Recommended
Cisco Shares Making the Case for B2B Social Media
Cisco Shares Making the Case for B2B Social Media
Symantec
SingTel: Harnessing the Power of Digital Across Platforms
SingTel: Harnessing the Power of Digital Across Platforms
Miguel Bernas
How social can drive your e commerce business
How social can drive your e commerce business
Falcon.io
FEED: The Razorfish Digital Brand Experience Report 2009
FEED: The Razorfish Digital Brand Experience Report 2009
Razorfish
Social Media - An alternate communication channel
Social Media - An alternate communication channel
Ethinos Digital Marketing
Monologue to Dialogue Social Media And Digital Marketing MWalsh
Monologue to Dialogue Social Media And Digital Marketing MWalsh
Martin Walsh
The Evolution of the Internet
The Evolution of the Internet
PadmavatiYavagal
Reuters institute Digital News Report 2014, Tracking the future of news
Reuters institute Digital News Report 2014, Tracking the future of news
Nic Newman
Recommended
Cisco Shares Making the Case for B2B Social Media
Cisco Shares Making the Case for B2B Social Media
Symantec
SingTel: Harnessing the Power of Digital Across Platforms
SingTel: Harnessing the Power of Digital Across Platforms
Miguel Bernas
How social can drive your e commerce business
How social can drive your e commerce business
Falcon.io
FEED: The Razorfish Digital Brand Experience Report 2009
FEED: The Razorfish Digital Brand Experience Report 2009
Razorfish
Social Media - An alternate communication channel
Social Media - An alternate communication channel
Ethinos Digital Marketing
Monologue to Dialogue Social Media And Digital Marketing MWalsh
Monologue to Dialogue Social Media And Digital Marketing MWalsh
Martin Walsh
The Evolution of the Internet
The Evolution of the Internet
PadmavatiYavagal
Reuters institute Digital News Report 2014, Tracking the future of news
Reuters institute Digital News Report 2014, Tracking the future of news
Nic Newman
Shelly Kramer - Closing the Trust Gap
Shelly Kramer - Closing the Trust Gap
John Blue
Edelman Digital 2013 Social Media Trends
Edelman Digital 2013 Social Media Trends
Edelman Digital
Social Media-Palooza (Part I), by LeapFrog Interactive
Social Media-Palooza (Part I), by LeapFrog Interactive
LEAP
Intro: Marketing in the Digital Age
Intro: Marketing in the Digital Age
Hanson Inc
ERA europe presentation june 29 2010
ERA europe presentation june 29 2010
SocialRadius
Strengthening Corporate Reputation in a Changing Media Landscape
Strengthening Corporate Reputation in a Changing Media Landscape
The Hoffman Agency Asia Pacific
Facebook Marketing For Small Businesses
Facebook Marketing For Small Businesses
Felix Ekpa
Digital Marketing for Financial Services Workshop
Digital Marketing for Financial Services Workshop
H2 Central
McGoran -- Keynote
McGoran -- Keynote
BOLO Conference
Technorati 2013 Digital Influence Report
Technorati 2013 Digital Influence Report
Gonzalo Martín
2010 06-29 introduction ss
2010 06-29 introduction ss
Ian Fenwick, Digital Marketing
Digital Glasgow Day 1 Session 1 The Digital Revolution/State of Digital Scotl...
Digital Glasgow Day 1 Session 1 The Digital Revolution/State of Digital Scotl...
Hamill Associates Ltd
SOCIAL MEDIA THAT WORKS
SOCIAL MEDIA THAT WORKS
Vivastream
Mobile First Marketing Strategies - Smash Conference
Mobile First Marketing Strategies - Smash Conference
Ruben Quinones
Structuring a social_media_team
Structuring a social_media_team
Aref Jdey
Slideshow
Slideshow
AngeliqueThomas4
What's expected of your website? (2009)
What's expected of your website? (2009)
BusinessOnline
Social Media and Multi Channel Retail
Social Media and Multi Channel Retail
Rick Mans
Indian consumer and the content they consume on digital
Indian consumer and the content they consume on digital
Summey Hanshika
Work it! Social Media
Work it! Social Media
AJ Gerritson
Building a PR Campaign for the Digital World
Building a PR Campaign for the Digital World
AJ Gerritson
Social Media Strategies for 2011
Social Media Strategies for 2011
AJ Gerritson
More Related Content
What's hot
Shelly Kramer - Closing the Trust Gap
Shelly Kramer - Closing the Trust Gap
John Blue
Edelman Digital 2013 Social Media Trends
Edelman Digital 2013 Social Media Trends
Edelman Digital
Social Media-Palooza (Part I), by LeapFrog Interactive
Social Media-Palooza (Part I), by LeapFrog Interactive
LEAP
Intro: Marketing in the Digital Age
Intro: Marketing in the Digital Age
Hanson Inc
ERA europe presentation june 29 2010
ERA europe presentation june 29 2010
SocialRadius
Strengthening Corporate Reputation in a Changing Media Landscape
Strengthening Corporate Reputation in a Changing Media Landscape
The Hoffman Agency Asia Pacific
Facebook Marketing For Small Businesses
Facebook Marketing For Small Businesses
Felix Ekpa
Digital Marketing for Financial Services Workshop
Digital Marketing for Financial Services Workshop
H2 Central
McGoran -- Keynote
McGoran -- Keynote
BOLO Conference
Technorati 2013 Digital Influence Report
Technorati 2013 Digital Influence Report
Gonzalo Martín
2010 06-29 introduction ss
2010 06-29 introduction ss
Ian Fenwick, Digital Marketing
Digital Glasgow Day 1 Session 1 The Digital Revolution/State of Digital Scotl...
Digital Glasgow Day 1 Session 1 The Digital Revolution/State of Digital Scotl...
Hamill Associates Ltd
SOCIAL MEDIA THAT WORKS
SOCIAL MEDIA THAT WORKS
Vivastream
Mobile First Marketing Strategies - Smash Conference
Mobile First Marketing Strategies - Smash Conference
Ruben Quinones
Structuring a social_media_team
Structuring a social_media_team
Aref Jdey
Slideshow
Slideshow
AngeliqueThomas4
What's expected of your website? (2009)
What's expected of your website? (2009)
BusinessOnline
Social Media and Multi Channel Retail
Social Media and Multi Channel Retail
Rick Mans
Indian consumer and the content they consume on digital
Indian consumer and the content they consume on digital
Summey Hanshika
What's hot
(19)
Shelly Kramer - Closing the Trust Gap
Shelly Kramer - Closing the Trust Gap
Edelman Digital 2013 Social Media Trends
Edelman Digital 2013 Social Media Trends
Social Media-Palooza (Part I), by LeapFrog Interactive
Social Media-Palooza (Part I), by LeapFrog Interactive
Intro: Marketing in the Digital Age
Intro: Marketing in the Digital Age
ERA europe presentation june 29 2010
ERA europe presentation june 29 2010
Strengthening Corporate Reputation in a Changing Media Landscape
Strengthening Corporate Reputation in a Changing Media Landscape
Facebook Marketing For Small Businesses
Facebook Marketing For Small Businesses
Digital Marketing for Financial Services Workshop
Digital Marketing for Financial Services Workshop
McGoran -- Keynote
McGoran -- Keynote
Technorati 2013 Digital Influence Report
Technorati 2013 Digital Influence Report
2010 06-29 introduction ss
2010 06-29 introduction ss
Digital Glasgow Day 1 Session 1 The Digital Revolution/State of Digital Scotl...
Digital Glasgow Day 1 Session 1 The Digital Revolution/State of Digital Scotl...
SOCIAL MEDIA THAT WORKS
SOCIAL MEDIA THAT WORKS
Mobile First Marketing Strategies - Smash Conference
Mobile First Marketing Strategies - Smash Conference
Structuring a social_media_team
Structuring a social_media_team
Slideshow
Slideshow
What's expected of your website? (2009)
What's expected of your website? (2009)
Social Media and Multi Channel Retail
Social Media and Multi Channel Retail
Indian consumer and the content they consume on digital
Indian consumer and the content they consume on digital
Viewers also liked
Work it! Social Media
Work it! Social Media
AJ Gerritson
Building a PR Campaign for the Digital World
Building a PR Campaign for the Digital World
AJ Gerritson
Social Media Strategies for 2011
Social Media Strategies for 2011
AJ Gerritson
Cultural Fit
Cultural Fit
guestbc1e79
aNetworks
aNetworks
AJ Gerritson
451 Brand Bootcamp Deck
451 Brand Bootcamp Deck
AJ Gerritson
20120510 Hub Bogota Feasibility Study
20120510 Hub Bogota Feasibility Study
Vladimir Olarte Cadavid
J&J
J&J
guest9ca33ca
How to add LinkedIn buttons to email
How to add LinkedIn buttons to email
AJ Gerritson
Chapter 5 Tmg
Chapter 5 Tmg
Tracey Mcwhorter-Gossett
Building a PR Campaign for the Digital World
Building a PR Campaign for the Digital World
AJ Gerritson
How to Build a Social Media Strategy... And Why!
How to Build a Social Media Strategy... And Why!
AJ Gerritson
Leveraging Social Media to Grow your Research Business
Leveraging Social Media to Grow your Research Business
AJ Gerritson
Viewers also liked
(13)
Work it! Social Media
Work it! Social Media
Building a PR Campaign for the Digital World
Building a PR Campaign for the Digital World
Social Media Strategies for 2011
Social Media Strategies for 2011
Cultural Fit
Cultural Fit
aNetworks
aNetworks
451 Brand Bootcamp Deck
451 Brand Bootcamp Deck
20120510 Hub Bogota Feasibility Study
20120510 Hub Bogota Feasibility Study
J&J
J&J
How to add LinkedIn buttons to email
How to add LinkedIn buttons to email
Chapter 5 Tmg
Chapter 5 Tmg
Building a PR Campaign for the Digital World
Building a PR Campaign for the Digital World
How to Build a Social Media Strategy... And Why!
How to Build a Social Media Strategy... And Why!
Leveraging Social Media to Grow your Research Business
Leveraging Social Media to Grow your Research Business
Similar to NEPPA Presentation 8/19
Engage Influencers: The Social Challenge
Engage Influencers: The Social Challenge
Acxiom Corporation
Fun & Simple Ways to Incorporate New Media and Social Media into Your Wholesa...
Fun & Simple Ways to Incorporate New Media and Social Media into Your Wholesa...
elanorafagan
Social media marketing
Social media marketing
Angela Baker
How to leverage B2B social networking with standard users seattle 2010
How to leverage B2B social networking with standard users seattle 2010
The Oren Group
How to leverage B2B social networking with standard seattle 2010
How to leverage B2B social networking with standard seattle 2010
The Oren Group
Smo
Smo
beisner
Lessons of the Apartment Internet Marketing Conference
Lessons of the Apartment Internet Marketing Conference
AppFolio
The New SEO: User Behavior, Social Engagement and Brand Preference
The New SEO: User Behavior, Social Engagement and Brand Preference
Mary Mac
Social Media 2010: Competitive Advantage and Survival
Social Media 2010: Competitive Advantage and Survival
Patsy Stewart
Social Media and Financial Institutions
Social Media and Financial Institutions
Sallie Burnett
Digital Media Marketing for Auto Dealers
Digital Media Marketing for Auto Dealers
Patsy Stewart
Tapping Into The SEO Goldmine - The Customer Network
Tapping Into The SEO Goldmine - The Customer Network
BusinessOnline
5 Keys to Generating Leads on your Website
5 Keys to Generating Leads on your Website
Lawrence Berezin
מדיה חברתית בארגונים
מדיה חברתית בארגונים
ronen_offer
Audience Evolution How Does The Audience Find Your Media? – Online Marketing ...
Audience Evolution How Does The Audience Find Your Media? – Online Marketing ...
Michael Pranikoff
שיווק במדיה חברתית בארגונים - הרצאת הפתיחה בכנס מיקרוסופט, אוקטובר 2011
שיווק במדיה חברתית בארגונים - הרצאת הפתיחה בכנס מיקרוסופט, אוקטובר 2011
April Marketing & PR
Social Media Marketing B2B & B2C
Social Media Marketing B2B & B2C
610 Digital, LLC
Social Media Marketing
Social Media Marketing
Lynnelle Wilson
Is the Facebook/Twitter Revolution Relevant to our Industry’s Survival and Yo...
Is the Facebook/Twitter Revolution Relevant to our Industry’s Survival and Yo...
Institute for Transformative Leadership
PCAM: The New Marketing Paradigm - Moving From Push to Pull
PCAM: The New Marketing Paradigm - Moving From Push to Pull
Biznet Digital
Similar to NEPPA Presentation 8/19
(20)
Engage Influencers: The Social Challenge
Engage Influencers: The Social Challenge
Fun & Simple Ways to Incorporate New Media and Social Media into Your Wholesa...
Fun & Simple Ways to Incorporate New Media and Social Media into Your Wholesa...
Social media marketing
Social media marketing
How to leverage B2B social networking with standard users seattle 2010
How to leverage B2B social networking with standard users seattle 2010
How to leverage B2B social networking with standard seattle 2010
How to leverage B2B social networking with standard seattle 2010
Smo
Smo
Lessons of the Apartment Internet Marketing Conference
Lessons of the Apartment Internet Marketing Conference
The New SEO: User Behavior, Social Engagement and Brand Preference
The New SEO: User Behavior, Social Engagement and Brand Preference
Social Media 2010: Competitive Advantage and Survival
Social Media 2010: Competitive Advantage and Survival
Social Media and Financial Institutions
Social Media and Financial Institutions
Digital Media Marketing for Auto Dealers
Digital Media Marketing for Auto Dealers
Tapping Into The SEO Goldmine - The Customer Network
Tapping Into The SEO Goldmine - The Customer Network
5 Keys to Generating Leads on your Website
5 Keys to Generating Leads on your Website
מדיה חברתית בארגונים
מדיה חברתית בארגונים
Audience Evolution How Does The Audience Find Your Media? – Online Marketing ...
Audience Evolution How Does The Audience Find Your Media? – Online Marketing ...
שיווק במדיה חברתית בארגונים - הרצאת הפתיחה בכנס מיקרוסופט, אוקטובר 2011
שיווק במדיה חברתית בארגונים - הרצאת הפתיחה בכנס מיקרוסופט, אוקטובר 2011
Social Media Marketing B2B & B2C
Social Media Marketing B2B & B2C
Social Media Marketing
Social Media Marketing
Is the Facebook/Twitter Revolution Relevant to our Industry’s Survival and Yo...
Is the Facebook/Twitter Revolution Relevant to our Industry’s Survival and Yo...
PCAM: The New Marketing Paradigm - Moving From Push to Pull
PCAM: The New Marketing Paradigm - Moving From Push to Pull
Recently uploaded
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
richard876048
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Stunning ➥8448380779▻ Call Girls In Hauz Khas Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
ashishs7044
Cyber Security Training in Office Environment
Cyber Security Training in Office Environment
elijahj01012
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
Chandresh Chudasama
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal audit
NhtLNguyn9
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
Seta Wicaksana
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
Anamaria Contreras
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy Verified Accounts
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
ictsugar
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
dollysharma2066
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
callgirls2057
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
Riya Pathan
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
Call girls in Goa, +91 9319373153 Escort Service in North Goa
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
ictsugar
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
ictsugar
Annual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
KeppelCorporation
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
ashishs7044
PSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
Anamaria Contreras
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
mbikashkanyari
Recently uploaded
(20)
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
Cyber Security Training in Office Environment
Cyber Security Training in Office Environment
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal audit
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Annual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
PSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
NEPPA Presentation 8/19
1.
Presented by: AJ
Gerritson August 19, 2009
2.
Agenda for Presentation
• What is social media? • How is social media influencing purchasing decisions • What tools are available to you • How to get started formulating a corporate social media strategy • How to avoid the pitfalls of a social media campaign © 2009 451 Marketing www.451Marketing.com Slide 2
3.
About Us
• Founded in February, 2004 • Located on School Street in Boston • A collaboration of 16 industry veterans committed to being best-of-breed online lead generation specialists • Recognized as one of the country’s top Internet marketing agencies • Strong B2B Focus © 2009 451 Marketing www.451Marketing.com Slide 3
4.
Core Strengths
• Lead Generation Marketing • Social Media Marketing • Social Media Monitoring and Response • Web 2.0 Utilization and Implementation • PR 2.0 (PR through Social Media) • Public Relations • Search Engine Optimization (SEO) • SEO Leveraged Public Relations • Pay-Per-Click Advertising • Online Video • Content Development © 2009 451 Marketing www.451Marketing.com Slide 4
5.
Our Valued Clients ©
2009 451 Marketing www.451Marketing.com Slide 5
6.
Social Media? © 2009
451 Marketing www.451Marketing.com Slide 6
7.
Social Media? © 2009
451 Marketing www.451Marketing.com Slide 7
8.
Social Media?
• People having conversations online. How are they conversing? • Blogs, Micro Blogs, Online Chat, RSS, Widgets, Social Networks, Social Bookmarks, Message Board, Podcasts, Video Sharing Sites, Photo Sharing Sites, Wikis… © 2009 451 Marketing www.451Marketing.com Slide 8
9.
Google
31 billion searches every month Nearly 70% of all searches are done on Google More than 1 trillion URL’s in Google’s index You Tube More than 70 million videos on YouTube Years it Took to Reach Audience of 50 Million Radio 36 Years TV 13 Years Internet 4 Years iPod 3 Years Facebook 2 Years Internet Passing Television In June, European internet consumption reached 14.2 hours per week compared to 11.5 hours for TV. © 2009 451 Marketing www.451Marketing.com Slide 9
10.
How is social
media influencing purchasing decisions? © 2009 451 Marketing www.451Marketing.com Slide 10
11.
MarketingSherpa asked 4,000
B2B decision makers how they chose a new vendor: 7% •80% said they found the vendor; •20% said the vendor found them. MarketingSherpa Business Technology Marketing Benchmark Guide 2007–2008. © 2009 451 Marketing www.451Marketing.com Slide 11
12.
The Rise of
the Digital C-Suite: How Executives Locate and Filter Business Information. - Forbes Insight Key findings of C-Suite online behavior include: •74% of executives find the Internet to be "very valuable" in terms of helping them to find information vs. 25% of executives who find print newspapers to be "very valuable" for the same purposes. 63% of executives surveyed indicated that search engines were "very valuable" to helping them to locate business information. 70% of searches are prompted by something that an executive read online vs. 38% that were prompted by an online advertisement. •25% of executives over 50 view work-related content on business-related websites. "Generation Netscape" •35% of executives under 40 maintain a work-related blog •32% contribute to, or read, micro-feeds through sites like Twitter (more than half of those executives state that they use Twitter daily or several days a week) •40% subscribe to and read content through an RSS feed 41% of executives under the age of 50 click on the paid listings on search engine results vs. 6% of the executives over the age of 50. © 2009 451 Marketing www.451Marketing.com Slide 12
13.
Harnessing the Power
of Newer Media Platforms for More Effective Marketing The two-year study shows dramatic growth in the use of social media as a marketing tactic. •57% of B2B marketers are now using social media channels, up from just 15% in the earlier survey from two years ago. © 2009 451 Marketing www.451Marketing.com Slide 13
14.
Forrester Research polled
more than 1,200 business technology decision makers in North America and Europe about their social media participation throughout the buying cycle. The report stated that 77 percent of technology decision makers (who make purchasing decisions on behalf of companies) use social media for business purposes. © 2009 451 Marketing www.451Marketing.com Slide 14
15.
© 2009 451
Marketing www.451Marketing.com Slide 15
16.
•
Creators — 27% publish a blog, publish Web pages, create/upload video or music, or write articles and post them online. • Critics — 37% post reviews of products or services, comment on someone else’s blog, or contribute to online forums. • Collectors — 29% use RSS feeds, vote for Web sites online, or add tags to Web pages or photos. • Joiners — 29% maintain a profile on a social networking site or visit social networking sites. • Spectators — 69% read blogs, listen to podcasts, watch video from other users, or read online forums and reviews. • Inactives — 23% do not participate in any social media activities for work purposes. © 2009 451 Marketing www.451Marketing.com Slide 16
17.
What tools are
available to you? © 2009 451 Marketing www.451Marketing.com Slide 17
18.
© 2009 451
Marketing www.451Marketing.com Slide 18
19.
© 2009 451
Marketing www.451Marketing.com Slide 19
20.
© 2009 451
Marketing www.451Marketing.com Slide 20
21.
© 2009 451
Marketing www.451Marketing.com Slide 21
22.
© 2009 451
Marketing www.451Marketing.com Slide 22
23.
© 2009 451
Marketing www.451Marketing.com Slide 23
24.
© 2009 451
Marketing www.451Marketing.com Slide 24
25.
© 2009 451
Marketing www.451Marketing.com Slide 25
26.
© 2009 451
Marketing www.451Marketing.com Slide 26
27.
© 2009 451
Marketing www.451Marketing.com Slide 27
28.
© 2009 451
Marketing www.451Marketing.com Slide 28
29.
Building a Strategy
30.
© 2009 451
Marketing www.451Marketing.com Slide 30
31.
Building a Strategy
1. Map out your goals and measure of success. (Leads? Awareness? Influence? Website rankings or traffic?) 2. Identify where your customers are online. 3. Listen to their conversations. 4. Be genuine in your interactions. 5. Be a resource. 6. Measure success. © 2009 451 Marketing www.451Marketing.com Slide 31
32.
© 2009 451
Marketing www.451Marketing.com Slide 32
33.
How do you
avoid pitfalls? © 2009 451 Marketing www.451Marketing.com Slide 33
34.
© 2009 451
Marketing www.451Marketing.com Slide 34
35.
© 2009 451
Marketing www.451Marketing.com Slide 35
36.
© 2009 451
Marketing www.451Marketing.com Slide 36
37.
AJ Gerritson, Founding
Partner 451 Marketing 21 School Street, 3rd Floor Boston, MA 02108 617-259-1605 aj@451marketing.com LinkedIn: http://www.linkedin.com/in/ajgerritson @ajgerritson © 2009 451 Marketing www.451Marketing.com Slide 37
Download now