A recent CBS news story and report showed that Product Management is now the fourth most important job in corporate America, with only CEOs, Executive Management and General Managers higher on the list. Brian Lawley shares insights and tips on making the Product Management function more effective in your organization with actionable takeaways and links to resources.
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3 Day SF Product Innovation Leader: February 5,6,7 includes 2 day intensive, CIL credential, exam, and Summit
Register: http://bit.ly/W0Tyor
Become a Product Leader!
2 Day Intensive: Product Innovation Leadership
February 5 & 6, San Francisco
http://www.aipmm.com/html/certification/strategic-innovation.php
Startup Product Summit
Discover how to work together to develop amazing products.
February 7, 2013, San Francisco
startupproduct.com
Register now!
http://productsummit.eventbrite.com
info@startupproduct.com
Subscribe to updates: http://bit.ly/WtN2oY
AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
http://www.AIPMM.com
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Webinar Series: http://aipmm.com/aipmm_webinars/
Articles: http://www.aipmm.com/html/newsletter/article.php
Moderated by Cindy F. Solomon, CPM, CPMM
Founder, Global Product Management Talk @ProdMgmtTalk
http://www.prodmgmttalk.com
http://bit.ly/nbw9Yr
12. Agenda
Background
• Seven Most Common Problems
• How Product Management Solves These
• Seven Phase LifeCycle
• Optimal Product Process
• Nine Key Documents
• How to Optimize at Your Company
• Questions & Giveaway
17. Agenda
• Background
Seven Most Common Problems
• How Great Product Management Solves These
• Seven Phase LifeCycle
• Optimal Product Process
• Nine Key Documents
• How to Optimize at Your Company
• Questions & Giveaway
28. Agenda
• Background
• Seven Most Common Problems
How Great Product Management Solves These
• Seven Phase LifeCycle
• Optimal Product Process
• Nine Key Documents
• How to Optimize at Your Company
• Questions & Giveaway
34. Agenda
• Background
• Seven Most Common Problems
• How Great Product Management Solves These
Seven Phase LifeCycle
• Optimal Product Process
• Nine Key Documents
• How to Optimize at Your Company
• Questions & Giveaway
44. Agenda
• Background
• Seven Most Common Problems
• How Great Product Management Solves These
• Seven Phase LifeCycle
Optimal Product Process
• Nine Key Documents
• How to Optimize at Your Company
• Questions & Giveaway
46. Agenda
• Background
• Seven Most Common Problems
• How Great Product Management Solves These
• Seven Phase LifeCycle
• Optimal Product Process
Nine Key Documents
• How to Optimize at Your Company
• Questions & Giveaway
49. Agenda
• Background
• Seven Most Common Problems
• How Great Product Management Solves These
• Seven Phase LifeCycle
• Optimal Product Process
• Nine Key Documents
How to Optimize at Your Company
• Questions & Giveaway
The Certified Innovation Leader body of knowledge and credential is aligned with The Association of International Product Marketing and Management. AIPMM was founded in 1998. It provides professional development, training, and certification to those involved in product management, such as product managers and developers, marketing managers, brand managers, project managers, and many more. The certified innovation leader credential is one of four certifications provided by AIPMM. The others include: certified product manager, certified product marketing manager, and agile certified product manager.