The presentation provide an analysis of marketing campaigns for the Portuguese banking institution using Microsoft Excel. ✅ Key insights of dashboard (1): It's provides valuable information on the demographic analysis, financial analysis, and communication channels. ➡️This allows the institution to understand the target audience better, their financial behavior, and the most effective channels to reach them. ✅ Key insights of dashboard (2): It focuses on marketing campaign analysis, previous campaign performance, and outcome analysis. ➡️This helps the institution evaluate their marketing efforts' success, identify improvement areas, and make data-driven decisions for future campaigns. ✅ Key insights of dashboard (3): It explores the impact of job type, marital status, and education on the effectiveness of marketing campaigns. Additionally, it analyzes campaign duration and the effect of education on contact duration. ➡️These insights enable the institution to tailor their marketing strategies to specific customer segments and optimize campaign duration for maximum impact. Overall, the marketing dashboards provide a comprehensive view of the institution's marketing activities, allowing them to make informed decisions, optimize campaigns, and drive better results.🧮