Quality Function Deployment (QFD) is a systematic method that transfers customer wants and needs into product and process characteristics. QFD uses a House of Quality matrix to identify customer needs, how the product will meet those needs, relationships between customer needs and engineering requirements, and target values and specifications. QFD was developed to integrate the voice of the customer into new product and service development.

1. Quality Function Deployment (QFD) Agustini West Coast University

2. Quality Function Deployment A systematic method for transferring customer wants/needs/expectations into product and process characteristics

3. Quality Function Deployment Voice of the customer House of Quality QUALITY FUNCTION DEPLOYMENT QFD: An approach that integrates the “voice of the customer” into the product and service development process.

4. House of quality customer needs engineering metrics relationships between customer needs and engineering metrics benchmarking on needs target and final specs technical correlations relative importance

5. QFD & House of Quality Identify customer wants Identify how the good/service will satisfy customer wants Relate the customer’s wants to the product’s hows Identify relationships between the firm’s hows Develop importance ratings Evaluate competing products

6. Example QFD Facial Foam 100ml : A : Nivea Visage (Biersdorf Hamburg) B : L’Oreal (Paris) C : Biore (Kao) Facial Foam A Facial Foam B Facial Foam C

7. QFD Details

8. House of Quality

9. Tabel Score Kesimpulan : Produk A yaitu Nivea Visage (Biersdorf Hamburg) Facial Foam memiliki score yang paling tinggi diantara facial foam yang lainnya, berarti banyak sekali keinginan customer yang di cover oleh produk karakteristik dari Nivea Visage (Biersdorf Hamburg) Facial Foam.

10. Benefits Of QFD Customer Driven Reduces Implementation Time Promotes Teamwork Provides Documentation

11. Thank You