The Essential Marketer's Bookshelf - Top 125 Books - Series I - Community & Collaboration

The Essential Smart Marketer’s Bookshelf Shelf I – The 15 Community/ Collaboration All-Stars brought to you by:

The Essential Smart Marketer’s Bookshelf ,[object Object],[object Object]

A Business and Cultural Imperative ,[object Object],[object Object]

The Essential Smart Marketer’s Bookshelf – Who Is It For: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],- Big Brained Marketeers - Mad Innovators - Social Media Junkies - Business Visionaries - Wide-Eyed Entrepreneurs - Corporate Mavericks - Progress-Minded Execs - Customer Centric Managers -

The Essential Smart Marketers’ Bookshelf Series of 6 – The 125 Published All-Stars ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#1 - Wikinomics – How Mass Collaboration Changes Everything ,[object Object],[object Object],[object Object],[object Object]

#1 - Wikinomics – Quote to Sum it Up ,[object Object]

#1 – Wikinomics Explained ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Idea: Openness, Peering, Sharing, and Acting Globally The Conversation Continues @: http://www.wikinomics.com/blog/

#2 – Crowdsourcing – Why The Power of the Crowd is Driving the Future of Business ,[object Object],[object Object],[object Object],[object Object]

#2 Crowdsourcing – Quote to Sum It Up ,[object Object]

#2 – Crowdsourcing Explained ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Idea: Crowds Create, Crowds Know (provide solutions, Crowds Think (vote on best), Crowds Fund The Conversation Continues @: http://crowdsourcing.typepad.com/

#3 - We Are Smarter Than Me – How To Unleash the Power of Crowds in Your Business ,[object Object],[object Object],[object Object],[object Object],[object Object]

#3 We Are Smarter Than Me – Quote to Sum It Up ,[object Object],[object Object]

#3 – We Are Smarter Than Me Explained ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Idea: How to use social networking and community in your business, driving better decision-making and greater profitability The Conversation Continues @: http://www.wearesmarter.org/

#4 – Tribes – We Need You To Lead Us ,[object Object],[object Object],[object Object],[object Object],[object Object]

#4 Tribes – Quote to Sum It Up ,[object Object]

#4 – Tribes Explained ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Idea: The punchline is that the only way to lead a tribe is to lead it. And that means that marketing is now about leadership, about challenging the status quo and about connecting people who can actually make a difference The Conversation Continues @: http://www.squidoo.com/tribesbook

#5 - Herd – How to Change Mass Behaviour By Harnessing our True Nature ,[object Object],[object Object],[object Object],[object Object]

#5 Herd – Quote to Sum It Up ,[object Object]

#5 – Herd Explained ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Ideas: We’re hardwired social, individuals are unreliable, interaction is the big “how”, rethink targeting, word of mouth is key, find beliefs and live them, co-create, redefine management The Conversation Continues @: http://herd.typepad.com/

#6 Convergence Culture – Where Old and New Media Collide ,[object Object],[object Object],[object Object],[object Object]

#6 Convergence Culture – Quote to Sum It Up ,[object Object]

#6 – Convergence Culture Explained ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Ideas: A new participatory culture of consumers can be utilized for popular success and increased exposure, sometimes threateningly. The Conversation Continues @: http://henryjenkins.org/

#7 – The Starfish and The Spider – The Unstoppable Power of Leaderless Organizations ,[object Object],[object Object],[object Object],[object Object]

#7 The Starfish & The Spider – Quote to Sum It Up ,[object Object]

#7 – The Starfish and The Spider Explained ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Idea: Decentralized starfish organizations are changing the face of business and the world. The Conversation Continues @: http://www.starfishandspider.com/

#8 – Here Comes Everybody – The Power of Organizing without Organizations ,[object Object],[object Object],[object Object],[object Object]

#8 Here Comes Everybody – Quote to Sum It Up ,[object Object]

#8 – Here Comes Everybody Explained ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Ideas: Open source teaches us that the communal can be at least as durable as the commercial. The question “Do the people who like it take care of each other?” turns out to be a better predictor of success than “What’s the business model?” . The Conversation Continues @: http://www.herecomeseverybody.org/

#9 – The Wisdom of Crowds – Why The Many are Smarter Than the Few ,[object Object],[object Object],[object Object],[object Object]

#9 The Wisdom of Crowds – Quote to Sum It Up ,[object Object],[object Object]

#9 – Wisdom of Crowds Explained ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Idea: A diverse collection of independently-deciding individuals is likely to make certain types of decisions and predictions better than individuals or even experts.

#10 Communities Dominate Brands – Business and Marketing Challenges for the 21 st Century ,[object Object],[object Object],[object Object],[object Object]

#10 Communities Dominate Brands – Quote to Sum It Up ,[object Object],[object Object]

#10 – Communities Dominate Brands Explained ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Idea: A practical business book on how to capitalize on community power, learning how to embrace and engage them for your advantage and not become a victim of them. The Conversation Continues @: http://www.communities-dominate.blogs.com/brands/

#11 – Enterprise 2.0 – How Social Software will Change the Future of Work ,[object Object],[object Object],[object Object],[object Object]

#11 Enterprise 2.0 – Quote to Sum It Up ,[object Object],[object Object]

#11 – Enterprise 2.0 Explained ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Ideas: Explains the impact that social software will have inside the corporate firewall, and ultimately how staff will work together in the future The Conversation Continues @: http://www.enterprise2dot0.com/

#12 Spark – Be More Innovative Through Co-Creatiion ,[object Object],[object Object],[object Object],[object Object]

#12 Spark – Quote to Sum It Up ,[object Object]

#12 – Spark Explained ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Ideas: Co-created inspiration can come from many sources – thoughts shared from 16 of the leading minds of marketing The Conversation Continues @: http://www.johnwinsor.com/

#13 Consumer Tribes ,[object Object],[object Object],[object Object],[object Object],[object Object]

#13 Consumer Tribes – Quote to Sum It Up ,[object Object]

#13 – Consumer Tribes Explained ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Ideas: Social links (networks) are more important than things (i.e. brands). marketers should partner with tribal networks rather study them as consumers. The Conversation Continues @: http://kozinets.net/

#14 – The Wealth of Networks – How Social Production Transforms Markets and Freedom ,[object Object],[object Object],[object Object],[object Object]

#14 The Wealth of Networks – Quote to Sum It Up ,[object Object]

#14 – The Wealth of Networks Explained ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Ideas: Info, knowledge and culture are central to human development, the way they are created and exchanged is critical to progress, technology is creating radical transformation in our information environments. The Conversation Continues @: http://cyber.law.harvard.edu/wealth_of_networks/Main_Page

#15 – Marketing to the Social Web – How Digital Communities Build Your Business ,[object Object],[object Object],[object Object],[object Object]

#15 Marketing to the Social Web – Quote to Sum It Up ,[object Object]

#15 – Marketing to the Social Web Explained ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Ideas: S even steps for building customer communities online and four key online conduit strategies: blogs, reputation aggregators, social networks and e-communities The Conversation Continues @: No supporting forum

Shop, Engage & Discuss ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Shop, Engage & Discuss ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Others Worth Considering ,[object Object],[object Object],[object Object],[object Object],[object Object]

Inquire: smoffitt (at) agentwildfire.com URL: www.AgentWildfire.com Ideas: http://BuzzCanuck.typepad.com/ Go Deep: The Buzz Report Newsletter Signup at www.AgentWildfire.com Your sherpas for the customer-controlled marketplace This Bookshelf Presentation Brought To You By The Friendly People At: Contact Us, Tip Us on Great Books and Read the Other 5 Essential Marketer’s Bookshelf Series

The Essential Marketer's Bookshelf - Top 125 Books - Series I - Community & Collaboration

Recommended

Recommended

More Related Content

What's hot

What's hot (11)

Viewers also liked

Viewers also liked (10)

Similar to The Essential Marketer's Bookshelf - Top 125 Books - Series I - Community & Collaboration

Similar to The Essential Marketer's Bookshelf - Top 125 Books - Series I - Community & Collaboration (20)

More from Sean Moffitt

More from Sean Moffitt (20)

Recently uploaded

Recently uploaded (20)

The Essential Marketer's Bookshelf - Top 125 Books - Series I - Community & Collaboration