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Evangelizing Positive Aging:
Spreading the Seeds
of the Movement
Katy Fike
Rick Moody
Jan Hively
Chris Kennedy
Dick Goldberg
February 11, 2014
7th Annual International Conference on Positive Aging
Sarasota, Florida
Evangelizing Positive Aging: Spreading the Seeds
3. Jan Hively
Pass It On Network
Encore Entrepreneur

5. Dick Goldberg
Coming of Age

4. Chris Kennedy
Age2Age
Institute for Age-Friendly Housing

1. Katy Fike,
Aging2.0

2. Rick Moody
Positive Aging Conference Fairy Godfather
Evangelizing Positive Aging: Spreading the Seeds Nationally
Katy Fike
Aging2.0
Innovate50
katy@aging2.com
www.Aging2.com
Evangelizer’s Toolkit

Katy Fike, PhD
Co-Founder, Aging2.0
Mission: To accelerate innovation in aging and long term
care.
In the past 18 months, Aging2.0 has hosted
40+ events in 10 cities across 3 countries
and built a rapidly growing online / offline community of
5000+ innovators worldwide.

These are some of the tools we’ve used*…
*Aging2.0 has no financial relationship with these tools, we’ve simply found them useful along our journey
Evangelizing - 3 Easy Steps

1.Brand your movement
2.Tell your story
3.Engage your community
1. Brand your Movement
Tools to Brand your Movement
 Develop your visual identity and marketing collateral
 Design Marketplace: 99 Designs, CrowdSpring
 Business cards: Moo, Vistaprint
 Signage, flyers, stickers: Vistaprint, Stickermule

 Create your online presence
 Website: SquareSpace, Wordpress
 Social Media: Twitter, Facebook, Instagram, Pinterest
2. Tell Your Story
Tools to Tell Your Story
 Bring your story to life
 Introductory Video: Powtoon, Spark Camera App
 Infographic: Visual.ly

 Start an eNewsletter
 E-mail marketing: Mailchimp, Constant Contact

 Write. Speak. Share. Repeat.
 Blogging: Wordpress, Tumblr
 Podcast: SoundCloud
 Slide Presentations: SlideShare
3. Engage Your Community
Tools to Engage Your Community
 Create online community / social networking groups
 Facebook, LinkedIn (can be open or closed)

 Organize Events – online & offline
 Virtual: Google Hangouts, Zoom, Skype,
GoToMeeting, PGI
 In-person: Eventbrite, Meetup

 Activate your community
 Surveys: JotForm, Survey Monkey, Google Forms
 Petitions: Change.org
 Crowdfunding: Kickstarter, Indigogo
Go forth and…
Evangelize
Positive Aging!

Thanks!
Katy Fike (Katy@aging2.com)
For more information about Aging2.0 visit www.aging2.com
Connect with us: @aging20, #aging20,
www.facebook.com/aging2
Slides available at
http://www.slideshare.net/aging2
History & Urban planning &
gerontology 101
Evangelizing Positive Aging: Spreading the Seeds Nationally
Rick Moody
Positive Aging Conference Fairy Godfather
valuesinaging@yahoo.com
•
•
•
•
•
•
•
•

2007 Eckerd College, St. Petersburg, FL
2008 University of Minnesota, Minneapolis
2008 Virtual Sites - 30 Across North America
2009 Eckerd College, St. Petersburg, FL
2011 Fielding University, Los Angeles, CA
2012 Fielding University, Los Angeles, CA
2013 Fielding University, Los Angeles, CA
2014 Institute for the Ages, Sarasota, FL
Evangelizing Positive Aging: Spreading the Seeds Globally
Jan Hively (Janet M Hively, PhD)
Pass It On Network
Encore Entrepreneur
HIVEL001@umn.edu
www.passitonnetwork.org
How to Evangelize Positive Aging
Internationally
Jan Hively, Ph.D.
7th Positive Aging
Conference,
Sarasota
February 2014
…Through Progressive
International Organizations
IFA - Grassroot leaders meeting at conferences
GAA – Lobbying for national and international policies
WHO – Age friendly cities
As well as
Government Funding and
Outreach
European Commission
(European Voices for Active Aging)
Through Associations
Academic/professional:
IAGG, MIT, Age Lab, ILCs
Corporations …
Non-Profits
Media initiatives…
Older Adult Leaders
Role models showing the way
Innovators sharing their programs

The Pass It On Network
Outcomes
Level the playing field
Raise awareness
Multi-generational commitment
Connect with like-minded people
Advocate for Positive Aging
Invitation
To join our delegation to South Africa
in July 2015
World Congress on Healthy Aging
And to Continue the Conversation
after the Congress…
a
gion
Re

n
ditio
lE
Evangelizing Positive Aging: Spreading the Seeds Regionally
Chris Kennedy
Age2Age
Institute for Age-Friendly Housing
chris@Age2Age.com
www.Age2Age.com
Coming of Age
in
An Aging America:

The Big Idea in 4 Minutes
Linked to: http://www.youtube.com/watch?v=ZOA1v4-2Fos

The Big Idea in 4 Minutes – A Conversation Starter ….
It All Begins by Convening a Conversation

CONVENE

COLLECT

Policy Makers
Organizations
Pioneers
Consumers

Assessments
Studies & Models
Demographic
Projections
Myths and Facts

Resources
Customers
Vendors
Public-Private Partnerships
Volunteers
Mentors

CONNECT
1st Regional Positive Aging Forum: Convening Professionals from
the Multiple Disciplines that Touch the Field of Aging
Silicon Valley --- February 11, 2010
Dr. Laura Carstensen
Dinner After …
Housing Community & Longevity:
Here Comes the Age-Wave!

5th Annual Silicon Valley Positive Aging Forum
November 5, 2013 Cupertino, CA
Presented by:
The Institute for Age-Friendly Housing
www.AgeFriendlyHousing.org
Produced by:
Age2Age
www.Age2Age.com
Housing, Community & Longevity: Here Comes the Age-Wave
Age2age Production
Forum Hosts:

Cupertino Quota
City of Cupertino
--------

Forum Sponsors & Community Partners:

Avenidas
Sunnyside Gardens Assisted Living & Memory Care
HealthTrust
Perkins Eastman
Stadler &: Architecture, Interior Design &
Life Cycle Design
TeleVisit
Waddell & Reed

Institute for Age-Friendly Housing © 2011

www.agefriendlyhousing.org

4
s:
vent USA
E
ocal Across
L
g
adi n
Sp r e
Evangelizing Positive Aging: Spreading the Seeds Locally
Dick Goldberg
Coming of Age
DGoldberg@ComingofAge.org
www.ComingofAge.org

Age2Age

.
Positive Aging Lunch Groups
Encore Men’s Groups
Questions
Comments
Contributions
Evangelizing Positive Aging:
Spreading the Seeds
of the Movement
Katy Fike
Rick Moody
Jan Hively
Chris Kennedy
Dick Goldberg
February 11, 2014
7th Annual International Conference on Positive Aging
Sarasota, Florida

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Evangelizing Positive Aging Session: 7th International Positive Aging Conferenence, Feb, 2014, Sarasota FL

  • 1. Evangelizing Positive Aging: Spreading the Seeds of the Movement Katy Fike Rick Moody Jan Hively Chris Kennedy Dick Goldberg February 11, 2014 7th Annual International Conference on Positive Aging Sarasota, Florida
  • 2. Evangelizing Positive Aging: Spreading the Seeds 3. Jan Hively Pass It On Network Encore Entrepreneur 5. Dick Goldberg Coming of Age 4. Chris Kennedy Age2Age Institute for Age-Friendly Housing 1. Katy Fike, Aging2.0 2. Rick Moody Positive Aging Conference Fairy Godfather
  • 3. Evangelizing Positive Aging: Spreading the Seeds Nationally Katy Fike Aging2.0 Innovate50 katy@aging2.com www.Aging2.com
  • 4. Evangelizer’s Toolkit Katy Fike, PhD Co-Founder, Aging2.0
  • 5. Mission: To accelerate innovation in aging and long term care. In the past 18 months, Aging2.0 has hosted 40+ events in 10 cities across 3 countries and built a rapidly growing online / offline community of 5000+ innovators worldwide. These are some of the tools we’ve used*… *Aging2.0 has no financial relationship with these tools, we’ve simply found them useful along our journey
  • 6. Evangelizing - 3 Easy Steps 1.Brand your movement 2.Tell your story 3.Engage your community
  • 7. 1. Brand your Movement
  • 8. Tools to Brand your Movement  Develop your visual identity and marketing collateral  Design Marketplace: 99 Designs, CrowdSpring  Business cards: Moo, Vistaprint  Signage, flyers, stickers: Vistaprint, Stickermule  Create your online presence  Website: SquareSpace, Wordpress  Social Media: Twitter, Facebook, Instagram, Pinterest
  • 9. 2. Tell Your Story
  • 10. Tools to Tell Your Story  Bring your story to life  Introductory Video: Powtoon, Spark Camera App  Infographic: Visual.ly  Start an eNewsletter  E-mail marketing: Mailchimp, Constant Contact  Write. Speak. Share. Repeat.  Blogging: Wordpress, Tumblr  Podcast: SoundCloud  Slide Presentations: SlideShare
  • 11. 3. Engage Your Community
  • 12. Tools to Engage Your Community  Create online community / social networking groups  Facebook, LinkedIn (can be open or closed)  Organize Events – online & offline  Virtual: Google Hangouts, Zoom, Skype, GoToMeeting, PGI  In-person: Eventbrite, Meetup  Activate your community  Surveys: JotForm, Survey Monkey, Google Forms  Petitions: Change.org  Crowdfunding: Kickstarter, Indigogo
  • 13. Go forth and… Evangelize Positive Aging! Thanks! Katy Fike (Katy@aging2.com) For more information about Aging2.0 visit www.aging2.com Connect with us: @aging20, #aging20, www.facebook.com/aging2
  • 15. History & Urban planning & gerontology 101
  • 16. Evangelizing Positive Aging: Spreading the Seeds Nationally Rick Moody Positive Aging Conference Fairy Godfather valuesinaging@yahoo.com
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  • 18. • • • • • • • • 2007 Eckerd College, St. Petersburg, FL 2008 University of Minnesota, Minneapolis 2008 Virtual Sites - 30 Across North America 2009 Eckerd College, St. Petersburg, FL 2011 Fielding University, Los Angeles, CA 2012 Fielding University, Los Angeles, CA 2013 Fielding University, Los Angeles, CA 2014 Institute for the Ages, Sarasota, FL
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  • 21. Evangelizing Positive Aging: Spreading the Seeds Globally Jan Hively (Janet M Hively, PhD) Pass It On Network Encore Entrepreneur HIVEL001@umn.edu www.passitonnetwork.org
  • 22. How to Evangelize Positive Aging Internationally Jan Hively, Ph.D. 7th Positive Aging Conference, Sarasota February 2014
  • 23. …Through Progressive International Organizations IFA - Grassroot leaders meeting at conferences GAA – Lobbying for national and international policies WHO – Age friendly cities
  • 24. As well as Government Funding and Outreach European Commission (European Voices for Active Aging)
  • 25. Through Associations Academic/professional: IAGG, MIT, Age Lab, ILCs Corporations … Non-Profits Media initiatives…
  • 26. Older Adult Leaders Role models showing the way Innovators sharing their programs The Pass It On Network
  • 27. Outcomes Level the playing field Raise awareness Multi-generational commitment Connect with like-minded people Advocate for Positive Aging
  • 28. Invitation To join our delegation to South Africa in July 2015 World Congress on Healthy Aging
  • 29. And to Continue the Conversation after the Congress…
  • 31. Evangelizing Positive Aging: Spreading the Seeds Regionally Chris Kennedy Age2Age Institute for Age-Friendly Housing chris@Age2Age.com www.Age2Age.com
  • 32. Coming of Age in An Aging America: The Big Idea in 4 Minutes
  • 33. Linked to: http://www.youtube.com/watch?v=ZOA1v4-2Fos The Big Idea in 4 Minutes – A Conversation Starter ….
  • 34. It All Begins by Convening a Conversation CONVENE COLLECT Policy Makers Organizations Pioneers Consumers Assessments Studies & Models Demographic Projections Myths and Facts Resources Customers Vendors Public-Private Partnerships Volunteers Mentors CONNECT
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  • 37. 1st Regional Positive Aging Forum: Convening Professionals from the Multiple Disciplines that Touch the Field of Aging Silicon Valley --- February 11, 2010 Dr. Laura Carstensen
  • 39. Housing Community & Longevity: Here Comes the Age-Wave! 5th Annual Silicon Valley Positive Aging Forum November 5, 2013 Cupertino, CA Presented by: The Institute for Age-Friendly Housing www.AgeFriendlyHousing.org Produced by: Age2Age www.Age2Age.com
  • 40. Housing, Community & Longevity: Here Comes the Age-Wave Age2age Production Forum Hosts: Cupertino Quota City of Cupertino -------- Forum Sponsors & Community Partners: Avenidas Sunnyside Gardens Assisted Living & Memory Care HealthTrust Perkins Eastman Stadler &: Architecture, Interior Design & Life Cycle Design TeleVisit Waddell & Reed Institute for Age-Friendly Housing © 2011 www.agefriendlyhousing.org 4
  • 42. Evangelizing Positive Aging: Spreading the Seeds Locally Dick Goldberg Coming of Age DGoldberg@ComingofAge.org www.ComingofAge.org Age2Age .
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  • 55. Positive Aging Lunch Groups Encore Men’s Groups
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  • 67. Evangelizing Positive Aging: Spreading the Seeds of the Movement Katy Fike Rick Moody Jan Hively Chris Kennedy Dick Goldberg February 11, 2014 7th Annual International Conference on Positive Aging Sarasota, Florida

Editor's Notes

  1. This template can be used as a starter file for presenting training materials in a group setting. Sections Sections can help to organize your slides or facilitate collaboration between multiple authors. On the Home tab under Slides, click Section, and then click Add Section. Notes Use the Notes pane for delivery notes or to provide additional details for the audience. You can see these notes in Presenter View during your presentation. Keep in mind the font size (important for accessibility, visibility, videotaping, and online production) Coordinated colors Pay particular attention to the graphs, charts, and text boxes. Consider that attendees will print in black and white or grayscale. Run a test print to make sure your colors work when printed in pure black and white and grayscale. Graphics, tables, and graphs Keep it simple: If possible, use consistent, non-distracting styles and colors. Label all graphs and tables.
  2. This is another option for an overview using transitions to advance through several slides.
  3. This is another option for an overview using transitions to advance through several slides.
  4. What are you seeing change in the NATIONAL view of aging? MEDIA in GENEREAL? ADVERTISING ? And about where we live and how we live? TV shows? …. How many of you remember the Golden Girls? It’s making a comeback. METLIFE REPORT - ECONOMY – 2nd & 3rd jobs – Boomers want to live where they can be easily connected .
  5. This is another option for an overview using transitions to advance through several slides.
  6. Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important. Introduce each of the major topics. To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
  7. United Nations – W.H.O. Global Age-Friendly Cities Project Checklist of features for city self-assessment Recognizing that the aging of the world’s population is one of the significant concerns of the 21st century, the United Nations published the Global Age-Friendly Cities Project report in 2007. Based on input from 31 cities around the world, the study identified eight domains of an Age-Friendly City (See Figure 1) and provided a checklist of features for each domain.
  8. This is another option for an overview using transitions to advance through several slides.
  9. CONVERSATIONS: California Local Governments Commission Forum Silicon Valley Positive Aging Forums AGE FRIENDLY CITIES: NYC – TOWARD AN AGE FRIENDLY NYC & Many others are beginning to do assessments.. – City of Los Altos- AFC considering – update? San Mateo and Thousand Oaks – one hired a consultant to do a study, the other VOLUNTEERS Two suburban California cities, San Mateo and Thousand Oaks, demonstrate how local communities can champion the City for All Ages. The Parks and Recreation Department in San Mateo sponsored Aging Well San Mateo, a 2009 project that analyzed current and future demographics; surveyed older residents about their attitudes, interests and needs; conducted a search for best practices in other communities; and identified eight opportunities and challenges for their city. Expanding access to affordable and appropriate senior housing emerged as the top priority among the challenges facing the city. In Thousand Oaks, a group of volunteers working with the city’s Manager of Housing and Redevelopment created The Senior Adult Master Plan (SAMP) in 2010. After housing was identified as one of six key areas, the SAMP volunteer committee conducted a citywide Housing Survey, followed by a more specific Boomer Housing Survey. City staff is currently working with SAMP volunteers to identify the next steps to address the Boomers’ housing needs and desires in order to keep Boomers living in Thousand Oaks after retirement.
  10. This is another option for an overview using transitions to advance through several slides.
  11. This is another option for an overview using transitions to advance through several slides.
  12. Accelerating Innovation: Convene, Collect and Connect The process of expanding the spectrum of age-friendly housing can be accelerated by convening conversations, collecting information and connecting people with possibilities. These three steps – Convene, Collect and Connect – will introduce public-private partnerships, motivate policy makers, and encourage grass roots efforts – in our neighborhoods and in the nation.
  13. Aspects to Discuss:
  14. OPENING NIGHT: February 11 A Long Bright Future Dr. Laura L. Carstensen, PhD Professor and Founding Director of the Stanford Center on Longevity
  15. OPENING NIGHT: February 11 A Long Bright Future Dr. Laura L. Carstensen, PhD Professor and Founding Director of the Stanford Center on Longevity
  16. INTRO FOR ME End with – I LOVE the image that Leading Age chose for this year’s conference – It speaks to one of our most dimishing resources and one of our richest, renewable and ever expanding resources …
  17. CONVERSATIONS: California Local Governments Commission Forum Silicon Valley Positive Aging Forums AGE FRIENDLY CITIES: NYC – TOWARD AN AGE FRIENDLY NYC & Many others are beginning to do assessments.. – City of Los Altos- AFC considering – update? San Mateo and Thousand Oaks – one hired a consultant to do a study, the other VOLUNTEERS Two suburban California cities, San Mateo and Thousand Oaks, demonstrate how local communities can champion the City for All Ages. The Parks and Recreation Department in San Mateo sponsored Aging Well San Mateo, a 2009 project that analyzed current and future demographics; surveyed older residents about their attitudes, interests and needs; conducted a search for best practices in other communities; and identified eight opportunities and challenges for their city. Expanding access to affordable and appropriate senior housing emerged as the top priority among the challenges facing the city. In Thousand Oaks, a group of volunteers working with the city’s Manager of Housing and Redevelopment created The Senior Adult Master Plan (SAMP) in 2010. After housing was identified as one of six key areas, the SAMP volunteer committee conducted a citywide Housing Survey, followed by a more specific Boomer Housing Survey. City staff is currently working with SAMP volunteers to identify the next steps to address the Boomers’ housing needs and desires in order to keep Boomers living in Thousand Oaks after retirement.
  18. This is another option for an overview using transitions to advance through several slides.
  19. It’s an initiative that celebrates the potential people 50+ have to grow, change, and contribute—here’s a great example: (Switch to Radio Story)
  20. (1 of 2) And, people 50+ want to be this force. Case in point, 94% of people 50+ involved with Coming of Age (when polled by an independent research group) say it is important or very important to contribute to their community. 94%!
  21. (2 of 2) And, people 50+ want to be this force. Case in point, 94% of people 50+ involved with Coming of Age (when polled by an independent research group) say it is important or very important to contribute to their community. 94%!
  22. Our approach for connecting people to their potential and passions.   We have rich, robust and diverse ways for people to explore their future—on their own, in small groups or as part of the community.   Explore Your Future—online tools and information for personal exploration section of the website, and a highly interactive workshop series to help people reflect on their lives, identify their passions, skills, and dreams and plan ways to be engaged through learning, service, and work.
  23. Lectures and discussion groups that involve members of the community. •Boomervison!—public lectures and discussions
  24. A six-session discussion series that features video clips of nationally prominent speakers that trigger group discussions on such topics as telling your story, the role of elders, and living a fulfilled life. A discussion guide is provided for the facilitator.
  25. An online book that discusses topics of interest to those 50+: dealing with adult children, facing loss, reconciliation, connecting and contributing, and other important issues.     
  26. Real peoples’ stories collected in audio slide stories—over 70 stories so far—of people, who have realized their dreams, unearthed talents that inspire individuals and engage the community—you saw one just a few minutes ago.
  27. Teams of people age 50+ based at local organizations addressing critical community need.
  28. Through intensive training we are building the capacity of nonprofits to engage older adults.   We have presented our signature Learning Labs in two-dozen communities, to date. A full range of nonprofits learning things that can be readily applied including how to: •Craft opportunities that fuse the passions of people age 50+ with organizations’ missions •Create high-impact marketing to get that population’s attention and stimulate their interest •Cultivate, recruit, place and manage them
  29. (CLICK ONCE! (BUILD OF 3 SLIDES))
  30. Most important…Energy! We have seen that dynamic community partnering has something of a life force all its own… because…
  31. Use a section header for each of the topics, so there is a clear transition to the audience.
  32. This is another option for an overview using transitions to advance through several slides.
  33. This template can be used as a starter file for presenting training materials in a group setting. Sections Sections can help to organize your slides or facilitate collaboration between multiple authors. On the Home tab under Slides, click Section, and then click Add Section. Notes Use the Notes pane for delivery notes or to provide additional details for the audience. You can see these notes in Presenter View during your presentation. Keep in mind the font size (important for accessibility, visibility, videotaping, and online production) Coordinated colors Pay particular attention to the graphs, charts, and text boxes. Consider that attendees will print in black and white or grayscale. Run a test print to make sure your colors work when printed in pure black and white and grayscale. Graphics, tables, and graphs Keep it simple: If possible, use consistent, non-distracting styles and colors. Label all graphs and tables.