"MPN" connotes mass distribution of videos across multiple distribution platforms -- not just YouTube. The new MPN game is to build mass audiences on YouTube and Facebook, and then extend those audiences -- and monetize them -- via other services and platforms. It's an evolution in the OTT video world.

1. TV, Film & Video
The Multi-Platform Future
Alex Gault
Vice president, product development & client services
alex@mobovivo.com
Mobovivo
TELUS BOTZ Workshop Series
Calgary Board of Education
November 4, 20115

3. Where – and how –
do you watch TV?

5. Where you watch video has changed
Today, video is watched:
 On televisions
 In movie theatres
 On smartphones
 On computers
On tablets
In the past, video was watched:
 On televisions
 In movie theatres

6. Digital Has Transformed the Media Industry
 Once exclusive to TV, video has become multi-platform,
multi-device content.
 The term “watching TV” applies to watching an NBC show
via Netflix on a tablet, just the same as watching a movie
on HBO Now via Apple TV.
 Content is now device agnostic.
 Soon, your TV will essentially be a larger version of the
phone in your pocket, and the CBS Channel will be
replaced by the CBS App on any device.

7. The New Multi Platform Universe
Social Media
 YouTube
 Facebook
 Instagram
 Snapchat (Discover)
Twitter
Subscription Video Services
 Netflix
 Vessel
 Hulu
 Comcast Watchable
Media Streaming Players
 Apple TV – App Platform
 Roku – App Platform
 Chromecast – Browser & App Platform
 Amazon Fire TV
 XBox

8. Are We Seeing the Demise of TV As We Know It?

9. Cord Cutting is An Oversold Idea
Audience numbers for watching tradition network
television are not decreasing.
Cord cutting leaves Comcast and Time Warner Cable,
the largest cable companies, in a win-win position,
since they provide the fiber optic cables that deliver
broadband Internet to the home as well as those that
bring TV.

10. Over 6 billion hours of
digital video
are being watched each month

13. The Future: Mobile, Social & Native
Most video is watched on Mobile
 65% of video is watched on an iPhone or Android.
 75% of all Facebook videos are viewed on mobile
devices.
 Over 50% of all YouTube videos are viewed on
mobile devices.

14. Where the Money is: Advertising
Digital Video
 $7.8 billion in ad spending projected in 2015, up from
$5.8 billion last year.
 That number expected to double to more than $14
billion by 2019.
 Online video generates a 6-8X premium over display
advertising.
TV Programming
 Ad spending projected to grow about 3.5% to $81
billion by 2019.

18. Celebrity Incomes: TV vs YouTube
TV & movie actors are still very rich —
but their online-only counterparts are doing less work
for a lot more money.
PewDiePie, a Swedish star whose channel “playing ideogames with your bros” has
nearly 40 million subscribers, and makes $12 million a year.
 Contrast that with popular mainstream TV stars like Jon Hamm, who is expect to
rake in $10 million this year.
Jonah Hill was paid $60,000 for his role in Wolf of Wall Street. Stephen Colbert signed
a 3-year deal with The Late Show for $4.6 million per year.
 The duo behind YouTube show Smosh, (live-action skits based on Pokémon
games), rake in $8.5 million per year.
 Dancing violinist Lindsey Stirling pulls in $6 million per year.

19. Facebook Plans To Be
The Destination for Video
1.5 billion active monthly users
In July 2015, Facebook started experimenting with splitting ad revenue
with video creators (as YouTube does).
New features added this summer:
 Streaming video for celebrities
 360-degree video
Now testing a news feed exclusively for video.
“A year or two from now, we think Facebook will be mostly video”
- Facebook’s head of ad product Ted Zagat

21. Short Form Video: A New Genre
Short form video is a different video model entirely
 It’s social and it’s consumed fast.
 40% of online video content is viewed within the first 20
minutes of release.
Keys to Success
 Is it optimized for viewing on mobile?
 Will it get traction and shared on social media?
 Can it scale virally?

24. Online Video Attention Span
How long should a video production be?