How to make your WordPress-based wooCommerce store multilingual

1. wooCommerce
Multilingual
sell global with WordPress
wooCommerce and WPML

2. About me
Agnes Bury
● WPML and Toolset
plugins case study writer
● WordPress blogger
● marketing and
community manager of
onTheGoSystems
@agnesbury

3. eCommerce - the hot topic for 2014

4. WordPress + eCommerce = wooCommerce
Year 2012
source: http://anstip.com/woocommerce-celebrate-100000-downloads-only-100/
Year 2014
Downloads: 2,364,513
http://wordpress.org/plugins/woocommerce-multilingual/

5. Why wooCommerce plugin
● it’s free WP
repository
● easy to configure
● supports variety of
products, including
virtual and
downloadable ones
● more than a single
plugin (it’s a toolkit)
● lots of beautiful,
ready to use themes
compatible
● lots of extensions
● constantly
developed to meet
the latest
eCommerce trends
● popular

6. Why eCommerce Multilingual
● Enhance your
customer reach
sell products to all
customers, irrespective of
the language they speak
● Increase
competitiveness
● Gain business
credibility and
customer trust
● Be professional
Keep all your
multilingual
elements in
different languages,
including products
● Let yourself grow
discovering
different customers
needs

7. Getting ready for multilingual eCommerce
What matters for site
visitors
● each single page in
visitor’s language
● language switching
made easily
● site for different
languages on
separate URLs
What to translate
● pages listing all
products
● product description
● product categories
● product fields
● product attributes
(size, weight, ...)
● currencies
● images

8. Getting ready for multilingual eCommerce
What matters for
WordPress editors
● users expect to
create the store
once, in site main
language
● then they should
only care of product
translations
● product translation
management should
be easy both to
configure and to
translate

9. Easy product translation management
● configuration - all
product elements
which require
translation gathered
in one place
● filter options to see
missing translations
● preview original
language when
translating
● flexibility to
translate all product
information
including currency,
attributes, images
● manual work limited
to minimum

10. wooCommerce Multilingual
What you will need
● WooCommerce
● WPML 2.9.3 +
○ String Translation
○ Translation
Management
○ Media Translation
● WooCommerce
Multilingual 3.0+
it’s free in wordpress.org

11. How to configure
● make sure you have
wooCommerce
standard pages in
your main language
● more info
docs.woothemes.
com/document/wooco
mmerce-pages/

12. wooCommerce Multilingual - where to start
● go to WPML ->
WooCommerce
Multilingual to
manage your
product translations

13. wooCommerce Multilingual general settings
plugin helps to
● check if you have all
needed plugins
installed
● create
wooCommerce store
pages for missing
languages
● detect taxonomies
missing translations

14. Translating categories, tags, attributes
● wooCommerce
Multilingual can
automatically detect
wooCommerce:
○
○
○
○
product categories,
tags,
shipping classes,
and attributes
for translation

15. Size and Color tabs added automatically

16. Product translations

17. Product translations
● you can manage all
product translations
in one panel
● plugin will identify
products which miss
translations
● easy access to
product title,
content, excerpt,
images translations
● you can search
products
● you can filter
products by
category
● you can view
products in all
languages or limit it
to a specific
language only

18. Front-end view

19. wooCommerce Multilingual - other features
● support for
wooCommerce
product variations
● automatic inventory
updates
● support for multicurrency
● two product
translation
interfaces to
choose:
○ translation table (as
presented before)
○ native WooCommerce
product editing
screen

20. Support and documentation
● wooCommerce
Multilingual support
at wpml.org
● support at
wordpress.org
● documentation
wpml.org/documentation/
related-projects/
woocommerce-multilingual/

21. wooCommerce extensions compatibility
● WPML makers work
extensively with
wooCommerce team
to make
wooCommerce
extensions
compatible with
wooCommerce
Multilingual plugin
Multilingual ready
● Tab Manager
● Subscriptions
● Table rate shipping
http://wpml.org/2014/02/woocommerce-extensions-wpml-tabmanager-subscription-table-rate-shipping/

22. Contact me
● agnes.b@icanlocalize.com
● Twitter: @agnesbury