This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Passive user testing is the best way to get info about users in the wild. You’ll learn what makes this type of test powerful, how to get this valuable info, & exactly how it can improve conversions.
14. Use These Types Of Questions
• Was it was easy to find what you were looking for?
• Were the words/vocab used to define categories/sub-categories clear to you?
• Do you have any suggestions to improve our website navigation?
• Does our website look credible to you?
• Is our pricing clear?
• Is there anything else you’d like to know before signing up with us?
• Will you shop with us again? Why/why not?
• Do you think the form has any confusing/unnecessary input fields?
33. What you can learn
1. Where your visitors are
clicking. (Aggregate)
2. Where your visitors are
scrolling.
…or more importantly where
they aren’t clicking or scrolling.
37. What you can learn
1. How individuals are using
your site.
2. Points of frustration on
your page.
3. Your visitors page journey.
38. What you can learn
1. We noticed visitors
consistently scrolled first instead
of filling out the form.
2. Realized they were looking for
price.
3. Came up with better designs
that addressed this issue.
40. What you can learn
1. Which fields are causing form
drop off.
2. Which fields are confusing.
3. Which fields aren’t causing
problems.
4. Oh Yeah! Form Conversion
Rate :)
46. Top Customer Service Questions
1. What are the top 3 questions you get from potential customers?
2. What do you answer to these questions?
3. Are there any particular aspects of X that people don’t understand?
4. What aspects of X do people like the most/least?
5. Have we missed anything important? Got something to add?
49. Top Sales Question
1. What are the top 3 questions you get from potential customers?
2. What do you answer to these questions?
3. What is the biggest barrier keeping people from buying your product?
4. Are there any specific selling points that work particularly well? If so,
which ones?
5. Have we missed anything important? Got something to add?
50. Passive
User Tests
Why?
1. An example of what your
customer actually does vs.
what they say.
2. Only limitation is traffic
3. Identifies structural issues
that bypass test periods.