The document outlines 10 of the hottest internet marketing strategies discussed at a conference by Jay Berkowitz. The strategies are: 1) Micro communications using tools like Twitter and YouTube. 2) Reviews and recommendations from sites like TripAdvisor and Amazon. 3) Customer service being the new marketing approach. 4) Personal branding on sites like Facebook and LinkedIn. 5) Creating great content. 6) Everybody having the ability to publish content. 7) Open architecture and widgets. 8) Payments being a new marketing channel like PayPal. 9) Direct to consumer PR using tools like PR Web. 10) Leveraging free tools for analytics, trends and competitive analysis from Google.

1. The Ten Hottest Strategies for Internet Marketing Jay Berkowitz, CEO Ten Golden Rules . com

8. Strategy #1 Micro Communications

16. Strategy #2 Reviews and Recommendations “ As user generated content goes, this is my number one recommendation in eCommerce right now. Can't live with it, can't live without it, might as well love and learn from what real people have to say about your products, data and experience. Fall in love with their honesty, frustration and just plain real-ness. My favorite player: Bazaarvoice.” Sonia Meisenheimer

25. Strategy #3 Customer Service is the new Marketing Department

29. http://www.youtube.com/watch?v=UdULhkh6yeA

40. Strategy #4 Personal Branding

45. http://www.youtube.com/watch?v=8tS4OWiozmw

46. Web 2.0 The Machine is US/ing US

56. Strategy #5 Great Content “ What has remained constant is that producing many pages (on and off-site) of keyword-rich quality content which point back to your online conversion point continues to reign as the one fundamental, non-negotiable element in any online marketing strategy.” Joe Beaulaurier “ No list like this would be complete without some ‘shout-out’ to content -- dynamic, updated, relevant, informative (as opposed to in-your-face sales) content. Allison Nazarian

57. S e a r c h ™

58. 1 0 0 B i l l i o n

59. 6 8 %

60. 851 email marketing 1,445 internet marketing 338 increase website traffic 51 email marketing business lists 43 business email marketing 38 opt in email list marketing

61. ‘ internet marketing presentation’ Pay-Per-Click Search ‘Advertising’

62. Free Search “PR” ‘ Natural’ or ‘Organic’ What % Prefer Left Side?

63. Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side

64. Keyword Research - Searches

65. Keyword Research - Index

66. How many links TO a site TenGoldenRules has 4,979 Links TO the site

67. Link Popularity Link Popularity is a value rating for each website based on the quantity, value and relevancy of the links to their site. The TouchGraph reveals the network of connectivity between Ten Golden Rules and other websites.

68. TenGoldenRules.com Meta tags match content

69. GUS – Google Universal Search, add video, images

70. GUS – Google Universal Search

72. Squidoo Lens

74. Strategy #6 Everybody is Famous…

79. Podcast.TenGoldenRules.com

81. Blogger – Live in 8 minutes!

82. Blogger – Live in 8 minutes! Subscriptions and feeds

83. Feedburner Stats Subscribers to the blog – Marketing direct to the desktop!

85. Strategy #7 Open Architecture and Widgets

93. Strategy #8 Payments “ Payments is the new marketing channel. Look at the promotions provided by the new and existing alternative payment providers and how they are helping to drive sales for many ecommerce companies. ” Mark Evans

105. #9 The World is Flat

107. Old Model of PR Success

108. Old Model of PR Success New Model of PR Success

109. Using the New PR to Save Lives

110. Using the New PR to Save Lives

112. Search engines delivering 30% or more of online traffic

113. PetLoverCentral.com

114. Step 1 – Keyword Research http://searchmarketing.yahoo.com/rc/srch/?mkt=us

117. Step 4 – Add Keyword Phrases to First paragraph, middle and end

118. Step 5 – Add Release to Site

119. Step 6 – Add Meta Tags

120. Step 7 Blog Release to ensure pick up in directories

121. Step 8 – Ping release in MyGoogle, MyYahoo, Digg etc.

122. Step 9 Add Release to PR Web

123. Step 10 – Check Results

124. Step 10 – Check Results

127. Step 10 – Great Results

128. “ Bayou was surrendered by his owner prior to Hurricane Katrina. I adopted him and renamed him Jelly Belly since he is sooo sweet and kind. He plays with other pets fine, and loves to catch lizards.”

129. "Gracie is doing great. She really has changed a lot since we first got her. She also has become super affectionate. She loves to be cuddled.”

130. “ I thought you would like to see pictures of Angel. She is such a good dog, happy all the time.”

135. “ better website roi” 202 searches and 740 competitors!

137. Strategy #10 FREE!

138. Free Analytics

139. Google Trends

140. Google Optimizer

142. Google Optimizer

143. Google Optimizer

144. Free Tool – SEOQuake.com

145. 4,390 Links TO the site Google Page Rank 5/10 Alexa Rank 296,100

146. Google Page Rank 6/10 6,220 pages indexed ‘read’ by Google Alexa Rank 85, 140

147. 1,103 search results on page 1-2 of Google Free Tool - SEODigger

148. Free Tool - SEODigger 338 search results on page 1-2 of Google

149. Compete.com

150. SpyFu.com

151. YouTube – Dove Evolution

152. YouTube – Dove Evolution

155. eNewsletters

156. New Program Launch Strategy

157. Landing Pages & Conversion

158. Viral Marketing

159. Video

160. Second Life

161. Search Engine Marketing

162. Affiliate Programs