Affiliate Freakonomics: Market Quirks at Work
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A look at click data uncovering the quirks of the affiliate market preventing most publishers from optimizing revenue — and how technology can make things right again. Experience level: Beginner, Intermediate, Advanced Target audience: Affiliates/Publishers, Networks Niche/vertical: Optimization Oliver Roup, CEO, VigLink (Twitter @oroup)
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Affiliate Freakonomics: Market Quirks at Work
- 1. Affiliate Summit East 2010 Affiliate Freakanomics Oliver Roup CEO, VigLink
- 3. Uniques
- 4. OutclicksEvery time a click leaves your site, value is being created (But how much?)
- 5. #1: Think in surface area It’s not $ / pv. It’s $ / pixel^2 / pv
- 7. How much is the content worth?
- 8. What should it be worth?
- 13. But how? Content monetization is a practice Like SEO
- 14. Readers do not equal money Brand name sites with million of users are getting outperformed by sites 1/10 the size.
- 15. Focus Matters
- 16. Trust Matters
- 18. </FIN> Oliver Roup CEO, VigLink oroup@viglink.com +1 (415) 287-9942
- 19. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll. Poll: Q&A for Affiliate Freakonomics: Marke...
Editor's Notes
- You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
- You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
- You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
- You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
- You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
- You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
- You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
- You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
- You may have 20 million users, but it doesn’t mean you’ll succeed in affiliate marketing. We have sites with over 10’s of millions users that are getting outperformed by sites 1/20th their size
- Target users who will come to your site looking for something specific
- Build authority with your readers, if they trust you, they’ll buy from you
- Poll: Q&A for Affiliate Freakonomics: Marke... Press F5 or enter presentation mode to view the poll In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser: http://www.polleverywhere.com/free_text_polls/MTU5MTQ1NTk2NQIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.