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driving
     INBOUND
        CALLS
           with
MOBILE SEARCH
name: Jason Spievak
     class: Moderator
company: RingRevenue
              title: CEO
     traffic tickets: 15+


    most memorable traffic violation:

       “Driving back from Vegas after ASW11….”
name: Eric Flottmann
        class: Panelist
company: MobileLeads
         title: Founder
       traffic tickets: 4


      most memorable traffic violation:

             “I still had my learner’s permit…”
name: Adam Viener
    class: Panelist
 company: imwave
      title: Founder
    traffic tickets: 3


   most memorable traffic violation:

         “I went to college in New Orleans…”
name: Eric Evans
       class: Panelist
company: HyperTarget
         title: Founder
       traffic tickets: 6


      most memorable traffic violation:

                    “It was my birthday…”
best ASW12 panels…


               Driving Calls From Mobile Search


5.1B people
               www.affiliatesummit.com
               In the audience right now? Be the first
               to CALL NOW. Get $100 Cash.



own mobile
                 877-583-4503


               Improve ROI with Call


    devices.
               Performance Marketing
               www.affiliatesummit.com
               Learn how to improve marketing ROI with
               call performance marketing. More calls.
               More customers.
best ASW12 panels…


              Driving Calls From Mobile Search


 4.2B own a
              www.affiliatesummit.com
              In the audience right now? Be the first
              to CALL NOW. Get $100 Cash.
                877-583-4503



toothbrush.   Improve ROI with Call
              Performance Marketing
              www.affiliatesummit.com
              Learn how to improve marketing ROI with
              call performance marketing. More calls.
              More customers.
688 people
       have
downloaded
  an app for
       that.
15% of all
                    best ASW12 panels…


               Driving Calls From Mobile Search


  searches
               www.affiliatesummit.com
               In the audience right now? Be the first
               to CALL NOW. Get $100 Cash.



take place
                 877-583-4503


               Improve ROI with Call
               Performance Marketing

 on mobile
               www.affiliatesummit.com
               Learn how to improve marketing ROI with
               call performance marketing. More calls.
               More customers.



   devices.
70% of         best ASW12 panels…




      mobile    Driving Calls From Mobile Search
                www.affiliatesummit.com
                In the audience right now? Be the first


    searches
                to CALL NOW. Get $100 Cash.
                  877-583-4503




 result in an
                Improve ROI with Call
                Performance Marketing
                www.affiliatesummit.com
                Learn how to improve marketing ROI with



      action
                call performance marketing. More calls.
                More customers.




within1 hour.
Annual Mobile Search Spending in Millions
       2000.0
                                                                    1767.1
       1800.0
       1600.0
       1400.0                                              1291.6
       1200.0
       1000.0                                     908.4
         800.0
                                         594.8
         600.0
                               394.4
         400.0
                    185.0
         200.0
             0.0
                    2010        2011     2012     2013      2014        2015
Source: eMarketer
1          WHY
       drive calls
    from mobile
         search?
2            HOW
            do you
         drive calls
               from
    mobile search?
3 WHAT kind of
      results are
      marketers
        seeing?
don’t let this happen…




Yomiuri Shimburu/AFP/Getty Images
4   TIPS to get
       started.
pop QUIZ
       what percent
    of searches take
    place on mobile
            devices?
call NOW to answer


        6% - press 1
       15% - press 2
       37% - press 3
your
QUESTIONS
answered
contact
Jason Spievak- jason@ringrevenue.com
Eric Flottmann– eric@mobileleads.com
Adam Viener– adam@imwave.com
Eric Evans – eric@hypertargetmarketing.com

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Driving Inbound Calls from Mobile Search

  • 1. driving INBOUND CALLS with MOBILE SEARCH
  • 2. name: Jason Spievak class: Moderator company: RingRevenue title: CEO traffic tickets: 15+ most memorable traffic violation: “Driving back from Vegas after ASW11….”
  • 3. name: Eric Flottmann class: Panelist company: MobileLeads title: Founder traffic tickets: 4 most memorable traffic violation: “I still had my learner’s permit…”
  • 4. name: Adam Viener class: Panelist company: imwave title: Founder traffic tickets: 3 most memorable traffic violation: “I went to college in New Orleans…”
  • 5. name: Eric Evans class: Panelist company: HyperTarget title: Founder traffic tickets: 6 most memorable traffic violation: “It was my birthday…”
  • 6. best ASW12 panels… Driving Calls From Mobile Search 5.1B people www.affiliatesummit.com In the audience right now? Be the first to CALL NOW. Get $100 Cash. own mobile 877-583-4503 Improve ROI with Call devices. Performance Marketing www.affiliatesummit.com Learn how to improve marketing ROI with call performance marketing. More calls. More customers.
  • 7. best ASW12 panels… Driving Calls From Mobile Search 4.2B own a www.affiliatesummit.com In the audience right now? Be the first to CALL NOW. Get $100 Cash. 877-583-4503 toothbrush. Improve ROI with Call Performance Marketing www.affiliatesummit.com Learn how to improve marketing ROI with call performance marketing. More calls. More customers.
  • 8. 688 people have downloaded an app for that.
  • 9. 15% of all best ASW12 panels… Driving Calls From Mobile Search searches www.affiliatesummit.com In the audience right now? Be the first to CALL NOW. Get $100 Cash. take place 877-583-4503 Improve ROI with Call Performance Marketing on mobile www.affiliatesummit.com Learn how to improve marketing ROI with call performance marketing. More calls. More customers. devices.
  • 10. 70% of best ASW12 panels… mobile Driving Calls From Mobile Search www.affiliatesummit.com In the audience right now? Be the first searches to CALL NOW. Get $100 Cash. 877-583-4503 result in an Improve ROI with Call Performance Marketing www.affiliatesummit.com Learn how to improve marketing ROI with action call performance marketing. More calls. More customers. within1 hour.
  • 11. Annual Mobile Search Spending in Millions 2000.0 1767.1 1800.0 1600.0 1400.0 1291.6 1200.0 1000.0 908.4 800.0 594.8 600.0 394.4 400.0 185.0 200.0 0.0 2010 2011 2012 2013 2014 2015 Source: eMarketer
  • 12. 1 WHY drive calls from mobile search?
  • 13. 2 HOW do you drive calls from mobile search?
  • 14. 3 WHAT kind of results are marketers seeing?
  • 15. don’t let this happen… Yomiuri Shimburu/AFP/Getty Images
  • 16. 4 TIPS to get started.
  • 17. pop QUIZ what percent of searches take place on mobile devices?
  • 18. call NOW to answer 6% - press 1 15% - press 2 37% - press 3
  • 20. contact Jason Spievak- jason@ringrevenue.com Eric Flottmann– eric@mobileleads.com Adam Viener– adam@imwave.com Eric Evans – eric@hypertargetmarketing.com

Editor's Notes

  1. Why drive calls from mobile search? – Question to EF- Why should advertisers be thinking about working with publishers to drive more calls via mobile search? Why join an affiliate network to get calls from mobile?Question to AV- Why should publishers look at mobile search and calls as a way to earn more commissions?Question to EE- Why did you start driving calls from mobile search?
  2. How do mobile pay-per-call campaigns work?Question to EF- How does an advertiser set up a campaign? What makes a good pay-per-call campaign for search?Question to AV- How do you use search engine advertising engines like google and bing to drive calls? What kind of results were you seeing and did you see that some types of ads perform better than others?Question to EE- What kind of ads perform best in your experience?
  3. Hands raised question audience?
  4. Hands raised question audience?
  5. Hands raised question audience?