This document discusses the growth of online fundraising and how affiliate storefronts can help organizations raise funds. It provides examples of companies like Tea Collection and TinyPrints that have successfully used affiliate storefronts. Storefronts allow merchants to partner with schools, non-profits and other groups to earn commissions when supporters purchase through a co-branded storefront link. Case studies show storefronts increased sales, conversions and commissions for merchants while helping organizations and groups raise thousands of dollars. The document encourages more merchants to explore partnering with affiliates through customized storefronts.

1. AFFILIATE SUMMIT EAST 2014
AFFILIATE STOREFRONTS AND
THE FUTURE OF DIGITAL
FUNDRAISING
ROBERT GLAZER | AUGUST 10,
2014
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2. FUNDRAISING IS CHANGING
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3. ONLINE FUNDRAISING IS GROWING
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13.5
%
6.4%
PERCENTAGE INCREASE
IN ONLINE FUNDRAISING
DURING 2013 IN THE US
PERCENTAGE OF
OVERALL FUNDRAISING
FROM ONLINE GIVING
DURING 2013 IN THE US

4. RETAILERS WANT IN: MABEL’S LABELS
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5. SCHOOLS AND ORGS ARE JUMPING IN
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6. BUT THERE ARE HASSLES
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7. BUT THERE ARE HASSLES
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8. AFFILIATE PROGRAMS CAN FILL THE VOID
• The commissions can be used as a loyalty payment
• Tracking platform is already in place
• Lots of creative to choose from
• Updates and new ideas from the manager
• Payments (direct deposit), tax forms, reporting etc.
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9. CHALLENGES: HAND HOLDING
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10. CHALLENGES: LINK BUILDING
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11. CHALLENGES: MARKETING TRACKING LINKS
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http://www.amazon.com/gp/product/B00A7NUA
RS/ie=UTF8&camp=1789&creative=9325&linkC
ode=ur2&tag=wwwhip2saveco-20
http://ctitbytrk.com/?a=19&
oc=691&c=6724&s1
http://click.linksyne
rgy.com/fs-
bin/click?id=CY3N
kS*Y9qw&subid=&
offerid=265118.1&t
ype=10&tmpid=11
415&RD_PARM1=
http%3A%2F%2F
www.puritan.com
%2Fnew-low-
prices-
1706%3Fsort%3D
3
http://www.shareasale.com/r.cfm?u=316239&b=21292
1&m=25790&afftrack=&urllink=www%2Egearxs%2Ec
om%2FGrip%2D2%2DPack%2DSeamless%2DLadie
s%2DTank%2DTops%2DChoice%2Dof%2D2%2DSiz
es%2Dand%2D10%2DColors

12. AFFILIATE STOREFRONTS
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13. WHAT ARE AFFILIATE STOREFRONTS?
RETAILERS
A powerful way for merchants to connect with
non-traditional affiliates, new customers and to offer
co-branding.
PARTNERS
An easy way for clubs, teams and school groups to
take advantage of the buying power of their individual
networks with well known brands.
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15. BENEFITS OF STOREFRONTS: MERCHANTS
• Targets new customers and customer loyalty without
direct discounts or incentives
• Branding awareness
• Merchant-controlled mass personalization
• Payment, reporting, tracking etc. handled by network
• Can integrate a bunch of disparate programs into one
tracking platform (social, PR, BD, non profit)
• Strengthen brand through association with charities
• Offer personal recommendation to potential customers
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16. BENEFITS OF STOREFRONTS:
ORGANIZATIONS
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v
COMMISSION

17. BENEFITS OF STOREFRONTS:
ORGANIZATIONS
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18. BENEFITS OF STOREFRONTS:
ORGANIZATIONS
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VS.
OVER PRICED & DON’T
WANT
ALREADY WANT OR
NEED

19. BENEFITS OF STOREFRONTS:
ORGANIZATION
http://www.tinyprints.com/storefront/operationsmile
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20. BENEFITS OF STOREFRONTS:
ORGANIZATION
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21. BENEFITS OF STOREFRONTS:
ORGANIZATION
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22. BENEFITS OF STOREFRONTS:
ORGANIZATION
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23. BENEFITS OF STOREFRONTS:
ORGANIZATIONS
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24. GETTING STARTED: PICKING YOUR
PLATFORM
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25. BUILDING YOUR OWN: IN HOUSE
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26. BUILDING YOUR OWN: IN HOUSE
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27. BUILDING YOUR OWN: HYBRID
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28. NETWORK STOREFRONT IN A BOX
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29. STOREFRONTS: PROCESS
• Merchant markets and recruits to target partners
• Onboarding and training new partners
• The partner organization taps into their network of
supporters and drives them to the storefront.
• When people click on the co-branded storefront
tracking link and make a purchase, the organization
earns a commission.
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30. STOREFRONTS CASE STUDY:
TEA COLLECTION
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31. STOREFRONTS CASE STUDY: TEA
COLLECTION
OBJECTIVE: Convert schools into affiliates
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32. STOREFRONTS CASE STUDY: TEA
COLLECTION
BACKGROUND
• Identified opportunity to leverage affiliate channel to
manage and track their current school fundraising
program.
• Current coupon-based program had a ‘leakage’
problem.
• One of the first merchants to work with ShareASale
to develop custom Storefronts for School Days
affiliates
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33. STOREFRONTS CASE STUDY: TEA
COLLECTION
APPROACH
• Assigned dedicated Storefronts Manager to handle
all questions
• For the week-long program Tea Collection offered
schools free shipping and 15% of sales.
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34. STOREFRONTS CASE STUDY: TEA
COLLECTION
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35. TEA COLLECTION: RESULTS
• Total number of affiliates in the program GREW BY
17% with the addition of School Days Storefronts
• Conversion rate for schools was 44% HIGHER
than the average for the affiliate program
• Schools raised almost $30,000 through the
storefront in a two week period
• Many asked to become regular affiliates
• Some schools did prefer the easier coupon-based
system
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36. STOREFRONTS CASE STUDY:
TINYPRINTS
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37. STOREFRONTS CASE STUDY: TINY PRINTS
BACKGROUND
• Lots of photographers were asking to work with Tiny
Prints, with no easy way of doing so
• Schools clogging up business development with
requests to partner, especially around holiday
• Many stranded one off landing pages and
partnerships based on coupon codes and manual
reporting/payment
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38. TINY PRINTS: PHOTOGRAPHERS
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39. TINY PRINTS: SCHOOLS & NONPROFITS
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40. TINY PRINTS: RESULTS YEAR 1
RESULTS
• 500 storefronts sign-ups
• Almost all viral with little marketing
• 100% ROI on development costs
• Requests from PTA’s
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41. TINY PRINTS: RESULTS YEAR 2
RESULTS
• 1,000+ active storefronts
• Less than 20 beta non-profits and PTA’s raised
almost $125K in Nov/Dec
• Major new product initiative & new revenue
channel for Tiny Prints
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42. TINY PRINTS: RESULTS YEAR 3
RESULTS
• $1.5 million in sales
• 14,000 orders
• 81,000 clicks
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43. POTENTIAL OF STOREFRONTS
• Schools
• PTAs
• Youth sports teams
• Charities
• Nonprofits
• Clubs and activities
• Professionals
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44. POTENTIAL OF STOREFRONTS
• For example, a
sporting goods
company could partner
with personal trainers.
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45. OTHER THINGS TO THINK ABOUT
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46. OTHER THINGS TO THINK ABOUT
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47. OTHER THINGS TO THINK ABOUT
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48. OTHER THINGS TO THINK ABOUT
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49. THANK YOU
ROBERT GLAZER | FOUNDER AND MANAGING DIRECTOR
rglazer@accelerationpartners.com
@accelerationpar
www.accelerationpartners.com
Boston
617.963.083
9
New York
646.664.1036
San
Francisco
415.523.039