This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City). Session Description: 8 proven principles on becoming the publisher merchants want you to be to allow for growth in your business and generate more sales.

1. How to Become the
Merchant Publishers
Want You to Be
#affiliatenuggets

2. On This Panel
Jesse Morgan, Magazines.com (Merchant)
Joan Alpogianis, Rakuten Linkshare (Network)
Gabe Carreras, Catera Commerce (Publisher)

3. Why are we here?
This session is to share proven affiliate
strategies, discuss network benefits and
provide publisher insider tips.
You will walk away with 8 little nuggets
of affiliate gold to grow your program.
#affiliatenuggets

4. Why should you care?
1
• Grow your program and increase results
• Humans need constant reminders
• Trying something new can change your
program today
• Strengthen your ties with your publishers
• Gain trust with publishers
#affiliatenuggets

5. How can you ensure your day-to-
day challenges don’t derail your
productivity?
Here are eight proven tips I’ve
learned along the way…
#affiliatenuggets

6. Build Relationships.have a little charm
#affiliatenuggets

7. Build Relationships
1
1
Get to know your top partners personally, what works best
within their program and continue to be engaged.
• Set up phone calls and regular meetings
• Send personal emails
• Send a Birthday Card
• Collaborate with all parties
#affiliatenuggets

8. Make Decisions Based
on Data
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9. Make Decisions Based
on Data
1
1
Intuition can steer you in the right direction however data
can define your priorities and confirm your assumptions.
• Determine who your incremental partners are with an
attribution tool.
• Know your top selling products
• What publishers are increasing or decreasing based on
your KPIs
#affiliatenuggets

10. Tracking Confidence.Select a network you believe in
#affiliatenuggets

11. Have confidence in
your tracking
1
1
Setting up links /offers for your product’s promotions is
how you generate revenue in this channel. This is why
we are all here.
• Check your links
• Communicate any issues
• Get any issues resolved immediately
#affiliatenuggets

12. No cookie cutters allowed.
Cookies are delicious
#affiliatenuggets

13. Do NOT take a cookie
cutter approach
1
1
All publishers are different and should be treated that
way.
• What promotion works best
• What creative work best
• Target the right audience
#affiliatenuggets
list, offer, creative

14. Have
the
Answer
s
Have
the
Answer
s
#affiliatenuggets

15. Have the Answers
1
1
Know the simple answers about your affiliate network,
offers, commissions, current promotions and customer
service inquiries.
• Know your Terms & Conditions
• Have general knowledge about your feeds
• Know how to navigate the publisher interface within your
network
#affiliatenuggets

16. Be Accessible.Yes that means you
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17. Be Accessible
1
1
Hopefully this is a reminder.
• Respond to emails/phone call in a timely manner
• Offer your IM
• Always remain professional
#affiliatenuggets

18. Always Be Recruiting
#affiliatenuggets

19. Always Be Recruiting
1
1
The Affiliate Industry has a natural churn and burn effect.
• Beware of market trends
• Establish an activation strategy
• Spread your publisher mix
#affiliatenuggets

20. Promote Wisely.What works best for you and the publisher
#affiliatenuggets

21. Work within your limits to present the best all
around.
• Present your best offer
• Stay within your media budget
• Forecast appropriately based on incrementality
• Only promote offers you feel are genuinely good
deals
1
Promote
Wisely
#affiliatenuggets

22. Let’s Recap.What did they say again?
#affiliatenuggets

23. Build Relationships
Eight Proven Strategies
1
Make Decisions Based on Data
Have Confidence in your Tracking
Do NOT take a cookie cutter approach
Have the Answers
2
3
4
5
6
7
8
Be Accessible
Always Be Recruiting
Promote Wisely
#affiliatenuggets

24. Stay in Touch
#affiliatenuggets
Jesse Morgan
Email: jmorgan@magazines.com
Twitter: @jc_morgan
Joan Alpogianis
Email: jalpogianis@linkshare.com
Twitter: @linkshareblog
Gabe Carreras
Email: gabe.carreras@cartera.com

25. #gangbusters14
… AND
WERE
DONE!