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Managing Your Brand in Affiliate Marketing

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Affiliate Summit
Affiliate Summit

Five actions every affiliate program needs to take to protect and monitor their brand in affiliate marketing and beyond. Experience level: Advanced Target audience: Merchant/Advertiser Niche/vertical: Brand Mike Nunez, CEO, AffiliateManager.com (Twitter @MikeNunez)

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AffiliateManager.com Managing #ASW13 Your Brand In Affiliate Marketing
Getting Started #ASW13 1. What does your affiliate agreement say? a. Trademark restrictions b. Prohibited Sites c. Spam 2. Do you provide a robust set of creatives? a. Approved Logos b. Banner Creators
Program Management #ASW13 If a tree falls in the woods and no one is around to hear it, does it make a sound?
Program Management #ASW13 1. Investigate those Affiliates that make NOISE 2. Random Checks 3. Some networks offer referring URL 4. High Conversion Rates 5. Orders from the same IP address Nordstrom pays $1.4 million in fraudulent commissions: http://blog.brandverity.com/773/fatwallets-role-in-nordstroms-affiliate-fraud-issue/ Nordstrom pays over $15 million in fraudulent commissions: http://www.ecommercebytes.com/cab/abn/y10/m08/i11/s01
Program Management #ASW13 6. Leverage your Network’s compliance team 7. Leverage Network Feedback Systems 8. Auto Approve vs. Manual Approve response on how they plan to promote. No response = something may be up.
Coupon Policy #ASW13 1. Should you allow Coupons? a. Having the right Coupon Strategy b. YourDomain.com/Coupons c. What’s in your terms and conditions? 2. Coupon Monitoring a. Brand Verity
Trademark Policy #ASW13 1. What should my Trademark policy be? 2. Think you have it handled?
#ASW13 1. What is Typosquatting? 2. What can I do about it? 1. CitizenHawk 2. Desvio 3. TypoAssassin.com
Be Proactive #ASW13 1. Inheriting a program. 2. Google Alerts 3. Don’t let your program get to the point where you’re desperate.
Questions? #ASW13 Leave a business card on the table and I’ll send you a list of all the sites referenced in this presentation.
Mike Nunez #ASW13 Email: mike@affiliatemanager.com Twitter: @MikeNunez LinkedIn: http://www.linkedin.com/in/affman Websites: www.AffiliateManager.com www.AffiliateRecruitment.com

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Managing Your Brand in Affiliate Marketing

  • 1. AffiliateManager.com Managing #ASW13 Your Brand In Affiliate Marketing
  • 2. Getting Started #ASW13 1. What does your affiliate agreement say? a. Trademark restrictions b. Prohibited Sites c. Spam 2. Do you provide a robust set of creatives? a. Approved Logos b. Banner Creators
  • 3. Program Management #ASW13 If a tree falls in the woods and no one is around to hear it, does it make a sound?
  • 4. Program Management #ASW13 1. Investigate those Affiliates that make NOISE 2. Random Checks 3. Some networks offer referring URL 4. High Conversion Rates 5. Orders from the same IP address Nordstrom pays $1.4 million in fraudulent commissions: http://blog.brandverity.com/773/fatwallets-role-in-nordstroms-affiliate-fraud-issue/ Nordstrom pays over $15 million in fraudulent commissions: http://www.ecommercebytes.com/cab/abn/y10/m08/i11/s01
  • 5. Program Management #ASW13 6. Leverage your Network’s compliance team 7. Leverage Network Feedback Systems 8. Auto Approve vs. Manual Approve response on how they plan to promote. No response = something may be up.
  • 6. Coupon Policy #ASW13 1. Should you allow Coupons? a. Having the right Coupon Strategy b. YourDomain.com/Coupons c. What’s in your terms and conditions? 2. Coupon Monitoring a. Brand Verity
  • 7. Trademark Policy #ASW13 1. What should my Trademark policy be? 2. Think you have it handled?
  • 8. #ASW13 1. What is Typosquatting? 2. What can I do about it? 1. CitizenHawk 2. Desvio 3. TypoAssassin.com
  • 9. Be Proactive #ASW13 1. Inheriting a program. 2. Google Alerts 3. Don’t let your program get to the point where you’re desperate.
  • 10. Questions? #ASW13 Leave a business card on the table and I’ll send you a list of all the sites referenced in this presentation.
  • 11. Mike Nunez #ASW13 Email: mike@affiliatemanager.com Twitter: @MikeNunez LinkedIn: http://www.linkedin.com/in/affman Websites: www.AffiliateManager.com www.AffiliateRecruitment.com