SlideShare a Scribd company logo
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Country: India | Sector: Library/Rentals




     JustBooks Clc
               Case Study
      An overview of how JustBooks, a unique organization giving users the ability
      to Read, Rent and Return leverage Facebook for increased engagement. In
      just two months, AliveNow helped transform the JustBooks page with many
      applications, features and better engagement/conversation.




www.alivenow.in       facebook.com/alivenowinc
                                                                                         October 2011
blog.alivenow.in      twitter.com/alivenowinc                                      Bangalore, India
Country: India | Sector: Library/Rentals


                                                                      facebook.com/JustBooksCLC



Objectives and Strategy
          To build the brand image and create a recognizable identity for JustBooks’ unique
          model of operation. Also spreading the word about the online library model where
          one can rent, read and return the book!

          Create engaging content which will drive the Fans to get involved with the brand.
          Increase the reading habit and reinstate the fact that it is not required to Buy the
          book to read it.

          Create a buzz about JustBooks and get the word going around by creating more
          online conversations. Also, to keep a track of all the online conversations happen-
          ing and fix any issues/problems/concerns.

          Build more personal relationships with the members by engaging with the Fans
          with regular updates on Authors, Books, Trivia and ask questions regarding the
          same.

          Empowering fans to suggest books which can be added to the collection of
          Books at JustBooks Clc Library’s.
          Announce opening of new Stores, share photos of the stores.
Country: India | Sector: Library/Rentals




Objectives and Strategy
          Increase the number of avid readers, making it easier for the members to lend
          books from JustBooks.

          Share events organized by JustBooks Clc for members and promote the same.

          Most updates on the facebook wall about the Author or Book is combined with a
          link to the collection of Books by the author or to the book on the website. This
          lets the members to locate the Book easily and rent it.

          Keep making posts in order to keep the customers updated and giving them a
          reminder about the brand.

          It’s a way where communication happens between business and many potential
          readers.

          Establish as the one stop solution for all Reading requirements.

          Give a chance to let your customers play an active role in the business. Let them
          give suggestions and share what they like and what they don’t. This drives high
          consumer delight.
Country: India | Sector: Library/Rentals




Activities Done (Introduction)
            By Default Fans would land on the Welcome Tab, for a overview of what Just-
            Books is all about and the collection of Books and more is listed here. The Land-
            ing page can be changed as and when a new communication is required to go.

            We created “Rent Books” Tab were the New Arrivals, Top Rentals, Recom-
            mended Books, & Best Sellers are displayed and the fans can browse the list and
            Rent the Book he/she is willing to read.

            Memory Game tab, a fun corner for Fans to check their visual memory.

            “Join Us” Tab enabling fans to sign up with JustBooks Library. Once the fan signs
            up for JustBooks Clc from this tab, a representative from JustBooks Clc would
            contact the Fan and provide him/her with details on the different membership
            offers.

            JustBooks Connect tab where the fans can access the mothly JustBooks
            newsleter right from Facebook.

            Press releases.

            Poll and questions to know customers preferences, their likes etc.
Country: India | Sector: Library/Rentals




Welcome Tab
              Created a Welcome Tab for JustBooks Fans on
              Facebook. We created an infographic Slideshow
              with interesting and compelling reasons to be a part
              of JustBooks Clc.

              Fans could easily go through initial information on why
              JustBooks is unique, the collection of books in it’s
              stores, etc.
              We made the Welcome page interesting by making it
              an automated slideshow.
Country: India | Sector: Library/Rentals




Rent Books
             We wanted to showcase the New Arrivals,Top
             Rentals, JustBooks Recommend Books, Best Sellers
             and Books for Young Readers all in one place.

             To address the above need we Created a “Rent
             Books” Tab enabling fans to go through the above
             mentioned category of books right from Facebook
             and also enabled a way for fans to rent the books.
             Fans could select the different categories from the
             Drop Down menu and books related to that category
             would be displayed and when clicked on the Book it
             would lead them to the corresponding page on the
             JustBooks Clc website.
             This was to enable fans to go through the featured
             books right from the Facebook Page.
Country: India | Sector: Library/Rentals




Memory Game
          Created a Tab for Memory Game.

          This was a fun activity for fans and also a brain teaser.

          The rules were simple, match the books with the
          minimum number of clicks! The fan could reset his
          score and begin all over.

          We made it possible for fans to share the Memory
          Game with their friends.

          We made updates on the Facebook wall regarding
          the memory game.
Country: India | Sector: Library/Rentals




JustBooks Connect
            Created a JustBooks connect tab, showcasing the
            JustBooks Clc Monthly newsletters.
            By default the latest Newsletter from JustBooks Clc
            would be displayed.
            We also incorporated a dropdown box from which
            the fans could select the previous month newsletters.
            This enabled Fans to stay up to date on what is
            happening at JustBooks. We made updates on the
            Facebook wall when the Newsletter were released.
            We originally uploaded the Newsletter to JustBooks
            Slideshare channel and then embedded the slide-
            show on JustBooks Connect Tab.
Country: India | Sector: Library/Rentals




Frequent Updates & Queries
Country: India | Sector: Library/Rentals




Frequent Updates & Queries
Country: India | Sector: Library/Rentals




JustBooks Facebook Ads
         We ran highly targeted Facebook ads for JustBooks Clc to reach to new and
         related audience.

         The Ad campaign was successful as we reached the target audience.

         We made sure we reached the right target audience, by targeting via place,
         gender, age and likes related to books.

         The Ad campaign had 68% conversion rate i.e., 68% of the target audience who
         clicked on the Ad became fans of the page, or for every 100 clicks, JustBooks
         added 68 new fans/likes.
Country: India | Sector: Library/Rentals




The total number of people who have liked the Page
                                          from August 15th to October 15th 2011.



    1232                        1299                        1704

                                                              The rise in number
                                                              of fans is due to
                                              5th
                                      October1                Facebook Ads &
                                                              Campaigns run on
                                                              the page.
                                 th
                    Sep tember 15

                th
      August 15
Country: India | Sector: Library/Rentals




No. of new likes
           from August 15th to October 15th 2011.



         77                                         896
                                          5th
                         Sep 15 th - Oct1


                                                      The rise in number
                                                      of new fans is due
                                                      to regular updates
                                                      on the page & Ad
                                                      spends in October.


                                    15th
                    Aug 15 th - Sep
Country: India | Sector: Library/Rentals




Daily Page Views from users logged into Facebook
                                   from August 15th to October 15th 2011.



                                                 2172
                1784



                                           ct15th
                              Sep 15th - O
                         th
          g 15th - Sep 15
        Au
Country: India | Sector: Library/Rentals




Daily News Feed Impressions
                      from August 15th to October 15th 2011.



                                                       56,449
             51,596



                                                    h
                                     p 15th - Oct15t
                                  Se
                        15th
        Aug 15 th - Sep
Country: India | Sector: Library/Rentals




Daily The number of people sharing stories about the page
                                            from August 15th to October 15th 2011.



                                                    548
              210



                                                 h
                                  p 15th - Oct15t
                                Se
                         15th
         Aug 15 th - Sep
Country: India | Sector: Library/Rentals




Daily The number of people who have seen content
associated with the Page
                  from August 15th to October 15th 2011.



        13,273                              1,23,680
                                       h
                        p 15th - Oct15t
                     Se
                                                   With the increase In
                                                   the number of Fans
                                                   and engagement
                                                   level, the impressions
                                                   received also shot up
                                                   and Facebook Ads
                                                   played a vital role in
                                15th               reaching to large
                Aug 15 th - Sep                    audience.
Visit us online!
www.AliveNow.in

Visit our blog to learn more about the social media space
blog.alivenow.in

Follow us on twitter @AliveNowInc
www.twitter.com/AliveNowInc

Like us on facebook
www.facebook.com/AliveNowInc

Feel free to drops us email anytime
Write to us at adhvith@alivenow.in or contact@alivenow.in

Join our SMS channel, it’s free! (Note: India only)
Just SMS, “On AliveNow” to 9870807070 and wait for confirmation.

Subscribe to our RSS feed
www.feeds.feedburner.com/AliveNowBlog

Follow us on Linkedin
www.bit.ly/AliveNow-Linkedin

Read more on our SlideShare channel
www.slideshare.net/AliveNowInc
C S S UD E
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JustBooks clc on Social Media

  • 1. Country: India | Sector: Library/Rentals JustBooks Clc Case Study An overview of how JustBooks, a unique organization giving users the ability to Read, Rent and Return leverage Facebook for increased engagement. In just two months, AliveNow helped transform the JustBooks page with many applications, features and better engagement/conversation. www.alivenow.in facebook.com/alivenowinc October 2011 blog.alivenow.in twitter.com/alivenowinc Bangalore, India
  • 2. Country: India | Sector: Library/Rentals facebook.com/JustBooksCLC Objectives and Strategy To build the brand image and create a recognizable identity for JustBooks’ unique model of operation. Also spreading the word about the online library model where one can rent, read and return the book! Create engaging content which will drive the Fans to get involved with the brand. Increase the reading habit and reinstate the fact that it is not required to Buy the book to read it. Create a buzz about JustBooks and get the word going around by creating more online conversations. Also, to keep a track of all the online conversations happen- ing and fix any issues/problems/concerns. Build more personal relationships with the members by engaging with the Fans with regular updates on Authors, Books, Trivia and ask questions regarding the same. Empowering fans to suggest books which can be added to the collection of Books at JustBooks Clc Library’s. Announce opening of new Stores, share photos of the stores.
  • 3. Country: India | Sector: Library/Rentals Objectives and Strategy Increase the number of avid readers, making it easier for the members to lend books from JustBooks. Share events organized by JustBooks Clc for members and promote the same. Most updates on the facebook wall about the Author or Book is combined with a link to the collection of Books by the author or to the book on the website. This lets the members to locate the Book easily and rent it. Keep making posts in order to keep the customers updated and giving them a reminder about the brand. It’s a way where communication happens between business and many potential readers. Establish as the one stop solution for all Reading requirements. Give a chance to let your customers play an active role in the business. Let them give suggestions and share what they like and what they don’t. This drives high consumer delight.
  • 4. Country: India | Sector: Library/Rentals Activities Done (Introduction) By Default Fans would land on the Welcome Tab, for a overview of what Just- Books is all about and the collection of Books and more is listed here. The Land- ing page can be changed as and when a new communication is required to go. We created “Rent Books” Tab were the New Arrivals, Top Rentals, Recom- mended Books, & Best Sellers are displayed and the fans can browse the list and Rent the Book he/she is willing to read. Memory Game tab, a fun corner for Fans to check their visual memory. “Join Us” Tab enabling fans to sign up with JustBooks Library. Once the fan signs up for JustBooks Clc from this tab, a representative from JustBooks Clc would contact the Fan and provide him/her with details on the different membership offers. JustBooks Connect tab where the fans can access the mothly JustBooks newsleter right from Facebook. Press releases. Poll and questions to know customers preferences, their likes etc.
  • 5. Country: India | Sector: Library/Rentals Welcome Tab Created a Welcome Tab for JustBooks Fans on Facebook. We created an infographic Slideshow with interesting and compelling reasons to be a part of JustBooks Clc. Fans could easily go through initial information on why JustBooks is unique, the collection of books in it’s stores, etc. We made the Welcome page interesting by making it an automated slideshow.
  • 6. Country: India | Sector: Library/Rentals Rent Books We wanted to showcase the New Arrivals,Top Rentals, JustBooks Recommend Books, Best Sellers and Books for Young Readers all in one place. To address the above need we Created a “Rent Books” Tab enabling fans to go through the above mentioned category of books right from Facebook and also enabled a way for fans to rent the books. Fans could select the different categories from the Drop Down menu and books related to that category would be displayed and when clicked on the Book it would lead them to the corresponding page on the JustBooks Clc website. This was to enable fans to go through the featured books right from the Facebook Page.
  • 7. Country: India | Sector: Library/Rentals Memory Game Created a Tab for Memory Game. This was a fun activity for fans and also a brain teaser. The rules were simple, match the books with the minimum number of clicks! The fan could reset his score and begin all over. We made it possible for fans to share the Memory Game with their friends. We made updates on the Facebook wall regarding the memory game.
  • 8. Country: India | Sector: Library/Rentals JustBooks Connect Created a JustBooks connect tab, showcasing the JustBooks Clc Monthly newsletters. By default the latest Newsletter from JustBooks Clc would be displayed. We also incorporated a dropdown box from which the fans could select the previous month newsletters. This enabled Fans to stay up to date on what is happening at JustBooks. We made updates on the Facebook wall when the Newsletter were released. We originally uploaded the Newsletter to JustBooks Slideshare channel and then embedded the slide- show on JustBooks Connect Tab.
  • 9. Country: India | Sector: Library/Rentals Frequent Updates & Queries
  • 10. Country: India | Sector: Library/Rentals Frequent Updates & Queries
  • 11. Country: India | Sector: Library/Rentals JustBooks Facebook Ads We ran highly targeted Facebook ads for JustBooks Clc to reach to new and related audience. The Ad campaign was successful as we reached the target audience. We made sure we reached the right target audience, by targeting via place, gender, age and likes related to books. The Ad campaign had 68% conversion rate i.e., 68% of the target audience who clicked on the Ad became fans of the page, or for every 100 clicks, JustBooks added 68 new fans/likes.
  • 12. Country: India | Sector: Library/Rentals The total number of people who have liked the Page from August 15th to October 15th 2011. 1232 1299 1704 The rise in number of fans is due to 5th October1 Facebook Ads & Campaigns run on the page. th Sep tember 15 th August 15
  • 13. Country: India | Sector: Library/Rentals No. of new likes from August 15th to October 15th 2011. 77 896 5th Sep 15 th - Oct1 The rise in number of new fans is due to regular updates on the page & Ad spends in October. 15th Aug 15 th - Sep
  • 14. Country: India | Sector: Library/Rentals Daily Page Views from users logged into Facebook from August 15th to October 15th 2011. 2172 1784 ct15th Sep 15th - O th g 15th - Sep 15 Au
  • 15. Country: India | Sector: Library/Rentals Daily News Feed Impressions from August 15th to October 15th 2011. 56,449 51,596 h p 15th - Oct15t Se 15th Aug 15 th - Sep
  • 16. Country: India | Sector: Library/Rentals Daily The number of people sharing stories about the page from August 15th to October 15th 2011. 548 210 h p 15th - Oct15t Se 15th Aug 15 th - Sep
  • 17. Country: India | Sector: Library/Rentals Daily The number of people who have seen content associated with the Page from August 15th to October 15th 2011. 13,273 1,23,680 h p 15th - Oct15t Se With the increase In the number of Fans and engagement level, the impressions received also shot up and Facebook Ads played a vital role in 15th reaching to large Aug 15 th - Sep audience.
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