SlideShare a Scribd company logo
1 of 19
Country: India | Sector: Educational Services




      Jamboree India
               Case Study
      An overview of how Jamboree, a GMAT, GRE, SAT training institute used
      optimal strategies on social media to increase fans, increase engagement,
      increase inquiries and eventually increase sales!




www.alivenow.in      facebook.com/alivenowinc
                                                                                    September 2011
blog.alivenow.in     twitter.com/alivenowinc                                      Bangalore, India
Country: India | Sector: Educational Services


                                                           facebook.com/JamboreeIndia



Jamboree is
                   A specialized preparation, coaching and training institute for
                   GMAT, GRE, SAT, TOEFL, IELTS and admissions abroad.

                   They offer a wide range of services like consulting, guidance,
                   counseling, information, practice tests, learning procedures,
                   notes, tips and study material.



Our basic objectives were
                   To leverage social media as the primary target audience for
                   their services were active on social media. The primary target
                   are individuals aged 17-26 in big cities.

                   We planned to spread awareness about their services, talk
                   to the prospective customers and engage with them, share
                   important and interesting events like MBA tours, study
                   abroad tours.
Country: India | Sector: Educational Services




We customized their     Welcome tab:
                        Welcome’s the user with basic information, asks
Facebook page with      them to like us!
    some awesome        Introduction to Jamboree:
                        Introduces the user to Jamboree and the various services.
    applications and
                        New GRE format:
  added some great      A basic overview of the new GRE format.
       features like:   Contact Us form:
                        An easy way for Facebook fans to get in touch with
                        Jamboree right from facebook!
                        Results:
                        A showcase of all the amazing results that Jamboree
                        students have achieved!
                        News and Updates:
                        Gives regular news and updates about Jamboree.
Country: India | Sector: Educational Services




Welcome
          The Welcome tab has a creative which gives a
          brief about Jamboree and their services.


          Any new Facebook user who is not a fan of the
          page will see this image before liking the page.



          The basic welcome/landing page also gives an
          overview of what are some of the benefits of
          liking the page and joining the
          Jamboree community.
Country: India | Sector: Educational Services




Jamboree Introduction
               The Welcome tab has a creative which gives a
               brief about Jamboree and their services.


               Any new Facebook user who is not a fan of the
               page will see this image before liking the page.



               The basic welcome/landing page also gives an
               overview of what are some of the benefits of
               liking the page and joining the
               Jamboree community.
Country: India | Sector: Educational Services




Jamboree Introduction Tab
              Under Programs we have Our four sub-tabs
              with related info for GRE, SAT, GMAT and
              IELTS/TEOFL.

              Under Admission Counseling all the information
              about the assistance Jamboree provides with
              Admission queries.
Country: India | Sector: Educational Services




News and Updates
             All the latest news, events and happenings are
             posted here.


             The News is even posted on the wall but this is
             like a go-to tab for you to know what’s
             happening or what’s upcoming where etc.
Country: India | Sector: Educational Services




New GRE
          The New GRE tab has details about the new
          GRE format and the possible list of FAQs
          related to it.

          There are two sub-tabs i.e What is the
          New/Revised GRE? and FAQs on
          New/Revised GRE.

          This tab was made to give students information
          about the new GRE in a very detailed manner.
Country: India | Sector: Educational Services




Results
          The Results tab has some of the high scores
          that students at Jamboree have scored these
          standardized tests.

          The Results tab has GMAT, GRE, SAT, TOEFL
          and IELTS sub-tabs where details of results of
          those exams with name is shared.
Country: India | Sector: Educational Services




Regular Posts on the Jamboree Wall
Country: India | Sector: Educational Services




Regular Posts on the Jamboree Wall
     Jamboree Questions of the Day:
     Every alternate day we post a question as a note as a practice questions for any of the
     entrance exam and ask students to solve and answer on the note.

     University Gyan:
     It is a note created which gives a brief information about different universities that students
     can apply to.

     Jamboree Success Stories:
     We post some of the high scores scored by our students in different exams.

     Important Information:
     We post important information regarding the University deadlines, Admission requirements,
     Visa counseling etc. Posts announcing any new seminars, conferences and events related
     to the entrance exams or Universities.
Country: India | Sector: Educational Services




Regular Posts on the Jamboree Wall
     Student Testimonials:
     Students testimonials are posted to give recognition to our currents students and let our
     customers (i.e students) talk to other potential customers (also students) about us.

     Tips and tricks:
     We post tips for solving Math or Verbal or any other types of questions.

     Word of the Day or week:
     To improve the vocabulary of the students we also post word of the day (or week) with the
     dictionary meaning and a video which relates to that term and helps understanding the
     word better.

     Posts by Staff:
     We post important information regarding the University deadlines, Admission requirements,
     Visa counseling etc. Posts announcing any new seminars, conferences and events related
     to the entrance exams or Universities.
Country: India | Sector: Educational Services




Regular Posts - Jamboree Staff Contribution
Country: India | Sector: Educational Services




Regular posts by fans!!
Country: India | Sector: Educational Services




Rise in No. of fans/Likes on Facebook
                                                               1st Sept
                                               1st July

                                    1st June
                          1st May
             1st April




                                                          As engagement, posts and
                                    03                    interactions increased, so
                          16

                                47
                                                          did the fan base - A rise of
             20

                         40
       38
 10




            29




                                                          more than 250% from April
      24
18




                                                          to August 2011.
Country: India | Sector: Educational Services




Targeted Advertising on Facebook

     We had ads on Facebook on a regular basis to targeted audiences.

     The ads were highly targeted based on what Jamboree’s service offering is.
     For example :
      First, ads were only shown in locations where Jamboree has a training center.
      Then, GMAT related ads were shown only to audiences aged 21-24 (i.e. already graduates
      looking to go abroad for masters).
      And SAT related ads were shown to audiences aged 16-19, who are just about to complete
      high school and are looking to study abroad for under graduation.
Country: India | Sector: Educational Services




The Results so far

     The numbers speak for themselves. In about 4 months (from April to Aug 2011), the fan base,
     engagement and interactions have gone up by over 250%.


     Another statistic (for which we cannot share an exact number due to confidentiality) is the
     number of inquiries Jamboree got via the Contact Us form on Facebook. But we can tell
     you that it’s over 250 inquiries in 4 months.



     We also made sure online and offline activities are integrated, so all incoming Jamboree
     students and prospective students are encouraged to join the Facebook page.
Country: India | Sector: Educational Services




Visit us online!
www.AliveNow.in

Visit our blog to learn more about the social media space
blog.alivenow.in

Follow us on twitter @AliveNowInc
www.twitter.com/AliveNowInc

Like us on facebook
www.facebook.com/AliveNowInc

Feel free to drops us email anytime
Write to us at adhvith@alivenow.in or contact@alivenow.in

Join our SMS channel, it’s free! (Note: India only)
Just SMS, “On AliveNow” to 9870807070 and wait for confirmation.

Subscribe to our RSS feed
www.feeds.feedburner.com/AliveNowBlog

Follow us on Linkedin
www.bit.ly/AliveNow-Linkedin

Read more on our SlideShare channel
www.slideshare.net/AliveNowInc
C S S UD E
 A E T IS

More Related Content

Viewers also liked

Chapter 1A presentation (Ella)
Chapter 1A presentation (Ella)Chapter 1A presentation (Ella)
Chapter 1A presentation (Ella)tgeffen
 
ใบฎีกาบูรณะถนนวัดเบญจมบพิตร
ใบฎีกาบูรณะถนนวัดเบญจมบพิตรใบฎีกาบูรณะถนนวัดเบญจมบพิตร
ใบฎีกาบูรณะถนนวัดเบญจมบพิตรsarote3243
 
Lecture 8 energy_and_civilization
Lecture 8 energy_and_civilizationLecture 8 energy_and_civilization
Lecture 8 energy_and_civilizationMalcolm Harrison
 
IxDA Chicago Mobile Site - Designing for Users...but Who Are They?
IxDA Chicago Mobile Site - Designing for Users...but Who Are They?IxDA Chicago Mobile Site - Designing for Users...but Who Are They?
IxDA Chicago Mobile Site - Designing for Users...but Who Are They?Svetlin Denkov
 
A project report on need of financial advisors for mutual fund investors with...
A project report on need of financial advisors for mutual fund investors with...A project report on need of financial advisors for mutual fund investors with...
A project report on need of financial advisors for mutual fund investors with...veeru11262
 
Eminem pres
Eminem presEminem pres
Eminem presDaifaKay
 
BBC approach to accessibility & how BS8878 enables others to do the same
BBC approach to accessibility & how BS8878 enables others to do the sameBBC approach to accessibility & how BS8878 enables others to do the same
BBC approach to accessibility & how BS8878 enables others to do the sameJonathan Hassell
 
2011 06 11 small-scale wind energy course_xd
2011 06 11 small-scale wind energy course_xd2011 06 11 small-scale wind energy course_xd
2011 06 11 small-scale wind energy course_xdXavier Dubuisson
 
Egypt Equity Strategy Report, Sep. 2011 - Jazira capital
Egypt Equity Strategy Report, Sep. 2011 - Jazira capitalEgypt Equity Strategy Report, Sep. 2011 - Jazira capital
Egypt Equity Strategy Report, Sep. 2011 - Jazira capitalMohamed Fahmy
 
Parent toolkit map
Parent toolkit mapParent toolkit map
Parent toolkit mapbsturgeon
 
Rti implementation
Rti implementationRti implementation
Rti implementationmmcarl0928
 
รายละเอียดการทำบุญสร้างพระประธาน
รายละเอียดการทำบุญสร้างพระประธานรายละเอียดการทำบุญสร้างพระประธาน
รายละเอียดการทำบุญสร้างพระประธานsarote3243
 
Parent Toolkit-english
Parent Toolkit-englishParent Toolkit-english
Parent Toolkit-englishbsturgeon
 
Neu social
Neu socialNeu social
Neu socialDomen Su
 

Viewers also liked (18)

Chapter 1A presentation (Ella)
Chapter 1A presentation (Ella)Chapter 1A presentation (Ella)
Chapter 1A presentation (Ella)
 
ใบฎีกาบูรณะถนนวัดเบญจมบพิตร
ใบฎีกาบูรณะถนนวัดเบญจมบพิตรใบฎีกาบูรณะถนนวัดเบญจมบพิตร
ใบฎีกาบูรณะถนนวัดเบญจมบพิตร
 
Lecture 8 energy_and_civilization
Lecture 8 energy_and_civilizationLecture 8 energy_and_civilization
Lecture 8 energy_and_civilization
 
Redwood academy & unhslc
Redwood academy & unhslcRedwood academy & unhslc
Redwood academy & unhslc
 
IxDA Chicago Mobile Site - Designing for Users...but Who Are They?
IxDA Chicago Mobile Site - Designing for Users...but Who Are They?IxDA Chicago Mobile Site - Designing for Users...but Who Are They?
IxDA Chicago Mobile Site - Designing for Users...but Who Are They?
 
A project report on need of financial advisors for mutual fund investors with...
A project report on need of financial advisors for mutual fund investors with...A project report on need of financial advisors for mutual fund investors with...
A project report on need of financial advisors for mutual fund investors with...
 
Eminem pres
Eminem presEminem pres
Eminem pres
 
BBC approach to accessibility & how BS8878 enables others to do the same
BBC approach to accessibility & how BS8878 enables others to do the sameBBC approach to accessibility & how BS8878 enables others to do the same
BBC approach to accessibility & how BS8878 enables others to do the same
 
2011 06 11 small-scale wind energy course_xd
2011 06 11 small-scale wind energy course_xd2011 06 11 small-scale wind energy course_xd
2011 06 11 small-scale wind energy course_xd
 
Egypt Equity Strategy Report, Sep. 2011 - Jazira capital
Egypt Equity Strategy Report, Sep. 2011 - Jazira capitalEgypt Equity Strategy Report, Sep. 2011 - Jazira capital
Egypt Equity Strategy Report, Sep. 2011 - Jazira capital
 
Chapter 12 Powerpoint
Chapter 12 PowerpointChapter 12 Powerpoint
Chapter 12 Powerpoint
 
Ln13 miller950022 17_ln13
Ln13 miller950022 17_ln13Ln13 miller950022 17_ln13
Ln13 miller950022 17_ln13
 
Parent toolkit map
Parent toolkit mapParent toolkit map
Parent toolkit map
 
Rti implementation
Rti implementationRti implementation
Rti implementation
 
รายละเอียดการทำบุญสร้างพระประธาน
รายละเอียดการทำบุญสร้างพระประธานรายละเอียดการทำบุญสร้างพระประธาน
รายละเอียดการทำบุญสร้างพระประธาน
 
Parent Toolkit-english
Parent Toolkit-englishParent Toolkit-english
Parent Toolkit-english
 
Rhoda Wilson
Rhoda WilsonRhoda Wilson
Rhoda Wilson
 
Neu social
Neu socialNeu social
Neu social
 

Recently uploaded

Vani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine - Quarterly Magazine of Seshadripuram Educational TrustVani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine - Quarterly Magazine of Seshadripuram Educational TrustSavipriya Raghavendra
 
Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...
Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...
Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...Dr. Asif Anas
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17Celine George
 
Work Experience for psp3 portfolio sasha
Work Experience for psp3 portfolio sashaWork Experience for psp3 portfolio sasha
Work Experience for psp3 portfolio sashasashalaycock03
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxraviapr7
 
Department of Health Compounder Question ‍Solution 2022.pdf
Department of Health Compounder Question ‍Solution 2022.pdfDepartment of Health Compounder Question ‍Solution 2022.pdf
Department of Health Compounder Question ‍Solution 2022.pdfMohonDas
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxheathfieldcps1
 
Over the counter (OTC)- Sale, rational use.pptx
Over the counter (OTC)- Sale, rational use.pptxOver the counter (OTC)- Sale, rational use.pptx
Over the counter (OTC)- Sale, rational use.pptxraviapr7
 
3.26.24 Race, the Draft, and the Vietnam War.pptx
3.26.24 Race, the Draft, and the Vietnam War.pptx3.26.24 Race, the Draft, and the Vietnam War.pptx
3.26.24 Race, the Draft, and the Vietnam War.pptxmary850239
 
How to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeHow to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeCeline George
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfMohonDas
 
A gentle introduction to Artificial Intelligence
A gentle introduction to Artificial IntelligenceA gentle introduction to Artificial Intelligence
A gentle introduction to Artificial IntelligenceApostolos Syropoulos
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxraviapr7
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.EnglishCEIPdeSigeiro
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17Celine George
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptxraviapr7
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfMohonDas
 

Recently uploaded (20)

Prelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quizPrelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quiz
 
Vani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine - Quarterly Magazine of Seshadripuram Educational TrustVani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
Vani Magazine - Quarterly Magazine of Seshadripuram Educational Trust
 
Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...
Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...
Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17
 
Work Experience for psp3 portfolio sasha
Work Experience for psp3 portfolio sashaWork Experience for psp3 portfolio sasha
Work Experience for psp3 portfolio sasha
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptx
 
Department of Health Compounder Question ‍Solution 2022.pdf
Department of Health Compounder Question ‍Solution 2022.pdfDepartment of Health Compounder Question ‍Solution 2022.pdf
Department of Health Compounder Question ‍Solution 2022.pdf
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptx
 
Over the counter (OTC)- Sale, rational use.pptx
Over the counter (OTC)- Sale, rational use.pptxOver the counter (OTC)- Sale, rational use.pptx
Over the counter (OTC)- Sale, rational use.pptx
 
3.26.24 Race, the Draft, and the Vietnam War.pptx
3.26.24 Race, the Draft, and the Vietnam War.pptx3.26.24 Race, the Draft, and the Vietnam War.pptx
3.26.24 Race, the Draft, and the Vietnam War.pptx
 
How to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeHow to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using Code
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdf
 
Finals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quizFinals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quiz
 
A gentle introduction to Artificial Intelligence
A gentle introduction to Artificial IntelligenceA gentle introduction to Artificial Intelligence
A gentle introduction to Artificial Intelligence
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptx
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
 
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdfPersonal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdf
 

Jamboree India on Facebook

  • 1. Country: India | Sector: Educational Services Jamboree India Case Study An overview of how Jamboree, a GMAT, GRE, SAT training institute used optimal strategies on social media to increase fans, increase engagement, increase inquiries and eventually increase sales! www.alivenow.in facebook.com/alivenowinc September 2011 blog.alivenow.in twitter.com/alivenowinc Bangalore, India
  • 2. Country: India | Sector: Educational Services facebook.com/JamboreeIndia Jamboree is A specialized preparation, coaching and training institute for GMAT, GRE, SAT, TOEFL, IELTS and admissions abroad. They offer a wide range of services like consulting, guidance, counseling, information, practice tests, learning procedures, notes, tips and study material. Our basic objectives were To leverage social media as the primary target audience for their services were active on social media. The primary target are individuals aged 17-26 in big cities. We planned to spread awareness about their services, talk to the prospective customers and engage with them, share important and interesting events like MBA tours, study abroad tours.
  • 3. Country: India | Sector: Educational Services We customized their Welcome tab: Welcome’s the user with basic information, asks Facebook page with them to like us! some awesome Introduction to Jamboree: Introduces the user to Jamboree and the various services. applications and New GRE format: added some great A basic overview of the new GRE format. features like: Contact Us form: An easy way for Facebook fans to get in touch with Jamboree right from facebook! Results: A showcase of all the amazing results that Jamboree students have achieved! News and Updates: Gives regular news and updates about Jamboree.
  • 4. Country: India | Sector: Educational Services Welcome The Welcome tab has a creative which gives a brief about Jamboree and their services. Any new Facebook user who is not a fan of the page will see this image before liking the page. The basic welcome/landing page also gives an overview of what are some of the benefits of liking the page and joining the Jamboree community.
  • 5. Country: India | Sector: Educational Services Jamboree Introduction The Welcome tab has a creative which gives a brief about Jamboree and their services. Any new Facebook user who is not a fan of the page will see this image before liking the page. The basic welcome/landing page also gives an overview of what are some of the benefits of liking the page and joining the Jamboree community.
  • 6. Country: India | Sector: Educational Services Jamboree Introduction Tab Under Programs we have Our four sub-tabs with related info for GRE, SAT, GMAT and IELTS/TEOFL. Under Admission Counseling all the information about the assistance Jamboree provides with Admission queries.
  • 7. Country: India | Sector: Educational Services News and Updates All the latest news, events and happenings are posted here. The News is even posted on the wall but this is like a go-to tab for you to know what’s happening or what’s upcoming where etc.
  • 8. Country: India | Sector: Educational Services New GRE The New GRE tab has details about the new GRE format and the possible list of FAQs related to it. There are two sub-tabs i.e What is the New/Revised GRE? and FAQs on New/Revised GRE. This tab was made to give students information about the new GRE in a very detailed manner.
  • 9. Country: India | Sector: Educational Services Results The Results tab has some of the high scores that students at Jamboree have scored these standardized tests. The Results tab has GMAT, GRE, SAT, TOEFL and IELTS sub-tabs where details of results of those exams with name is shared.
  • 10. Country: India | Sector: Educational Services Regular Posts on the Jamboree Wall
  • 11. Country: India | Sector: Educational Services Regular Posts on the Jamboree Wall Jamboree Questions of the Day: Every alternate day we post a question as a note as a practice questions for any of the entrance exam and ask students to solve and answer on the note. University Gyan: It is a note created which gives a brief information about different universities that students can apply to. Jamboree Success Stories: We post some of the high scores scored by our students in different exams. Important Information: We post important information regarding the University deadlines, Admission requirements, Visa counseling etc. Posts announcing any new seminars, conferences and events related to the entrance exams or Universities.
  • 12. Country: India | Sector: Educational Services Regular Posts on the Jamboree Wall Student Testimonials: Students testimonials are posted to give recognition to our currents students and let our customers (i.e students) talk to other potential customers (also students) about us. Tips and tricks: We post tips for solving Math or Verbal or any other types of questions. Word of the Day or week: To improve the vocabulary of the students we also post word of the day (or week) with the dictionary meaning and a video which relates to that term and helps understanding the word better. Posts by Staff: We post important information regarding the University deadlines, Admission requirements, Visa counseling etc. Posts announcing any new seminars, conferences and events related to the entrance exams or Universities.
  • 13. Country: India | Sector: Educational Services Regular Posts - Jamboree Staff Contribution
  • 14. Country: India | Sector: Educational Services Regular posts by fans!!
  • 15. Country: India | Sector: Educational Services Rise in No. of fans/Likes on Facebook 1st Sept 1st July 1st June 1st May 1st April As engagement, posts and 03 interactions increased, so 16 47 did the fan base - A rise of 20 40 38 10 29 more than 250% from April 24 18 to August 2011.
  • 16. Country: India | Sector: Educational Services Targeted Advertising on Facebook We had ads on Facebook on a regular basis to targeted audiences. The ads were highly targeted based on what Jamboree’s service offering is. For example : First, ads were only shown in locations where Jamboree has a training center. Then, GMAT related ads were shown only to audiences aged 21-24 (i.e. already graduates looking to go abroad for masters). And SAT related ads were shown to audiences aged 16-19, who are just about to complete high school and are looking to study abroad for under graduation.
  • 17. Country: India | Sector: Educational Services The Results so far The numbers speak for themselves. In about 4 months (from April to Aug 2011), the fan base, engagement and interactions have gone up by over 250%. Another statistic (for which we cannot share an exact number due to confidentiality) is the number of inquiries Jamboree got via the Contact Us form on Facebook. But we can tell you that it’s over 250 inquiries in 4 months. We also made sure online and offline activities are integrated, so all incoming Jamboree students and prospective students are encouraged to join the Facebook page.
  • 18. Country: India | Sector: Educational Services Visit us online! www.AliveNow.in Visit our blog to learn more about the social media space blog.alivenow.in Follow us on twitter @AliveNowInc www.twitter.com/AliveNowInc Like us on facebook www.facebook.com/AliveNowInc Feel free to drops us email anytime Write to us at adhvith@alivenow.in or contact@alivenow.in Join our SMS channel, it’s free! (Note: India only) Just SMS, “On AliveNow” to 9870807070 and wait for confirmation. Subscribe to our RSS feed www.feeds.feedburner.com/AliveNowBlog Follow us on Linkedin www.bit.ly/AliveNow-Linkedin Read more on our SlideShare channel www.slideshare.net/AliveNowInc
  • 19. C S S UD E A E T IS