This document discusses Sixt, a major car rental company in Europe, and its focus on web 2.0 technologies and communities. It introduces Carmondo, a new auto community launched by Sixt to be a place for car enthusiasts to share knowledge and data. The goals are to bring transparency to the car market and better understand customers through participation and market research on the community platform.

1. Community Practices:
From Forums to Social Networks
Web 2.0 EXPO, Berlin
November 6th 2007
Konstantin Sixt

2. What is Sixt ‐ an overview?
• market leader on the German, the Austrian and
the Swiss Rent a Car market.
• represented in more than 80 countries with a
fleet of over 120.00 cars.
• one of Europe‘s leading car leasing providers with
over 50.000 cars under its fleetmanagement
programm.
• 2100 employess
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3. e‐commerce @ Sixt
• 30 % of revenue generated over the
Web
• 5000 transaction a day.
• 3 milion UV/ month
• 12 mio. PI / month
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4. Web 2.0 @ Sixt
• Sixt has a strong Web 2.0 focus:
Corporate Blogs across the corporation
–
CEO Blogs
–
Corporate intranet replaced by a community with a Enterprise WIKI
–
major applications are built with various AJAX technologies
–
• August 2007: Foundation of Sixt e‐ventures, a spin‐off company that is
focused on the financing and support of Web 2.0 platform and start‐
ups.
• First project launched in September 2007: carmondo.de –an auto‐
community for car enthusiasts and for the gathering of „auto‐
knowledge“
• Second project, a finance community, will launch in January 2008

5. What is carmondo.de?
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6. What is carmondo.de?
Germans are passionate about
The car‐market gets more
cars and have a great
and more complex.
knowledge about them
Carmondo’s mission is to bring transparency to the
market by collecting the knowledge of the community
and by offering a massive database of car-related data.
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7. Key features of carmondo

8. Auto‐Forum
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9. Photo & Video Community
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10. A typical user profile
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11. Carconfigurator (1):
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12. Carconfigurator (2)
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13. Car‐comparison
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14. User‐Management Example:
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15. Why the hell does a CAR RENTAL
COMPANY launch a community?
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16. Let me guess what you think:

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19. ⇒NO! Bad guess !
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20. SO why does a car rental company launch a
community?
• as active participators of carmondo,
we also want to learn and gather
knowledge from the community
•an efficient way of market research
•carmondo is a great way to
experiment and to better understand
our clients and the way Web 2.0
works.
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21. Thank you!
konstantin.sixt@sixt.de
+49 89 74444 5011
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