Miami, FL, USA (Thursday, July 26, 2012) – The Cisneros Group of Companies teamed up with Cuponidad to launch its online couponing company in Venezuela, tapping into one of the fastest growing territories in Latin America’s $70 billion e-commerce market.

1. THE CISNEROS GROUP TEAMS UP WITH THE E-COMMERCE COMPANY,
CUPONIDAD, TO MAXIMIZE ITS POTENTIAL IN LATIN AMERICA
Miami, FL, USA (Thursday, July 26, 2012) – The Cisneros Group of Companies
teamed up with Cuponidad to launch its online couponing company in Venezuela, tapping
into one of the fastest growing territories in Latin America’s $70 billion e-commerce market.
This multi-million dollar venture is part of the Cisneros Group of Companies’ commitment to
be at the forefront of the digital world and the e-commerce market, an integral part of the
global business plan envisioned by the Group’s Vice Chairman and Vice President of
Strategy, Adriana Cisneros de Griffin.
“We have partnered with Cuponidad to offer the Venezuelan consumer a website
[www.cuponidad.com.ve] where they can buy services, products and travel packages at
great discounts, a convenience we expect to offer all Latin Americans in the coming future,”
assured Chief Digital Officer of the Cisneros Group, Victor Kong, from corporate
headquarters in Miami, Florida. “We are committed to this venture, product of our corporate
philosophy of maximizing the commercial potential of all areas of the digital industry.”
Cuponidad’s Latin American expansion is part of the Cisneros Interactive Group’s digital
strategy that focuses on three areas of growth: (1) Digital Advertising, spearheaded by its
subsidiary RedMas, which exploits the commercialization of mobile and online services, as
well as its proprietary site Venevision.com; (2) Social Games, having created various games
for iPhone and Android phones, and presently developing a mobile platform for soccer fans;
and (3) e-commerce, investing in Cuponidad, while exploring additional ventures.
Cuponidad was established in Colombia in 2010, becoming an immediate success,
registering more than 700,000 users. “That’s why we have joined the Cisneros Group to
bring Cuponidad to Venezuela, enabling users to buy a diversity of products and services
without breaking their budget, helping them to save an average of 60% on their purchases,”

2. highlighted Joel Cohen, Co-Founder of the online discount store that ensures convenient
and secure electronic transactions.
With the launch of Cuponidad in Venezuela, the expansion strategy will now focus on Peru
before venturing into other Latin American countries. This discount business model is
supported by the region’s steady proliferation of e-commerce, which grew 30% last year
alone.
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Contact information: Antonieta Mendoza de López
VP of Corporate Affairs of the Cisneros Group of Companies
alopez@cisneros.com / +58.212.708.9111 / +1.212.355.0620
www.cisneros.com