About this France Summary Report This report gives a high-level overview of the France Games Market based on fresh research and analysis of Newzoo and partners. Find out where the growth will be in France and how the games market develops. Most of the data is derived from our Newzoo Data Explorer that our clients use to cross-analyze over 200 topics across all business models and market segments. This document also includes data plotted on our new Screen Segmentation ModelTM comparing France with Europe across the typical screens that consumers use to play games.

1. supported by
US EU* UK GER FR IT ES BE NL RU BR PL TR AUS JP CN
2012 Country
Summary Report
France
Featuring fresh research results on
The France Games Market
Wybe Schutte | Manager New Business | wybe@newzoo.com
Peter Warman | CEO Newzoo | peter@newzoo.com
November 2012
© 2012 Newzoo | www.newzoo.com

2. France Summary Report
Fresh data on the gaming market in France
About this France Summary Report Content of the report
This report gives a high-level overview of the France Games Market based on fresh 1. Overview of the market
research and analysis of Newzoo and partners. Find out where the growth will be in 2. Key trends: EU vs France
France and how the games market develops. 3. Gamers vs Screens: EU vs France
4. Mobile gaming
Most of the data is derived from our Newzoo Data Explorer that our clients use to cross- 5. All research topics
analyze over 200 topics across all business models and market segments. This document 6. Subscription offer
also includes data plotted on our new Screen Segmentation ModelTM comparing France 7. Newzoo & Contact
with Europe across the typical screens that consumers use to play games.
Newzoo
We combines Consumer, Transactional &
Financial data to provide our clients with
The Total Picture and Client-Specific
Business Insights required to make smart
strategio, development and commercial
decisions. Find more info and free stuff
on www.newzoo.com.
Peter Warman
CEO Newzoo,
peter@newzoo.com
+31 (0)20 6635816
linkedin.com/in/warman
© 2012 Newzoo 2

3. 1. France Games Market | 2012
High-level overview of players, time and money
© 2012 Newzoo 3

4. Console games very popular
75% of 25.3M France Gamers
© 2012 Newzoo 4

5. Casual websites attract most game time
43% of game time spent on Console & PC/Mac
© 2012 Newzoo 5

6. Mobile games spending continues to grow
Consoles takes 1/2 of money incl. second-hand, import, DLC
© 2012 Newzoo 6

7. 2. Key Trends
Monitoring & Understanding Change
© 2012 Newzoo 7

8. Monitoring Change | KPIs
To size and seize future growth opportunities
Most reports on the games market focus on number of players and/or
money. To monitor and understand the changes in the games market this
is not enough, especially now free-to-play business models are becoming
so dominant. We always also report on Time and number of Paying
Gamers (Payers) to provide more perspective.
Games Market Growth

9. Key Growth Indicators | With Key Trends In Betweenpayers
time
2011-2012 2011-2012 2011-2012 2011-2012
+21% +18% +24% +17%
2011-2012 2011-2012 2011-2012 2011-2012
+6% +8% -2% +3%
players money
© 2012 Newzoo 9

10. The 4 Key Trends
Key Growth Indicators | With Key Trends In Betweenpayers
time
bizz models
free
screens services
organisation
access
value
profit
players money
© 2012 Newzoo 10

11. Luxembourg, here we are
This place is about more than money….
Consumers want continuous access games that are, in principle, free. Ideally,
their game continuously improves and expands, as a service. If the game gives
them value, they are more than willing to spend money.
access free service value
screens bizz models organisation profit
Game companies need to make their games accessible via all screens as well as
adapt their business models. The latter requires organisational change and a
continuous balancing act between consumer value and company profit. Hard but
it is the only way to remain profitable in this competitive market.
© 2012 Newzoo 11

12. Key Take-Away
Why big publishers struggle amidst all the change
“free-to-play is not a
business model but a way
to run your business”
- Peter Warman, CEO Newzoo
© 2012 Newzoo 12

13. 3. Gamers and their Screens
France versus Europe
© 2012 Newzoo 13

14. Consumers vs Screens
Newzoo Screen Segmentation Model TM
21%
of EU gamers (2012)
play on all four screens
22%
of US gamers (2012)
play on all four screens
market growth
All Screens Connected By:
• Social Networks
21%
of French gamers (2012)
• The Cloud
play on all four screens
• The Real World
© 2012 Newzoo 14

15. The Computer Screen | 2012
Newzoo Screen Segmentation Model TM
1.3B 22.5M
euro players
43% 89%
63% 63%
payers hrs/week
8.1M 157M

16. The Entertainment Screen | 2012
Newzoo Screen Segmentation Model TM
1.1B 17.4M
euro players
35% 69%
72% 15%
payers hrs/week
9.3M 37.9M

17. The Personal Screen | 2012
Newzoo Screen Segmentation Model TM
178M 13.4M
euro players
6% 53%
25% 12%
payers hrs/week
3.3M 29.0M

18. The Floating Screen | 2012
Newzoo Screen Segmentation Model TM
530M 10.0M
euro players
17% 40%
42% 11%
payers hrs/week
5.4M 26.9M

19. 4. Mobile Gaming
Smartphones, Tablets & Handheld Consoles
© 2012 Newzoo 19

20. Mobile Gaming | EU vs France 2012
Work in Progress | Smartphones vs Tablets vs Handhelds
62.4M European* Gamers (47% of all gamers) |14.0M French Gamers (56%)
Smartphone, Tablet or Handheld Console Gamers
* Aggregate of UK, GER, FR, NL, BE, IT
Smartphones Smartphones
Tablets Tablets
42% 7% 4% 36% 3% 3%
4.1M 2.4M 0.4M 0.4M
26.4M 5.1M
5% 3% 4% 4%
3.2M 1.9M 0.5M 0.6M
20% 23%
12.3M 3.3M
19% 27%
12.1M 3.7M
Handheld consoles Handheld consoles
Source: Newzoo Mobile Trend Report, October 2012

21. Top 5 Games France September 2012
Based on total iPad, iPhone and Google Play store revenues
Rank Game Last Month Publisher
1 The Simpsons™: Tapped Out 400 Electronics Art
2 Clash of Clans 4 Supercell
3 Kingdoms of Camelot: Battle for the North 2 Kabam
4 CSR Racing 1 NaturalMotion
5 Diamond Dash 7 wooga
Rank Game Last Month Publisher
1 Clash of Clans 3 Supercell
2 The Simpsons™: Tapped Out 427 Electronics Art
3 Kingdoms of Camelot: Battle for the North 2 Kabam
4 Ice Age Village 4 Gameloft
5 CSR Racing 1 NaturalMotion
Rank Game Last Month Publisher
1 Rage of Bahamut 2 Mobage
2 Ice Age Village 1 Gameloft
3 Arcane Empires 577 Kabam
4 Texas Poker 4 KamaGames
5 Zynga Poker 5 Kabam
© 2012 Newzoo/Distimo
© 2012 Newzoo 21

22. 5. All Research Topics
Available on the French games market
© 2012 Newzoo 22

23. Newzoo Data Explorer Topics
Consumer Insights across all game business models
Demographics Play frequency per marketsegment
Base: Total online population aged 10-65 Time spent playing per market segment
Gender Genre preferences per market segment
Age Players of key franchises, including Minecraft, World of Warcraft, Assassins Creed, FarmVille, FIFA,
Education* Sims, Bejeweled, GTA, Call of Duty, BattleField, League of Legends, World of Tanks, Zynga Poker,
Income Bubble Shotter, Tetris.
Work situation
Home situation Game spending
Hobbies and general interests Base: All gamers
Total number of (non-)paying gamers
Media, Retail & Technology Paying players per market segment
Base: Total online population Average money spent per market segment
Media usage (print, radio, TV, social networks, internet) Business model preference per market segment
Social network preference* Preferred payment method per market segment
Mobile phone brand & provider
Tablet brands: e.g. iPad, Kindle Fire, Galaxy Tab MMO-specific
Use of tablet Base: MMO gamers
TV connectivity Free-to-play (F2P) versus Pay-to-Play (P2P)
Preferred TV channels* In-game spending in F2P / P2P
Preferred generic websites* Browser versus Client
Preferred retail chains* Number of MMO games played
General use of prepaid cards / gift vouchers / promotional codes Preferred MMO type: e.g. RTS, RPG, Shooter, Sports, Battle Arena, Resource/Casual
Preferred MMO genre: e.g. Fantasy, Sci-Fi, Realism, Anime, History
Game behaviour Preferred MMO graphic style: e.g.2D, 3D, Side-scrolling.
Base: Total online population / gamers
Total number of (non-)gamers Social/Casual-specific
Players per market segment: Base: All online casual or social gamers
Casual game websites: e.g. Pogo, MiniClip, King.com, Yahoo Preferred online game destinations*
Social networks: global and local Choice of social networks*
Mobile devices: smartphones and tablets Social networks as game destination
MMO games: F2P/P2P, Browser/Client Share of time on socialnetworks spent on games
Consoles: including Vita and DS Social franchises: e.g. Ravenwood, Words with Friends
PC/Mac: downloaded or boxed Brand awareness of social publishers: e.g. Zynga, Wooga
Number of social games played/ tried
*Country-specific topics
© 2012 Newzoo 23

24. Newzoo Data Explorer Topics
Consumer Insights across all game business models
Mobile-specific Fresh topics available from October 2012:
Base: All tablet and (smart)phone gamers Time spent on the internet divided over locations
Mobile device used to play: e.g. tablet, smartphone, iPod Time spent on the internet divided over screens
Share of spending on multiple devices Using/Subscription: Netflix/Digital TV/ Satellite TV/Pay TV/Spotify/Amazon Account
Popularity of mobile browser games Frequency watching TV and: read news paper or magazines, surf the web while TV is on,
Popularity of pre-installed games communicate online or via phone with friends, playing games
Popularity of download / app store games Awareness new products: iPhone5, Windows 8 operating system, Small screen iPad, Google
Download source for smartphones and tablets Nexus 7, Apple TV, Wii U, PlayStation 4, Microsoft Smart Glass, The new Microsoft Xbox, Ouya’s
App stores used Video Game Console
Share of up-front payment versus in-game spending Buying intention: iPhone5, Windows 8 operating system, Small screen iPad, Google Nexus 7,
Reasons for chosing a mobile game Apple TV, Wii U, PlayStation 4, Microsoft Smart Glass, The new Microsoft Xbox, Ouya’s Video
Cross-screen gaming: role of mobile device Game Console
Number of mobile games played MMO portals visited past 6 months
Populair MMO franchises played (e.g. WoW, LoL, Runescape, World of Tanks, Lineage)
PC/Mac and Console-specific Statements about: Engagement Casual games versus TV
Base: All PC/Mac and/or Console gamers Reasons to try a new social network game
Boxed vs. Downloaded PC/Mac games Social franchises played (e.g. FarmVille, CityVille, Words with Friends, MafiaWars, Ravenwood
Share of Boxed games in total PC/Mac spend Fair)
Console used & owned Brand awareness social game developers (e.g. Zynga, PopCap, Playfish, Wooga)
Own or play for key franchises: e.g. Skyrim, GTA, CoD Awareness brand or franchise (e.g. Chillingo, GREE, Mobage, Crime City, Rage of Bahamut,
Download source PC/Mac games: e.g. Steam, Origin, Filesharing Where’s My Water?)
Buying games abroad/ import General attitude towards brand or franchises (e.g. Chillingo, GREE, Mobage, Crime City, Rage of
Share of pre-owned in total spending Bahamut, Where’s My Water?)
Share of digital downloads in total spending Mobile franchises played (e.g. Angry Birds, Ice Age, Draw Something, Kingdoms of Camelot)
Importance of game extensions as buying reason Statements about: Opinion push notifications mobile games
Statements about: Spending, timing and budget for mobile games
Statements about: Preference of boxed vs. downloaded PC/Console games
*Country-specific topics
Endless cross-analysis of all
topics across 12+ countries in US EU* UK GER FR IT ES BE NL RU BR PL TR AUS JP CN
our Newzoo DataExplorer
© 2012 Newzoo 24

25. 6. Subscription offers
Consumer Insights & Monthly Mobile Data
© 2012 Newzoo 25

26. Consumer Research Data | Total Picture
Analyze, create/export graphs online, based on >200 topics
Select topics & variables Select or compare countries Filters to cross analyze
Export to powerpoint or excel relative and absolute numbers © 2012 Newzoo
One year subscription | Free analysis support
All France Data €4,000 © 2012 Newzoo 26

27. Transactional Mobile Games Data
Top 200 grossing and top 300 downloaded games (monthly)
iPhone iPad PlayStore Amazon Windows 8
Stores: Early 2013:
Over 30 datapoints per
game.
Easily select the publisher
and see their games in the
top 200 gross ranking and
top 300 free and paid
ranking across all app stores.
Game by game revenues
and downloads. Per country
and per App store.
© 2012 Newzoo/Distimo
This monthly subscription will be upgraded to the
Distimo AppIQ online dashboard early 2013. Excel
product available now.
Contact us for the possibilities © 2012 Newzoo 27

28. 7. Newzoo & Contact
Research, Client Portfolio & Contact Details
© 2012 Newzoo 28

29. Newzoo | The Total Picture
Consumer, Transactional & Financial Data
Newzoo research portfolio
US EU* UK GER FR IT ES BE NL RU BR PL TR AUS JP CN
Several US
clients cannot be
disclosed.
© 2012 Newzoo 29

30. Newzoo Partners
Supporting your global business development
Payments Intelligence, Amsterdam,
the fastest way to increase your ROI the perfect city for your game company
GlobalCollect is the worlds’ premier provider of local payment services. It Four reasons why game companies such as PerfectWorld, Gamania and
processes payments across the globe for the majority of leading game DeNA have chosen the Amsterdam Metropolitan Area for their European
publishers and distributors. office.
> 15 million payments a month ■ Central location in Europe
 In July 2012 GlobalCollect processed over 15M gaming transactions The Netherlands sits nicely and independently in between Europe’s largest
globally. markets: the UK, Germany and France and is known to be a perfect test
 Gaming payments data and benchmarks are available to clients based market for new digital media products.
on gaming platform, game type, monetization model and genre. ■ Excellent Infrastructure
 Payment specific data includes global payment method popularity, Amsterdam is home to the Amsterdam Internet Exchange, the world’s
average transaction values, fraud benchmarks, currency volume, largest internet hub in terms of both traffic and members
transaction volume figures etc. ■ Multilingual Workforce
 GlobalCollect provides advice on paymentization practices including Amsterdam has always been very international in terms of people,
multi-acquirer management, automated re-routing capabilities and languages and business. It is also easy to attract talent from other parts of
benchmarking for credit card processing to increase revenues. Europe to spend some years in Amsterdam.
■ Financial Framework
Many international companies, such as IKEA have set up their financial HQ
in the Netherlands
Recent whitepaper
 Cross-Screen Monetization of Games Please contact me to see what
http://info.globalcollect.com/monetization-of-games advantages apply to your specific
situation.
Nathan Salisbury Annelies in 't Veld
Global Market Director - Gaming Senior Manager Foreign Investments
GlobalCollect City of Amsterdam | Economic Affairs
nathan.salisbury@globalcollect.com, +31 (0)23 567 1500 veld@ez.amsterdam.nl, +31 (0)20 552 3204
© 2012 Newzoo 30

31. Contact us
Or buy directly online
Order subscriptions online on newzoo.com Or contact us
Newzoo
Wybe Schutte
wybe@newzoo.com
+31 20 6635816
© 2012 Newzoo 31