Explore the world of beauty and glamour with our presentation on Maybelline New York! Dive into the history of this iconic cosmetics brand, discover their innovative product range, and learn about the latest beauty trends they're setting. From makeup tips to skincare secrets, this presentation is your ultimate guide to Maybelline's commitment to making beauty accessible to all. Join us on a journey through the colors, creativity, and confidence that define Maybelline New York!

3. • Maybelline New York is an American manufacturer of
cosmetic and beauty products currently owned by the
French company L’Oréal.
• It was founded in 1915 by Thomas Lyle Williams in
Chicago, Illinois, and was later acquired by L’Oréal in
1996.
• Today, Maybelline is a leading global brand in the
cosmetics industry, with an extensive product range
for the face, eyes, lips, and nails.
• It has a presence in about 129 countries worldwide.
• Maybelline has produced quality cosmetic products
for women of all ages around the globe.

4. • PRODUCT
• PRICE
• PLACE
• PROMOTION

5. • Products designed for all face
shapes and sizes.
• Their wide range of products
includes cosmetic products for
the eyes, face, lips, and nails.
• It also offers accessories
related to makeup and
cosmetics.

6. • Pricing strategy that
caters to different
segments of the market.
• They have both premium
and affordable product
lines, making their
products accessible to a
broad customer base.

7. • Present in 129 countries
worldwide.
• Maybelline products are
distributed through various
channels, including retail stores,
department stores, drugstores,
and online platforms.
• They aim for a wide
geographical reach to ensure
customers can easily access
their products.

8. • Maybelline uses both traditional
and digital mediums to promote
its products.
• Advertising through television,
social media, and collaborations
with influencers and makeup
artists.
• They also offer promotions and
discounts to incentivize purchases.

9. • Suhana Khan becomes the new face of Maybelline.
• Microsoft has partnered with Maybelline New York to
offer AI-powered makeup filters on Teams video calls.
The new feature, called the Maybelline Beauty app.
• Maybelline New York Launches the Falsies Surreal
Extensions Mascara Featuring Its First-ever Avatar.
• Maybelline has named Ayra Starr as its new Sub-
Saharan African spokesperson. Star will represent the
brand across the region and will be involved in initiatives
aimed at women’s empowerment and self-expression.

10. The marketing strategy of
Maybelline includes collaborations,
brand ambassadors, sponsorships,
and extensive traditional and
digital promotions.

11. Maybelline does routine collaborations with
various companies like Marvel, and Puma
to launch new personalized products which
help them promote themselves to multiple
different audiences.

13. Maybelline Virtual Beauty Studio is an
online makeup tool that helps its
customers to find a perfect match of
their style, size, and skin tone instantly
online. It allows the audience to choose
from a wide range of shades and other
products.

14. • Marketing and advertising campaigns
are very important for Maybelline.
• They play a vital role in creating
awareness, in revitalizing the brand
after a time which also helps in
creating brand loyalty.
• It is the best marketing strategy of
Maybelline.

15. • The “So Bold So Collosol”
campaign aimed to take a
bold stance with its new
range of eye makeup.
• The objective of the
campaign was to spread
awareness about the
launch of Colossal Eye
Makeup.
• The campaign, wants to encourage
people to be bold and take risks
with their lives by encouraging
them to go out in the open and
make a change.
• The “Make It Happen” idea is used to
makeup as a means of self-expression
and empowerment for women,
encouraging them to follow their
goals and desires.

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18. • Maybelline has built up the highest rate
of consumer-friendly relationships with
its reliable cosmetic products.
• The unique marketing strategy of
Maybelline has enabled them to come
out above the competition by providing
its customers with new and innovative
products that also kept their customers
interested.
• With proper pricing strategy and
marketing tactics in place, Maybelline
has placed itself very well in the crowded
industry.