2. What we do
Integrate technology and social media tools;
and use them as weapons for marketing – to
spread brand awareness and build
communities
Create and nurture ecosystems which speak
for brands we engage with
Solve real business problems
Align multiple marketing efforts together to
produce better results
3. How we do
Help identify problems (new or existing) and
work with the brand team towards the resolution
Build teams which deliver. Teams maybe built:
Internally within the company/brand
Externally with single/multiple vendors
Use tools and technologies relevant for the
brand. No, we don't go about suggesting
Facebook and Twitter everywhere
Bring complete digital marketing expertise on the
board [SEO + SEM + Social Media + Analytics + Email
marketing + Lead generation activities]
4. Generic Activities
Identify business problems and provide solutions
Objectives normally are to create a brand value for the
organizations and eventually get more business
Build an effective web strategy
Optimize it for search engines (SEO)
Implementing a Social Media strategy &
Get a content strategy in place
Handling online advertising campaigns
Execute lead generation campaigns
Studying and analyzing heat maps and web analytics for
the site and optimizing the website for better results
Figure out revenue making opportunities
