This presentation succintly shows the philosophy behind my design firm, including glimpses of our work.

1. january
design
We design stuff. We design strategies.
A Balasubramaniam
January Design

2. Design for
New Markets
New products get you new markets.
January Design helps you in
identifying and getting new markets.

3. New Design of USB Adaptors for
captures export markets
Project : USB connector for Telekonnectors Ltd, Chennai

4. Same Technology.
New Products.
Project : Lifestyle products in Marble

5. Design for
Cost Savings
Design is applied for cost-cutting,
eliminating processes, combining
components, increasing efficiency
and improving productivity.

6. Combine parts. Save costs.
Design is applied for cost-cutting. The front and the back of this
Stabiliser is made of FRP and saves moulding costs and increases
value.
Project: SPC for Everon

7. Design for
Creativity
Design is applied for innovating better
products and processes, resulting in
creative products to sell.

8. Project: Bamboo lifestyle products for UNDP
Low tech. New Products
Design is applied for innovating better products. Traditional
bamboo artisans making baskets were trained to make
household products.

9. Understand needs.
Create new products
 Book shelves in modules.
 Grows with need.
Project: Furniture for Cottage Emporium

10. Ludo for the new gen
Interpreting the classical game of LUDO for the new
generation of children resulted in a game for 6 players.

11. Design for
Fire-fighting
Design is applied for improving
products and processes and to
eliminate problem areas.

12. No parts?
No problem.
Project : Engine Cover for Hero Motors
A new engine cover for the old bike was designed when
the bike’s engine changed for HERO

13. Graphics for quick product
differentiation
Project : Tractor Graphics for Eicher
Graphics, colour schemes and trims were predominantly used
to differentiate the Eicher tractor for a quick launch.

14. Design for
Sustainability
Design is applied for improving
products and processes that
help the environment survive.

15. Project : Packaging for CDI, Srinagar
Hand made products.
Hand made packaging.
Jammu & Kashmir now utilises their crafts to make packaging of
products produced in the state. This reduces consumption of
paper cartons. The packages are re-usable, too.

16. Carrier packaging uses no wooden crates.
Others follow.

17. Design for
Personality
Design contributes in making products
good-looking, packaging for better
perceived value and make them
presentable for the user.

18. Young. Fresh. Cool.
Telekonnectors wanted to introduce new headsets that had
to have a younger appeal. These headsets were perceived
as superior and fresher.

19. Brand Naga.
NHHDC creates a new brand
of international products Project : Lifestyle products for Nagaland
that have a new identity. Handloom & Handicrafts Centre

20. Design for
Functionality
Design helps in articulating the
needs of the user and help
build functionality that’s useful.

21. User Led.
Use Led.
Project : Flashlight Design for Eveready Industries, Lucknow
Design helped Eveready build better
flashlights.

22. User Led.
Use Led.
A set of tables designed to be used singly or in
a cluster.

23. Design for
Communication
Design has to appeal to the user
through better packaging, brochures,
websites and user manuals.

24. Exhibition Design for
Naga products
A new range of unconventional products needed
unconventional stands for exhibition.

25. Packaging gives the games a new
identity
Packaging graphics give the LUDO a new identity for a
puzzle and board games manufacturer.

26. About Us
Research
Products and Systems Design
Packaging Design
Communication Design

27. thinkers.
Creative
Experience meets young blood.
Attributes

28. Excellent understanding of the problem
from the user’s point of view.
Attributes

29. Understanding manufacturing constraints.
High Conversion rate.
Attributes

30. Holistic solutions.
Concept to Prototype.
Attributes

31. High sense of aesthetics.
Attributes

32. bala@januarydesign.com
Contact