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STARTUP WORKSHOPS
LES OUTILS D’UN GROWTH HACKER
C’EST QUOI UN GROWTH HACKER ?
(YOU WON’T SAVE A BAD PRODUCT)
ET EN GROS, COMMENT J’EN
RECRUTE/DEVIENS UN ?
OUTIL #1 - L’AUTODIDAXIE
LET ME GOOGLE THAT FOR YOU
GROWTHHACKER.TV
GROWTHHACKERS.COM
COELEVATE & HACKISITION
QUORA & YOUTUBE
OUTIL #2 - LE MINDSET DE HACKER
ALLER À CONTRE-COURANT
ET POUR CELA,
IL EST NÉCESSAIRE D’OBSERVER.
OUTIL #3 - LE DEBUGGER
OBSERVER CE QUI SE PASSE DERRIÈRE LE RIDEAU
OUTIL #4 - LES PROXIES
INSTANTPROXIES.COM POUR QUALITÉ/PRIX
DÉMONSTRATION
AVEC FIREFOX ET IMACROS
OUTIL #5 - LE LANGUAGE
INFLUENCER/MANIPULER. MAKE PEOPLE SHARE.
L’EXEMPLE DE SOSHAPE
LA DESCRIPTION SUR
ADOPTE UN MEC
THE HEADLINES TEMPLATES
ADWORDS KEYWORD PLANNER
FB AUDIENCE INSIGHTS
APPSUMO
OUTIL #6 - FAKE IT UNTIL YOU MAKE IT
VALIDER/VENDRE AVANT DE CONSTRUIRE
OUTIL #7 - UN POIL BORDERLINE
HACKER/INFLUENCER LES ALGORITHMES
Equation to rank well on the AppStore: Ranking = (
Installation Today x 8 ) + ( Installation Yesterday x 5 ) + (
Installation Two Days Ago x 5 ) + ( Installation Three Days
Ago x 2 ) + Stars and Number of Reviews + Interactions with
the App + Sales.
Equation to rank well on the Play Store: Ranking =
Install rate - Uninstall rate + Web clicks + Ratings + SEO +
Sales + Geo + Frehsness + Social Media + Application
Performance + Engagement + Funnel + Google Play
Services.
SOIREEJUMPIN.FR & OVS
HACKING PRODUCT HUNT
OUTIL #8 - L’AUTOMATISATION
AUTOMATISER/OUTSOURCER À L’EXTRÈME
AUTOMATISATION
OPTIMIZATION
OUTSOURCING
MANAGEMENT
PRIORITISATION
OUTIL #9 - MOVING FORWARD
IMPLIQUE DE NE PAS RÉINVENTER LA ROUE
OUTIL #10 - LATERAL THINKING
RETENEZ CE CONCEPT POUR LA PUBLICITÉ
EAT24 / SITES PORNOS
RÉTENTION 4X PLUS GRANDE QUE FACEBOOK ADS
AU-DELÀ DE LA TECHNIQUE, LES MOTS ONT UN POUVOIR.
L’AUTODIDAXIE ET L’ÉTAT D’ESPRIT SONT PRIMORDIAUX.
UTILISEZ VOTRE DEBUGGER.
MESURER/TESTEZ AVEC MIXPANEL, GA, HOTJAR ET OPTIMIZELY.
CONCLUSION
LES OUTILS D’UN GROWTH HACKER
THANK YOU, QUESTIONS ? :-)
CONTACT : JULIEN@THEFAMILY.CO

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