This document provides tips for launching a startup within 48 hours, including developing a minimum viable product, validating customer interest, and growing an initial customer base through blogs, newsletters, and social media communities. It emphasizes validating the problem and solution fit before building out full features, and gives tools and strategies for online sales, lead generation, basic automation, and data-driven growth. The overall message is that starting small and proving traction with real users is better than overplanning without customer input.

1. LAUNCH YOUR STARTUP IN 48 HOURS

2. YOU SHOULD
LAUNCH NOW

3. WHY NOT?
Too young? Too inexperienced? Don’t
know how to proceed? Afraid?
This is all bullshit

4. YOUR BIGGEST
RISK IS TIME

5. THINK OF AN MVP*
*Minimum viable product
THE feature that will make a difference

7. FAKE IT.
UNTIL YOU MAKE IT.

9. SELL FIRST
Make sure people are interested
in what you do: reach a
product/market fit!

10. COMMUNITY
VS. INTENT

11. OPTION 1
BUILDING A
COMMUNITY

12. BLOG-FIRST
STARTUP
See how people react to one
article you post
Start to talk to potential
customers with a full blog
TOOLS
medium.com for one post
tumblr.com, wordpress.com,
(with SumoMe.com for virality)

13. LAUNCH A
NEWSLETTER
Aggregate your community around
your newsletter
Create a habit amongst your early
fans
TOOL
mailchimp.com
CHECK IT OUT
programmingformarketers.com

14. SET UP A FACEBOOK
GROUP
Engage a community
Make people talk between them
TOOL
Facebook Groups
CHECK IT OUT
Menu Next Door, Wanted Paris

15. OPTION 2
LEAD
GENERATION

17. BUILDING A
LANDING PAGE
Everything start with your value
proposition
Have a demo of your product
(video, images…)
And a clear, visible and
understandable call-to-action
TOOL
kickofflabs.com

18. VIRAL LOOPS
Collect leads (emails) and
ask them to share
Incentivise sharing:
leaderboard or skip the
waiting line
EXAMPLE
paris.agricool.co

19. DRIP CAMPAIGNS
Store your leads to contact them
later
Sequence emails according to
pre-defined user flows
TOOLS
mailchimp.com
Be sure to customise the opt-in
process

20. OPTION 3
SELL ONLINE

21. SELL ONLINE
Build your own e-commerce
store
Start with just a few products
(even one), to measure customer
adoption
TOOLS
squarespace.com, shopify.com
(more advanced)
+ marketplaces like etsy.com

22. HANDLING
TRANSACTIONS
Use a payment processor - don’t
go to your bank! (yet)
Automate your invoicing and
shipping
TOOLS
stripe.com
octobat.com

23. TOOLS, TIPS
& TRICKS

24. PROVIDE VALUE
People don’t come for you,
they come for them!
And make sure they get what
value you have to offer.

25. IMAGES
Please, never EVER use stock pics.
Find great pictures: unsplash.com,
thenounproject.com, 500px.com

26. VIDEO
It’s relatively easy to craft a video
Use your favorite films, screencasts of
your product (with QuickTime on Mac)

28. DO THINGS MANUALLY
Use your phone to start selling right away!
Collect user input with tools like typeform.com
Automate what you can with zapier.com

29. STARTUP = GROWTH

30. Initial
traction

31. YOUR FIRST
1,000 FANS
Start with friends and family
Try to contact your target users
manually, just to see if it works

32. BUILD YOUR
EXPERTISE
Create content to show your knowledge
It’s 20% creation, 80% distribution
Find freelancers: textbroker.com
Inspiration: copyhackers.com

33. EMAIL IS YOUR
BEST FRIEND
Try to reach out people directly, start a
conversation on LinkedIn…

34. DATA-DRIVEN
GROWTH
No data = no knowledge
Use Google Analytics + mixpanel.com or
amplitude.com to track your users

35. AUTOMATING
ACQUISITION
Once you have your value proposition, your target
and an addictive product, start automating!
Find which channels work better (liquidity?
conversion? cost?) & double down

36. NOTHING IS
FREE
Either you spend money
Either you spend time

37. SEE YOU SOON!
LOU@THEFAMILY.CO
@_THEFAMILY
WWW.THEFAMILY.CO