"How to Design your Growth Strategy" by Côme Courteault, Growth Hacker @TheFamily
When it comes to growth, hacking is fun right? But you also need a badass strategy. Watch the video here: https://www.youtube.com/watch?v=N1-RT4Q5uig&ab_channel=Startupfood First, define whether your startup is about community (creating a habit) or intent (providing a solution at the right time). Remember that the most powerful acquisition channel of all is referral ;) There are 3 stages of a startup which should influence your growth strategy: traction, transition, growth. Your initial traction should be built manually. Don't automate until you reach product-market fit. Only then can you can you start to build your growth engine and find sustainable & profitable channels. At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/
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"How to Design your Growth Strategy" by Côme Courteault, Growth Hacker @TheFamily
- 1. THEFAMILY WORKSHOP WITH CÔME COURTEAULT, HEAD OF GROWTH AT THEFAMILY
- 2. PUT YOUR HANDS UP! !"#
- 3. THEFAMILY? $ % & HUGO@THEFAMILY.CO OR MATTHIEU@THEFAMILY.CO
- 6. OUR SPECIAL GUEST: CÔME COURTEAULT HEAD OF GROWTH @THEFAMILY
- 7. HOW TO DESIGN YOUR GROWTH STRATEGY
- 9. LOOK FOR: 1. Understanding 2. Buying 3. Sharing
- 10. VALUE PROPOSITION What makes people buy?
- 11. REFERRAL Most powerful channel to grow
- 14. AARRR FRAMEWORK
- 15. TRACTION Find first clients manually: flyers, scraping, ads…
- 16. TRANSITION Setting up the core growth engine: retention - referral - activation
- 17. GROWTH Finding sustainable and profitable acquisition channels
- 19. COMMUNITY User engagement Create a habit Key metric: retention
- 20. INTENT The right customer, at the right time 1 sustainable, profitable acquisition channel Key metric: acquisition cost < customer lifetime value
- 21. HYBRID Moment + habit SaaS model Key metrics: churn and acquisition cost
- 22. TOOLS
- 23. BUILD YOUR EXPERTISE Create content to show your knowledge It’s 20% creation, 80% distribution Find freelancers: textbroker.com Inspiration: copyhackers.com
- 24. DO THINGS MANUALLY Collect user input with tools like typeform.com Automate what you can with zapier.com
- 26. EMAIL IS YOUR BEST FRIEND Try to reach out people directly, start a conversation on LinkedIn… Use a scrapper tool like data-miner.io
- 28. KICKOFF LABS Build a landing page and set up a viral campaign in just a few clicks http://kickofflabs.com/blog/how-to-setup-a-viral-waiting-list-launch-page-like- robinhood-with-kickofflabs/
- 29. CRISP.IM Chat with users on a website
- 30. DATA-DRIVEN GROWTH No data = no knowledge Google Analytics + mixpanel.com or amplitude.com to track users
- 32. TRACK GOALS IN GOOGLE ANALYTICS
- 33. TRACK GOALS IN GOOGLE ANALYTICS
- 34. TRACK GOALS IN GOOGLE ANALYTICS
- 35. TRACK GOALS IN GOOGLE ANALYTICS
- 36. COHORTS 7% of users who signed up 5 weeks ago are still active today.
- 37. HOTJAR Qualitative data: how are visitors behaving on your website? Heatmaps, screen records, etc.
- 39. BE FAST Don’t micro-optimize, experiment a lot, launch fast and get a result quickly!
- 40. BE RADICAL When you test, always make sure that you’re as radical as possible.
- 41. TRACTION TRANSITION GROWTH COMMUNITY Find first fans manually and create a habit Make sure people use and share the product Expand your target to more groups of people INTENT Make sure your target sees value in your product Find a profitable and sustainable acquisition channel Experiment to optimise the acquisition cost HYBRID Make sure your target sees value in your product Reduce churn and start finding an acquisition channel Experiment to optimise the acquisition cost