Extend the market reach of your PHP application while creating additional revenue for your Company! Parallels a worldwide leader in virtualization and automation software that optimizes computing across all major hardware, operating systems, and virtualization platforms has the ideal platform for your PHP Application.

1. Make your PHP Application
Software-as-a-Service (SaaS) Ready
with the Parallels Open Platform
Pat Correia
Sr. Technical Marketing Engineer
September 18, 2008
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Rev 1.0

2. SaaS and the Parallels Open Platform
AGENDA
• Parallels Overview
• Parallels Open Platform
• Programs
• Summary and Next Steps
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3. Parallels
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4. Parallels Platform and Stack
Consumer & Business Service Provider
Usage Models (On Premise) (Hosting, SaaS & Cloud)
Parallels Open Platform
Ecosystem APS Standard
APS Catalog & Virtual Templates & Automation
Marketplace Appliances Dev Platform
Automation
Complete automation & management of IT systems and processes
Parallels Parallels Parallels Parallels
Business Automation Operations Automation Virtual Automation Plesk Products
Solutions
Virtualization
The best of both worlds with hypervisor and container virtualization
Parallels Parallels Parallels Parallels
Desktop Workstation Server Virtuozzo Containers
Heterogeneous Baremetal/
Hosted IA64
Windows
Linux Mac OS VMware Xen
Hyper-V
System Support x86/x64
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5. Parallels Cloud Strategy
• Majority of Computing Moves into 5 Types of “Clouds”
Platform Clouds Services Clouds
– Type 1: Google Cloud – Type 4: Channel Clouds
(Telcos, ISPs, hosting service
– Type 2: Microsoft Cloud providers)
– Type 3: Other Clouds – Type 5: In-House Clouds
(IBM, Apple, EMC, HP, Amazon, (Large companies serving
Facebook, Adobe, others) employees, customers, partners)
• Parallels Enables Efficient Services Clouds (Type 4–5) with
Software and Ecosystem of Partners
….developers can utilize hundred of clouds
through our Partners
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6. SaaS and Hosting Industry
New to the Hosting Industry?
Most ISVs need help to be successful in the SaaS delivery
model, especially with a Channel that is new to them
Whether it be Open Source or Commercial,
Parallels’ Open Platform can benefit your App
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7. SaaS – Ecosystem and ISV Opportunity
ISVs Service Providers Users
Packaged
Delivered
SaaS Applications SaaS Services SaaS Clients
• Corporations
$ $ • SMBs
APS Provider • SoHos
APS Application Access to hundreds
Packaged and Certified of APS Applications • Individuals
Virtuozzo Templates
Independent World-Wide Channel SaaS Application
Software Vendor of Service Providers Subscribers
Parallels can help you get into this Ecosystem quickly!
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8. Summary: a different set of Clouds
How does the
Who are the Hosting Provider
Key Hosting Business Model
Providers ? work?
Can someone help
me scope the
effort required?
Parallels Can Help!
• We can help you make money and make your App be more
well known, visible and utilized
• Parallels has the Business Audience, the Clouds and a
10,000 Customer strong Channel to help you make money
• Through the APS Standard you can get access to these
Clouds enabled by Parallels key Service Providers
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9. SaaS with the Parallels Open Platform
AGENDA
• Parallels Overview
• Parallels Open Platform
• Programs
• Summary and Next Steps
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10. Parallels Products – Optimized Computing
Consumer & Business Service Provider
Usage Model (On Premise) (Hosted & SaaS)
Parallels Open Platform
Ecosystem APS Standard
APS Catalog &
Marketplace
z Virtual Templates &
Appliances
Automation
Dev Platform
Automation
z
Complete automation & management of IT systems and processes
Parallels Parallels Parallels Parallels
Business Automation Operations Automation Virtual Automation Plesk Products
Solutions
Virtualization
The best of both worlds with Hypervisor and OS Virtualization
Parallels Parallels Parallels
Parallels
Desktop Workstation Virtuozzo Containers
Server
• Parallels Open Platform (including APS) is a key SaaS Enabler
• All Automation products support SaaS & APS today
• Virtualization (and SaaS) growing, replaces physical infrastructure
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11. Standardize: Parallels Open Platform Overview
Parallels Open Platform
Ecosystem APS Standard
APS Catalog & z Virtual Templates Automation
Marketplace & Appliances Dev Platform
• Parallels is building an Ecosystem for SaaS
• ISVs, Developers, Service Providers, other industry players
• Standards, programs, support, collaboration, and certifications
• Application Packaging Standard (APS)
• Enabling ISVs & Hosters to unify hosted delivery of applications
• APS Catalog and Marketplace
• Centralized Catalog of APS applications and collaboration effort with all partners
• Integrated with all Parallels Automation Products
• Virtual Templates and Appliances
• Ready to use applications for you
• Integration with Parallels Virtualization Products
• Automation Development Platform
• SDK, Libraries, APIs, Specifications, PTN, Development Resources
• Allows to extend or integrate Parallels Automation products
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12. Standardize: Application Packaging Standard (APS)
• The APSstandard is a packaging format which makes it easy for
hosting providers to offer ISV Applications via SaaS
• Businesses and end-users benefit with subscription model
Hosting Providers ISVs
(Control Panels) (Applications)
Hosting Providers ISVs (Application Owners)
• Benefits: • Benefits
– Access to more applications – Package your application only once
– Easier to install and maintain – Distribute your application through
applications multiple hosting providers
• Use an APS enabled control panel • Complete APS documentation and
– Use a Parallels control panel Catalog at APSstandard.com
– Use the APS format specification to – Use Parallels SaaS Development Kit
make a control panel APS compliant to package your application
• Become APS certified – Parallels Technical Network Support
– Independent certification process – Parallels offers a SaaS FastTrack to
get to market faster
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13. Standardize: APS Success
• Over 178 Applications and Growing
• Web Apps, collaboration, personal productivity,
infrastructure, line-of-business, and more
• Commercial, Open Source, Windows, Linux
• Hosting Providers Support
(many more in the pipeline)
• ISV Support, many commercial
ARSIDIAN LLC
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14. Automate: Parallels Automation Products for SaaS
Automation
z
Complete automation & management of IT systems and processes
Parallels Parallels Parallels Parallels
Business Automation Operations Automation Virtual Automation Plesk Products
• All Automation products support SaaS & APS today
• Application Delivery from Web Apps to Multi-Tenant
Parallels Business and System Automation Parallels Plesk Control Panel
• Application Pack Pre-Engineered Modules • Application Pack
• APS Applications • Hosted Exchange • APS Application Catalog
• Hosted Sharepoint • Plesk Partner Products
• Hosted Dynamics CRM Acronis Miva Merchant
myLittleTools Kapersky
Dr. Web VoipNow
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15. Virtualize: Parallels Virtuozzo Containers for SaaS
Virtualization
The best of both worlds with Hypervisor and OS Virtualization
Parallels Parallels Parallels Parallels
Desktop Workstation Server Virtuozzo Containers
• Virtualization is growing and replacing physical infrastructure
• Enabler of SaaS & contributor to overall industry revenue/profit growth
• Works with Automation Products
• Applications Delivered from Web Apps
to Multi-Tenant
• Catalog of pre-defined Virtuozzo
Templates makes it easy to setup Parallels Virtuozzo Containers
• Virtual Appliances are used to make • Virtuozzo Containers Templates
• Virtual Appliances
a turnkey system
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16. SaaS with the Parallels Open Platform
AGENDA
• Parallels Overview
• Parallels Open Platform
• Programs
• Summary and Next Steps
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17. SaaS Programs for ISVs
• No Fee at APSstandard.com for APS Enabling
Get your Application APS Certified as Gold or Silver
Parallels supplies Development Kit and packaging/certification help
• Optional: Parallels FastTrack ISV Program
Fee based: Standard, Premium and Ultimate Levels
Leverage Parallels Sales, Marketing, Technical Staff & Infrastructure
Facilitate business opportunities with Providers and Co-Marketing
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Parallels - Optimized Computing

18. Parallels FastTrack ISV Program
• Optional Program to get ISVs started faster in SaaS
Assessment of your App for packaging, Priority follow through to completion
Support to help you package your applications into APS format, Vz Template
or Plesk Module
• Co-Marketing Promotional Activities
Highlight through Control Panels, Application Catalog and Parallels website,
Service Provider Newsletter
Case Study, Whitepaper, Press Release, Event Booth
• Matchmaking with Key Service Providers
• Participation in Parallels Service Provider Alliance
Program (Ultimate Level)
Tailored for your business goals and your Brand
Learn unique aspects of Service Provider Industry – what makes them tick
Comprehensive understanding of Service Provider business models
Personal help to develop relationships, schedule mtgs with analysts/journalists
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Parallels - Optimized Computing

19. Parallels ISV FastTrack Program Summary
Benefits Standard Premium Ultimate
Application • Assessment of • Standard plus • Standard plus
Packaging Application, Training & • Parallels helps ISV package • Parallels helps ISV package up to 3
Q&A Session up to 3 versions versions
• Certifies application
Support • Priority support for • Dedicated contact for 3 • Dedicated contact for 3 months plus
questions months plus priority support priority support
Application • Highlighted on Parallels • Featured for 1 month on • Listed as a feature application for 1
Advertising website once listed in Parallels website once listed in month on Parallels website once
application catalog the application catalog listed in the application catalog
• Application included in • Application included in monthly
monthly Parallels newsletter Parallels newsletter
Personal • Introduction to 2 upper level • Introduction to 5 upper level hosting
Match- hosting executives executives
making • Visibility & promotion in Parallels
Service Provider Alliance Program
Co- • Create press release • Standard plus • Standard plus
Marketing • Case study • Free invitation to Summit and • Free invitation to Summit and Web
• Discount invitation to Web Hosting Day (Germany) Hosting Day (Germany)
Summit and Web Hosting • Discounts for exhibition and • Discounts for exhibition and
Day (Germany) sponsorship at hosting events sponsorship at hosting events
Cost • $999 • $4,999 • $9,999
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Parallels - Optimized Computing

20. SaaS with the Parallels Open Platform
AGENDA
• Parallels Overview
• Parallels Open Platform
• Programs
• Summary and Next Steps
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21. SaaS – Call to Action
Let us help you get into SaaS Faster
• Work with us to package your Application in APS
• Optional: Get on the FastTrack
• Get Certified as a Gold or Silver Application
• Enter your Application in the APS Catalog
• Collaborate with us and get known with the Service
Provider Channel
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22. SaaS - Next Steps
References
• APS Documentation and SaaS Application Catalog
• www.apsstandard.com
• Get General Info on SaaS
• www.parallels.com/saas
• Attend Webcast on October 8
• Register at www.parallels.com/webcast
Questions?
Look for Red Parallels Shirts in Break Area OR
email us at saasbiz@parallels.com
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23. Appendix
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24. FastTrack Deluxe Program
• Parallels will provide:
A Training and Q&A session for the Partner before packaging
An Assessment of your Application for packaging
First in-queue priority Support when the Partner packages their Application
• Parallels Certifies your Application
Includes in the Application Catalog
• Co-Marketing Promotional Activities
Highlights in Application Catalog and Service Provider Newsletter
Case Study, Whitepaper, Press Release, Event Booth
• Matchmaking with Key Service Providers
Discounted Invitation to network with the largest Hosting Providers
• Parallels Summit 2008 and Web Hosting Day 2009
• Term and Fees
Term: 12 months from initial Application Catalog listing @ apsstandard.com
Fee: $999.
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25. FastTrack Premium Program
• Parallels will provide Deluxe Program plus:
An Assessment of up to 3 of your Applications for packaging
• Parallels Certifies up to 3 of your Applications
Includes in the Application Catalog
• Co-Marketing Promotional Activities
Highlights in Application Catalog and Service Provider Newsletter
Case Study, Whitepaper, Press Releases, Event Showcase
• Introductions & Matchmaking with Key Service Providers
Introduction to at least 2 upper level executives of hosting companies to find
pricing models for hosting customers, discuss reselling opportunities
Free Invitation to network with the largest Hosting Providers
• Parallels Summit 2008 and Web Hosting Day 2009
• Term and Fees
Term: 12 months from initial Application Catalog listing @ apsstandard.com
Fee: $4999.
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26. FastTrack Ultimate Program
• Parallels will provide Deluxe Program plus:
An Assessment of up to 3 of your Applications for packaging
• Parallels Certifies up to 3 of your Applications
Includes in the Application Catalog
• Co-Marketing Promotional Activities
As defined in Premium Program
• Introductions & Matchmaking with Key Service Providers
Introduction to at least 5 upper level executives of hosting companies to find
pricing models for hosting customers, discuss reselling opportunities
Visibility & promotion in Parallels Service Provider Alliance Program
Free Invitation to network with the largest Hosting Providers
• Parallels Summit 2008 and Web Hosting Day 2009
• Term and Fees
Term: 12 months from initial Application Catalog listing @ apsstandard.com
Fee: $9999.
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27. Parallels Service Provider Alliance Program
Addendum:
• For FastTrack Ultimate Program members
You Provide a Single Point of Contact (POC)
We tailor program for your business goals
We work with your goals for Brand awareness and integrity
You learn unique aspects of Service Provider Industry
Learn what makes them tick
You learn Service Provider business models
You Develop Relationships with Service Providers
Parallels helps to schedule mtgs with analysts and journalists
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28. APS Messages to End Users
APS Powers Application Delivery to You
• APS helps to deliver Open Source & Commercial
Applications to meet needs of your business
• Offered in an Application Pack, SMB Bundle or Gold Application
individually, subscribing to APS applications is Easy
• New APS Certified Applications are being added every month; Web
Development, Collaboration, Mail, blogs, Security, Front Office and
Back Office Applications
• With Applications in one place, there is no need to shop elsewhere!
Benefits
• Easily access applications over the web through your web browser
• No large infrastructure or up-front costs
• Pay-as-You-Go model scales to your business demands and needs
• Get the latest versions of software; no need to patch or update
• Store your data on our safe, secure servers
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29. Best of Both Worlds
Hypervisors Containers
• Virtualizes access to hardware • Virtualizes access to OS
• Create many instances of virtual HW • Create many instances of virtual OS
• Host OS and each guest has full OS • Single, standard OS kernel per box
• Parallels Server, VMware ESX, • Parallels Virtuozzo Containers,
Microsoft Hyper-V, Xen Sun Solaris Containers, OpenVZ
Hypervisor OS Virtualization
VM 1 VM 2 VM 3
Guest OS Guest OS Guest OS Container Container Container
1 2 3
Virtual Hardware Virtual Hardware Virtual Hardware
Virtual Machine Monitor OS Virtualization Layer
Hypervisor or Standard Host OS Standard Host OS
Hardware Hardware
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30. Who’s Into SaaS?
Providers Collaborating With Parallels
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31. Who’s Into SaaS?
ISVs Collaborating With Parallels
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