4. All the Enquiry should be followed
before 12 Noon on daily basis
And if Missed followuup is found after
12 noon then 50 rs per enquiry will be
deducted on daily basis. (EDP Incharge
will Share on whatsapp and mail the
FSC wise missed follow up details on
daily basis to HR and Managers for
imposition of penalty)
5. How to Lost the enquiry
• In case 1st time customer is not contactable,
FSC/ SSC/ ICRE to put follow-up date as next
day, if it is continuously for the second time
next follow up should be within 3 days from
follow up date, if it is continuously for the
third time next follow up should be within 7
days from follow up date and if it continues
for the fourth time, enquiry will be lost from
the system after confirmation from the
Manager
6. Enquiry & Test Drive
• Need to generate 40 genuine field enquiry per Month per FSC's (equiries means Field
not from Activity/Telephone/M2ALL/MRC/any other sources) SM’s needs to confirm
on daily basis.
• Punching of Test Drive which is the major concern, needs to be more than 75% of the
enquiry punched (already informed everyone how to convinc/offer and punch test
drive, so there will no major concern).
• Ensure 100% Test drive are being offered to Walkin customers.
PENALTY & INCENTIVE
Designa
tion
Penalty on Enquiry not
generated
Penalty on Test Drive not
Done
Incentive on Genuine Test Drive
FSCs
100 rs per deficit enquiry for
FSC'S if enquiry generated is
less than 40 per month
50 rs per enquiry if test drive %
is less than 70
50 Rs per Test Drive if =>90%
TLs
50 Rs per deficit enquiry of
total FSC's
25 rs per enquiry of total FSC's
if test drive is less 70%
25 per Test Drive if total FSC’s test drive
is =>90%
SMs/B
M
Flat 1000 Flat 1000 Flat 1000
7. Followup & Test Drive on Digital
enquiry
• Please ensure that realtime followups are done on
these enquiry and test drive is offered to the customer.
• If any discrepancy is found on these enquiry regarding
followup not done or test drive not offered then
proper action will be take in terms of fine/enquiry not
to be assigned after that/proper explanation needs to
be given.
• As Pre sales T2B (Online) is directly linked with this.
• If any concern is open on these enquiry FSC’s will be
fined and has be give explanation in writing.
8. Test Drive on Retailed/Invoiced
Vehicle
• Test Drive on Retailed/Invoiced
vehicle should be punched prior
to the billing otherwise FSC’s
would be fined at 250 Rs per
Retailed Vehicle.
9. INCENTIVE PLAN FOR WYH
Incentive for WYH
Person
SLAB
Per
car
Penalty of 500 will be impose on all SSC/fsc if
WYH is less than 80%
Billing will not be process unless and
until WYH is done
10. Target Achievement Incentive
• If 60% or more of the total target is
achieve before 15th of every month
then 500 rs extra per vehicle will be
paid
11. 500 RS Extra Special Incentive for
Selling to special customers
• Doctors
• Principals
• BDOs
• Teachers
• Sarpanchs
• Police Department
• Bank Officials/Financers
• Advocates
• Block Agriculture Officer
• Circle Officer
• Local Sarpanch
12. Extra incentive to be paid if the
penetration in the untapped market
• Specific Blocks not
covered in the last
financial year.
• Extra Amount to be
paid if vehicle sold
in all the blocks
FY 17-18
Retail Figure (Block
Not Covered)
Araria 6 out of 9 Block
Katihar 12 out of 16 Block
Kishanganj 6 out of 7 Block
Madhepura 10 out of 13 Block
Saharsa 5 out of 10 Block
Purnea 10 out of 14 Block
Supaul 10 out of 11 Block
13. New Salary Structure
SALARY STRUCTURE
Yearly & Monthly Break Up of Gross Salary
Basic 65% Name
HRA 10% Dept
City Compensatory Allw. 5% Approved by
Conveyance 5%
Medical 5%
Education 5%
LTC 5%
Details Yearly Grand Total Monthly Grand Total
Gross Salary 1,20,000 10,000
Basic 78,000 6,500
HRA 12,000 1,000
City Compensatory All 6,000 500
Conveyance 6,000 500
Medical 6,000 500
Educational 6,000 500
LTC 6,000 500
Mobile Allowance 3600 300
Net Salary Payable 1,23,600 10,300.00
Incentive for sale of Minimum 3
Vehicle (XUV/Bolero/TUV/KUV) 126000 10500
Travelling allowance for 3 vehicle 23400 1950
Shield 3600 300
RSA 3000 250
Gross Salary Payable 2,79,600 23,300
Extra Earning potential
Incentive on XUV/Bolero/TUV/KUV
FSC Incentive Bolero/Kuv/Tuv/XUV
Per car amount
SLAB 1 3 Vehicle 3500
SLAB 2 4-5 Vehicle 4000
SLAB 3 5+ 4500
14. Common FSC Incentive on XUV/Scorpio/Bolero/TUV/KUV
FSC Incentive XUV FSC Incentive on Scorpio if Below Slab is achieved
3000
Bolero/TUV/KUV Per car amount in Scorpio
Incentive per Vehicle SLAB 1 3 Vehicle 1500
SLAB 2 4-5 Vehicle 1750
FSC Incentive Scorpio SLAB 3 5+ Vehicle 2000
1000
Agar aap log koi bhi minumum 3 vehicle
Bolero/KUV/TUV sale karte hain toh
upar diye gaye slab ke anusaar SCORPIO
ka incentive milega otherwise 1000 rs per
Scorpio
Incentive per Vehicle
FSC Incentive Bolero/KUV/TUV
2500
Incentive per Vehicle
15. FSC Incentive for exclusive
Manpower for Bolero/TUV/KUV
FSC Incentive Bolero/KUV/TUV
Per car amount
SLAB 1 1 Vehicle 2500
SLAB 2 2-3 Vehicle 3000
SLAB 3 4 Vehicle 3500
SLAB 4 5+ 4500
16. Activity Plan
As Every showroom has new vehicles so there will be no issue of displaying
vehicle in Loan mela or Bank or NBFC, Need to generate enquiry from
activity. SO NEED TO STRICTLY DISPLAY VEHICLE ATLEAST 2 DAYS
A WEEK (BM/TLs need to ensure vehicle is displayed) (Proper pic to be sent)
PENALTY
Designation
Penalty if vehicle
displayed is not done 2
days a week
TL's
500 if less than 8 display
in a month
SM/BM
1000 if less than 8 display
in a month
17. Activity Plan Purnea & Katihar
Activity &Display Plan
Date Activity Name Venue District Block
No. Of
Days
Segment
Activity
Incharge
TL/FSC involved Driver Status
06-04-2018 Door to Door Activity Purnea Purnea Barharakothi 1 KUV Bharti+Ganesh Ravi Done
07-04-2018 Haat activity Katihar Katihar Azamnagar/Sanauli 1 TUV+BOLERO Sanju Ji Harish Ji Neeraj and Ravi Done
07-04-2018 Test drive activity Purnea Purnea Baisi 1 KUV Bharti+Ganesh Ravi Done
12-04-2018 Test drive activity Katihar Katihar Barari 1 XUV Saroj Ji Yogesh
12-04-2018
Test drive activity & Haat
Activity
Purnea Purnea Dhamdaha 1 TUV+BOLERO Sanju Ji Chandan Jha ji Ravi
13-04-2018 Door to Door Activity Purnea Purnea Rupauli 1 TUV+BOLERO Sanju Ji Chandan Jha ji Ravi
13-04-2018 Display Mahindra Finance Purnea Purnea 1 KUV+BOLERO Sanjeev ji As per availability
13-04-2018 Door to Door Activity Katihar Katihar Kursela 1 KUV Bharti+Saroj ji As per availability
14-04-2018 Door to Door Activity Katihar Katihar Barsoi 1 BOLERO Sanju Ji Harish Ji As per availability
14-04-2018 Display Chola finance Purnea Purnea 1 TUV+KUV Bharti +Ganesh Ji As per availability
14-04-2018 Door to Door Activity Jalalgarh Purnea Jalalgarh 1 KUV Sanjeev Ji As per availability
16-04-2018 Display MALL Purnea Purnea 1 TUV+KUV Bharti +Sanjeev ji As per availability
17-04-2018 Display Bhawanipur Purnea Purnea 1 TUV+BOLERO Chandan Jha ji As per availability
18-04-2018 Display Bank of Baroda Purnea Purnea 1 TUV+BOLERO Bharti +Ganesh Ji As per availability
20-04-2018 Display Mahindra finance Purnea Purnea 1 KUV+BOLERO Sanjeev Ji + Ganesh ji As per availability
20-04-2018 Display Mahindra finance Katihar Katihar 1 KUV+BOLERO Bharti+Harish Ji As per availability
18. Activity Plan Saharsa
Activity & Display Plan
Date
Activity
Name
Venue District Block
No. Of
Days
Segment
Activity
Incharge
TL/FSC
involved
Driver Status
04-04-2018 Haat activity Saharsa Saharsa Saharsa 1 TUV+BOLERO Saurabh Done
14-04-2018 Display SBI Saharsa Nauhatta 1 TUV+BOLERO Pankaj Karn TL Responsibility
16-04-2018 Display Saharsa Saharsa
Sonbarsa
1 TUV+BOLERO Alok TL Responsibility
17-04-2018 Display Saharsa Saharsa Simri Bakhtiyarpur 1 TUV+BOLERO Navin Ji TL Responsibility
18-04-2018 Display Saharsa Saharsa Mahishi 1 KUV+BOLERO Pankaj Karn TL Responsibility
19-04-2018 Display Saharsa Saharsa Saurbazar KUV+BOLERO Alok TL Responsibility
20-04-2018 Display
Mahindra
finance
Saharsa Saharsa 1 KUV+BOLERO Navin Ji TL Responsibility
19. Activity Plan Madhepura
Activity &Display Plan
Date
Activity
Name
Venue District Block No. Of Days Segment
Activity
Incharge
TL/FSC involved Driver Status
06-04-2018 Haat activity Madhepura Madhepura Kumarkhand 1 TUV+BOLERO Sanju Ji Thakur Ji & Praveen ji Neeraj and Ravi Done
11-04-2018
Door to Door
Activity
Madhepura Madhepura Alamnagar 1 BOLERO Dinesh JI Self drive Done
12-04-2018
Door to Door
Activity
Madhepura Madhepura Chausa & Puraini 1 BOLERO Dinesh JI Self drive
13-04-2018
Door to Door
Activity
Madhepura Madhepura Udakishanganj 1 BOLERO Dinesh JI Self drive
14-04-2018 Display Madhepura Madhepura Madhepura 1 TUV Thakur Ji BM Responsibility
16-04-2018 Haat activity Madhepura Madhepura Sigheswar sthan 1 KUV DEMO Santosh ji BM Responsibility
17-04-2018 Haat activity Madhepura Madhepura Kumarkhand 1 KUV DEMO Thakur Ji BM Responsibility
18-04-2018 Display Madhepura Madhepura
Gamharia
1 BOLERO Santosh ji BM Responsibility
20-04-2018 Display Mahindra finance Madhepura Madhepura 1 TUV Thakur Ji BM Responsibility
21. Activity plan Araria & Supaul
Activity &Display Plan
Date Activity Name Venue District Block No. Of Days Segment Activity Incharge TL/FSC involved Driver Status
04-04-2018 Test drive activity Araria Araria Forbesganj 1 Thar Chandan ji Roshan Done
05-04-2018 Test drive activity Araria Araria Forbesganj 1 Thar Chandan ji Roshan Done
10-04-2018 Test drive activity Araria Araria Forbesganj 1 TUV Chandan ji Roshan Done
14-04-2018 Display Gitwas Bazaar Araria Raniganj 1 KUV+TUV Chandan Ji BM Responsibility
16-04-2018 Haat Activity Near Block Campus Araria Narpatganj 1 TUV+BOLERO Sanju Ji Pintu Ji BM Responsibility
17-04-2018 Haat Activity Bardah Bazaar Araria Sikti 1 TUV+BOLERO Sanju Ji Praveen ji BM Responsibility
18-04-2018 Haat Activity Supaul Supaul
Tribenigan
j
1 TUV+BOLERO Sanju Ji Binod Ji BM Responsibility
19-04-2018 Haat Activity Supaul Supaul Chhatapur 1 TUV+BOLERO Sanju Ji Malakar Ji BM Responsibility
18-04-2018 Display Mahthawa Bazaar Araria Bhargama 1 KUV+BOLERO Chandan Ji BM Responsibility
19-04-2018 Display Near Block Campus Araria Jokihat 1 KUV+BOLERO Praveen ji BM Responsibility
20-04-2018 Display Mahindra finance Araria Forbesganj 1 KUV Pintu Ji+Prem Ji BM Responsibility
22. One pager Activity Report Personal
Things to be reported after each activity
•To meet Sarpanch/Mukhiya in particular blocks.
•To meet Bankers/Financer in Blocks/ Schools/Colleges Principals/Heads/Local
dealers/Contractors/existing customers ETC
•Need proper photos.
Activity Report:
Vehicle:
FSC’s Involved:
Driver Involved:
FSC and Activity incharge/TLs Timing in the field:
Area Block: District:
Kilometer in: Kilometer out:
XUV 500 Marazzo Scorpio Bolero KUV TUV TUV PLUS Alturas XUV 300
H
W
C
Exchange Enquiry
Booking
Total no. of Enquiry punched by FSC:
Total no. of Test Drive punched by FSC:
Booking:
Details of Bankers/Financer in Blocks/ Schools/Colleges Principals/Heads/Local
dealers/Contractors/existing customers/
Remark/Suggestion:
23. One pager Activity Report Commercial
Things to be reported after each activity:
•To meet Sarpanch/Mukhiya in particular blocks.
•To meet Bankers/Financer in Blocks/ Schools/Colleges Principals/Heads/Local
dealers/Contractors/existing customers ETC
•Need proper photos.
Activity Report:
Vehicle:
FSC’s Involved:
Driver Involved:
FSC and Activity incharge/TLs Timing in the field:
Area Block: District:
Kilometer in: Kilometer out:
Total no. of Enquiry punched by FSC:
Total no. of Test Drive punched by FSC:
Booking:
Bankers/Financer in Blocks/ Schools/Colleges Principals/Heads/Local
dealers/Contractors/existing customers/
Remark/Suggestion:
ALFA
PASSENGER
ALFA
PLUS JEETO
JEETO
MINIVAN
MAXI
TRUCK
PICK
UP
SUPRO
Load
SUPRO
MINIVAN
SUPRO
Passenger
SUPRO-
MT IMPERIO
H
W
C
Exchange
Enquiry
24. Vehicle Delivery Process & Documents
All documents mentioned below should be mailed
from the branch before billing otherwise billing
will not be done and After billing WYH and
Delight story should be done.
1. CDIF & TDFF
2. Billing request form
3. Money Receipt
4. D-7 (D-3 & D-1)
5. Pan card/Aadhar car/Form 60 if Pan card is not
available
25. Accessories fitting in the vehicles
We have found accessories are not being fitted in
the vehicles which are being delivered from
branch.
If the focus is not given by the branches to
promote accessories sale we will be forced to
stop the delivery of the vehicle from the
branches
26. Block wise Visit
on below mentioned FSCWISE
Block wise Visit
Local Mahindra
Mitra Sathi
(MMT)
Doctors
Block
Develo
pment
Offices
(BDO)
Bank
Official
s/Finan
cers
Advocate
s
Block
Agricultur
e Officer
Circle
Officer
Local
Sarpanc
h
Local
School/Co
llege
Principals
Other
Governme
nt/Private
Officials
28. CRUSADE – SALES SCORING GRID
As per new Scoring guidelines, Composite Score should be 961.
Getting the same wont be easy.
It is the responsibility of the FSC to speak to the customer and make
them understand about the rating score and also update the GM and
the director if any customer has faced any problem during the delivery
through whatsapp and by call.
It will be the responsibility of GM afterwards.
If any customer does not give desired scoring during the call and it is
found that concerned FSC has not contacted the customer after
delivery or has escalated the matter to GM, he will not be eligible for
any crusade incentive.
29. BRANCH WISE SCORE TILL DATE
Location
Total
call
(1)
Dealer
Website
Experie
nce
(2)
Cons
ultan
t
abilit
y use
Tech
nolog
y
(3)
Consult
ant
Knowle
dge
(4)
Courtesy
&
Responsiv
eness
(5)
Test
drive
Expe
rienc
e
(6)
Paper
work
(7)
Condit
ion of
Vehicl
e
(8)
Deliver
y
Experie
nce
(9)
Deale
r
Facili
ty
(10)
Deal SSI
Scor
e
Total
Concer
n
SSI
Score
Mark
s Out
of 20
Paper
work
process
marks
out of
10
TechM
CCCF/
100
contacte
d
Marks
out of
10
Contribu
tion on
Crusade
score out
of 40
AVG AVG AVG AVG AVG AVG AVG AVG AVG AVG
OVERALL
JAN
DAILY REPORT FROM SSI CHAMPION TO IMPROVE THE OVERALL
SALE SATISFACTION SCORE
30. FSC WISE SCORE TILL DATE
Location
Total
call
(1)
Dealer
Website
Experie
nce
(2)
Cons
ultan
t
abilit
y use
Tech
nolog
y
(3)
Consult
ant
Knowle
dge
(4)
Courtesy
&
Responsiv
eness
(5)
Test
drive
Expe
rienc
e
(6)
Paper
work
(7)
Condit
ion of
Vehicl
e
(8)
Deliver
y
Experie
nce
(9)
Deale
r
Facili
ty
(10)
Deal SSI
Scor
e
Total
Concer
n
SSI
Score
Mark
s Out
of 20
Paper
work
process
marks
out of
10
TechM
CCCF/
100
contacte
d
Marks
out of
10
Contribu
tion on
Crusade
score out
of 40
AVG AVG AVG AVG AVG AVG AVG AVG AVG AVG
FSC 1
FSC 2
OVERALL
JAN
31. NAME OF THE CUSTOMERS WHO HAD GIVEN OKAY RATING
Name of FSC
Name of
the
Customers
SSI
SCORE
OKAY/
POOR
Customer complaints
Action
taken to
resolve the
concern
Respons
ible
person
Target
date
HERO OF THE DAY
Name of
FSC
Total
call
Composite
Sales
Satisfaction
score
Compo
site
score
>=961
% Good
FSC 1
FSC 2
CULPRIT OF THE DAY
Name
of FSC
Total
call
Composite
Sales
Satisfaction
score
Compos
ite
score
>=961
% Good
FSC 1
FSC 2
Brajesh Automobiles SCORE TILL
DATE
BRANCH Total call
Composite
Sales
Satisfaction
score
Rating
TOTAL
35. INCENTIVE PLAN WYH ACTIVATION
Incentive for WYH
Person
SLAB
Per
car
WYH Done (91 to 100 % of
Total Retail in month)
75 RS
Penalty of 1000 will be impose on
all SSC if WYH is less than 80%
Billing will not be process
unless and until WYH is done
38. ICRE
• Need to assign all Digital enquiry to the FSC’s area wise, ensure that the same
is done in real time. Penalty will be imposed if real time assigning is not
done.
• Need to punch all Paper add enquiry.
• Need to assign all Walkin enquiry to the FSC’s area wise, as these enquiry is
punched by SSC, ensure that the same is done in realtime. Penalty will be
imposed if realtime assignment is not done.
• Need to send their productivity report on daily basis.
• Need to send Summary report on Whatsapp Group.
• Need to collate hot enquiries on daily basis and to be shared on Whatsapp and
via email.
39. Daily Reporting of ICRE
Date 02.12.2018
• Total calls:
• M2ALL/MRC Assignment :
• Paper add call and assignment :
• Connected:
• Not connected :
• Hot:
• Warm:
• Cold:
• Lost Enquiry:
• Exchange enquiry:
• Dms update data:
40. Daily Walking report from Branches by SSC
Designation Penalty if not sent on daily basis Incentive if sent on daily basis
SSC 50 Rs per day per mail 50 Rs per day per mail
Name of the SSC: XYZ
Number of walk ins handled: 10
Number of enquiries punched: 10
Number of test drive offered: 10
Number of hot cases: 4 Model wise
Number of warm cases: 3 Model wise
Number of cold cases: 3 Model wise
Number of bookings: 1 Model wise
Number of bookings: Model wise
Enq given to FSCs
1.....
2.....
3.....
4.....
5.....
41. Daily Report by FSC
SM’s/TL’s Need to ensure report are shared on daily
basis
Evening Report
• Enquiry Target:
• For the day:
• Month till date:
• Test drive Target:
• For the day:
• Month till date:
• Booking Target:
• For the day:
• Month till date:
• `
• Retail Target:
• For the day:
• Month till date:
Morning Report
Name: XYZ
Block Visiting :
Place visiting:
Visiting with whom: Alone or with TL
NOTE: ATENDANCE WILL MARKED ON THE BASIS OF DAILY
REPORT
42. Report Enquiry
Test
Drive
Booking Retail
FSC
Kuv Tuv Bolero Scorpio Marazzo XUV Alturas Total Total Total Total
Distric
t
FSC 1
FSC 2
FSC 3
FSC 4
XUV Marazzo Scorpio Bolero KUV TUV
TUV
PLUS Total
Hot
Warm
Cold
Exchange
Enquiry
Enquiry
punched
FI
Agreement
Team Leader Daily report
43. Sales Manager Daily Report
PROJECTION REPORT
Projection Achievement GAP
Sco
rpio
Bole
ro
Kuv Tuv
Mar
azzo
XU
V
Tota
l
Sco
rpio
Bole
ro
Kuv Tuv
Mar
azzo
XU
V
Total
Sco
rpio
Bole
ro
Kuv Tuv
XU
V
Tot
al
Purnea
FSC
1 FSC 1
2 FSC 2
3 FSC 3
4 FSC 4
5 FSC 5
6 FSC 6
Saharsa
FSC
1 FSC 1
2 FSC 2
3 FSC 3
4 FSC 4
5 FSC 5
6 FSC 6
44. ENQUIRY REPORT
Field 1 2 3 4 5 6
Purnea E T B R E T B R E T B R E T B R E T B R E T B R
1 FSC 1
2 FSC 2
3 FSC 3
4 FSC 4
5 FSC 5
6 FSC 6
Saharsa
1 FSC 1
2 FSC 2
3 FSC 3
4 FSC 4
5 FSC 5
6 FSC 6
45. Projection details
December Projection 2018
NAME
ENQUI
RY ID
ADDRESS
BLOC
K
DIST
MOBIL
E
MODE
L
FUEL
COLOU
R
BOOKIN
G
AMOUN
T
FSC
FINAN
CE
FI
STAT
US
AGREE
MENT
STATUS
MARGI
N
AVAIL
ABILIT
Y
DO
STAT
US
TENTA
TIVE
DATE
OF
DELIV
ERY
DELIV
ERY
DATE
Remark
1
2
3
4
5
6
7
8
9
10
46. DATE: DAILY PERSONAL FIELD REPORT
FSC XUV
Maraz
zo
Scorpio Bolero KUV TUV
TUV
PLUS
EXCHANG
E
ENQUIRY
M2AL
L/MR
C
H W C
Activity
Enquiry
ENQIUIR
Y
PUNCHE
D
Test
Drive
Booki
ng
FI
AGRE
EMEN
T
Retail
1
2
3
4
5
6
TOTAL
DATE: DAILY COMMERCIAL FIELD REPORT
FSC ALFA
ALFA
LOAD
BMT/PI
CK UP
SUPR
O MV
JEETO
MV
SUPR
O
LOAD
JEETO
LOAD
EXCHANG
E
ENQUIRY
M2AL
L/MR
C
H W C
Activity
Enquiry
ENQIUIR
Y
PUNCHE
D
Test
Drive
Booki
ng
FI
AGRE
EMEN
T
Retail
1
2
3
4
5
6
TOTAL
47. Enquiry Generation
• Try to meet and approach below mentioned profiles in
this Month
• a. Doctors
• b. Block Development Offices (BDO)
• c. Local Mahindra Mitra Sathi (MMT)
• d. Bank Officials/Financers
• e. Advocates
• f. Block Agriculture Officer
• g. Circle Officer
• h. Local Sarpanch
• i. Local School/College Principals
• j. Other Government/Private Officials
48. MMT/MMS
Focus on MMT generation (Tie up witt local Garages)
Need to onboard local Garages for lead generation
Incentive of rs 2500 on boarding per MMT
Advantages of MMT: Extra Enquiry from MMT,
incentive for FSC and MMT per Vehicle
49. Vikash Mitra
• Getting on board vikash mitra in different
blocks.
• Incentivize per vehicle sale.
• Get together every quarter.
50. CSP
• Meeting with SBI CSP (Customer Service
Point)
There are .....SBI CSP, Need to meet all those
CSP till January 31st and convey the incentive.
Incentive of rs ...... will be provided to CSP
owner
51. Review Weekly meeting
Focus on Weekly Targets Vs Achievements
• Focus on Overall Enquiry Weekly Targets Vs
Achievements.
• Focus on Overall Test drive Weekly Targets Vs
Achievements
• Focus on Overall Retail Weekly Targets Vs
Achievements.
• Focus on Branch ETBR Weekly Targets Vs
Achievements
• Focus on FSC’S Weekly Targets Vs Achievements
52. Focus on Digital
• Focus on M2ALL, SYOU.COM, CARDEKO.COM,
CARWALE.COM, JUSTDIAL.COM, PAPER ADD,
OTHER PORTALs.
• Facebook marketing (Need to do atleast 4 post a
week product wise)
• Monthly updation of Price/Schemes on Website.
56. Innovative Ideas to promote XUV/BOLERO/TUV/KUV
• Advertisement of XUV/KUV/TUV/BOLERO on local radio
• Advertisement on local Digital Kiosk
• Leaflet insertion in local Newspaper across 7 Districts 3 times in month.
• Road show atleast 2 times in a month in all 7 districts covering most of the
blocks.
• BTL activities to be used extensively
• Training programme to be organised in the 1st week of every month for all
employees.
• Advertising of company website as well as Facebook pages (Regular updating
of website and posting on facebook)
• Offer extra benefit to the customers in the form of Amazon vouchers/ gift
items etc other than common discount. To use ATL activities (To advertise
everywhere)
• Offer extra Discount on accessories. To use ATL activities (To advertise
everywhere)
• Gift items to be given to the customers for Booking. To use ATL activities (To
advertise everywhere)
• Field movement of SMs/BMs at regular interval.
57. 2 Boards to be hanged on wall in every
Branches for Daily reporting
Brajesh Automobiles Pvt Ltd Date:
Model
Enquiry Test Drive Booking Retail
Target FTD MTD Target FTD MTD Target FTD MTD Target FTD MTD
Bolero
TUV 300
Scorpio
KUV 100
XUV 500
Marazzo
XUV 300
Personal Total
Brajesh Automobiles Pvt Ltd Date:
SC Name
Enquiry Test Drive Booking Retail
Target FTD MTD Target FTD MTD Target FTD MTD Target FTD MTD
1
2
3
4
5
6
7
8
9
10
Personal Total