SlideShare a Scribd company logo
1 of 5
Download to read offline
The idea as unique selling
proposition
Phase 1 - IDEA
by Yannick HUCHARD - all right reserved
Idea as unique selling
proposition
Define your idea and explain why it can be a
business
Goal
You’ve got an idea and you belive it is worthline to invest
time and effort on it. It serve a purpose, solve a shared
problem, it is a « now or never » offered opportunity, or
it is innovative.
Description
Roles
One-liner pitch sentence
Interaction Diagram
Business Process
Product Feature
Services
Value Proposition Canvas
Hypothesis
Deliverables
Microsoft Powerpoint, Google Slide, Apple Keynote
Draw.io
Figma
ChatGPT
Get the Applications
FOUNDERS
IDEA
Checklist
❑Describe your idea
❑Define who can be your customer
❑Check the region where you want to start your business (and
don’t say the entire world).
This will be tied to the place you want to focus your Visibility,
with ads, conferences, word of mouth, network.
❑Define why they would buy the product and service
❑Explain what is your unfair or differentiating advantage
❑Check if the timing is good. Sometimes you can be too early or
too late, especially if the idea is linked to a trend (e.g.,
Instagram for Pokemon Go)
❑Describe the different way you could win money
Step by Step guide
❑Check if the amount of early investment/prerequisite make
the idea possible and accessible (money, time, skills,
resources)
❑Describe if the environment where you want to establish your
startup is ok (culture, political environment, financial system,
average people wages, Internet speed, and coverage, etc.)
❑Check the market to see what are the existing solutions
available in the region you target
❑Make a list assumptions you will validate with people (later in
the process)
❑Do some basic interviews with relatives, friends and business
domain expert where possible about what people do, their
habits, their usage, how they address (or not) their current
problems in order to narrow down/validate some early
assumptions and to check the market fit with your idea
Get a boost
• AMASE Product and Service Canvas: link
• The Business Model Canvas (by The Business Channel): link
• Lean Canvas Intro (by Railsware): link
• [French] Alexander Osterwalder Business Model Canvas
creator: link
Documentation & Trainings
• Startup Designer: Yannick HUCHARD
Who can help to achieve your goals
• A web platform that offers 24/24 personalized accounting
advice for freelance professionals and small business owners.
• A mobile app that connects local farmers with consumers in
their area, allowing them to purchase and deliver fresh
produce directly from the source.
• An online marketplace that specializes in selling sustainable
and eco-friendly geothermal heat pumps.
Example of use cases
« The Brainy »
Badge for completing the stage
Contacts &
Feedbacks
contacts@amase.io
Need more information?
feedback@amase.io
Practice makes perfect
• Website: https://www.amase.io
• Startup Builder Application: https://www.amase.io/amase-startup/index.html
• GitHub: https://github.com/amaseio/AMASE
• LinkedIn: www.linkedin.com/in/yhuchard
Additional Resources

More Related Content

Similar to 01 - Idea as Unique Selling Proposition - AMASE

Crowdsourcing
CrowdsourcingCrowdsourcing
Crowdsourcing
Mitzuv
 

Similar to 01 - Idea as Unique Selling Proposition - AMASE (20)

From idea to concept - webinar by Michał Krochecki
From idea to concept - webinar by Michał KrocheckiFrom idea to concept - webinar by Michał Krochecki
From idea to concept - webinar by Michał Krochecki
 
Crafting Products from idea to an MVP
Crafting Products from idea to an MVPCrafting Products from idea to an MVP
Crafting Products from idea to an MVP
 
How to Master Product Management Case Studies by fmr Groupon PM
How to Master Product Management Case Studies by fmr Groupon PMHow to Master Product Management Case Studies by fmr Groupon PM
How to Master Product Management Case Studies by fmr Groupon PM
 
UX STRAT 2018 | Flying Blind On a Rocket Cycle: Pioneering Experience Centere...
UX STRAT 2018 | Flying Blind On a Rocket Cycle: Pioneering Experience Centere...UX STRAT 2018 | Flying Blind On a Rocket Cycle: Pioneering Experience Centere...
UX STRAT 2018 | Flying Blind On a Rocket Cycle: Pioneering Experience Centere...
 
UX STRAT USA Presentation: Joe Lamantia, Bottomline Technologies
UX STRAT USA Presentation: Joe Lamantia, Bottomline TechnologiesUX STRAT USA Presentation: Joe Lamantia, Bottomline Technologies
UX STRAT USA Presentation: Joe Lamantia, Bottomline Technologies
 
How to Build a Startup - New Frontiers
How to Build a Startup - New FrontiersHow to Build a Startup - New Frontiers
How to Build a Startup - New Frontiers
 
Crowdsourcing
CrowdsourcingCrowdsourcing
Crowdsourcing
 
Fra idé til value proposition
Fra idé til value propositionFra idé til value proposition
Fra idé til value proposition
 
Fra idé til value proposition
Fra idé til value propositionFra idé til value proposition
Fra idé til value proposition
 
Sentient Services (Ubiquity Marketing Un Summit 2009) V1
Sentient Services (Ubiquity Marketing Un Summit 2009) V1Sentient Services (Ubiquity Marketing Un Summit 2009) V1
Sentient Services (Ubiquity Marketing Un Summit 2009) V1
 
Crafting a Startup Vision - Founder Institute
Crafting a Startup Vision - Founder InstituteCrafting a Startup Vision - Founder Institute
Crafting a Startup Vision - Founder Institute
 
Your Rock Solid Digital Approach to Attract More Industry Attention
Your Rock Solid Digital Approach to Attract More Industry AttentionYour Rock Solid Digital Approach to Attract More Industry Attention
Your Rock Solid Digital Approach to Attract More Industry Attention
 
ICT KTN / Minibar online business essentials
ICT KTN / Minibar online business essentialsICT KTN / Minibar online business essentials
ICT KTN / Minibar online business essentials
 
BMI and VP Design Propel April 2016
BMI and VP Design Propel April 2016BMI and VP Design Propel April 2016
BMI and VP Design Propel April 2016
 
Designing Digital
Designing DigitalDesigning Digital
Designing Digital
 
Build Winning Products
Build Winning ProductsBuild Winning Products
Build Winning Products
 
Business model tools of converting insights into enterprise
Business model  tools of converting insights into enterpriseBusiness model  tools of converting insights into enterprise
Business model tools of converting insights into enterprise
 
Product-Startup-Founders-Rulebook-atc.pdf
Product-Startup-Founders-Rulebook-atc.pdfProduct-Startup-Founders-Rulebook-atc.pdf
Product-Startup-Founders-Rulebook-atc.pdf
 
How to build a startup
How to build a startupHow to build a startup
How to build a startup
 
Design Thinking, Why It Matters
Design Thinking, Why It MattersDesign Thinking, Why It Matters
Design Thinking, Why It Matters
 

Recently uploaded

VIP Chandigarh Call Girls 7001035870 Enjoy Call Girls With Our Escorts
VIP Chandigarh Call Girls 7001035870 Enjoy Call Girls With Our EscortsVIP Chandigarh Call Girls 7001035870 Enjoy Call Girls With Our Escorts
VIP Chandigarh Call Girls 7001035870 Enjoy Call Girls With Our Escorts
sonatiwari757
 
Top Call Girls In Arjunganj ( Lucknow ) ✨ 8923113531 ✨ Cash Payment
Top Call Girls In Arjunganj ( Lucknow  ) ✨ 8923113531 ✨  Cash PaymentTop Call Girls In Arjunganj ( Lucknow  ) ✨ 8923113531 ✨  Cash Payment
Top Call Girls In Arjunganj ( Lucknow ) ✨ 8923113531 ✨ Cash Payment
anilsa9823
 
call girls in Siolim Escorts Book Tonight Now Call 8588052666
call girls in Siolim Escorts Book Tonight Now Call 8588052666call girls in Siolim Escorts Book Tonight Now Call 8588052666
call girls in Siolim Escorts Book Tonight Now Call 8588052666
nishakur201
 
CALL ON ➥8923113531 🔝Call Girls Sushant Golf City Lucknow best sexual service...
CALL ON ➥8923113531 🔝Call Girls Sushant Golf City Lucknow best sexual service...CALL ON ➥8923113531 🔝Call Girls Sushant Golf City Lucknow best sexual service...
CALL ON ➥8923113531 🔝Call Girls Sushant Golf City Lucknow best sexual service...
anilsa9823
 
CALL ON ➥8923113531 🔝Call Girls Mohanlalganj Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Mohanlalganj Lucknow best sexual serviceCALL ON ➥8923113531 🔝Call Girls Mohanlalganj Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Mohanlalganj Lucknow best sexual service
anilsa9823
 
Top Call Girls In Indira Nagar Lucknow ( Lucknow ) 🔝 8923113531 🔝 Cash Payment
Top Call Girls In Indira Nagar Lucknow ( Lucknow  ) 🔝 8923113531 🔝  Cash PaymentTop Call Girls In Indira Nagar Lucknow ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment
Top Call Girls In Indira Nagar Lucknow ( Lucknow ) 🔝 8923113531 🔝 Cash Payment
anilsa9823
 

Recently uploaded (16)

Sangareddy Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Sangareddy Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceSangareddy Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Sangareddy Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Secunderabad high-profile Cal...
VIP 7001035870 Find & Meet Hyderabad Call Girls Secunderabad high-profile Cal...VIP 7001035870 Find & Meet Hyderabad Call Girls Secunderabad high-profile Cal...
VIP 7001035870 Find & Meet Hyderabad Call Girls Secunderabad high-profile Cal...
 
Bangalore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Bangalore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceBangalore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Bangalore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
VIP Chandigarh Call Girls 7001035870 Enjoy Call Girls With Our Escorts
VIP Chandigarh Call Girls 7001035870 Enjoy Call Girls With Our EscortsVIP Chandigarh Call Girls 7001035870 Enjoy Call Girls With Our Escorts
VIP Chandigarh Call Girls 7001035870 Enjoy Call Girls With Our Escorts
 
Lucknow Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Lucknow Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceLucknow Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Lucknow Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
Top Call Girls In Arjunganj ( Lucknow ) ✨ 8923113531 ✨ Cash Payment
Top Call Girls In Arjunganj ( Lucknow  ) ✨ 8923113531 ✨  Cash PaymentTop Call Girls In Arjunganj ( Lucknow  ) ✨ 8923113531 ✨  Cash Payment
Top Call Girls In Arjunganj ( Lucknow ) ✨ 8923113531 ✨ Cash Payment
 
Dehradun Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Dehradun Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceDehradun Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Dehradun Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
call girls in Siolim Escorts Book Tonight Now Call 8588052666
call girls in Siolim Escorts Book Tonight Now Call 8588052666call girls in Siolim Escorts Book Tonight Now Call 8588052666
call girls in Siolim Escorts Book Tonight Now Call 8588052666
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Jubilee Hills high-profile Ca...
VIP 7001035870 Find & Meet Hyderabad Call Girls Jubilee Hills high-profile Ca...VIP 7001035870 Find & Meet Hyderabad Call Girls Jubilee Hills high-profile Ca...
VIP 7001035870 Find & Meet Hyderabad Call Girls Jubilee Hills high-profile Ca...
 
Hyderabad Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Hyderabad Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceHyderabad Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Hyderabad Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
CALL ON ➥8923113531 🔝Call Girls Sushant Golf City Lucknow best sexual service...
CALL ON ➥8923113531 🔝Call Girls Sushant Golf City Lucknow best sexual service...CALL ON ➥8923113531 🔝Call Girls Sushant Golf City Lucknow best sexual service...
CALL ON ➥8923113531 🔝Call Girls Sushant Golf City Lucknow best sexual service...
 
CALL ON ➥8923113531 🔝Call Girls Mohanlalganj Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Mohanlalganj Lucknow best sexual serviceCALL ON ➥8923113531 🔝Call Girls Mohanlalganj Lucknow best sexual service
CALL ON ➥8923113531 🔝Call Girls Mohanlalganj Lucknow best sexual service
 
Lucknow 💋 Escort Service in Lucknow ₹7.5k Pick Up & Drop With Cash Payment 89...
Lucknow 💋 Escort Service in Lucknow ₹7.5k Pick Up & Drop With Cash Payment 89...Lucknow 💋 Escort Service in Lucknow ₹7.5k Pick Up & Drop With Cash Payment 89...
Lucknow 💋 Escort Service in Lucknow ₹7.5k Pick Up & Drop With Cash Payment 89...
 
Top Call Girls In Indira Nagar Lucknow ( Lucknow ) 🔝 8923113531 🔝 Cash Payment
Top Call Girls In Indira Nagar Lucknow ( Lucknow  ) 🔝 8923113531 🔝  Cash PaymentTop Call Girls In Indira Nagar Lucknow ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment
Top Call Girls In Indira Nagar Lucknow ( Lucknow ) 🔝 8923113531 🔝 Cash Payment
 
Call girls in Andheri with phone number 9892124323
Call girls in Andheri with phone number 9892124323Call girls in Andheri with phone number 9892124323
Call girls in Andheri with phone number 9892124323
 
Tirupati Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Tirupati Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceTirupati Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Tirupati Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 

01 - Idea as Unique Selling Proposition - AMASE

  • 1. The idea as unique selling proposition Phase 1 - IDEA by Yannick HUCHARD - all right reserved
  • 2. Idea as unique selling proposition Define your idea and explain why it can be a business Goal You’ve got an idea and you belive it is worthline to invest time and effort on it. It serve a purpose, solve a shared problem, it is a « now or never » offered opportunity, or it is innovative. Description Roles One-liner pitch sentence Interaction Diagram Business Process Product Feature Services Value Proposition Canvas Hypothesis Deliverables Microsoft Powerpoint, Google Slide, Apple Keynote Draw.io Figma ChatGPT Get the Applications FOUNDERS IDEA
  • 3. Checklist ❑Describe your idea ❑Define who can be your customer ❑Check the region where you want to start your business (and don’t say the entire world). This will be tied to the place you want to focus your Visibility, with ads, conferences, word of mouth, network. ❑Define why they would buy the product and service ❑Explain what is your unfair or differentiating advantage ❑Check if the timing is good. Sometimes you can be too early or too late, especially if the idea is linked to a trend (e.g., Instagram for Pokemon Go) ❑Describe the different way you could win money Step by Step guide ❑Check if the amount of early investment/prerequisite make the idea possible and accessible (money, time, skills, resources) ❑Describe if the environment where you want to establish your startup is ok (culture, political environment, financial system, average people wages, Internet speed, and coverage, etc.) ❑Check the market to see what are the existing solutions available in the region you target ❑Make a list assumptions you will validate with people (later in the process) ❑Do some basic interviews with relatives, friends and business domain expert where possible about what people do, their habits, their usage, how they address (or not) their current problems in order to narrow down/validate some early assumptions and to check the market fit with your idea
  • 4. Get a boost • AMASE Product and Service Canvas: link • The Business Model Canvas (by The Business Channel): link • Lean Canvas Intro (by Railsware): link • [French] Alexander Osterwalder Business Model Canvas creator: link Documentation & Trainings • Startup Designer: Yannick HUCHARD Who can help to achieve your goals • A web platform that offers 24/24 personalized accounting advice for freelance professionals and small business owners. • A mobile app that connects local farmers with consumers in their area, allowing them to purchase and deliver fresh produce directly from the source. • An online marketplace that specializes in selling sustainable and eco-friendly geothermal heat pumps. Example of use cases « The Brainy » Badge for completing the stage
  • 5. Contacts & Feedbacks contacts@amase.io Need more information? feedback@amase.io Practice makes perfect • Website: https://www.amase.io • Startup Builder Application: https://www.amase.io/amase-startup/index.html • GitHub: https://github.com/amaseio/AMASE • LinkedIn: www.linkedin.com/in/yhuchard Additional Resources