This is the first step of the Startup Construction Journey .
Your goal: Define your idea and explain why it can become a business.
This is part of the AMASE Startup method. See more at https://amase.io
or https://yannickhuchard.com
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01 - Idea as Unique Selling Proposition - AMASE
1. The idea as unique selling
proposition
Phase 1 - IDEA
by Yannick HUCHARD - all right reserved
2. Idea as unique selling
proposition
Define your idea and explain why it can be a
business
Goal
You’ve got an idea and you belive it is worthline to invest
time and effort on it. It serve a purpose, solve a shared
problem, it is a « now or never » offered opportunity, or
it is innovative.
Description
Roles
One-liner pitch sentence
Interaction Diagram
Business Process
Product Feature
Services
Value Proposition Canvas
Hypothesis
Deliverables
Microsoft Powerpoint, Google Slide, Apple Keynote
Draw.io
Figma
ChatGPT
Get the Applications
FOUNDERS
IDEA
3. Checklist
❑Describe your idea
❑Define who can be your customer
❑Check the region where you want to start your business (and
don’t say the entire world).
This will be tied to the place you want to focus your Visibility,
with ads, conferences, word of mouth, network.
❑Define why they would buy the product and service
❑Explain what is your unfair or differentiating advantage
❑Check if the timing is good. Sometimes you can be too early or
too late, especially if the idea is linked to a trend (e.g.,
Instagram for Pokemon Go)
❑Describe the different way you could win money
Step by Step guide
❑Check if the amount of early investment/prerequisite make
the idea possible and accessible (money, time, skills,
resources)
❑Describe if the environment where you want to establish your
startup is ok (culture, political environment, financial system,
average people wages, Internet speed, and coverage, etc.)
❑Check the market to see what are the existing solutions
available in the region you target
❑Make a list assumptions you will validate with people (later in
the process)
❑Do some basic interviews with relatives, friends and business
domain expert where possible about what people do, their
habits, their usage, how they address (or not) their current
problems in order to narrow down/validate some early
assumptions and to check the market fit with your idea
4. Get a boost
• AMASE Product and Service Canvas: link
• The Business Model Canvas (by The Business Channel): link
• Lean Canvas Intro (by Railsware): link
• [French] Alexander Osterwalder Business Model Canvas
creator: link
Documentation & Trainings
• Startup Designer: Yannick HUCHARD
Who can help to achieve your goals
• A web platform that offers 24/24 personalized accounting
advice for freelance professionals and small business owners.
• A mobile app that connects local farmers with consumers in
their area, allowing them to purchase and deliver fresh
produce directly from the source.
• An online marketplace that specializes in selling sustainable
and eco-friendly geothermal heat pumps.
Example of use cases
« The Brainy »
Badge for completing the stage
5. Contacts &
Feedbacks
contacts@amase.io
Need more information?
feedback@amase.io
Practice makes perfect
• Website: https://www.amase.io
• Startup Builder Application: https://www.amase.io/amase-startup/index.html
• GitHub: https://github.com/amaseio/AMASE
• LinkedIn: www.linkedin.com/in/yhuchard
Additional Resources