The document outlines a label redesign project for a line of pepper sauces called Oxente from Bahia, Brazil. It includes sketches of initial logotype drawings and typography selections using block letters for product descriptions and script for supporting text. A color palette was selected taking inspiration from visual references of the vibrant colors of peppers balanced with softer background tones. The redesign was then applied to 2D labels for the existing pepper sauce flavors as well as labels for two new sauces: garlic and pequi.

1. label project for
the line of sauces
Oxente
Oxente

2. Labels for this line of sauces
1. Traditional pepper sauce
2. “De boa” pepper sauce (mild)
3. “Arretada” pepper sauce (hot)
4. Garlic sauce
5. Pequi sauce
Text and content:
1. Stamp Made in Bahia
2. Scale of hotness (pepper icon)
3. Redesign the logo of the product
4. “o molho de mainha” / produto artesanal
5. Tones of yellow, green and red for the pepper flavors
project scope

3. Creative process
visual ideas that inspired this project and moodboard
Semantic ideias
handmade
natural
Bahia
tropical
gourmet
comfort food
vibrant colors
joy
friendly

4. Sketches
vectorization with the
software and spacing
adjustments
initial drawings of the logotype

5. Typography
Starting from the lettering that intended to represent the lightheartedness and
intensity of Bahia culture, we followed to the selection of the typographic
system.
Block letters for the product discription..
Script typography for the supporting text
and the more emotional language parts
of text.
Leve o Sabor da Bahia por onde for
O Molho de Mainha
Produto artesanal
Molhos oxente

6. color palette
The colors selected were inspired by the visual references previously presented
as well as the the intentions of the project stated in the briefing.
Molhos oxente
The vibrant color palette interacts with
the background of softer tones:
balancing the expressiveness (warm
colors) with the premium vibe of the
product (stablishing a moderate contrast
with the secondary colors).

7. application of the redesign
of the line of sauces oxente

8. Two dimentional labels
Flavors of Oxente
pepper sauces

9. New members of
Oxente sauces:
Garlic and Pequi