One of the experiments at the start of &Then - was to create new media. I worked on brand-led innovations to achieve this. Lots more still to do.

1. &then
MAKING RELATIONSHIPS, PROFITABLE

2. 2005 - 2010

3. THE FUTURE OF COMMUNICATION

4. BMW audience
engagement +
involvement

5. Coke audience
engagement +
involvement

6. Country tourism
audience
engagement +
involvement

7. Yellow Pages
audience
engagement +
involvement

8. VW audience
engagement +
involvement

9. Post-Digital / Nike Chalkbot
Nike audience
engagement +
involvement

10. THE FUTURE
IS ALREADY A DECADE OLD

11. Simultaneous
conversations!
THE MEDIA EXPLOSION UNTIL 2010

12. Until 2010 Beyond 2010

13. I WANT TO DO EVERYTHING
WITH EVERYONE,
EVERYWHERE RIGHT NOW!
image courtesy - google
6 billion mediums
available today.
BEYOND 2010
MOBILE /
CONNECTED /
INTERCONNECTED /Billions of conversations
are about what people
own - brands!

14. We are victims of eco-systems
wireless
mobility
gadgets
convenience
destination retail
information democracy
solar system
water crisis
fossil fuel
food shortage
social order

15. How can &then partner you
Start meaningful relationships with
audiences and help you capitalize on them

16. ‘co’ the ecosystem
Co-create
Co-llaborate
Co-source
outside inwards exchange
We partner you to innovate within
the ecosystem

17. We create solutions and ideas for human to human bonding
Not inside out approach - but an outside in exchange
How can &then help you
Provide end to end solutions cross media

18. CREATE YOUR OWN
MEDIA - TO -
CURATE CONVERSATIONS
ACROSS PLATFORMS

19. As an example: Think of an online bank with online services and
mobile applications that completely changes and improves customers
personal financial situation – as opposed to the state of online banking
today where banks think they are the providers of calculators, and
marketing to loyal members equals sending them brochures every three
months.

20. INDIGO NATION - BEST UNDER 30 BRAND TO
UNCLE BRAND WHITE HAIR DYE
ASIAN PAINTS - TO KID’S COMICS
BURN ENERGY DRINK - TO 2 DAY VISUAL ARTS FESTIVAL
KYOORIUS - CONFERENCE TO LOCATIONS
BASED SOCIAL NETWORKING
ZENZI - AUDIO TO VISUAL CLUBBING CULTURE
KILLER JEANS - FASHION TO NEW MEDIA RETAIL
BONJOUR - PUBLIC ART TO BRANDING
&then
MUMBAI BY NIGHT - TAXI COMPANY TO
NIGHT TOURISM SERVICE
CRICKET CELEBRITIES - TO TOYS AND MERCHANDISE
PARAGLIDING SCHOOL - TO LIFESTYLE CLOTHING
RITU KUMAR FASHION - TO NEW MEDIA ART

21. WHAT IS &THEN?
image courtesy google
A GLOBAL
COMMUNITY
OF THINKERS
+ DOERS
MORE THAN
AN AD MORE THAN A
DESIGN HOUSE
MORE THAN A
STRATEGIC
MORE THAN
TREND
OPEN
SOURCE IS

22. &THEN DOES
TREND REPORTS
ADVERTISING + DESIGN
PRODUCTION SERVICES
ENGAGEMENT LED
STRATEGIC INNOVATIONS
image courtesy eboy

23. &then a few basics

25. engage involve
conversations

26. Communication is everything
Useful / Relevant / Entertaining
Engaging and involving is the only way
12 hour IO graph created while making this presentation
There are 6 billion mediums