7 Social Media Tools Nonprofits Can Use Monday Morning #14NTC Digital
•Download as PPTX, PDF•
1 like•437 views
Part of a 2014 session at the Nonprofit Technology Conference in Washington, D.C. called "30 Digital Marketing Ideas You Can Use Monday Morning."
Recommended
Recommended
More Related Content
What's hot
Viewers also liked
Viewers also liked (9)
Similar to 7 Social Media Tools Nonprofits Can Use Monday Morning #14NTC Digital
Similar to 7 Social Media Tools Nonprofits Can Use Monday Morning #14NTC Digital (20)
Recently uploaded
Recently uploaded (20)
7 Social Media Tools Nonprofits Can Use Monday Morning #14NTC Digital
- 1. @wendymarinaccio @donordigital #14NTCdigital Tech Tool Tip #1: Social Media Code Generator Automatically creates the code you need for social sharing Facebook Twitter Pinterest Email share All you need is the content: Link Copy Photo (URL) www.donordigital.com/socialshare
- 4. @wendymarinaccio @donordigital #14NTCdigital Tech Tool #2: Facebook Comments Plugin Allows people to comment on your site content Individuals can determine whether to concurrently post to Facebook Includes moderation abilities Provides social relevance tracking Only takes a few minutes to set up
- 6. @wendymarinaccio @donordigital #14NTCdigital Facebook Plugin How-To 1. Become a Facebook Developer if you haven’t already at https://developers.facebook.com Register as a Developer—it’s fast and easy: 2. Go to this page to get your code snippetshttps://developers.facebook.com/docs/plugi ns/comments/ 3. Put two snippets on your site
- 8. @wendymarinaccio @donordigital #14NTCdigital Tech Tool #3: Qwaya (www.qwaya.com) Third-party tool for managing Facebook ad campaigns Conduct rounds of testing in order to maximize ROI Test: Type of campaign (Like campaign, drive to donation, drive to Facebook app, etc.) Image Copy Audience Use Qwaya to determine overlap between email list and Facebook Fans
- 9. @wendymarinaccio @donordigital #14NTCdigital Tech Tool #3: Determine your FB Fan overlap Import your email house file into a group in Qwaya Add your organization’s page as a filter Qwaya will display the number who currently Like your page.
- 12. @wendymarinaccio @donordigital #14NTCdigital Tech Tool #4: Facebook Custom Audiences Create special audiences in Facebook using your email list in order to target Facebook ads Benefits of Custom Audiences: Integrate your fundraising campaigns with corresponding asks in email and Facebook Ads Direct ads to specific audiences Direct ads away from specific audiences Learn the overlap between your email list & Facebook users Now called a “Data File Custom Audience” Matches on email address only
- 14. @wendymarinaccio @donordigital #14NTCdigital Tech Tool #5: Social Media Remarketing Add a pixel to your website footer or donation form confirmation page Serve Facebook ads to certain types of site visitors People who have visited your website (or mobile app) Facebook: New Website Custom Audiences feature (under Audiences) Third party vendors including Adroll (www.adroll.com) Twitter: Adroll is currently piloting Twitter remarketing
- 15. @wendymarinaccio @donordigital #14NTCdigital Tracking Pixel for Remarketing
- 16. @wendymarinaccio @donordigital #14NTCdigital Remarketing Ads & Reports
- 17. @wendymarinaccio @donordigital #14NTCdigital Tech Tool #6: Tricking out TeamRaiser Use a P2P tool for a one-off campaign Provides the features of that tool without needing a developer to build something custom: Dynamic thermometer Donor scroll High-roller scroll Campaign title Campaign goal Campaign description/content (can change throughout the day) Image Social blog (use the Facebook Comments plugin!)
- 19. @wendymarinaccio @donordigital #14NTCdigital Tech Tool #7: Shop your website for a FB app Use an email capture opportunity you’ve already made for your website to create a Facebook app YOU can do it yourself! (Really!) Check out Donordigital’s handy how-to on our blog www.donordigital.com/blog
- 20. @wendymarinaccio @donordigital #14NTCdigital You can easily turn these into an app
- 22. @wendymarinaccio @donordigital #14NTCdigital We love this stuff! Get in touch anytime. Please reach out to any of us at Donordigital. We’d love to hear from you & share tips and ideas. Wendy Marinaccio Husman wendy@donordigital.com (510) 473-0366 Twitter: @wendymarinaccio www.donordigital.com/blog www.donordigital.com/socialshare Twitter: @donordigital
Editor's Notes
- Move to start of presentation as it impacts the full program
- Move to start of presentation as it impacts the full program
- DonorsLapsed donorsLapsed monthly donorsNondonor
- All have free trials: Adroll, Perfect AudienceExamples of audiences: website visitors; donation form visitors who have not made gifts; people who have visited your mobile app