#Bouncerate is an extremely important website performance metric which captures the overall user experience. Bounce rate is the percentage of single page visit sessions i.e. the percentage of visitors that left the website from the page of entry (Landing Page) without visiting any other page of the website.

1. H O W T O
R E D U C E
B O U N C E
R A T E ?
WEBPHANTOMS

2. WHAT IS BOUNCE RATE ?
Bounce rate is an extremely important website
performance metric which captures the overall
user experience. Bounce rate is the percentage of
single page visit sessions i.e. percentage of visitors
that left the website from the page of entry
(Landing Page) without visiting any other page of
the website.

3. HOW DOES BOUNCE
RATE MATTER ?
Since bounce rate is a reflection of the overall user
experience on the website, it does directly impact
the SEO of the website too. Higher bounce rates
mean the visitor is probably not satisfied enough
with the experience and the visitor did not proceed
to any other page. There are numerous parameters
that affect the bounce rate.

4. Site loading speed: Loading time of a website is probably
one of the biggest sources of high bounce rates as people
do not want to wait so long.
Irrelevance: If a visitor landed on a page that he/she wasn’t
looking for, the chances are they will leave the website right
away.
Some important parameters that
affect the bounce rate:

5. Call To Action Button: CTA button plays a vital role in
increasing conversions and helps in greater engagement
with the visitor.
Intuitive website navigation
Some important parameters that
affect the bounce rate:

6. HOW TO REDUCE
BOUNCE RATES ?
Under Behaviour section click on Page Timings. Change filters to Avg.
Page Load Time and Bounce Rates as shown in the image below.
Once the filter is set out it will show the page loading time of each
page along with bounce rate comparison of individual pages with the
average bounce rate of the website. Here we find our first set of
culprits.
STEP 1:

7. STEP 2:
Check out pages that are showing high bounce rate and low loading
speed. Check those pages on various devices and various browsers to
further explore into problems. Sometimes issue could be related with only
with mobile or desktop and not on every device or it could be a problem
only on one of the browsers.

8. Bounce rate reduction requires a constant
effort of testing and exploring reasons for high
bounce rate. Google Analytics can further be
used to understand the cause for high bounce
rate. Hotjar is one more important tool to track
visitor’s behavior. It helps in capturing mouse
recordings, poll collections and generating
heatmaps. Hotjar can easily show lots of other
insights that Google Analytics does not cover
and it can be a further help to reduce the
bounce rates and improve user behavior.
STEP 3:

9. THANK
YOU !
In case you are struggling with your website’s SEO
and want a data-driven expert SEO team to manage
your SEO then get in touch with us now.
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